Payments and delivery drive shoppers to Amazon over DTC brands

A new study reveals that free and fast shipping can influence purchasing decisions in favor of the e-commerce giant. 

By Tatiana Walk-Morris • March 12, 2020

Nintendo Switch, American Family ranked 'most beloved brands'

Highlighting how people discuss their favorite brands in different channels, the ranking differs significantly when comparing online versus offline chatter.

By Dianna Christie • March 12, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

ANA: Advertisers extend time to pay agencies for marketing services

Payment terms for ad agencies lengthened 27% to an average 58 days as companies seek ways to squeeze cash flow from operations.

By Robert Williams • March 11, 2020

The age of data privacy: personalization's existential crisis?

While GDPR has seen only a few violations make the news, we may see more and stricter enforcement of data privacy infringements in the U.S. with CCPA at the table, writes Qubit's Graham Cooke.

By Graham Cooke • March 10, 2020

AI rejected by a growing number of marketers, study says

One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

By Dianna Christie • March 9, 2020

ANA: Marketing's data-driven potential at risk if educational skills gap persists

Students pursuing a career in the field are not developing the type of mathematical background necessary to master consumer data.

By Peter Adams • March 6, 2020

Will loyalty programs gain renewed value in a cookie-less era?

Brands from Sephora to Red Lobster are revisiting their rewards strategies amid tighter ad-targeting restrictions and greater demands for data privacy.

By Shane Schick • March 4, 2020

NYT cuts Q1 digital ad revenue outlook amid coronavirus concerns

Zenith also revised its projections for the year, which previously said global ad spending would rise 4.3% to $666 billion.

By Peter Adams • March 3, 2020

Blockchain may be the answer to marketers' trust gap

The technology can slash fraud, provide reliable metrics for digital advertising and help marketers safeguard consumer privacy, writes PwC's U.S. CMO Matthew Lieberman.

By Matthew Lieberman • March 3, 2020

Tackling identity's biggest challenges in a cookieless world

Identity is the key to creating a singular customer view across channels, devices and touchpoints, in addition to guiding a superior customer journey.

March 3, 2020

Gen Z relies on influencers for purchase decisions, Kantar says

Almost half of young adults have made a purchase decision based on an influencer's recommendation.

By Robert Williams • March 2, 2020

How coronavirus could impact marketing, from e-commerce to the Olympics

The outbreak may have a cooling effect on a year that was forecast to see greater media investments, and highlights realities unique to the digital age.

By Peter Adams • Feb. 28, 2020

DTC's impact on marketing unlikely to cool despite slew of bad news, analysis says

GroupM's Brian Wieser ​suggests blows to would-be disruptor brands like Brandless may tell a story that's more negative than underlying trends.

By Peter Adams • Feb. 25, 2020

Burger King's moldy Whopper ad sparks visceral reactions, but scores on subversion

An analysis found the gross-out concept underperformed in areas such as stoking desire, but successfully captured attention above category benchmarks.

By Peter Adams • Feb. 24, 2020

Google tops Facebook, Instagram in e-commerce activity, study finds

Google's ability to drive stronger sales and web traffic than the social giants indicates key differences in how people use the respective platforms.

By Robert Williams • Feb. 24, 2020

74% of marketers implement personalization in 6 or fewer channels, study says

Survey respondents are using a variety of methods to capture first-party data, including promotions, loyalty programs, opt-in methods and logins.

By Robert Williams • Feb. 19, 2020

CMOs worry that recession will have negative effect on 2020, survey says

More than a third of businesses are expected to bring more marketing agency work in-house in 2020 to cut costs. 

By Robert Williams • Feb. 18, 2020

Kroger's self-serve ad platform addresses attribution challenge with sales data

By letting advertisers view online and in-store sales data on the platform, the retailer aims to bring more transparency into the ad buying process.

By Dianna Christie • Feb. 14, 2020

56% of marketers think AI will negatively impact branding in 2020, study says

While automation has benefited several marketing functions, maintaining creative excellence is a concern of many marketers.

By Dianna Christie • Feb. 7, 2020

How Coke, Reese's turned Super Bowl ads into Amazon sales after the game

Profitero's report suggests that viewers were wooed by some ads into buying products online.

By Dianna Christie • Feb. 4, 2020

Despite Super Bowl LIV's marketing deja vu, several ads break out

Multibrand spots, ads supporting women, "Groundhog Day" and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year.

By Peter Adams • Feb. 3, 2020

By the numbers: Super Bowl LIV

The big game's ads, broken down by sentiment, social engagement and more.

By Nami Sumida • Feb. 3, 2020

Report: Walmart Media Group tests Xandr, The Trade Desk for DSP partnership

The move comes after Walmart debuted its own in-house ad portal last month.

By Dianna Christie • Feb. 3, 2020

Unilever increases spend on purpose-driven marketing

The company is making purpose one of its pillars of growth and says internal data shows that the approach drives short- and long-term results.

By Dianna Christie • Jan. 31, 2020

Sports sponsorship spend to increase the most in a decade, report says

Led by investment in the 2020 Olympics, worldwide sports sponsorships are expected to bring in $48.4 billion this year, up 5%.

By Dianna Christie • Jan. 29, 2020