Bizible adds event marketing to B2B sales attribution platform

Marketers want to attribute sales across all marketing channels, including offline events such as conferences. Bizible now provides event marketing tracking in its B2B sales attribution.

By David Kirkpatrick • Aug. 24, 2015

Facebook wants to bridge the cross-platform ad-to-sale tracking divide

Tracking ad performance all the way through conversion to sale is a major goal for marketers – and a challenge. Facebook is ready to try its hand at fixing the issue and is currently running tests with brick-and-mortar stores.

By David Kirkpatrick • Aug. 20, 2015

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Look who just joined the C-suite: Chief Data Officer

Data management is increasingly a priority for marketers and companies and in response firms are adding a new job to the executive boardroom – the Chief Data Officer.

By David Kirkpatrick • Aug. 20, 2015

Facebook makes performance metrics easier to find for Page admins

The social network also pulled ahead of Google again in terms of traffic referrals, Parse.ly data shows.

By David Kirkpatrick • Aug. 19, 2015

Email marketing is getting more relevant with real-time data

A new report from eMarketer found email marketers are serious about improving segmentation and targeting, as well as the use of real-time data.

By David Kirkpatrick • Aug. 17, 2015

Ad fraud slipping, but so is ad viewability: Report

The latest Integral Ad Science quarterly Media Quality Report found ad fraud is down, but ad viewability has also slipped.

By David Kirkpatrick • Aug. 17, 2015

Epsilon and Klout partner to combine social influence and email data

Klout offers 700 million social media profiles to provide marketers with influencer data.

By David Kirkpatrick • Aug. 12, 2015

Six pillars of programmatic ad buying strategies

Programmatic ad buying is expected to take up 60% of all ad budgets within two years, here are some buying strategies for these ads.

By David Kirkpatrick • Aug. 11, 2015

Marketers turn to third parties for data management help

Research from the CMO Council and Ebiquity finds marketers are challenged by the amount of data they are managing, and are thus turning to outside parties for help.

By David Kirkpatrick • Aug. 11, 2015

MediaBrix updates Breakthrough Moments to enhance emotional targeting on mobile

The technology behind MediaBrix's Breakthrough Moments uses metrics from consumer interest to biometric data to target ideal emotional timing for mobile ads.

By David Kirkpatrick • Aug. 11, 2015

Majority of marketers find IoT data 'extremely effective'

Research from 2nd Watch finds almost 60% of business executives have leveraged IoT data for marketing purposes.

By David Kirkpatrick • Aug. 10, 2015

Google rolls out new marketing tools, YouTube ad buying options

Google is poised to make a handful of big changes to Analytics, AdWords and YouTube meant to help publishers and marketers improve monetization and data collection.

By David Kirkpatrick • Aug. 7, 2015

Retail marketers shouldn't ignore mobile wallets

The latest eMarketer report covered how marketers can make the best use of mobile wallets, specifically with the combination of real-time insights and historical data.

By David Kirkpatrick • Aug. 6, 2015

Salesforce introduces lineup of new Instagram marketing tools

Instagram also opened up its API on Tuesday to all brands, big and small. 

By Natalia Angulo • Aug. 5, 2015

Facebook is letting mobile app advertisers keep device-level data

Facebook recently told advertisers they would lose the ability to track device-level data from mobile app ads, but ended up changing course to allow tracking.

By David Kirkpatrick • Aug. 5, 2015

Why marketers should use data, multi-modal channels to their advantage

Industry insiders attest data is key to modern marketing, but figuring out how to decipher and then implement it in a multi-channel world doesn't need to be hard.

By David Kirkpatrick • Aug. 4, 2015

Survey: Majority of marketers are concerned about deliverability

Research from Market Measurement found over 70% of U.S. media executives worried about deliverability across digital, mobile and social media channels.

By David Kirkpatrick • Aug. 3, 2015

Windows 10 might be the marketer's new best friend

Thanks to cross-platform adaptability, which is baked into Windows 10, marketers are able to better nurture leads.

By David Kirkpatrick • Aug. 3, 2015

Martech partnership offers insight into Facebook topic data

Synthesio is the latest firm to partner with DataSift to provide businesses with insights into Facebook topic data.

By David Kirkpatrick • July 29, 2015

Wharton study finds 'last click' attribution harms advertisers

Wharton marketing professor Ron Berman conducted research that might change ad success attribution.

By David Kirkpatrick • July 29, 2015

Constant Contact unveils factors that make – or break – email campaigns

Constant Contact released an infographic featuring email marketing insights from its database, and shared three key factors that can make or break an email campaign.

By David Kirkpatrick • July 29, 2015

Online ads literally have no 'viewable' standards

Depending on the platform or organization, what constitutes a viewable ad is a moving target.

By David Kirkpatrick • July 28, 2015

Marketers are seeing big gains with personalization

Research based on a survey of 506 marketers finds between 70 and 94% report personalization as an effective tactic.

By David Kirkpatrick • July 27, 2015

MarTech firm Leadspace raises $18 million

Leadspace’s latest round brings the B2B firm's total funding to $35 million.

By David Kirkpatrick • July 24, 2015

Twitter adds events to its targeting mix

Twitter’s latest ad feature helps marketers target live-event audiences.

By David Kirkpatrick • July 24, 2015