Data/Analytics: Page 86
-
Facebook is letting mobile app advertisers keep device-level data
Facebook recently told advertisers they would lose the ability to track device-level data from mobile app ads, but ended up changing course to allow tracking.
By David Kirkpatrick • Aug. 5, 2015 -
Deep Dive
Why marketers should use data, multi-modal channels to their advantage
Industry insiders attest data is key to modern marketing, but figuring out how to decipher and then implement it in a multi-channel world doesn’t need to be hard.
By David Kirkpatrick • Aug. 4, 2015 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Survey: Majority of marketers are concerned about deliverability
Research from Market Measurement found over 70% of U.S. media executives worried about deliverability across digital, mobile and social media channels.
By David Kirkpatrick • Aug. 3, 2015 -
Windows 10 might be the marketer’s new best friend
Thanks to cross-platform adaptability, which is baked into Windows 10, marketers are able to better nurture leads.
By David Kirkpatrick • Aug. 3, 2015 -
Martech partnership offers insight into Facebook topic data
Synthesio is the latest firm to partner with DataSift to provide businesses with insights into Facebook topic data.
By David Kirkpatrick • July 29, 2015 -
Wharton study finds ‘last click’ attribution harms advertisers
Wharton marketing professor Ron Berman conducted research that might change ad success attribution.
By David Kirkpatrick • July 29, 2015 -
Constant Contact unveils factors that make – or break – email campaigns
Constant Contact released an infographic featuring email marketing insights from its database, and shared three key factors that can make or break an email campaign.
By David Kirkpatrick • July 29, 2015 -
Online ads literally have no ‘viewable’ standards
Depending on the platform or organization, what constitutes a viewable ad is a moving target.
By David Kirkpatrick • July 28, 2015 -
Marketers are seeing big gains with personalization
Research based on a survey of 506 marketers finds between 70 and 94% report personalization as an effective tactic.
By David Kirkpatrick • July 27, 2015 -
MarTech firm Leadspace raises $18 million
Leadspace’s latest round brings the B2B firm’s total funding to $35 million.
By David Kirkpatrick • July 24, 2015 -
Twitter adds events to its targeting mix
Twitter’s latest ad feature helps marketers target live-event audiences.
By David Kirkpatrick • July 24, 2015 -
Almost half of mobile website conversions go untracked
The reason marketers aren’t correctly attributing 49% of mobile website conversions is due to a lack of call attribution
By David Kirkpatrick • July 20, 2015 -
Origami Logic creates ‘periodic table’ of marketing data
Origami Logic’s “Marketing Signals Framework” chart channels the periodic table in seeking to add some order to marketing data
By David Kirkpatrick • July 17, 2015 -
Marketers are still leery of Facebook video ads
Facebook has been making a major push for video and video ads on the platform, but marketers are still skeptical
By David Kirkpatrick • July 17, 2015 -
Two mobile marketing firms team up to tackle location-based targeting
Swrve and Plot Projects have partnered to offer geo-fencing and beacon tech for mobile marketers
By David Kirkpatrick • July 16, 2015 -
AdWords to measure conversions across platforms
Conversion metrics for AdWords now tracks views from apps to websites
By David Kirkpatrick • July 15, 2015 -
Tumblr adds Crimson Hexagon as preferred data partner
Crimson Hexagon’s “preferred data partner” status gives the company access to Tumblr’s real-time data
By David Kirkpatrick • July 15, 2015 -
Programmatic display spending up 33% year-over-year: Report
Retargeting takes the spot as the main programmatic display ad tactic per Q2 research
By David Kirkpatrick • July 13, 2015 -
AppsFlyer adds real-time ROI for Facebook campaigns
Adding real-time ROI to Facebook efforts is a response to the social network’s user policy change on device data
By David Kirkpatrick • July 13, 2015 -
Report: Paid search up 22% in Q2 with mobile leading the way
Mobile grew 71% while Google regained market share it previously lost to Yahoo Bing.
By David Kirkpatrick • July 10, 2015 -
While publishers tout attention metrics, many advertisers aren’t buying in
Key performance indicators for ad buyers remain clicks, impressions, and audience.
By David Kirkpatrick • July 10, 2015 -
Deep Dive
Why marketers should benchmark their own metrics
Instead of relying on surveys and studies on metric benchmarks, marketers should take the time to understand their audience.
By David Kirkpatrick • July 9, 2015 -
Better ROI tracking would increase digital ad spend
Recent research from Millward Brown Digital found more than 70% of marketing executives would increase digital ad spending with better results metrics.
By David Kirkpatrick • July 7, 2015 -
Deep Dive
The power of transparency
Data provides a lot of power and benefit for marketers, but making privacy and security a focal point, and an area of openness, gives your marketing messages more credibility.
By David Kirkpatrick • July 7, 2015 -
Twitter unveils persona targeting, adds segmentation feature
Expanding its audience insights dashboard with “Project Lightning,” Twitter gives advertisers a new tool to create persona-based audience segments.
By David Kirkpatrick • July 6, 2015