Data/Analytics: Page 86
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Almost half of mobile website conversions go untracked
The reason marketers aren’t correctly attributing 49% of mobile website conversions is due to a lack of call attribution
By David Kirkpatrick • July 20, 2015 -
Origami Logic creates 'periodic table' of marketing data
Origami Logic’s “Marketing Signals Framework” chart channels the periodic table in seeking to add some order to marketing data
By David Kirkpatrick • July 17, 2015 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Marketers are still leery of Facebook video ads
Facebook has been making a major push for video and video ads on the platform, but marketers are still skeptical
By David Kirkpatrick • July 17, 2015 -
Two mobile marketing firms team up to tackle location-based targeting
Swrve and Plot Projects have partnered to offer geo-fencing and beacon tech for mobile marketers
By David Kirkpatrick • July 16, 2015 -
AdWords to measure conversions across platforms
Conversion metrics for AdWords now tracks views from apps to websites
By David Kirkpatrick • July 15, 2015 -
Tumblr adds Crimson Hexagon as preferred data partner
Crimson Hexagon’s “preferred data partner” status gives the company access to Tumblr’s real-time data
By David Kirkpatrick • July 15, 2015 -
Programmatic display spending up 33% year-over-year: Report
Retargeting takes the spot as the main programmatic display ad tactic per Q2 research
By David Kirkpatrick • July 13, 2015 -
AppsFlyer adds real-time ROI for Facebook campaigns
Adding real-time ROI to Facebook efforts is a response to the social network's user policy change on device data
By David Kirkpatrick • July 13, 2015 -
Report: Paid search up 22% in Q2 with mobile leading the way
Mobile grew 71% while Google regained market share it previously lost to Yahoo Bing.
By David Kirkpatrick • July 10, 2015 -
While publishers tout attention metrics, many advertisers aren't buying in
Key performance indicators for ad buyers remain clicks, impressions, and audience.
By David Kirkpatrick • July 10, 2015 -
Deep Dive
Why marketers should benchmark their own metrics
Instead of relying on surveys and studies on metric benchmarks, marketers should take the time to understand their audience.
By David Kirkpatrick • July 9, 2015 -
Better ROI tracking would increase digital ad spend
Recent research from Millward Brown Digital found more than 70% of marketing executives would increase digital ad spending with better results metrics.
By David Kirkpatrick • July 7, 2015 -
Deep Dive
The power of transparency
Data provides a lot of power and benefit for marketers, but making privacy and security a focal point, and an area of openness, gives your marketing messages more credibility.
By David Kirkpatrick • July 7, 2015 -
Twitter unveils persona targeting, adds segmentation feature
Expanding its audience insights dashboard with “Project Lightning,” Twitter gives advertisers a new tool to create persona-based audience segments.
By David Kirkpatrick • July 6, 2015 -
Marketing to the individual is a challenge -- and a new survey affirms this
New study from VB Insight finds 80% of marketers don’t know much beyond demographics and purchase history.
By David Kirkpatrick • July 2, 2015 -
Senior-level marketers aren't totally sure about social media
One recent survey found 39% of senior marketing executives believe social media metrics aren’t useful.
By David Kirkpatrick • July 2, 2015 -
Eight percent of Instagram accounts are run by bots
After Instagram purged millions of fake accounts last year, around 8% are still controlled by bots.
By David Kirkpatrick • July 2, 2015 -
Ad blocking software blocks more than just ads
Publishers don’t always consider that readers running ad blockers may be blocking their tracking cookies as well.
By David Kirkpatrick • July 1, 2015 -
Deep Dive
Shopify CMO: The secret to modern marketing is data
Understanding analytics is fundamental to the modern marketer, as data further finds its footing among digital marketing plans.
By Natalia Angulo • June 30, 2015 -
Facebook tweaks newsfeed with an increased emphasis on video
The latest Facebook News Feed algorithm to serve more videos users want to see
By David Kirkpatrick • June 30, 2015 -
Ad exchange PulsePoint launches content marketing platform
Going beyond its display ad business the new content marketing platform will serve native ads.
By David Kirkpatrick • June 30, 2015 -
Marketers increasingly look to first-party data for results
Multi-channel first-party data is most valuable for driving data-fueled campaign success.
By David Kirkpatrick • June 30, 2015 -
AppsFlyer analytics to attribute all pre-app install touches
Marketing is a data-driven world, and AppsFlyer is giving marketers deeper insights in to app installations.
By David Kirkpatrick • June 29, 2015 -
Deep Dive
The Chief Marketing Technology Officer adds rigor to marketing tech purchases
CMTOs help bridge the gap between innovative marketers and more buttoned-down technologists.
By David Kirkpatrick • June 29, 2015 -
Nielsen picked first nine ad tech preferred platform partners
The new program gives advertisers and marketing agencies analytic capabilities
By David Kirkpatrick • June 25, 2015
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