IBM's Watson now providing e-commerce, marketing analytics

The supercomputer now answers plainspoken questions.  

By Ian P. Murphy • Dec. 16, 2015

Marketers' perceptions about personalization don't match reality: Study

A study by Forrester and SAP Hybris found that how marketers view their personalization efforts doesn’t line up with their actual personalization results.

By David Kirkpatrick • Dec. 15, 2015

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

20% of top-performing brands on Instagram mention deals: Study

Curalate research analyzing the top 1% of images by engagement rate found that a majority of the top-performing photos feature products within the context of environmental details.

By David Kirkpatrick • Dec. 1, 2015

Twitter has erased share counts from its social sharing buttons

Though Twitter announced dropping share counts from its social sharing buttons earlier this year, some publishers are dismayed it’s actually happened.

By David Kirkpatrick • Nov. 30, 2015

Does values-based marketing really work?

Forming a values-based connection with their target audience can help strengthen customer loyalty, create brand advocates and increase engagement. And: it sells.

By Natalia Angulo • Nov. 18, 2015

DMA: Data-driven initiatives deliver

Marketers say revenues grew alongside spending in the second quarter. 

By Ian P. Murphy • Nov. 5, 2015

Under IBM, The Weather Company aims to build more data tools for marketers

Even though IBM’s purchase has split the The Weather Company assets, advertisers can still buy across TV and digital channels for the foreseeable future.

By David Kirkpatrick • Oct. 30, 2015

Oracle Marketing Cloud announces new targeting and cross-channel features

Oracle Marketing Cloud’s OpenWorld conference is going on and used the event to announce three new features for the platform.

By David Kirkpatrick • Oct. 28, 2015

Chute announces new visual search tools for social media

Chute, a visual UGC marketing firm, released tech that detects photos on social media, and a photo and video search engine for social content.

By David Kirkpatrick • Oct. 28, 2015

Twitter rolls out Brand Hub, a new analytics tool

With Brand Hub, Twitter gives marketers insight into conversations and sentiment about their brand, and investors a glimpse of what's to come before reporting earnings Tuesday afternoon.

By David Kirkpatrick • Oct. 27, 2015

The past is key: A better way to employ personalized marketing

Thanks to data, retailers can take personalized marketing to all new levels. But is it going in the wrong direction?

By Daphne Howland • Oct. 23, 2015

Nielsen's new total audience measurement will go outside the TV box

Nielsen is set to go beyond tracking TV viewers with its new total audience measurement tool expected to roll out in December.

By David Kirkpatrick • Oct. 22, 2015

Mashable's new tool measures viral content across channels

Mashable's Knowledge Graph serves as a tool that tracks branded content across multiple channels, including email and texting, for viral sharing.

By David Kirkpatrick • Oct. 21, 2015

Twitter to start offering conversion metrics for ads

The latest update from Twitter for its advertisers, conversion lift reports, will offer metrics on ad performance toward business outcomes.

By David Kirkpatrick • Oct. 16, 2015

Can marketers use data to answer 'what happened today?'

Data-driven marketing rules the landscape, but the challenge is making use of that data in a timely manner, according to Origami Logic CEO Opher Kahane.

By David Kirkpatrick • Oct. 15, 2015

Nielsen to provide marketers with ad viewability measurements by demographic

Nielsen Digital Ad Ratings will now offer viewability measurements across target audiences for desktop display ads, with video and mobile expected to roll out soon.

By David Kirkpatrick • Sept. 28, 2015

How retail marketers can use data to personalize holiday campaigns

With less than 100 days until Christmas, it's time to start thinking about holiday marketing campaigns.

By Natalia Angulo • Sept. 28, 2015

Brandwatch's new Social Indices to track brands' social media strength

Marketers have a new monthly ranking to track – Brandwatch’s Social Indices ranks social media influence for four categories.

By David Kirkpatrick • Sept. 24, 2015

Facebook shifts gears, gives advertisers 100% in-view option

Facebook is going to provide advertisers an option to pay for ads that are 100% in-view on users’ news feeds, but with no minimum viewing time requirement.

By David Kirkpatrick • Sept. 18, 2015

Pinterest, Datalogix partner to provide sales measurement data to brands

Sales conversion metrics are important to digital advertisers and Pinterest is looking to bring that capability to brands via a partnership with Datalogix.

By David Kirkpatrick • Sept. 17, 2015

After pushback, YouTube will allow third party verification of ad viewability

Unilever and Kellogg’s pushed YouTube to allow independent ad viewability verification.

By David Kirkpatrick • Sept. 9, 2015

Top 10 marketing trends you need to know

2015 has been all about social, mobile, video and more.

By Natalia Angulo • Sept. 3, 2015

Marketers want to track mobile ads – PlaceIQ could help out

Ad tech firm PlaceIQ uses data to track consumers based on location to help deliver relevant ads.

By David Kirkpatrick • Aug. 27, 2015

CMOs reallocate budgets, concentrating dollars on digital

Research out of Duke University found CMOs are planning on spending more on their social, mobile and analytics efforts over the next year.

By David Kirkpatrick • Aug. 26, 2015

Bizible adds event marketing to B2B sales attribution platform

Marketers want to attribute sales across all marketing channels, including offline events such as conferences. Bizible now provides event marketing tracking in its B2B sales attribution.

By David Kirkpatrick • Aug. 24, 2015