Data/Analytics: Page 87
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Alibaba's CEO announces focus on data
Newly-appointed CEO Daniel Zhang says "data is oil in the new economy."
By David Kirkpatrick • June 24, 2015 -
Salesforce.com aims to bridge gap between marketing and sales apps
A new functionality in Salesforce’s cloud allows marketers to dip into CRM data.
By David Kirkpatrick • June 18, 2015 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Sales reps increasingly adopting marketing tech
In recent years, the marketing tech funnel has traveled down to sales, where sales tech is adopting similar features.
By Wendy Parish • June 15, 2015 -
Facebook adds 'time spent' as factor for news feed algorithm
After finding that not all posts will garner the same attention from users, Facebook is adding time spent (in addition to liking, commenting and sharing) to its algorithm for posts it shows users.
By Wendy Parish • June 15, 2015 -
US digital ad spend sets another fresh record
IAB reports U.S. digital ad spend jumped 16% in the first quarter.
By Wendy Parish • June 12, 2015 -
Sponsored by 4INFO
Mobile metrics: What's used least often is most meaningful
Mobile advertising matters more every year, making it increasingly important to use the proper metrics to assess Return On Ad Spend so you can know with certainty that your mobile campaigns are working.
June 9, 2015 -
Marketers get need for martech in data, but have a way to go in adoption
While majority agree that aggregating different data sources is a top priority, six in 10 marketing users admit integrating new tech with existing tools is a challenge.
By Wendy Parish • June 8, 2015 -
Amazon's cloud service popular with web traffic fraud
Amazon's AWS cloud service accounts for 7.7% of "bad" IP addresses serving fake bot traffic.
By Wendy Parish • June 5, 2015 -
Long way to go: 89% of digital marketers grapple with cross-channel marketing
Experian highlights the challenges in creating a single customer view.
By Wendy Parish • June 4, 2015 -
Yahoo wants to be more transparent with advertisers
Independent viewability and fraud measurement are now available for Yahoo display and video ads.
By Wendy Parish • June 4, 2015 -
Instagram improves ad targeting, plans expansion to all brands
Instagram will open up its ad platform from a handful of selected advertisers to all businesses.
By Wendy Parish • June 3, 2015 -
Apple Watch app helps monitor brand health
Instead of counting steps, this app tracks ROI for monitoring brand health.
By Wendy Parish • June 2, 2015 -
Brands attempt to decode emoji social conversations
Third-party data providers like Sprinklr and theAmplify seek to understand emoji language to help customers better grasp how their social marketing campaigns are performing.
By Wendy Parish • June 2, 2015 -
Twitter's new 'Official Partner Program' offers resource for businesses to manage social
The new program is a merger of Twitter's existing Certified Program and it's Marketing Platform Partner Program to help businesses use the social media network to better reach customers.
By Wendy Parish • June 2, 2015 -
Will monetizing paywall data ever succeed for publishers?
The Financial Times is able to charge 20 to 50% more for its first-party data, but it is certainly the exception to the rule.
By Wendy Parish • June 1, 2015 -
Apple is responsible for 75% of Google's mobile search revenue
A report estimates Apple's iOS brought in nearly $9 billion of Google's $11.8 billion in mobile search revenue in 2014.
By Wendy Parish • May 28, 2015 -
Introducing: Twitter's 'Audience Insights'
Twitter's new feature offers marketers deeper insight into audience analytics, including demographics, interests and purchasing behavior, among other categories.
By Wendy Parish • May 28, 2015 -
Nielsen goes further into viewers' heads with neuromarketing buy
The research giant has acquired biometrics firm Innerscope Research.
By Wendy Parish • May 27, 2015 -
Are there 'good' bots?
Bots are known for frauding advertising, but only a small percentage of these computerized traffic drivers are designed to be malicious.
By Wendy Parish • May 26, 2015 -
New partnership between Moat, Mediaocean will help marketers buy viewable ads
The combined technologies will allow marketers to only buy ad inventory pre-approved to be viewable.
By Wendy Parish • May 22, 2015 -
Twitter opens objective-based ads to all advertisers
Twitter has opened up objective-based ads to all advertisers, giving them the option to only pay for specific engagement -- an effort the social media network says has helped cut costs for marketers.
By Wendy Parish • May 21, 2015 -
eMarketer: Retail driving digital ad growth
Retailers will comprise 22% of the predicted $58.61 billion in digital ad spending this year.
By Wendy Parish • May 20, 2015 -
HubSpot reveals multiple new martech ventures
HubSpot announced multiple integration deals with 11 marketing tech firms, as well as a loan program for premium partner agencies.
By Wendy Parish • May 20, 2015 -
Why higher viewability standards may inadvertently drive fraudulent traffic
Fraudsters use standards to push bot activity.
By Wendy Parish • May 19, 2015 -
Baidu partners with Taboola to bring content-recommendation to China
Baidu reportedly invested as much as $30 million in Taboola's latest round of funding.
By Wendy Parish • May 19, 2015
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