Programmatic display spending up 33% year-over-year: Report

Retargeting takes the spot as the main programmatic display ad tactic per Q2 research

By David Kirkpatrick • July 13, 2015

AppsFlyer adds real-time ROI for Facebook campaigns

Adding real-time ROI to Facebook efforts is a response to the social network's user policy change on device data

By David Kirkpatrick • July 13, 2015

Explore the Trendline➔

Multichannel Optimization

Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.

By Marketing Dive staff

Report: Paid search up 22% in Q2 with mobile leading the way

Mobile grew 71% while Google regained market share it previously lost to Yahoo Bing.

By David Kirkpatrick • July 10, 2015

While publishers tout attention metrics, many advertisers aren't buying in

Key performance indicators for ad buyers remain clicks, impressions, and audience.

By David Kirkpatrick • July 10, 2015

Why marketers should benchmark their own metrics

Instead of relying on surveys and studies on metric benchmarks, marketers should take the time to understand their audience.

By David Kirkpatrick • July 9, 2015

Better ROI tracking would increase digital ad spend

Recent research from Millward Brown Digital found more than 70% of marketing executives would increase digital ad spending with better results metrics.

By David Kirkpatrick • July 7, 2015

The power of transparency

Data provides a lot of power and benefit for marketers, but making privacy and security a focal point, and an area of openness, gives your marketing messages more credibility.

By David Kirkpatrick • July 7, 2015

Twitter unveils persona targeting, adds segmentation feature

Expanding its audience insights dashboard with “Project Lightning,” Twitter gives advertisers a new tool to create persona-based audience segments.

By David Kirkpatrick • July 6, 2015

Marketing to the individual is a challenge -- and a new survey affirms this

New study from VB Insight finds 80% of marketers don’t know much beyond demographics and purchase history.

By David Kirkpatrick • July 2, 2015

Senior-level marketers aren't totally sure about social media

One recent survey found 39% of senior marketing executives believe social media metrics aren’t useful.

By David Kirkpatrick • July 2, 2015

Eight percent of Instagram accounts are run by bots

After Instagram purged millions of fake accounts last year, around 8% are still controlled by bots.

By David Kirkpatrick • July 2, 2015

Ad blocking software blocks more than just ads

Publishers don’t always consider that readers running ad blockers may be blocking their tracking cookies as well.

By David Kirkpatrick • July 1, 2015

Shopify CMO: The secret to modern marketing is data

Understanding analytics is fundamental to the modern marketer, as data further finds its footing among digital marketing plans.

By Natalia Angulo • June 30, 2015

Facebook tweaks newsfeed with an increased emphasis on video

The latest Facebook News Feed algorithm to serve more videos users want to see

By David Kirkpatrick • June 30, 2015

Ad exchange PulsePoint launches content marketing platform

Going beyond its display ad business the new content marketing platform will serve native ads.

By David Kirkpatrick • June 30, 2015

Marketers increasingly look to first-party data for results

Multi-channel first-party data is most valuable for driving data-fueled campaign success.

By David Kirkpatrick • June 30, 2015

AppsFlyer analytics to attribute all pre-app install touches

Marketing is a data-driven world, and AppsFlyer is giving marketers deeper insights in to app installations.

By David Kirkpatrick • June 29, 2015

The Chief Marketing Technology Officer adds rigor to marketing tech purchases

CMTOs help bridge the gap between innovative marketers and more buttoned-down technologists.

By David Kirkpatrick • June 29, 2015

Nielsen picked first nine ad tech preferred platform partners

The new program gives advertisers and marketing agencies analytic capabilities

By David Kirkpatrick • June 25, 2015

Alibaba's CEO announces focus on data

Newly-appointed CEO Daniel Zhang says "data is oil in the new economy."

By David Kirkpatrick • June 24, 2015

Salesforce.com aims to bridge gap between marketing and sales apps

A new functionality in Salesforce’s cloud allows marketers to dip into CRM data.

By David Kirkpatrick • June 18, 2015

Sales reps increasingly adopting marketing tech

In recent years, the marketing tech funnel has traveled down to sales, where sales tech is adopting similar features.

By Wendy Parish • June 15, 2015

Facebook adds 'time spent' as factor for news feed algorithm

After finding that not all posts will garner the same attention from users, Facebook is adding time spent (in addition to liking, commenting and sharing) to its algorithm for posts it shows users.

By Wendy Parish • June 15, 2015

US digital ad spend sets another fresh record

IAB reports U.S. digital ad spend jumped 16% in the first quarter.

By Wendy Parish • June 12, 2015

Mobile metrics: What's used least often is most meaningful

Mobile advertising matters more every year, making it increasingly important to use the proper metrics to assess Return On Ad Spend so you can know with certainty that your mobile campaigns are working.

June 9, 2015