Data/Analytics: Page 88
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Weather, amber alerts come from ad networks
Ad networks such as AppNexus, Rocket Fuel and xAd have partnerned with Conversant to leverage push notifications for social good.
By Wendy Parish • May 19, 2015 -
Financial Times tosses impressions, transitions to cost-per-hour rates
The newspaper is moving away from the traditional measurement model with "long-form ads" that are priced based on time spent rather than impressions.
By Wendy Parish • May 18, 2015 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
How 70 cents could be better than $1 for publishers on Facebook
Brands may have better success with Instant Articles if they let Facebook take the reins.
By Wendy Parish • May 15, 2015 -
Millennial Media advances mobile ad viewability standards
The ad network guarantees 100% of mobile ads are viewable for one second.
By Wendy Parish • May 13, 2015 -
Turner Broadcasting announces 'Data Cloud' at upfront event
Marketers will have the opportunity to purchase data from the company's TV and digital properties.
By Wendy Parish • May 13, 2015 -
Facebook brand engagement thrives despite drop in organic reach
Simply Measured found that companies experienced a 43.5% increase in engagement on the social media site in the past year.
By Wendy Parish • May 13, 2015 -
B2B media revenue reaches 6-year high
The Business Information Network reports growth was driven largely by digital advertising and data services.
By Wendy Parish • May 12, 2015 -
YouTube boasts 91% ad viewability
In the same report, Google found 83% of all mobile ads and 53% of desktop ads are viewable.
By Wendy Parish • May 8, 2015 -
Publishers on LinkedIn now have analytics
Detailed insight on post engagement now available through dashboard being rolled out today.
By Wendy Parish • May 8, 2015 -
Mobile growth has hit plateau, ad network claims
Fluent reports mobile maintains a lead (60%-40%) in the desktop split in interactions.
By Wendy Parish • May 7, 2015 -
Facebook native ads get a boost with Audience Network upgrades
Facebook introduced a new template, a native ad manager, and horizontal scrolling.
By Wendy Parish • May 7, 2015 -
Study: 80% of marketing automation users saw leads increase
Marketing automation has huge growth potential.
By Wendy Parish • May 6, 2015 -
What counts as 'viewable' on mobile?
The Media Ratings Council has delivered interim guidelines while it determines industry standards.
By Wendy Parish • May 5, 2015 -
New York Times alters website to meet MRC viewability standards
Ad Age reports the publisher's changes could be causing a temporary dip in digital impressions.
By Wendy Parish • May 5, 2015 -
Crate & Barrel studies in-store behavior to boost online sales by 44%
The company's revenue per visitor shot up 138%, and average order value grew 37%.
By Wendy Parish • May 1, 2015 -
Smartphone e-commerce traffic surges 269%, but still can't convert
MarketLive found 90% of carts are abandoned on phones.
By Wendy Parish • May 1, 2015 -
Mobile ads grew 76% in 2014: IAB report
Overall digital advertising space hit nearly $50 billion in sales.
By Wendy Parish • April 23, 2015 -
Google Preferred viewers more likely to visit brand websites after watching YouTube
The program's audience also had a 46% greater chance of searching the video site for a company they found interesting.
By Wendy Parish • April 22, 2015 -
Brands can target users based on mood with Spotify's new ad platform
"Playlist targeting" pulls from the streaming site's 1.5 million options to create audience segments.
By Wendy Parish • April 20, 2015 -
Industry divided on how to measure native ad success
Despite impressive growth in the sector, a survey from ANA shows marketers don't agree on which metrics are most important.
By Wendy Parish • April 17, 2015 -
AOL's 'One' aims to help ad industry spend more wisely
Its digital dashboard allows marketers to track virtually every dollar spent on a campaign.
By Wendy Parish • April 14, 2015 -
LinkedIn's new Elevate app empowers employees to share company content
The program offers tracking tools to measure the effectiveness of social shares.
By Wendy Parish • April 14, 2015 -
Teens haven't unfriended Facebook yet
A new Pew Research Center study contradicts previous reports about the abandonment of the social media site.
By Wendy Parish • April 10, 2015 -
AdAge releases cost of ads across the board
The publication's new "What It Will Cost" weekly feature offers advertising insight for buyers.
By Wendy Parish • April 7, 2015 -
Twitter introduces real-time search and filtering tool Curator
The new service offers publishers the ability to find relevant content to share from the social site.
By Wendy Parish • April 1, 2015
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