Will monetizing paywall data ever succeed for publishers?

The Financial Times is able to charge 20 to 50% more for its first-party data, but it is certainly the exception to the rule. 

By Wendy Parish • June 1, 2015

Apple is responsible for 75% of Google’s mobile search revenue

A report estimates Apple’s iOS brought in nearly $9 billion of Google’s $11.8 billion in mobile search revenue in 2014. 

By Wendy Parish • May 28, 2015

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Introducing: Twitter’s ‘Audience Insights’

Twitter’s new feature offers marketers deeper insight into audience analytics, including demographics, interests and purchasing behavior, among other categories.

By Wendy Parish • May 28, 2015

Nielsen goes further into viewers’ heads with neuromarketing buy

The research giant has acquired biometrics firm Innerscope Research. 

By Wendy Parish • May 27, 2015

Are there ‘good’ bots?

Bots are known for frauding advertising, but only a small percentage of these computerized traffic drivers are designed to be malicious. 

By Wendy Parish • May 26, 2015

New partnership between Moat, Mediaocean will help marketers buy viewable ads

The combined technologies will allow marketers to only buy ad inventory pre-approved to be viewable. 

By Wendy Parish • May 22, 2015

Twitter opens objective-based ads to all advertisers

Twitter has opened up objective-based ads to all advertisers, giving them the option to only pay for specific engagement -- an effort the social media network says has helped cut costs for marketers.

By Wendy Parish • May 21, 2015

eMarketer: Retail driving digital ad growth

Retailers will comprise 22% of the predicted $58.61 billion in digital ad spending this year. 

By Wendy Parish • May 20, 2015

HubSpot reveals multiple new martech ventures

HubSpot announced multiple integration deals with 11 marketing tech firms, as well as a loan program for premium partner agencies.

By Wendy Parish • May 20, 2015

Why higher viewability standards may inadvertently drive fraudulent traffic

Fraudsters use standards to push bot activity. 

By Wendy Parish • May 19, 2015

Baidu partners with Taboola to bring content-recommendation to China

Baidu reportedly invested as much as $30 million in Taboola’s latest round of funding. 

By Wendy Parish • May 19, 2015

Weather, amber alerts come from ad networks

Ad networks such as AppNexus, Rocket Fuel and xAd have partnerned with Conversant to leverage push notifications for social good. 

By Wendy Parish • May 19, 2015

Financial Times tosses impressions, transitions to cost-per-hour rates

The newspaper is moving away from the traditional measurement model with “long-form ads” that are priced based on time spent rather than impressions. 

By Wendy Parish • May 18, 2015

How 70 cents could be better than $1 for publishers on Facebook

Brands may have better success with Instant Articles if they let Facebook take the reins. 

By Wendy Parish • May 15, 2015

Millennial Media advances mobile ad viewability standards

The ad network guarantees 100% of mobile ads are viewable for one second. 

By Wendy Parish • May 13, 2015

Turner Broadcasting announces ‘Data Cloud’ at upfront event

Marketers will have the opportunity to purchase data from the company’s TV and digital properties. 

By Wendy Parish • May 13, 2015

Facebook brand engagement thrives despite drop in organic reach

Simply Measured found that companies experienced a 43.5% increase in engagement on the social media site in the past year. 

By Wendy Parish • May 13, 2015

B2B media revenue reaches 6-year high

The Business Information Network reports growth was driven largely by digital advertising and data services.

By Wendy Parish • May 12, 2015

YouTube boasts 91% ad viewability

In the same report, Google found 83% of all mobile ads and 53% of desktop ads are viewable.

By Wendy Parish • May 8, 2015

Publishers on LinkedIn now have analytics

Detailed insight on post engagement now available through dashboard being rolled out today. 

By Wendy Parish • May 8, 2015

Mobile growth has hit plateau, ad network claims

Fluent reports mobile maintains a lead (60%-40%) in the desktop split in interactions.

By Wendy Parish • May 7, 2015

Facebook native ads get a boost with Audience Network upgrades

Facebook introduced a new template, a native ad manager, and horizontal scrolling. 

By Wendy Parish • May 7, 2015

Study: 80% of marketing automation users saw leads increase

Marketing automation has huge growth potential. 

By Wendy Parish • May 6, 2015

What counts as ‘viewable’ on mobile?

The Media Ratings Council has delivered interim guidelines while it determines industry standards.

By Wendy Parish • May 5, 2015

New York Times alters website to meet MRC viewability standards

Ad Age reports the publisher’s changes could be causing a temporary dip in digital impressions.

By Wendy Parish • May 5, 2015