- B2B predictive analytics firm Leadspace raised $18 million in its second round, bringing its total funding to $35 million.
- Leadspace says its monthly recurring revenue has tripled over the past year.
- The firm boasts Oracle, Autodesk and Microsoft among its over 100 active customers.
Marketing technology is drawing in investment capital, exemplified by B2B predictive analytics company Leadspace’s announcement of its $18 million round. The funding was led by Battery Ventures and included previous Leadspace investors. The company was an attractive target for additional investment after a year of tripling its monthly recurring revenue, and currently serving a roster of more than 100 active customers including major tech firms Microsoft, Autodesk and Oracle.
"There have been a lot of entrants into the B2B predictive analytics space recently. It's rare to find a company like Leadspace that is going beyond basic features and functionality to solve business challenges marketers are facing today. Leadspace's growth is a testament to the need for software that is truly actionable," Itzik Parnafes, general partner at Battery Ventures, said.
Leadspace’s technology is a predictive analytics platform that combines publicly available data around potential customers and references that information with additional sources such as Madison Logic and Dun & Bradstreet to score the potential value of company prospects.