Data/Analytics: Page 89
-
Responsive design helps mobile email conversions jump by 70%
Desktop conversion rates, however, fell by 4% during the same time frame.
By Wendy Parish • March 31, 2015 -
YouTube, Google plan Preferred expansion based on first-year numbers
A boost in brand awareness and subscribers means the service will move into 10 more markets.
By Deborah Barrington • March 27, 2015 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
LiveRail to bring Facebook audience data, native video to mobile
The move heats up the mobile ad race between the social media company and Google.
By Wendy Parish • March 25, 2015 -
Ad-ID plans price model changes to attract smaller brands
Advertisers with annual budgets of less than $100 million have been slow to adopt the universal index.
By Wendy Parish • March 23, 2015 -
Pinterest offers insight to 'Pinnability' algorithm
The best Pins for users could also offer better targeting for advertisers.
By Wendy Parish • March 22, 2015 -
Brand lift happens in less than 1 second of video, study finds
Facebook counts a view as watching for at least three seconds, which is reportedly more than enough time to make an impression.
By Wendy Parish • March 19, 2015 -
New Bitly links will open directly into apps
The company promises to drive more traffic to apps and offer better insight for clients.
By Wendy Parish • March 17, 2015 -
Report: Purchase 1.6X more likely after online shoppers watch video
Retail video views were up 54% in 2014, with 43% of those happening in Q4 alone.
By Wendy Parish • March 16, 2015 -
The biggest loser in Facebook 'like' purge: Etsy
The brand lost 99.99% of its followers due to a glitch by the social media giant.
By Wendy Parish • March 13, 2015 -
YouTube advertisers can now target Hispanic audiences
The new marketing tool combines Nielsen and comScore data with the video site's own research.
By Wendy Parish • March 11, 2015 -
Facebook's new 'Topic Data' offers marketers anonymous audience insight
The information, however, will only be available to companies partnered with DataSift, the creator of the application's interface.
By Wendy Parish • March 10, 2015 -
LinkedIn's Sponsored InMail now offers 100% deliverability
Now, users will only receive advertisers' messages when they are signed in to the network.
By Wendy Parish • March 10, 2015 -
Could the Netflix algorithm solve the mobile content discovery problem?
Heard, an anonymous social sharing app, says it can predict users' online media preferences based on their previous choices.
By Wendy Parish • March 10, 2015 -
Study: Twitter activity corresponds with neurological activity during TV shows
A Nielsen report found a 79.5% correlation between the two factors.
By Wendy Parish • March 9, 2015 -
Tumblr's Creatrs Network reports positive stats
The in-house group pairs popular creative influencers with brands looking to run campaigns on the site.
By Wendy Parish • March 6, 2015 -
Warning: Your brand's Facebook page will likely see a drop in likes
The total tally will no longer include accounts that have been manually deactivated or "memorialized."
By Wendy Parish • March 5, 2015 -
Kik audience targeting could give it an edge over Snapchat
The messaging app can now target users by gender, geography, and mobile device.
By Wendy Parish • March 5, 2015 -
Nielsen moves into programmatic market with eXelate acquisition
The purchase further underscores the ever-increasing crossover between TV and online advertising.
By Wendy Parish • March 4, 2015 -
Future Google search results could be based on facts—not popularity
Company researchers are exploring what they refer to as "knowledge-based trust."
By Wendy Parish • March 3, 2015 -
You can't skip these Geico pre-roll ads
The insurance company is maximizing the value of the first five seconds of its videos.
By Wendy Parish • March 3, 2015 -
Startup brings ads to electronic medical records
New sponsored pop-ups aim to help brands reach physicians.
By Wendy Parish • March 3, 2015 -
Sponsored by Canoe Ventures
Video On Demand (VOD) Dynamic Ad Insertion (DAI) advertising has advantages for marketers
Sponsored by: When we talk about VOD advertising in this context, we are talking about when a consumer goes to their VOD service provided by their cable operator, chooses the TV episode they want to watch, and ads plays throughout the episode. Canoe powers VOD ad insertion for every major br...
March 3, 2015 -
Meet Studio 61: CBS in-house ad group
CBS Interactive joins the ranks of media companies that are taking sponsored content studios in-house.
By Wendy Parish • March 2, 2015 -
Study: Marketers making big investments in Big Data
The survey estimates a 34.8% increase in email spending between 2010 and the end of this year.
By Randy Lilleston • March 2, 2015 -
Strippers may have cracked the code for making money on Snapchat
Adult workers are among first industries to utilize Snapcash, a trend that could catch on for other industries.
By Wendy Parish • March 1, 2015
Previous
