Data/Analytics: Page 89
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Strippers may have cracked the code for making money on Snapchat
Adult workers are among first industries to utilize Snapcash, a trend that could catch on for other industries.
By Wendy Parish • March 1, 2015 -
Could your CMO be obsolete?
Customer experience could be replacing traditional big brand marketing.
By Wendy Parish • March 1, 2015 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Google buys most expensive domain ever at $25M
Search giant purchases .app domain, likely setting its sights on the mobile app business.
By Wendy Parish • March 1, 2015 -
New tracking tools offer ROI insight for Twitter
"Transaction values" and "key conversion tags" enable users to see sales directly related to Promoted Tweets.
By Wendy Parish • Feb. 26, 2015 -
The secret to success of Taco Bell's app: Search
The social media blackout of last fall received attention, but paid search brought home the sales.
By Wendy Parish • Feb. 26, 2015 -
Report: Google most talked about brand, Disney the most loved
Infegy's annual report compiled online conversations about 800 brands to see which stood out.
By Wendy Parish • Feb. 25, 2015 -
Marketers agree MRC viewability standards aren't enough
Some agencies and ad sellers are creating their own level of standards for ad views.
By Wendy Parish • Feb. 25, 2015 -
Diversity is coming to Apple's emojis
Emojis have slowly crept into digital marketing practices, and now even more options—with multiple skin tones and lifestyles—will be available.
By Wendy Parish • Feb. 23, 2015 -
Upworthy's native ads perform 38 times better than industry standard
The site's native ads have generated $10 million in just nine months.
By Wendy Parish • Feb. 22, 2015 -
Whatever, USA will live again through Bud Light this year
Despite a few marketing hiccups, the brand wants to recreate last year's town takeover.
By Wendy Parish • Feb. 22, 2015 -
Pinterest cuts spam clicks in half with 'Stringray'
New system reduces time of eliminating spam links from 4 hours to milliseconds.
By Wendy Parish • Feb. 22, 2015 -
Deep Dive
Birdman won Best Picture at the Oscars, but which movie topped Twitter engagement?
Box office numbers may not necessarily translate to buzz on Twitter.
By Wendy Parish • Feb. 22, 2015 -
LinkedIn debuts new company page dashboard with notification center
New features offer page managers better insight into company page activity.
By Wendy Parish • Feb. 22, 2015 -
YouTube cracks down on overlay ads
Sponsored overlay graphics and logos are no longer allowed unless purchased through Google.
By Wendy Parish • Feb. 19, 2015 -
LinkedIn expands version of Marketing Solutions
The five-piece solutions platform is meant to help marketers expand their B2B audience.
By Wendy Parish • Feb. 19, 2015 -
The secret to avoiding app deletion? Pay users
80% of users delete an app after using it only twice, but an ad tech firm is working to combat that statistic.
By Wendy Parish • Feb. 19, 2015 -
Could Snapchat be worth $19B?
New funding drive comes as app starts to emerge as a marketing platform.
By Wendy Parish • Feb. 18, 2015 -
EMC, Hippo strike partnership to improve content management
The news of the partnership comes after IBM budgeted $1 billion to compete with EMC on content management.
By Wendy Parish • Feb. 18, 2015 -
Medium founder Ev Williams: Online companies shouldn't just be judged by user numbers
The 'time spent' metric is what signifies real value, he said at a conference.
By Wendy Parish • Feb. 18, 2015 -
YouTube says it isn't afraid of Facebook video
Head of content says there is room for influential video content across sites.
By Wendy Parish • Feb. 18, 2015 -
Twitter releases TweetDeck teams to help manage accounts
New feature allows groups to contribute to accounts without password.
By Wendy Parish • Feb. 17, 2015 -
Brands slow to test out Twitter native video
Just a few brands and high-profile accounts have begun to dip toes into Twitter's new feature.
By Wendy Parish • Feb. 17, 2015 -
Pinterest halts all affiliate link activity
Move reportedly comes right before launch of 'Buy' button.
By Wendy Parish • Feb. 16, 2015 -
Time Inc. editors helped develop print ads for Google's mobile app
Editors developed questions to "ask Google" related to articles.
By Wendy Parish • Feb. 12, 2015 -
Niche, a startup that connects social media influencers with brands, has been acquired by Twitter
Niche will help boost Twitter's original content production.
By Wendy Parish • Feb. 11, 2015
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