Origami Logic creates 'periodic table' of marketing data

Origami Logic’s “Marketing Signals Framework” chart channels the periodic table in seeking to add some order to marketing data

By David Kirkpatrick • July 17, 2015

Marketers are still leery of Facebook video ads

Facebook has been making a major push for video and video ads on the platform, but marketers are still skeptical

By David Kirkpatrick • July 17, 2015

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Two mobile marketing firms team up to tackle location-based targeting

Swrve and Plot Projects have partnered to offer geo-fencing and beacon tech for mobile marketers

By David Kirkpatrick • July 16, 2015

AdWords to measure conversions across platforms

Conversion metrics for AdWords now tracks views from apps to websites

By David Kirkpatrick • July 15, 2015

Tumblr adds Crimson Hexagon as preferred data partner

Crimson Hexagon’s “preferred data partner” status gives the company access to Tumblr’s real-time data

By David Kirkpatrick • July 15, 2015

Programmatic display spending up 33% year-over-year: Report

Retargeting takes the spot as the main programmatic display ad tactic per Q2 research

By David Kirkpatrick • July 13, 2015

AppsFlyer adds real-time ROI for Facebook campaigns

Adding real-time ROI to Facebook efforts is a response to the social network's user policy change on device data

By David Kirkpatrick • July 13, 2015

Report: Paid search up 22% in Q2 with mobile leading the way

Mobile grew 71% while Google regained market share it previously lost to Yahoo Bing.

By David Kirkpatrick • July 10, 2015

While publishers tout attention metrics, many advertisers aren't buying in

Key performance indicators for ad buyers remain clicks, impressions, and audience.

By David Kirkpatrick • July 10, 2015

Why marketers should benchmark their own metrics

Instead of relying on surveys and studies on metric benchmarks, marketers should take the time to understand their audience.

By David Kirkpatrick • July 9, 2015

Better ROI tracking would increase digital ad spend

Recent research from Millward Brown Digital found more than 70% of marketing executives would increase digital ad spending with better results metrics.

By David Kirkpatrick • July 7, 2015

The power of transparency

Data provides a lot of power and benefit for marketers, but making privacy and security a focal point, and an area of openness, gives your marketing messages more credibility.

By David Kirkpatrick • July 7, 2015

Twitter unveils persona targeting, adds segmentation feature

Expanding its audience insights dashboard with “Project Lightning,” Twitter gives advertisers a new tool to create persona-based audience segments.

By David Kirkpatrick • July 6, 2015

Marketing to the individual is a challenge -- and a new survey affirms this

New study from VB Insight finds 80% of marketers don’t know much beyond demographics and purchase history.

By David Kirkpatrick • July 2, 2015

Senior-level marketers aren't totally sure about social media

One recent survey found 39% of senior marketing executives believe social media metrics aren’t useful.

By David Kirkpatrick • July 2, 2015

Eight percent of Instagram accounts are run by bots

After Instagram purged millions of fake accounts last year, around 8% are still controlled by bots.

By David Kirkpatrick • July 2, 2015

Ad blocking software blocks more than just ads

Publishers don’t always consider that readers running ad blockers may be blocking their tracking cookies as well.

By David Kirkpatrick • July 1, 2015

Shopify CMO: The secret to modern marketing is data

Understanding analytics is fundamental to the modern marketer, as data further finds its footing among digital marketing plans.

By Natalia Angulo • June 30, 2015

Facebook tweaks newsfeed with an increased emphasis on video

The latest Facebook News Feed algorithm to serve more videos users want to see

By David Kirkpatrick • June 30, 2015

Ad exchange PulsePoint launches content marketing platform

Going beyond its display ad business the new content marketing platform will serve native ads.

By David Kirkpatrick • June 30, 2015

Marketers increasingly look to first-party data for results

Multi-channel first-party data is most valuable for driving data-fueled campaign success.

By David Kirkpatrick • June 30, 2015

AppsFlyer analytics to attribute all pre-app install touches

Marketing is a data-driven world, and AppsFlyer is giving marketers deeper insights in to app installations.

By David Kirkpatrick • June 29, 2015

The Chief Marketing Technology Officer adds rigor to marketing tech purchases

CMTOs help bridge the gap between innovative marketers and more buttoned-down technologists.

By David Kirkpatrick • June 29, 2015

Nielsen picked first nine ad tech preferred platform partners

The new program gives advertisers and marketing agencies analytic capabilities

By David Kirkpatrick • June 25, 2015

Alibaba's CEO announces focus on data

Newly-appointed CEO Daniel Zhang says "data is oil in the new economy."

By David Kirkpatrick • June 24, 2015