Marketers get need for martech in data, but have a way to go in adoption

While majority agree that aggregating different data sources is a top priority, six in 10 marketing users admit integrating new tech with existing tools is a challenge. 

By Wendy Parish • June 8, 2015

Amazon's cloud service popular with web traffic fraud

Amazon's AWS cloud service accounts for 7.7% of "bad" IP addresses serving fake bot traffic. 

By Wendy Parish • June 5, 2015

Explore the Trendline➔

Multichannel Optimization

Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.

By Marketing Dive staff

Long way to go: 89% of digital marketers grapple with cross-channel marketing

Experian highlights the challenges in creating a single customer view.

By Wendy Parish • June 4, 2015

Yahoo wants to be more transparent with advertisers

Independent viewability and fraud measurement are now available for Yahoo display and video ads. 

By Wendy Parish • June 4, 2015

Instagram improves ad targeting, plans expansion to all brands

Instagram will open up its ad platform from a handful of selected advertisers to all businesses. 

By Wendy Parish • June 3, 2015

Apple Watch app helps monitor brand health

Instead of counting steps, this app tracks ROI for monitoring brand health.

By Wendy Parish • June 2, 2015

Brands attempt to decode emoji social conversations

Third-party data providers like Sprinklr and theAmplify seek to understand emoji language to help customers better grasp how their social marketing campaigns are performing.

By Wendy Parish • June 2, 2015

Twitter's new 'Official Partner Program' offers resource for businesses to manage social

The new program is a merger of Twitter's existing Certified Program and it's Marketing Platform Partner Program to help businesses use the social media network to better reach customers.

By Wendy Parish • June 2, 2015

Will monetizing paywall data ever succeed for publishers?

The Financial Times is able to charge 20 to 50% more for its first-party data, but it is certainly the exception to the rule. 

By Wendy Parish • June 1, 2015

Apple is responsible for 75% of Google's mobile search revenue

A report estimates Apple's iOS brought in nearly $9 billion of Google's $11.8 billion in mobile search revenue in 2014. 

By Wendy Parish • May 28, 2015

Introducing: Twitter's 'Audience Insights'

Twitter's new feature offers marketers deeper insight into audience analytics, including demographics, interests and purchasing behavior, among other categories.

By Wendy Parish • May 28, 2015

Nielsen goes further into viewers' heads with neuromarketing buy

The research giant has acquired biometrics firm Innerscope Research. 

By Wendy Parish • May 27, 2015

Are there 'good' bots?

Bots are known for frauding advertising, but only a small percentage of these computerized traffic drivers are designed to be malicious. 

By Wendy Parish • May 26, 2015

New partnership between Moat, Mediaocean will help marketers buy viewable ads

The combined technologies will allow marketers to only buy ad inventory pre-approved to be viewable. 

By Wendy Parish • May 22, 2015

Twitter opens objective-based ads to all advertisers

Twitter has opened up objective-based ads to all advertisers, giving them the option to only pay for specific engagement -- an effort the social media network says has helped cut costs for marketers.

By Wendy Parish • May 21, 2015

eMarketer: Retail driving digital ad growth

Retailers will comprise 22% of the predicted $58.61 billion in digital ad spending this year. 

By Wendy Parish • May 20, 2015

HubSpot reveals multiple new martech ventures

HubSpot announced multiple integration deals with 11 marketing tech firms, as well as a loan program for premium partner agencies.

By Wendy Parish • May 20, 2015

Why higher viewability standards may inadvertently drive fraudulent traffic

Fraudsters use standards to push bot activity. 

By Wendy Parish • May 19, 2015

Baidu partners with Taboola to bring content-recommendation to China

Baidu reportedly invested as much as $30 million in Taboola's latest round of funding. 

By Wendy Parish • May 19, 2015

Weather, amber alerts come from ad networks

Ad networks such as AppNexus, Rocket Fuel and xAd have partnerned with Conversant to leverage push notifications for social good. 

By Wendy Parish • May 19, 2015

Financial Times tosses impressions, transitions to cost-per-hour rates

The newspaper is moving away from the traditional measurement model with "long-form ads" that are priced based on time spent rather than impressions. 

By Wendy Parish • May 18, 2015

How 70 cents could be better than $1 for publishers on Facebook

Brands may have better success with Instant Articles if they let Facebook take the reins. 

By Wendy Parish • May 15, 2015

Millennial Media advances mobile ad viewability standards

The ad network guarantees 100% of mobile ads are viewable for one second. 

By Wendy Parish • May 13, 2015

Turner Broadcasting announces 'Data Cloud' at upfront event

Marketers will have the opportunity to purchase data from the company's TV and digital properties. 

By Wendy Parish • May 13, 2015

Facebook brand engagement thrives despite drop in organic reach

Simply Measured found that companies experienced a 43.5% increase in engagement on the social media site in the past year. 

By Wendy Parish • May 13, 2015