Data/Analytics: Page 90
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B2B media revenue reaches 6-year high
The Business Information Network reports growth was driven largely by digital advertising and data services.
By Wendy Parish • May 12, 2015 -
YouTube boasts 91% ad viewability
In the same report, Google found 83% of all mobile ads and 53% of desktop ads are viewable.
By Wendy Parish • May 8, 2015 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.
By Marketing Dive staff -
Publishers on LinkedIn now have analytics
Detailed insight on post engagement now available through dashboard being rolled out today.
By Wendy Parish • May 8, 2015 -
Mobile growth has hit plateau, ad network claims
Fluent reports mobile maintains a lead (60%-40%) in the desktop split in interactions.
By Wendy Parish • May 7, 2015 -
Facebook native ads get a boost with Audience Network upgrades
Facebook introduced a new template, a native ad manager, and horizontal scrolling.
By Wendy Parish • May 7, 2015 -
Study: 80% of marketing automation users saw leads increase
Marketing automation has huge growth potential.
By Wendy Parish • May 6, 2015 -
What counts as 'viewable' on mobile?
The Media Ratings Council has delivered interim guidelines while it determines industry standards.
By Wendy Parish • May 5, 2015 -
New York Times alters website to meet MRC viewability standards
Ad Age reports the publisher's changes could be causing a temporary dip in digital impressions.
By Wendy Parish • May 5, 2015 -
Crate & Barrel studies in-store behavior to boost online sales by 44%
The company's revenue per visitor shot up 138%, and average order value grew 37%.
By Wendy Parish • May 1, 2015 -
Smartphone e-commerce traffic surges 269%, but still can't convert
MarketLive found 90% of carts are abandoned on phones.
By Wendy Parish • May 1, 2015 -
Mobile ads grew 76% in 2014: IAB report
Overall digital advertising space hit nearly $50 billion in sales.
By Wendy Parish • April 23, 2015 -
Google Preferred viewers more likely to visit brand websites after watching YouTube
The program's audience also had a 46% greater chance of searching the video site for a company they found interesting.
By Wendy Parish • April 22, 2015 -
Brands can target users based on mood with Spotify's new ad platform
"Playlist targeting" pulls from the streaming site's 1.5 million options to create audience segments.
By Wendy Parish • April 20, 2015 -
Industry divided on how to measure native ad success
Despite impressive growth in the sector, a survey from ANA shows marketers don't agree on which metrics are most important.
By Wendy Parish • April 17, 2015 -
AOL's 'One' aims to help ad industry spend more wisely
Its digital dashboard allows marketers to track virtually every dollar spent on a campaign.
By Wendy Parish • April 14, 2015 -
LinkedIn's new Elevate app empowers employees to share company content
The program offers tracking tools to measure the effectiveness of social shares.
By Wendy Parish • April 14, 2015 -
Teens haven't unfriended Facebook yet
A new Pew Research Center study contradicts previous reports about the abandonment of the social media site.
By Wendy Parish • April 10, 2015 -
AdAge releases cost of ads across the board
The publication's new "What It Will Cost" weekly feature offers advertising insight for buyers.
By Wendy Parish • April 7, 2015 -
Twitter introduces real-time search and filtering tool Curator
The new service offers publishers the ability to find relevant content to share from the social site.
By Wendy Parish • April 1, 2015 -
Responsive design helps mobile email conversions jump by 70%
Desktop conversion rates, however, fell by 4% during the same time frame.
By Wendy Parish • March 31, 2015 -
YouTube, Google plan Preferred expansion based on first-year numbers
A boost in brand awareness and subscribers means the service will move into 10 more markets.
By Deborah Barrington • March 27, 2015 -
LiveRail to bring Facebook audience data, native video to mobile
The move heats up the mobile ad race between the social media company and Google.
By Wendy Parish • March 25, 2015 -
Ad-ID plans price model changes to attract smaller brands
Advertisers with annual budgets of less than $100 million have been slow to adopt the universal index.
By Wendy Parish • March 23, 2015 -
Pinterest offers insight to 'Pinnability' algorithm
The best Pins for users could also offer better targeting for advertisers.
By Wendy Parish • March 22, 2015 -
Brand lift happens in less than 1 second of video, study finds
Facebook counts a view as watching for at least three seconds, which is reportedly more than enough time to make an impression.
By Wendy Parish • March 19, 2015
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