Data/Analytics: Page 90
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Marissa Mayer: Yahoo has to 'reinvent' itself with better ads
Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO explains the company is on track—but still has hurdles to overcome in advertising.
By Wendy Parish • Feb. 11, 2015 -
Hubspot beats Q4 revenue expectations
Marketing software company saw total revenue rise 53% over 2013.
By Wendy Parish • Feb. 11, 2015 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Is ad tech already a bursting bubble?
Terry Kawaja, founder and CEO of Luma Partners, says "winter is coming" for ad tech.
By Wendy Parish • Feb. 11, 2015 -
IAB wants marketers to forget 'unrealistic' 100% viewability
Organization hopes technology will improve over the next 12 months to less than 10% variance between vendors.
By Wendy Parish • Feb. 10, 2015 -
After 'dark social' cleanup, Facebook sees jump in mobile referral traffic
New data from Bitly shows that unidentified traffic dropped from 12% to 1% after Facebook app update on iOS.
By Wendy Parish • Feb. 10, 2015 -
Twitter engagement grew 105% for big brands in Q4
Study found that companies on Interbrand's 100 Best Global Brands grew followers by 38% in 2014.
By Wendy Parish • Feb. 10, 2015 -
Time Inc. is selling print ads programmatically
Target is the first brand to purchase ink-on-paper ads through the automated marketplace.
By Wendy Parish • Feb. 10, 2015 -
Adidas takes advantage of Twitter's new Group DM feature
Brand is first to utilize the new feature for a soccer-themed promotion.
By Wendy Parish • Feb. 9, 2015 -
Honda signs on for an integrated campaign during Yahoo's season of 'Community'
The automaker's campaign will run alongside season six of the show.
By Wendy Parish • Feb. 9, 2015 -
Wall Street's love affair with ad tech firms may be over
There has not been a single ad tech IPO since last July.
By Mattie Quinn • Feb. 9, 2015 -
Twitter's CEO takes tougher stance on trolls
Dick Costolo understands abuse is causing core users to leave.
By Wendy Parish • Feb. 6, 2015 -
LinkedIn sees 44% jump in revenue year over year
Boost in hiring business helped LinkedIn sustain 50% revenue growth in each of the last three quarters.
By Wendy Parish • Feb. 5, 2015 -
Despite slow user growth, Twitter reports record earnings
Revenue was $479 million in Q4—up 32% from Q3.
By Wendy Parish • Feb. 5, 2015 -
Deep Dive
Friday Roundup: Twitter making moves and a Super Bowl hangover
These are the 'need to know' stories of the week.
By Mattie Quinn • Feb. 5, 2015 -
Google deal raises Twitter's social capital
Social media marketers rejoice: Tweets are now about to get better shelf life.
By Mattie Quinn • Feb. 5, 2015 -
Instagram follows Vine's lead with looping video
Looping feature opens up opportunities for advertisers and new creative ideas.
By Wendy Parish • Feb. 5, 2015 -
Content marketing platform Taboola secures $117M in funding
The firm wants to boost product development and acquistions.
By Wendy Parish • Feb. 5, 2015 -
Twitter's 'Quick Promote' hopes to inspire impulse buys from SMBs
New feature allows businesses to promote most popular tweets directly from analytics page.
By Wendy Parish • Feb. 5, 2015 -
Common programmatic mistakes brands make
Executives discussed trends in programmatic at the 4A Data Summit.
By Wendy Parish • Feb. 5, 2015 -
iHeartMedia joins publisher trend with launch of branded content studio
"iHeartMedia Soundboard" will show us how branded content teams will work in radio.
By Wendy Parish • Feb. 4, 2015 -
Ad networks not quite ready for weed advertisers
Weed-focused tech companies hope to fill the void major networks have left.
By Wendy Parish • Feb. 3, 2015 -
In-store displays have heavy impact on Super Bowl purchases
Survey shows impulse buys in the aisles of a store were persuaded by eye-catching Super Bowl displays.
By Wendy Parish • Feb. 3, 2015 -
Mobile users spend most of their time in just five apps
Forrester Research shows 80% of time is spent in five major apps, with Facebook and Google dominating time spent.
By Wendy Parish • Feb. 2, 2015 -
McDonald's promises to give away every item advertised during the Super Bowl
Fast food chain will award everything from a Toyota Camry to a bunch of Snickers.
By Wendy Parish • Feb. 2, 2015 -
Adult site sees 20% spike in traffic during winter storm Juno
Pornhub is increasingly using user data and breaking news to develop marketing content.
By Wendy Parish • Feb. 2, 2015
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