Data/Analytics: Page 91
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Brands try out first Instagram ads available during the Super Bowl
Lowe's offers hyperlapsed tips for DIY projects, while Dove hopes to reach men.
By Wendy Parish • Jan. 30, 2015 -
Bud Light won the pre-game released Super Bowl ads
Beer brand accumulated 10 million video views by the Thursday before the big game.
By Wendy Parish • Jan. 30, 2015 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Oreo and Ritz will run first-ever programmatically purchased Super Bowl commercials
Parent company Mondalez will run regional spots purchased through automated software.
By Wendy Parish • Jan. 30, 2015 -
Dish network lets you just watch the most important part of the Super Bowl—the ads
A "Reverse Autohop" lets viewers skip the game to just watch the Super Bowl's commercials.
By Wendy Parish • Jan. 30, 2015 -
Deep Dive
Friday Roundup: Blizzard marketing, Snapchat's ambitions, and the Super Bowl
These are the 'need-to-know' marketing stories of the week.
By Mattie Quinn • Jan. 29, 2015 -
Just in time: NBC is finally sold out of Super Bowl TV spots
All $4.5M spots have sold, but a few pre-game slots are still open.
By Wendy Parish • Jan. 29, 2015 -
Social marketing technology tops most CMOs' investment list
Up to 80% plan to use the technology to engage customers in the next 3 to 5 years.
By Wendy Parish • Jan. 29, 2015 -
Facebook exceeds analyst expectations in Q4 thanks to mobile and video
Facebook saw a 49% increase in revenue to $3.58 billion in Q4.
By Wendy Parish • Jan. 29, 2015 -
AT&T brings first scripted show to Snapchat
"SnapperHero" will air episodes exclusively on the messaging app.
By Wendy Parish • Jan. 29, 2015 -
Kik, the lesser-known messaging app, boasts higher engagement rate than Snapchat
As the app hits 200M, low profile CEO dismisses other metrics like monthly active users.
By Wendy Parish • Jan. 29, 2015 -
Facebook wants advertisers to ditch the click for 'Conversion Lift'
New measurement focuses on sales driven by ads, rather than just click-throughs.
By Wendy Parish • Jan. 27, 2015 -
Digital marketing budgets will grow at 80% of companies this year
Hiring new talent will drive growth at many organizations.
By Wendy Parish • Jan. 27, 2015 -
Could Facebook be killing FBX?
Facebook's VP of advertising said that the programmatic platform will not be a focal point moving forward.
By Wendy Parish • Jan. 27, 2015 -
Deep Dive
Friday Roundup: Obama's digital campaign, YouTube celebrities, and Netflix's big marketing push
These are the 'need-to-know' marketing stories of the week.
By Mattie Quinn • Jan. 23, 2015 -
Pinterest knows if you're a man or woman
In an effort to attract more male users, the site has introduced gender specific search results.
By Wendy Parish • Jan. 22, 2015 -
ComScore hopes 'Trust Profiles' will bring transparency to programmatic
Firm announced new set of pre-bid advertising metrics.
By Wendy Parish • Jan. 22, 2015 -
Tumblr builds internal creative team with 300+ users
Advertisers can call on 'Creatrs Network' to produce paid content.
By Wendy Parish • Jan. 22, 2015 -
Reddit brings in former Google exec to push mobile progress
Hire of Google exec follows purchase of Alien Blue, an app that offers mobile access to Reddit.
By Wendy Parish • Jan. 22, 2015 -
Could Google be the next big wireless carrier?
Sources say the search giant is testing out wireless plans using Sprint and T-Mobile networks in the U.S.
By Wendy Parish • Jan. 21, 2015 -
Pinterest improves ad targeting with Kosei buy
Marketing startup specializes in product recommendations.
By Wendy Parish • Jan. 21, 2015 -
Advertisers can track Facebook users talking about Super Bowl
Social giant has announced a "Big Game" targeting segment.
By Wendy Parish • Jan. 21, 2015 -
Advertisers need 8 million more Super Bowl viewers than last year to get same value
Rising commercial price tags means more people need to tune in.
By Wendy Parish • Jan. 20, 2015 -
Netflix beats subscription projections—at a cost
Streaming service spent increased marketing budget by 59% in Q4.
By Wendy Parish • Jan. 20, 2015 -
Will growth of sharing services benefit marketers?
The peer-to-peer platforms hold certain advantages for the marketing industry.
By Wendy Parish • Jan. 19, 2015 -
Indianapolis Colts 'blue-out' website before AFC championship game
NFL team attempts a mobile push before the big game.
By Wendy Parish • Jan. 19, 2015
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