Data/Analytics: Page 91
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New Bitly links will open directly into apps
The company promises to drive more traffic to apps and offer better insight for clients.
By Wendy Parish • March 17, 2015 -
Report: Purchase 1.6X more likely after online shoppers watch video
Retail video views were up 54% in 2014, with 43% of those happening in Q4 alone.
By Wendy Parish • March 16, 2015 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.
By Marketing Dive staff -
The biggest loser in Facebook 'like' purge: Etsy
The brand lost 99.99% of its followers due to a glitch by the social media giant.
By Wendy Parish • March 13, 2015 -
YouTube advertisers can now target Hispanic audiences
The new marketing tool combines Nielsen and comScore data with the video site's own research.
By Wendy Parish • March 11, 2015 -
Facebook's new 'Topic Data' offers marketers anonymous audience insight
The information, however, will only be available to companies partnered with DataSift, the creator of the application's interface.
By Wendy Parish • March 10, 2015 -
LinkedIn's Sponsored InMail now offers 100% deliverability
Now, users will only receive advertisers' messages when they are signed in to the network.
By Wendy Parish • March 10, 2015 -
Could the Netflix algorithm solve the mobile content discovery problem?
Heard, an anonymous social sharing app, says it can predict users' online media preferences based on their previous choices.
By Wendy Parish • March 10, 2015 -
Study: Twitter activity corresponds with neurological activity during TV shows
A Nielsen report found a 79.5% correlation between the two factors.
By Wendy Parish • March 9, 2015 -
Tumblr's Creatrs Network reports positive stats
The in-house group pairs popular creative influencers with brands looking to run campaigns on the site.
By Wendy Parish • March 6, 2015 -
Warning: Your brand's Facebook page will likely see a drop in likes
The total tally will no longer include accounts that have been manually deactivated or "memorialized."
By Wendy Parish • March 5, 2015 -
Kik audience targeting could give it an edge over Snapchat
The messaging app can now target users by gender, geography, and mobile device.
By Wendy Parish • March 5, 2015 -
Nielsen moves into programmatic market with eXelate acquisition
The purchase further underscores the ever-increasing crossover between TV and online advertising.
By Wendy Parish • March 4, 2015 -
Future Google search results could be based on facts—not popularity
Company researchers are exploring what they refer to as "knowledge-based trust."
By Wendy Parish • March 3, 2015 -
You can't skip these Geico pre-roll ads
The insurance company is maximizing the value of the first five seconds of its videos.
By Wendy Parish • March 3, 2015 -
Startup brings ads to electronic medical records
New sponsored pop-ups aim to help brands reach physicians.
By Wendy Parish • March 3, 2015 -
Sponsored by Canoe Ventures
Video On Demand (VOD) Dynamic Ad Insertion (DAI) advertising has advantages for marketers
Sponsored by: When we talk about VOD advertising in this context, we are talking about when a consumer goes to their VOD service provided by their cable operator, chooses the TV episode they want to watch, and ads plays throughout the episode. Canoe powers VOD ad insertion for every major br...
March 3, 2015 -
Meet Studio 61: CBS in-house ad group
CBS Interactive joins the ranks of media companies that are taking sponsored content studios in-house.
By Wendy Parish • March 2, 2015 -
Study: Marketers making big investments in Big Data
The survey estimates a 34.8% increase in email spending between 2010 and the end of this year.
By Randy Lilleston • March 2, 2015 -
Strippers may have cracked the code for making money on Snapchat
Adult workers are among first industries to utilize Snapcash, a trend that could catch on for other industries.
By Wendy Parish • March 1, 2015 -
Could your CMO be obsolete?
Customer experience could be replacing traditional big brand marketing.
By Wendy Parish • March 1, 2015 -
Google buys most expensive domain ever at $25M
Search giant purchases .app domain, likely setting its sights on the mobile app business.
By Wendy Parish • March 1, 2015 -
New tracking tools offer ROI insight for Twitter
"Transaction values" and "key conversion tags" enable users to see sales directly related to Promoted Tweets.
By Wendy Parish • Feb. 26, 2015 -
The secret to success of Taco Bell's app: Search
The social media blackout of last fall received attention, but paid search brought home the sales.
By Wendy Parish • Feb. 26, 2015 -
Report: Google most talked about brand, Disney the most loved
Infegy's annual report compiled online conversations about 800 brands to see which stood out.
By Wendy Parish • Feb. 25, 2015 -
Marketers agree MRC viewability standards aren't enough
Some agencies and ad sellers are creating their own level of standards for ad views.
By Wendy Parish • Feb. 25, 2015
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