- According to a report from Business Information Network released Friday by the Association of Business Information and Media Companies, B2B media revenue hit a six-year high last year at $27.6 billion—up 3.3% from 2013.
- The report measured four sources of revenue: print advertising, digital advertising, events, and data.
- Growth was driven mostly by digital advertising and data services. Digital ad revenue grew 15% year-over-year to hit $5.8 billion, while data services grew by 4.2% to $2.8 billion.
While events still represented the biggest chunk of B2B media revenue, BIN's study shows that B2B is experiencing a shift to digital and data-driven revenue—similar to other industries. The good news from the report is that B2B appears to have recovered from the recession with a slow and steady growth.