Data/Analytics: Page 92
-
Diversity is coming to Apple's emojis
Emojis have slowly crept into digital marketing practices, and now even more options—with multiple skin tones and lifestyles—will be available.
By Wendy Parish • Feb. 23, 2015 -
Upworthy's native ads perform 38 times better than industry standard
The site's native ads have generated $10 million in just nine months.
By Wendy Parish • Feb. 22, 2015 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.
By Marketing Dive staff -
Whatever, USA will live again through Bud Light this year
Despite a few marketing hiccups, the brand wants to recreate last year's town takeover.
By Wendy Parish • Feb. 22, 2015 -
Pinterest cuts spam clicks in half with 'Stringray'
New system reduces time of eliminating spam links from 4 hours to milliseconds.
By Wendy Parish • Feb. 22, 2015 -
Deep Dive
Birdman won Best Picture at the Oscars, but which movie topped Twitter engagement?
Box office numbers may not necessarily translate to buzz on Twitter.
By Wendy Parish • Feb. 22, 2015 -
LinkedIn debuts new company page dashboard with notification center
New features offer page managers better insight into company page activity.
By Wendy Parish • Feb. 22, 2015 -
YouTube cracks down on overlay ads
Sponsored overlay graphics and logos are no longer allowed unless purchased through Google.
By Wendy Parish • Feb. 19, 2015 -
LinkedIn expands version of Marketing Solutions
The five-piece solutions platform is meant to help marketers expand their B2B audience.
By Wendy Parish • Feb. 19, 2015 -
The secret to avoiding app deletion? Pay users
80% of users delete an app after using it only twice, but an ad tech firm is working to combat that statistic.
By Wendy Parish • Feb. 19, 2015 -
Could Snapchat be worth $19B?
New funding drive comes as app starts to emerge as a marketing platform.
By Wendy Parish • Feb. 18, 2015 -
EMC, Hippo strike partnership to improve content management
The news of the partnership comes after IBM budgeted $1 billion to compete with EMC on content management.
By Wendy Parish • Feb. 18, 2015 -
Medium founder Ev Williams: Online companies shouldn't just be judged by user numbers
The 'time spent' metric is what signifies real value, he said at a conference.
By Wendy Parish • Feb. 18, 2015 -
YouTube says it isn't afraid of Facebook video
Head of content says there is room for influential video content across sites.
By Wendy Parish • Feb. 18, 2015 -
Twitter releases TweetDeck teams to help manage accounts
New feature allows groups to contribute to accounts without password.
By Wendy Parish • Feb. 17, 2015 -
Brands slow to test out Twitter native video
Just a few brands and high-profile accounts have begun to dip toes into Twitter's new feature.
By Wendy Parish • Feb. 17, 2015 -
Pinterest halts all affiliate link activity
Move reportedly comes right before launch of 'Buy' button.
By Wendy Parish • Feb. 16, 2015 -
Time Inc. editors helped develop print ads for Google's mobile app
Editors developed questions to "ask Google" related to articles.
By Wendy Parish • Feb. 12, 2015 -
Niche, a startup that connects social media influencers with brands, has been acquired by Twitter
Niche will help boost Twitter's original content production.
By Wendy Parish • Feb. 11, 2015 -
Marissa Mayer: Yahoo has to 'reinvent' itself with better ads
Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO explains the company is on track—but still has hurdles to overcome in advertising.
By Wendy Parish • Feb. 11, 2015 -
Hubspot beats Q4 revenue expectations
Marketing software company saw total revenue rise 53% over 2013.
By Wendy Parish • Feb. 11, 2015 -
Is ad tech already a bursting bubble?
Terry Kawaja, founder and CEO of Luma Partners, says "winter is coming" for ad tech.
By Wendy Parish • Feb. 11, 2015 -
IAB wants marketers to forget 'unrealistic' 100% viewability
Organization hopes technology will improve over the next 12 months to less than 10% variance between vendors.
By Wendy Parish • Feb. 10, 2015 -
After 'dark social' cleanup, Facebook sees jump in mobile referral traffic
New data from Bitly shows that unidentified traffic dropped from 12% to 1% after Facebook app update on iOS.
By Wendy Parish • Feb. 10, 2015 -
Twitter engagement grew 105% for big brands in Q4
Study found that companies on Interbrand's 100 Best Global Brands grew followers by 38% in 2014.
By Wendy Parish • Feb. 10, 2015 -
Time Inc. is selling print ads programmatically
Target is the first brand to purchase ink-on-paper ads through the automated marketplace.
By Wendy Parish • Feb. 10, 2015
Previous
