Data/Analytics: Page 92
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Flurry exec to lead Yahoo ad products
Flurry's head of product promoted to senior VP of ad products at Yahoo.
By Wendy Parish • Jan. 19, 2015 -
Turn kills its Verizon 'zombie' cookie
After negative feedback for mobile-tracking practices, Turn re-evaluates methods.
By Wendy Parish • Jan. 16, 2015 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
GE uses virtual reality to take consumers where they can't normally go
3D technology simulates GE's subsea oil technology.
By Wendy Parish • Jan. 16, 2015 -
eMarketer: Social media to grow by 5.4M users by 2016
Number of senior citizens on social sites expected to double.
By Wendy Parish • Jan. 15, 2015 -
Innovative billboard runs custom ads when a Porsche drives by
Smart billboard sends customized messages to Porsche drivers in Australia.
By Wendy Parish • Jan. 15, 2015 -
Toyota launches teen safe driving campaign with Oculus Rift
Auto brand debuts virtual reality simulator at Detroit Auto Show.
By Wendy Parish • Jan. 14, 2015 -
Omnichannel marketing has a long way to go, says SAP exec
Next-generation tools still needed for one-on-one interaction for retailers.
By Wendy Parish • Jan. 14, 2015 -
Winter is new ice cream season at Ben & Jerry's
The ice cream brand launches new flavors in the cold months.
By Wendy Parish • Jan. 13, 2015 -
Brands chime in on NCAA football playoff final
Real time marketing was used in full-force, though comedian Bob Newhart may be the real winner of the game.
By Wendy Parish • Jan. 13, 2015 -
Sponsored by
Is last-click attribution to blame for misallocation of media budgets?
Sponsored by: A new multi-touch attribution whitepaper from Datalicious suggests the use of last-click attribution had led to an outdated and biased view of the digital landscape, meaning marketers are further away than ever from understanding true return on advertising spend (ROAS). T...
Jan. 13, 2015 -
Inside Daily Mail's agressive programmatic ad strategy
Publisher is giving away free programmatic ads to direct ad clients.
By Wendy Parish • Jan. 13, 2015 -
Salesforce: 70% of marketers to increase social media ad spending in 2015
70% also plan to increase content marketing in the new year.
By Wendy Parish • Jan. 12, 2015 -
Why national marketers need local search programs
As shopping local continues to be popular among consumers, here are tips for taking advantage of a local market.
By Wendy Parish • Jan. 12, 2015 -
ESPN's Super Bowl dreams for the college football playoffs may come true
Two playoff games were the most-watched cable TV programs of all time.
By Wendy Parish • Jan. 11, 2015 -
Yahoo shuts down Right Media to all third-parties
Focus will return onto Yahoo Ad Exchange.
By Wendy Parish • Jan. 11, 2015 -
Study: Snapchat ads are working
After hesitation on how they would be received, study shows 44% of Snapchat's Brand Story viewers enjoyed the ads.
By Wendy Parish • Jan. 11, 2015 -
Deep Dive
Friday Roundup: CES tech innovations may change marketing in 2015
Here's what marketers need to know from CES, along with the other big news of the week.
By Mattie Quinn • Jan. 9, 2015 -
Whirpool latest brand to set sights on virtual reality
Brand director reveals plans to pursue VR at CES.
By Wendy Parish • Jan. 8, 2015 -
GroupM exec thinks yoga pants could have a bigger impact than the Internet
Sensors on items -- like yoga pants and cars -- are ubiquitous at CES this week.
By Wendy Parish • Jan. 8, 2015 -
58% of shoppers would rather use mobile than talk to a store clerk
Consumers trust researched info from mobile more than store displays or sales lit.
By Wendy Parish • Jan. 8, 2015 -
Mark Zuckerberg, the new Oprah?
Facebook founder's endorsement sends book to top of the charts.
By Wendy Parish • Jan. 8, 2015 -
Mondelez executive discusses 'digital marketing disruptions' at CES
Parent of Kraft, Oreo, and Cadbury brands spills about digital marketing disruption.
By Wendy Parish • Jan. 7, 2015 -
Could dark social be the next big thing in digital marketing?
If person-to-person sharing becomes trackable, it could be as important as word-of-mouth marketing.
By Wendy Parish • Jan. 7, 2015 -
The world's most recognizable logos, re-imagined
Israeli designer wants to rethink how you see fashionable brand logos.
By Mattie Quinn • Jan. 7, 2015 -
Virtual reality marketing gets big push from Samsung
Samsung produces virtual shorts to show off its technology at CES.
By Wendy Parish • Jan. 7, 2015
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