Data/Analytics: Page 93
-
A Verizon-AOL joint venture could be a marketing goldmine
Rumors of an acquisition or joint venture have marketers thinking about new opportunities in targeting users across devices.
By Wendy Parish • Jan. 6, 2015 -
Would you buy a $1,200 Walkman?
Sony is marketing the old-school device to audiophiles.
By Wendy Parish • Jan. 6, 2015 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Marketing tech spending to increase in 2015
65% of marketers plan to increase spending on marketing technology in the new year.
By Wendy Parish • Jan. 6, 2015 -
Google to become more transparent about video ad views
Search giant will tell advertisers which ads were 50% in view for two seconds.
By Wendy Parish • Jan. 6, 2015 -
5 tech firms hoping to catch marketers' eye at CES
Services, not just gadgets, show strong innovation at this year's show.
By Wendy Parish • Jan. 5, 2015 -
Forbes runs first-ever native ad cover
Annual "30 under 30" issue will feature a second cover sponsored by AT&T.
By Wendy Parish • Jan. 5, 2015 -
Tennis star Andy Murray is Under Armour's latest endorser
Ad Age's 'marketer of the year' snags Murray, who joins the ranks with Lindsey Vonn, Sloane Stephens, and Jordan Spieth.
By Wendy Parish • Jan. 4, 2015 -
Bud Light's new labels offer '12-ounces of inspiration'
As part of the #UpForWhatever campaign, the beer maker is printing over 100 different messages on bottles.
By Wendy Parish • Jan. 4, 2015 -
New 'While You Were Away' feature gives tweets longer life
The feature compiles top tweets since the user last logged in as a way to cut through noise on Twitter.
By Wendy Parish • Jan. 4, 2015 -
McDonald's rebrands, will keep 'I'm Lovin' It' tagline
Chain set to rejuvenate brand in 2015 to combat falling revenue.
By Wendy Parish • Jan. 4, 2015 -
Apple facing lawsuit for false advertising
Brand accused of misleading consumers about iPhone's storage capacity.
By Wendy Parish • Jan. 2, 2015 -
Successful beta leads to opening of Promoted Pins to all Pinterest partners
Reservation-based Promoted Pins will be available Jan 1.
By Wendy Parish • Dec. 29, 2014 -
Hacking incident shoots 'The Interview' to number 1 on Google Play
Sony mends ties with rivals Microsoft and Google to bring the movie to viewers.
By Wendy Parish • Dec. 25, 2014 -
Corning and the MythBusters aren't afraid of the long-form pre-roll
The 10 minute spots have gotten 2.5 million views so far.
By Wendy Parish • Dec. 23, 2014 -
Datalogix is Oracle's latest buy to boost marketing cloud
The offline data powerhouse's relationship with Facebook was a key factor in acquisition.
By Wendy Parish • Dec. 22, 2014 -
New management tool Meshfire layers robots with live social media experts
Small businesses overwhelmed by full-fledged suites and under-serviced by free platforms may have found a solution.
By Wendy Parish • Dec. 22, 2014 -
Digital advertising spend set to outpace TV in China for first time ever
Mobile use and an emerging middle class have turned the tables quickly.
By Wendy Parish • Dec. 22, 2014 -
Read NY Times Stuart Elliott's last column ever
Piece reflects on changes in the industry over a 25-year career.
By Wendy Parish • Dec. 22, 2014 -
Brands emerge mostly unharmed from Instagram follower purge
No top brand loses more than 5% of its follower list.
By Wendy Parish • Dec. 22, 2014 -
Twitter launches ad sales in Russia
The push is part of plans to expand globally.
By Wendy Parish • Dec. 19, 2014 -
NBC Universal guarantees social media ad views
New offer is part of the Social Synch product.
By Wendy Parish • Dec. 19, 2014 -
It's happened: More brands upload videos directly to Facebook than YouTube
SocialBaker's October predictions came true early.
By Wendy Parish • Dec. 19, 2014 -
Bidtellect's native ad DSP sees 200% user growth
The first DSP for native ads continues explosive growth since launch in June.
By Wendy Parish • Dec. 19, 2014 -
Google's 'store visits' helps marketers track which ads drive foot traffic
Search giant wants to prove direct correlation between search ads and in-store purchases.
By Wendy Parish • Dec. 18, 2014 -
BMW launches Snapchat-like site 'Snowchat'
Automaker hopes the campaign will attract younger drivers.
By Wendy Parish • Dec. 18, 2014
Previous
