Data/Analytics: Page 93
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Adidas takes advantage of Twitter's new Group DM feature
Brand is first to utilize the new feature for a soccer-themed promotion.
By Wendy Parish • Feb. 9, 2015 -
Honda signs on for an integrated campaign during Yahoo's season of 'Community'
The automaker's campaign will run alongside season six of the show.
By Wendy Parish • Feb. 9, 2015 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.
By Marketing Dive staff -
Wall Street's love affair with ad tech firms may be over
There has not been a single ad tech IPO since last July.
By Mattie Quinn • Feb. 9, 2015 -
Twitter's CEO takes tougher stance on trolls
Dick Costolo understands abuse is causing core users to leave.
By Wendy Parish • Feb. 6, 2015 -
LinkedIn sees 44% jump in revenue year over year
Boost in hiring business helped LinkedIn sustain 50% revenue growth in each of the last three quarters.
By Wendy Parish • Feb. 5, 2015 -
Despite slow user growth, Twitter reports record earnings
Revenue was $479 million in Q4—up 32% from Q3.
By Wendy Parish • Feb. 5, 2015 -
Deep Dive
Friday Roundup: Twitter making moves and a Super Bowl hangover
These are the 'need to know' stories of the week.
By Mattie Quinn • Feb. 5, 2015 -
Google deal raises Twitter's social capital
Social media marketers rejoice: Tweets are now about to get better shelf life.
By Mattie Quinn • Feb. 5, 2015 -
Instagram follows Vine's lead with looping video
Looping feature opens up opportunities for advertisers and new creative ideas.
By Wendy Parish • Feb. 5, 2015 -
Content marketing platform Taboola secures $117M in funding
The firm wants to boost product development and acquistions.
By Wendy Parish • Feb. 5, 2015 -
Twitter's 'Quick Promote' hopes to inspire impulse buys from SMBs
New feature allows businesses to promote most popular tweets directly from analytics page.
By Wendy Parish • Feb. 5, 2015 -
Common programmatic mistakes brands make
Executives discussed trends in programmatic at the 4A Data Summit.
By Wendy Parish • Feb. 5, 2015 -
iHeartMedia joins publisher trend with launch of branded content studio
"iHeartMedia Soundboard" will show us how branded content teams will work in radio.
By Wendy Parish • Feb. 4, 2015 -
Ad networks not quite ready for weed advertisers
Weed-focused tech companies hope to fill the void major networks have left.
By Wendy Parish • Feb. 3, 2015 -
In-store displays have heavy impact on Super Bowl purchases
Survey shows impulse buys in the aisles of a store were persuaded by eye-catching Super Bowl displays.
By Wendy Parish • Feb. 3, 2015 -
Mobile users spend most of their time in just five apps
Forrester Research shows 80% of time is spent in five major apps, with Facebook and Google dominating time spent.
By Wendy Parish • Feb. 2, 2015 -
McDonald's promises to give away every item advertised during the Super Bowl
Fast food chain will award everything from a Toyota Camry to a bunch of Snickers.
By Wendy Parish • Feb. 2, 2015 -
Adult site sees 20% spike in traffic during winter storm Juno
Pornhub is increasingly using user data and breaking news to develop marketing content.
By Wendy Parish • Feb. 2, 2015 -
Brands try out first Instagram ads available during the Super Bowl
Lowe's offers hyperlapsed tips for DIY projects, while Dove hopes to reach men.
By Wendy Parish • Jan. 30, 2015 -
Bud Light won the pre-game released Super Bowl ads
Beer brand accumulated 10 million video views by the Thursday before the big game.
By Wendy Parish • Jan. 30, 2015 -
Oreo and Ritz will run first-ever programmatically purchased Super Bowl commercials
Parent company Mondalez will run regional spots purchased through automated software.
By Wendy Parish • Jan. 30, 2015 -
Dish network lets you just watch the most important part of the Super Bowl—the ads
A "Reverse Autohop" lets viewers skip the game to just watch the Super Bowl's commercials.
By Wendy Parish • Jan. 30, 2015 -
Deep Dive
Friday Roundup: Blizzard marketing, Snapchat's ambitions, and the Super Bowl
These are the 'need-to-know' marketing stories of the week.
By Mattie Quinn • Jan. 29, 2015 -
Just in time: NBC is finally sold out of Super Bowl TV spots
All $4.5M spots have sold, but a few pre-game slots are still open.
By Wendy Parish • Jan. 29, 2015 -
Social marketing technology tops most CMOs' investment list
Up to 80% plan to use the technology to engage customers in the next 3 to 5 years.
By Wendy Parish • Jan. 29, 2015
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