Data/Analytics: Page 94
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Facebook exceeds analyst expectations in Q4 thanks to mobile and video
Facebook saw a 49% increase in revenue to $3.58 billion in Q4.
By Wendy Parish • Jan. 29, 2015 -
AT&T brings first scripted show to Snapchat
"SnapperHero" will air episodes exclusively on the messaging app.
By Wendy Parish • Jan. 29, 2015 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.
By Marketing Dive staff -
Kik, the lesser-known messaging app, boasts higher engagement rate than Snapchat
As the app hits 200M, low profile CEO dismisses other metrics like monthly active users.
By Wendy Parish • Jan. 29, 2015 -
Facebook wants advertisers to ditch the click for 'Conversion Lift'
New measurement focuses on sales driven by ads, rather than just click-throughs.
By Wendy Parish • Jan. 27, 2015 -
Digital marketing budgets will grow at 80% of companies this year
Hiring new talent will drive growth at many organizations.
By Wendy Parish • Jan. 27, 2015 -
Could Facebook be killing FBX?
Facebook's VP of advertising said that the programmatic platform will not be a focal point moving forward.
By Wendy Parish • Jan. 27, 2015 -
Deep Dive
Friday Roundup: Obama's digital campaign, YouTube celebrities, and Netflix's big marketing push
These are the 'need-to-know' marketing stories of the week.
By Mattie Quinn • Jan. 23, 2015 -
Pinterest knows if you're a man or woman
In an effort to attract more male users, the site has introduced gender specific search results.
By Wendy Parish • Jan. 22, 2015 -
ComScore hopes 'Trust Profiles' will bring transparency to programmatic
Firm announced new set of pre-bid advertising metrics.
By Wendy Parish • Jan. 22, 2015 -
Tumblr builds internal creative team with 300+ users
Advertisers can call on 'Creatrs Network' to produce paid content.
By Wendy Parish • Jan. 22, 2015 -
Reddit brings in former Google exec to push mobile progress
Hire of Google exec follows purchase of Alien Blue, an app that offers mobile access to Reddit.
By Wendy Parish • Jan. 22, 2015 -
Could Google be the next big wireless carrier?
Sources say the search giant is testing out wireless plans using Sprint and T-Mobile networks in the U.S.
By Wendy Parish • Jan. 21, 2015 -
Pinterest improves ad targeting with Kosei buy
Marketing startup specializes in product recommendations.
By Wendy Parish • Jan. 21, 2015 -
Advertisers can track Facebook users talking about Super Bowl
Social giant has announced a "Big Game" targeting segment.
By Wendy Parish • Jan. 21, 2015 -
Advertisers need 8 million more Super Bowl viewers than last year to get same value
Rising commercial price tags means more people need to tune in.
By Wendy Parish • Jan. 20, 2015 -
Netflix beats subscription projections—at a cost
Streaming service spent increased marketing budget by 59% in Q4.
By Wendy Parish • Jan. 20, 2015 -
Will growth of sharing services benefit marketers?
The peer-to-peer platforms hold certain advantages for the marketing industry.
By Wendy Parish • Jan. 19, 2015 -
Indianapolis Colts 'blue-out' website before AFC championship game
NFL team attempts a mobile push before the big game.
By Wendy Parish • Jan. 19, 2015 -
Flurry exec to lead Yahoo ad products
Flurry's head of product promoted to senior VP of ad products at Yahoo.
By Wendy Parish • Jan. 19, 2015 -
Turn kills its Verizon 'zombie' cookie
After negative feedback for mobile-tracking practices, Turn re-evaluates methods.
By Wendy Parish • Jan. 16, 2015 -
GE uses virtual reality to take consumers where they can't normally go
3D technology simulates GE's subsea oil technology.
By Wendy Parish • Jan. 16, 2015 -
eMarketer: Social media to grow by 5.4M users by 2016
Number of senior citizens on social sites expected to double.
By Wendy Parish • Jan. 15, 2015 -
Innovative billboard runs custom ads when a Porsche drives by
Smart billboard sends customized messages to Porsche drivers in Australia.
By Wendy Parish • Jan. 15, 2015 -
Toyota launches teen safe driving campaign with Oculus Rift
Auto brand debuts virtual reality simulator at Detroit Auto Show.
By Wendy Parish • Jan. 14, 2015 -
Omnichannel marketing has a long way to go, says SAP exec
Next-generation tools still needed for one-on-one interaction for retailers.
By Wendy Parish • Jan. 14, 2015
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