Data/Analytics: Page 94
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Cards Against Humanity doesn't think highly of Black Friday
Company mails excrement to 30,000 people as a holiday stunt.
By Wendy Parish • Dec. 16, 2014 -
Twitter adds wireless carriers and new devices to targeting options
Move could help Twitter capitalize on mobile carrier wars.
By Wendy Parish • Dec. 16, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
PayPal wants you to 'Gift Outside the Box'
Millennial-aimed promotion auctions off experiences rather than products.
By Wendy Parish • Dec. 16, 2014 -
Volvo bets on new marketing strategy: Selling cars online
Automaker cuts back on car shows in favor of digital marketing.
By Wendy Parish • Dec. 15, 2014 -
ESPN wants College Football Playoff to be next Super Bowl for advertisers
Marketers predict the events could be on par with the Super Bowl and March Madness.
By Wendy Parish • Dec. 15, 2014 -
Yelp launches mobile app for business owners
App helps track account activity and interact with consumers.
By Wendy Parish • Dec. 15, 2014 -
Are autoplay videos coming soon to Twitter?
Is autoplay necessary to compete with Facebook and Instagram?
By Wendy Parish • Dec. 15, 2014 -
Uber apologizes for surge pricing during Sydney hostage crisis with free rides
Car service in hot water again over ride charges during hostage situation.
By Wendy Parish • Dec. 15, 2014 -
Deep Dive
Early marketing takeaways from the holiday shopping season
The 2014 holiday season isn't over, but there have already been lessons learned for retail marketers.
By Karen Talley • Dec. 15, 2014 -
YouTube makes creating GIFs easier
New feature has rolled on out limited pages.
By Wendy Parish • Dec. 14, 2014 -
Ad platform claims it has found a way safely target kids
AwesomeAds complies with COPPA regulations.
By Wendy Parish • Dec. 14, 2014 -
Is your job title not long enough? There's a generator for that
Thinkmodo pokes fun at never-ending job titles in the industry.
By Wendy Parish • Dec. 14, 2014 -
Imgur reveals plans to start advertising
Image sharing site will launch promoted posts by 2015.
By Wendy Parish • Dec. 14, 2014 -
Introducing: SlideShare's new free analytics
Users can now access geographical data, traffic, and timing data.
By Wendy Parish • Dec. 14, 2014 -
LinkedIn's SlideShare introduces new, free analytics
Users can now access geographical data, traffic, and timing data.
By Wendy Parish • Dec. 14, 2014 -
Best Buy makes light of murder on Twitter
Retail chain tried to jump in on the 'Serial' craze, but just stuck its foot in its mouth.
By Wendy Parish • Dec. 11, 2014 -
Facebook makes up for drop in organic reach with new tools for publishers
New 'Smart Publishing' tools help publishers predict which stories will perform well.
By Wendy Parish • Dec. 11, 2014 -
Standard banners still make up 97% of mobile ads
Despite being less effective, standard banners ads are still the norm.
By Wendy Parish • Dec. 11, 2014 -
Deep Dive
Friday Roundup: Instagram's rapid ascent and Apple may boost social media presence
These are the 'need-to-know' marketing stories of the week.
By Mattie Quinn • Dec. 11, 2014 -
Ronald McDonald shows off sky-diving skills
Mascot shows off more mature look to appeal to a global audience.
By Wendy Parish • Dec. 11, 2014 -
How do you feel when you buy that energy drink?
Study looks at how emotions drive purchases.
By Wendy Parish • Dec. 11, 2014 -
InPowered only cares about 'actual engagement,' wants to fight clickbait
Content engagement platform is looking to combat clickbait with its newest version.
By Wendy Parish • Dec. 10, 2014 -
Responsive Lightbox ads now available to all Google Adwords users
Interactive ads pull in media from YouTube, Google+, and Google Maps.
By Wendy Parish • Dec. 10, 2014 -
Facebook expands Trending out to mobile
Social giant tries to catch up to Twitter in real-time news race.
By Wendy Parish • Dec. 10, 2014 -
Yahoo launches app install ads
Developers can now run ads on Yahoo sites, Tumblr, and Yahoo apps.
By Wendy Parish • Dec. 9, 2014
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