Data/Analytics: Page 95
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Winter is new ice cream season at Ben & Jerry's
The ice cream brand launches new flavors in the cold months.
By Wendy Parish • Jan. 13, 2015 -
Brands chime in on NCAA football playoff final
Real time marketing was used in full-force, though comedian Bob Newhart may be the real winner of the game.
By Wendy Parish • Jan. 13, 2015 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.
By Marketing Dive staff -
Sponsored by
Is last-click attribution to blame for misallocation of media budgets?
Sponsored by: A new multi-touch attribution whitepaper from Datalicious suggests the use of last-click attribution had led to an outdated and biased view of the digital landscape, meaning marketers are further away than ever from understanding true return on advertising spend (ROAS). T...
Jan. 13, 2015 -
Inside Daily Mail's agressive programmatic ad strategy
Publisher is giving away free programmatic ads to direct ad clients.
By Wendy Parish • Jan. 13, 2015 -
Salesforce: 70% of marketers to increase social media ad spending in 2015
70% also plan to increase content marketing in the new year.
By Wendy Parish • Jan. 12, 2015 -
Why national marketers need local search programs
As shopping local continues to be popular among consumers, here are tips for taking advantage of a local market.
By Wendy Parish • Jan. 12, 2015 -
ESPN's Super Bowl dreams for the college football playoffs may come true
Two playoff games were the most-watched cable TV programs of all time.
By Wendy Parish • Jan. 11, 2015 -
Yahoo shuts down Right Media to all third-parties
Focus will return onto Yahoo Ad Exchange.
By Wendy Parish • Jan. 11, 2015 -
Study: Snapchat ads are working
After hesitation on how they would be received, study shows 44% of Snapchat's Brand Story viewers enjoyed the ads.
By Wendy Parish • Jan. 11, 2015 -
Deep Dive
Friday Roundup: CES tech innovations may change marketing in 2015
Here's what marketers need to know from CES, along with the other big news of the week.
By Mattie Quinn • Jan. 9, 2015 -
Whirpool latest brand to set sights on virtual reality
Brand director reveals plans to pursue VR at CES.
By Wendy Parish • Jan. 8, 2015 -
GroupM exec thinks yoga pants could have a bigger impact than the Internet
Sensors on items -- like yoga pants and cars -- are ubiquitous at CES this week.
By Wendy Parish • Jan. 8, 2015 -
58% of shoppers would rather use mobile than talk to a store clerk
Consumers trust researched info from mobile more than store displays or sales lit.
By Wendy Parish • Jan. 8, 2015 -
Mark Zuckerberg, the new Oprah?
Facebook founder's endorsement sends book to top of the charts.
By Wendy Parish • Jan. 8, 2015 -
Mondelez executive discusses 'digital marketing disruptions' at CES
Parent of Kraft, Oreo, and Cadbury brands spills about digital marketing disruption.
By Wendy Parish • Jan. 7, 2015 -
Could dark social be the next big thing in digital marketing?
If person-to-person sharing becomes trackable, it could be as important as word-of-mouth marketing.
By Wendy Parish • Jan. 7, 2015 -
The world's most recognizable logos, re-imagined
Israeli designer wants to rethink how you see fashionable brand logos.
By Mattie Quinn • Jan. 7, 2015 -
Virtual reality marketing gets big push from Samsung
Samsung produces virtual shorts to show off its technology at CES.
By Wendy Parish • Jan. 7, 2015 -
A Verizon-AOL joint venture could be a marketing goldmine
Rumors of an acquisition or joint venture have marketers thinking about new opportunities in targeting users across devices.
By Wendy Parish • Jan. 6, 2015 -
Would you buy a $1,200 Walkman?
Sony is marketing the old-school device to audiophiles.
By Wendy Parish • Jan. 6, 2015 -
Marketing tech spending to increase in 2015
65% of marketers plan to increase spending on marketing technology in the new year.
By Wendy Parish • Jan. 6, 2015 -
Google to become more transparent about video ad views
Search giant will tell advertisers which ads were 50% in view for two seconds.
By Wendy Parish • Jan. 6, 2015 -
5 tech firms hoping to catch marketers' eye at CES
Services, not just gadgets, show strong innovation at this year's show.
By Wendy Parish • Jan. 5, 2015 -
Forbes runs first-ever native ad cover
Annual "30 under 30" issue will feature a second cover sponsored by AT&T.
By Wendy Parish • Jan. 5, 2015 -
Tennis star Andy Murray is Under Armour's latest endorser
Ad Age's 'marketer of the year' snags Murray, who joins the ranks with Lindsey Vonn, Sloane Stephens, and Jordan Spieth.
By Wendy Parish • Jan. 4, 2015
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