Data/Analytics: Page 95
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Is this a turning point for native ads?
Native ad tech firm TripleLift announced an integration with five major automated ad-buying tools.
By Wendy Parish • Dec. 9, 2014 -
GoDaddy turns to the tried-and-true for Super Bowl commercial: Puppies
Social media can name the puppy with the hashtag #GoDaddyPuppy.
By Wendy Parish • Dec. 9, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Uber's latest campaign wants to end child hunger for the holidays
"Everyone's private driver" want to feed 3 million hungry kids this holiday season.
By Mattie Quinn • Dec. 9, 2014 -
Study: Premium publishers not immune to ad fraud
Report claims 25% of bots are coming from the top 1,000 websites.
By Wendy Parish • Dec. 9, 2014 -
MediaVest wants to separate print and digital editions in circulation count
Major ad buyer will no longer accept tablet or mobile editions as part of a circulation guarantee.
By Wendy Parish • Dec. 9, 2014 -
Finally: Facebook search for specific posts is here
Users will now have the ability to search for previous posts using Graph.
By Wendy Parish • Dec. 9, 2014 -
Look out TV—digital ad spend is closing the gap
Projections mark 2019 as the year digital spend will be equal to TV spend.
By Wendy Parish • Dec. 9, 2014 -
Has Pepsi lost its 'cool?'
CEO admits the brand is trying to revamp its image.
By Wendy Parish • Dec. 9, 2014 -
eMarketer: Mobile search spend reaches tipping point
50.1% of search spend will go to mobile in 2015.
By Wendy Parish • Dec. 7, 2014 -
UK Post Office crowdsources Vine creators
London Post Office asks Vidsy community to "Pass the Parcel."
By Wendy Parish • Dec. 7, 2014 -
Walmart wins social media for Cyber Monday
Retailer dominates YouTube views with 50% of all views for top 100 retailers.
By Wendy Parish • Dec. 7, 2014 -
Billboards show why people are #ThankfulThisHoliday
Lamar Advertising takes its holiday social media campaign outdoors.
By Wendy Parish • Dec. 4, 2014 -
Introducting 'Advertising Against Humanity' for horrible ad people
Creative studio develops expansion pack for Cards Against Humanity that pokes fun at advertisers.
By Wendy Parish • Dec. 4, 2014 -
69% of online sharing activity is still 'dark'
Radium One reports that majority of sharing still can't be tracked.
By Wendy Parish • Dec. 4, 2014 -
Twitter gives 'Answers' to mobile app advertisers
Advertisers looking to drive app downloads now have own version of analytics.
By Wendy Parish • Dec. 4, 2014 -
Yahoo predicted to pass Twitter in mobile ad revenue in 2015
eMarketer forecasts that company will become third largest mobile ad company in the U.S.
By Wendy Parish • Dec. 4, 2014 -
More than half of digital ads are never seen, says Google
Data from world's largest ad-tech company comes amid growing concerns over ad viewability.
By Wendy Parish • Dec. 3, 2014 -
Accenture adds to digital-marketing arsenal with Reactive buy
Independent Australian ad agency will help Accenture compete with IBM, Deloitte, and Dell.
By Wendy Parish • Dec. 2, 2014 -
Facebook has a host of stocking stuffers for mobile app advertisers
New features include autoplay video and guaranteed ads views.
By Wendy Parish • Dec. 2, 2014 -
To prove social media savvy, agency to accept RFPs through Snapchat
MRY will donate proceeds of RFPs to charity in honor of Giving Tuesday.
By Wendy Parish • Dec. 2, 2014 -
Don't speak: Pizza Hut knows just what you're thinking
The pizza chain introduces a bold ordering innovation to stay ahead of the competition.
By Mattie Quinn • Dec. 2, 2014 -
Is Google being a display ad bully?
Ad executives claim Google is pressuring ad buyers to use its DoubleClick Bid Manager.
By Wendy Parish • Dec. 2, 2014 -
Stella Artois is the first beer brand to buy Instagram ads
Anheuser-Busch brand taps into trend of sharing food and drink on the app.
By Wendy Parish • Dec. 1, 2014 -
This year's Black Friday and Cyber Monday the most social ever
Top hashtag over the holiday weekend was #BlackFriday.
By Wendy Parish • Dec. 1, 2014 -
Vox plans outside ad expansion with new round of funding
The $46.5M will go towards heavy production of content—particularly video.
By Wendy Parish • Dec. 1, 2014
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