Data/Analytics: Page 96
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Bud Light's new labels offer '12-ounces of inspiration'
As part of the #UpForWhatever campaign, the beer maker is printing over 100 different messages on bottles.
By Wendy Parish • Jan. 4, 2015 -
New 'While You Were Away' feature gives tweets longer life
The feature compiles top tweets since the user last logged in as a way to cut through noise on Twitter.
By Wendy Parish • Jan. 4, 2015 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.
By Marketing Dive staff -
McDonald's rebrands, will keep 'I'm Lovin' It' tagline
Chain set to rejuvenate brand in 2015 to combat falling revenue.
By Wendy Parish • Jan. 4, 2015 -
Apple facing lawsuit for false advertising
Brand accused of misleading consumers about iPhone's storage capacity.
By Wendy Parish • Jan. 2, 2015 -
Successful beta leads to opening of Promoted Pins to all Pinterest partners
Reservation-based Promoted Pins will be available Jan 1.
By Wendy Parish • Dec. 29, 2014 -
Hacking incident shoots 'The Interview' to number 1 on Google Play
Sony mends ties with rivals Microsoft and Google to bring the movie to viewers.
By Wendy Parish • Dec. 25, 2014 -
Corning and the MythBusters aren't afraid of the long-form pre-roll
The 10 minute spots have gotten 2.5 million views so far.
By Wendy Parish • Dec. 23, 2014 -
Datalogix is Oracle's latest buy to boost marketing cloud
The offline data powerhouse's relationship with Facebook was a key factor in acquisition.
By Wendy Parish • Dec. 22, 2014 -
New management tool Meshfire layers robots with live social media experts
Small businesses overwhelmed by full-fledged suites and under-serviced by free platforms may have found a solution.
By Wendy Parish • Dec. 22, 2014 -
Digital advertising spend set to outpace TV in China for first time ever
Mobile use and an emerging middle class have turned the tables quickly.
By Wendy Parish • Dec. 22, 2014 -
Read NY Times Stuart Elliott's last column ever
Piece reflects on changes in the industry over a 25-year career.
By Wendy Parish • Dec. 22, 2014 -
Brands emerge mostly unharmed from Instagram follower purge
No top brand loses more than 5% of its follower list.
By Wendy Parish • Dec. 22, 2014 -
Twitter launches ad sales in Russia
The push is part of plans to expand globally.
By Wendy Parish • Dec. 19, 2014 -
NBC Universal guarantees social media ad views
New offer is part of the Social Synch product.
By Wendy Parish • Dec. 19, 2014 -
It's happened: More brands upload videos directly to Facebook than YouTube
SocialBaker's October predictions came true early.
By Wendy Parish • Dec. 19, 2014 -
Bidtellect's native ad DSP sees 200% user growth
The first DSP for native ads continues explosive growth since launch in June.
By Wendy Parish • Dec. 19, 2014 -
Google's 'store visits' helps marketers track which ads drive foot traffic
Search giant wants to prove direct correlation between search ads and in-store purchases.
By Wendy Parish • Dec. 18, 2014 -
BMW launches Snapchat-like site 'Snowchat'
Automaker hopes the campaign will attract younger drivers.
By Wendy Parish • Dec. 18, 2014 -
Cards Against Humanity doesn't think highly of Black Friday
Company mails excrement to 30,000 people as a holiday stunt.
By Wendy Parish • Dec. 16, 2014 -
Twitter adds wireless carriers and new devices to targeting options
Move could help Twitter capitalize on mobile carrier wars.
By Wendy Parish • Dec. 16, 2014 -
PayPal wants you to 'Gift Outside the Box'
Millennial-aimed promotion auctions off experiences rather than products.
By Wendy Parish • Dec. 16, 2014 -
Volvo bets on new marketing strategy: Selling cars online
Automaker cuts back on car shows in favor of digital marketing.
By Wendy Parish • Dec. 15, 2014 -
ESPN wants College Football Playoff to be next Super Bowl for advertisers
Marketers predict the events could be on par with the Super Bowl and March Madness.
By Wendy Parish • Dec. 15, 2014 -
Yelp launches mobile app for business owners
App helps track account activity and interact with consumers.
By Wendy Parish • Dec. 15, 2014 -
Are autoplay videos coming soon to Twitter?
Is autoplay necessary to compete with Facebook and Instagram?
By Wendy Parish • Dec. 15, 2014
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