Data/Analytics: Page 96
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Is Grindr a new big app for advertising?
The gay networking app is courting major advertisers.
By Wendy Parish • Nov. 30, 2014 -
French city is now sans billboards
Grenoble will be ad free in 2015.
By Wendy Parish • Nov. 30, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
UK on track to be first country to spend 50% of ad dollars on digital
Rapid embrace of gadgets and online shopping have fueled spending.
By Wendy Parish • Nov. 30, 2014 -
To better target ads, Twitter to track app downloads
Only list of downloaded apps will be tracked—not app activity.
By Wendy Parish • Nov. 30, 2014 -
New York Times learns how ad tech can be awkward
Ad for Statoil oil company ends up next to piece praising company's safety record.
By Wendy Parish • Nov. 26, 2014 -
Agency wants to see if you can hang in Vegas before hiring
TDA_Boulder's new art director will have a two-day interview in Las Vegas.
By Wendy Parish • Nov. 25, 2014 -
Twitter introduces offer button just in time for the holidays
Advertisers will now be able to attribute a claimed deal directly with its Twitter ad.
By Wendy Parish • Nov. 25, 2014 -
Ruffles is PepsiCo's first all-digital marketed brand
Parent company wants to experiment with a digital-only marketed brand.
By Wendy Parish • Nov. 25, 2014 -
Publisher Mic is ditching banner ads all together
Millennial-focused digital publication is turning efforts toward branded content instead.
By Wendy Parish • Nov. 25, 2014 -
Third most common revenue stream for marketing firms? Selling data
Gartner study shows 43% of marketing firms sell data.
By Wendy Parish • Nov. 24, 2014 -
Super Bowl ad veteran GoDaddy promises a twist
For its 11th consecutive year, GoDaddy will also bring back Danica Patrick and add a puppy to its ad.
By Wendy Parish • Nov. 24, 2014 -
Budweiser's Clydesdales aren't going anywhere
Anheuser-Busch puts to rest rumors that Clydesdales were leaving ads.
By Wendy Parish • Nov. 24, 2014 -
Congratulations Heineken -- the Cannes' Marketer of the Year
Experimenting has been key to marketing creativity and success.
By Wendy Parish • Nov. 24, 2014 -
GamerGate hits Gawker where it hurts: Its ad tech vendors
The phenomenon doesn't want to go away silently, so has refocused its approach.
By Mattie Quinn • Nov. 24, 2014 -
Watch indie band use Apple Pay in Chase's new spot
First spot featuring Chase's partnership with the mobile payment system debuted Monday.
By Wendy Parish • Nov. 24, 2014 -
Apple partners with ad tech firms to bring programmatic to iAD
Advertisers can now purchase iAd inventory automatically across over 250K iOS apps.
By Wendy Parish • Nov. 23, 2014 -
Is Amazon launching an ad-supported video service?
If true, an ad-supported business could significantly increase Amazon's revenue.
By Wendy Parish • Nov. 21, 2014 -
Native ad spending to spike 34% in 2015
eMarketer reports spending will hit $4.3B.
By Wendy Parish • Nov. 21, 2014 -
High-dollar advertisers receive exclusive access to Facebook info
New program with Grapevine offers insight into user sentiment on brands and related topics.
By Wendy Parish • Nov. 21, 2014 -
Yahoo finds new revenue stream with photo sales from Flickr
Flickr Marketplace could become marketing tool for photographers.
By Wendy Parish • Nov. 20, 2014 -
Bob Marley gets his own brand of pot
The musician's name and likeness will be used to promote line of cannabis products.
By Wendy Parish • Nov. 20, 2014 -
Google Contributor offers publishers an ad-free way to earn money
The paywall alternative launched with 10 partners in trial run.
By Wendy Parish • Nov. 20, 2014 -
Washington Post builds own ad server for Kindle Fire
Jeff Bezos and company decided they could build a better ad server themselves.
By Wendy Parish • Nov. 20, 2014 -
Betaworks has new solution for mobile advertising
A repurpose of Tapestry product helps brands tell a narrative.
By Wendy Parish • Nov. 20, 2014 -
'Social Studio' now fully integrated into Salesforce Marketing Cloud
Social will now have direct connections to all business aspects including sales, service.
By Wendy Parish • Nov. 19, 2014
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