- General Electric is jumping into virtual reality alongside other brands Toyota and Whirlpool.
- Global manager of digital marketing at GE Katrina Craigwell debuted a 3D project GE has been working on at the Mobile Marketer's Mobile FirstLook conference.
- The brand wants to build a catalog of virtual reality content that helps consumers see what GE does on its B2B side, like jet engines, health care technology, and power generation.
GE is the most recent in a wave of brands trying to break into virtual reality. If the technology takes off with consumers, brands that have strategies like GE could really make a splash with consumers. The 3D simulations could potentially be an extension of social media in the future.