Data/Analytics: Page 97
-
Condé Nast to start charging GroupM only for 100% viewability
GroupM wants above the industry standard of 50%.
By Wendy Parish • Nov. 19, 2014 -
Hootsuite answers, how much is your brand 'loved?'
New tool quantifies and ranks brands for its "Love List."
By Wendy Parish • Nov. 19, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Kik buys animated GIF messaging app to expand ad options
Animated GIFs are being embraced by mobile advertisers.
By Wendy Parish • Nov. 19, 2014 -
NY Times brings native ads to print
First-ever print native ad will be from Shell.
By Wendy Parish • Nov. 19, 2014 -
Adobe adds location-based tools to its marketing cloud
Marketers can now deliver location-based messages through iBeacon.
By Wendy Parish • Nov. 18, 2014 -
It's official: Time spent on mobile devices eclipses TV
Mobile video ad network Flurry releases data after it was acquired by Yahoo.
By Wendy Parish • Nov. 18, 2014 -
Coke vs. Pepsi on YouTube
Virool rolls out new ad tools that allow side-by-side brand comparison for digital video.
By Wendy Parish • Nov. 18, 2014 -
Time Inc. signs $100M exclusive deal with Outbrain
Advertising platform Outbrain is now the exclusive external provider of recommended stories.
By Wendy Parish • Nov. 18, 2014 -
New York Times Magazine bets millions that redesign will draw advertisers
Redesign of the print issue includes thick stock and cutting of certain sections.
By Wendy Parish • Nov. 17, 2014 -
NFL controversies could alter content of Super Bowl ads
Domestic violence scandals could pave way for gentler and more positive brand messages.
By Wendy Parish • Nov. 17, 2014 -
Google's new billboard ad will cover a full Times Square block
The Clear Channel Outdoor billboard is the length of a football field.
By Wendy Parish • Nov. 17, 2014 -
Forrester: Brands are wasting time and money on social media
New data shows that Facebook and Twitter might not be worth the investment.
By Wendy Parish • Nov. 17, 2014 -
Pay friends through Snapchat with 'Snapcash'
Messaging app introduces payment feature powered by Square.
By Wendy Parish • Nov. 17, 2014 -
Facebook looking to dominate LinkedIn
Is any social site safe from Facebook?
By Mattie Quinn • Nov. 17, 2014 -
App developers abandon Google Glass
Consumer interest seems to be declining.
By Wendy Parish • Nov. 16, 2014 -
Deep Dive
3 brands that have expanded into virtual reality
Oculus Rift helps brands move into virtual worlds.
By Wendy Parish • Nov. 16, 2014 -
Facebook delivers another blow to brands' organic reach
Algorithm will decrease views of promotional posts from Pages.
By Wendy Parish • Nov. 14, 2014 -
Study: Why do brands have a hard time grabbing attention on Amazon?
Retailer guards its search algorithm.
By Wendy Parish • Nov. 14, 2014 -
Cybersecurity researchers warn goods on Facebook ads could be fake
Nearly 24% of goods in ads found to be counterfeit.
By Wendy Parish • Nov. 13, 2014 -
Study: Consumers concerned about marketers access to personal info
More than half of consumers want the government to tighten corporate regulations.
By Wendy Parish • Nov. 13, 2014 -
Introducing programmatic ads for wearables
Amtrak is the first company to run promos through FitAds network for wearables.
By Wendy Parish • Nov. 13, 2014 -
Deep Dive
Friday Roundup: The expensive DoubleClick outage and YouTube's music service
These are the 'need to know' marketing stories for the week.
By Mattie Quinn • Nov. 13, 2014 -
Publishers expand sponsored content to social sites
Content is being developed for social sites like Instagram and Snapchat.
By Wendy Parish • Nov. 13, 2014 -
Law enforcement data firm moves into brand marketing
The language algorithm the firm uses to catch criminals is helpful for brands to discover what people are really saying online.
By Wendy Parish • Nov. 13, 2014 -
DoubleClick outage might have cost publishers $1M an hour
The Google ad server went down for over an hour.
By Wendy Parish • Nov. 12, 2014
Previous
