Data/Analytics: Page 97
-
Uber apologizes for surge pricing during Sydney hostage crisis with free rides
Car service in hot water again over ride charges during hostage situation.
By Wendy Parish • Dec. 15, 2014 -
Deep Dive
Early marketing takeaways from the holiday shopping season
The 2014 holiday season isn't over, but there have already been lessons learned for retail marketers.
By Karen Talley • Dec. 15, 2014 -
Explore the Trendline➔
Spencer Platt via Getty ImagesTrendlineMultichannel Optimization
Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.
By Marketing Dive staff -
YouTube makes creating GIFs easier
New feature has rolled on out limited pages.
By Wendy Parish • Dec. 14, 2014 -
Ad platform claims it has found a way safely target kids
AwesomeAds complies with COPPA regulations.
By Wendy Parish • Dec. 14, 2014 -
Is your job title not long enough? There's a generator for that
Thinkmodo pokes fun at never-ending job titles in the industry.
By Wendy Parish • Dec. 14, 2014 -
Imgur reveals plans to start advertising
Image sharing site will launch promoted posts by 2015.
By Wendy Parish • Dec. 14, 2014 -
Introducing: SlideShare's new free analytics
Users can now access geographical data, traffic, and timing data.
By Wendy Parish • Dec. 14, 2014 -
LinkedIn's SlideShare introduces new, free analytics
Users can now access geographical data, traffic, and timing data.
By Wendy Parish • Dec. 14, 2014 -
Best Buy makes light of murder on Twitter
Retail chain tried to jump in on the 'Serial' craze, but just stuck its foot in its mouth.
By Wendy Parish • Dec. 11, 2014 -
Facebook makes up for drop in organic reach with new tools for publishers
New 'Smart Publishing' tools help publishers predict which stories will perform well.
By Wendy Parish • Dec. 11, 2014 -
Standard banners still make up 97% of mobile ads
Despite being less effective, standard banners ads are still the norm.
By Wendy Parish • Dec. 11, 2014 -
Deep Dive
Friday Roundup: Instagram's rapid ascent and Apple may boost social media presence
These are the 'need-to-know' marketing stories of the week.
By Mattie Quinn • Dec. 11, 2014 -
Ronald McDonald shows off sky-diving skills
Mascot shows off more mature look to appeal to a global audience.
By Wendy Parish • Dec. 11, 2014 -
How do you feel when you buy that energy drink?
Study looks at how emotions drive purchases.
By Wendy Parish • Dec. 11, 2014 -
InPowered only cares about 'actual engagement,' wants to fight clickbait
Content engagement platform is looking to combat clickbait with its newest version.
By Wendy Parish • Dec. 10, 2014 -
Responsive Lightbox ads now available to all Google Adwords users
Interactive ads pull in media from YouTube, Google+, and Google Maps.
By Wendy Parish • Dec. 10, 2014 -
Facebook expands Trending out to mobile
Social giant tries to catch up to Twitter in real-time news race.
By Wendy Parish • Dec. 10, 2014 -
Yahoo launches app install ads
Developers can now run ads on Yahoo sites, Tumblr, and Yahoo apps.
By Wendy Parish • Dec. 9, 2014 -
Is this a turning point for native ads?
Native ad tech firm TripleLift announced an integration with five major automated ad-buying tools.
By Wendy Parish • Dec. 9, 2014 -
GoDaddy turns to the tried-and-true for Super Bowl commercial: Puppies
Social media can name the puppy with the hashtag #GoDaddyPuppy.
By Wendy Parish • Dec. 9, 2014 -
Uber's latest campaign wants to end child hunger for the holidays
"Everyone's private driver" want to feed 3 million hungry kids this holiday season.
By Mattie Quinn • Dec. 9, 2014 -
Study: Premium publishers not immune to ad fraud
Report claims 25% of bots are coming from the top 1,000 websites.
By Wendy Parish • Dec. 9, 2014 -
MediaVest wants to separate print and digital editions in circulation count
Major ad buyer will no longer accept tablet or mobile editions as part of a circulation guarantee.
By Wendy Parish • Dec. 9, 2014 -
Finally: Facebook search for specific posts is here
Users will now have the ability to search for previous posts using Graph.
By Wendy Parish • Dec. 9, 2014 -
Look out TV—digital ad spend is closing the gap
Projections mark 2019 as the year digital spend will be equal to TV spend.
By Wendy Parish • Dec. 9, 2014