IAB wants marketers to forget 'unrealistic' 100% viewability

Organization hopes technology will improve over the next 12 months to less than 10% variance between vendors. 

By Wendy Parish • Feb. 10, 2015

After 'dark social' cleanup, Facebook sees jump in mobile referral traffic

New data from Bitly shows that unidentified traffic dropped from 12% to 1% after Facebook app update on iOS. 

By Wendy Parish • Feb. 10, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Twitter engagement grew 105% for big brands in Q4

Study found that companies on Interbrand's 100 Best Global Brands grew followers by 38% in 2014. 

By Wendy Parish • Feb. 10, 2015

Time Inc. is selling print ads programmatically

Target is the first brand to purchase ink-on-paper ads through the automated marketplace. 

By Wendy Parish • Feb. 10, 2015

Adidas takes advantage of Twitter's new Group DM feature

Brand is first to utilize the new feature for a soccer-themed promotion. 

By Wendy Parish • Feb. 9, 2015

Honda signs on for an integrated campaign during Yahoo's season of 'Community'

The automaker's campaign will run alongside season six of the show.

By Wendy Parish • Feb. 9, 2015

Wall Street's love affair with ad tech firms may be over

There has not been a single ad tech IPO since last July.

By Mattie Quinn • Feb. 9, 2015

Twitter's CEO takes tougher stance on trolls

Dick Costolo understands abuse is causing core users to leave. 

By Wendy Parish • Feb. 6, 2015

LinkedIn sees 44% jump in revenue year over year

Boost in hiring business helped LinkedIn sustain 50% revenue growth in each of the last three quarters. 

By Wendy Parish • Feb. 5, 2015

Despite slow user growth, Twitter reports record earnings

Revenue was $479 million in Q4—up 32% from Q3. 

By Wendy Parish • Feb. 5, 2015

Friday Roundup: Twitter making moves and a Super Bowl hangover

These are the 'need to know' stories of the week.

By Mattie Quinn • Feb. 5, 2015

Google deal raises Twitter's social capital

Social media marketers rejoice: Tweets are now about to get better shelf life.

By Mattie Quinn • Feb. 5, 2015

Instagram follows Vine's lead with looping video

Looping feature opens up opportunities for advertisers and new creative ideas. 

By Wendy Parish • Feb. 5, 2015

Content marketing platform Taboola secures $117M in funding

The firm wants to boost product development and acquistions. 

By Wendy Parish • Feb. 5, 2015

Twitter's 'Quick Promote' hopes to inspire impulse buys from SMBs

New feature allows businesses to promote most popular tweets directly from analytics page. 

By Wendy Parish • Feb. 5, 2015

Common programmatic mistakes brands make

Executives discussed trends in programmatic at the 4A Data Summit. 

By Wendy Parish • Feb. 5, 2015

iHeartMedia joins publisher trend with launch of branded content studio

"iHeartMedia Soundboard" will show us how branded content teams will work in radio. 

By Wendy Parish • Feb. 4, 2015

Ad networks not quite ready for weed advertisers

Weed-focused tech companies hope to fill the void major networks have left. 

By Wendy Parish • Feb. 3, 2015

In-store displays have heavy impact on Super Bowl purchases

Survey shows impulse buys in the aisles of a store were persuaded by eye-catching Super Bowl displays. 

By Wendy Parish • Feb. 3, 2015

Mobile users spend most of their time in just five apps

Forrester Research shows 80% of time is spent in five major apps, with Facebook and Google dominating time spent. 

By Wendy Parish • Feb. 2, 2015

McDonald's promises to give away every item advertised during the Super Bowl

Fast food chain will award everything from a Toyota Camry to a bunch of Snickers.

By Wendy Parish • Feb. 2, 2015

Adult site sees 20% spike in traffic during winter storm Juno

Pornhub is increasingly using user data and breaking news to develop marketing content. 

By Wendy Parish • Feb. 2, 2015

Brands try out first Instagram ads available during the Super Bowl

Lowe's offers hyperlapsed tips for DIY projects, while Dove hopes to reach men. 

By Wendy Parish • Jan. 30, 2015

Bud Light won the pre-game released Super Bowl ads

Beer brand accumulated 10 million video views by the Thursday before the big game. 

By Wendy Parish • Jan. 30, 2015

Oreo and Ritz will run first-ever programmatically purchased Super Bowl commercials

Parent company Mondalez will run regional spots purchased through automated software. 

By Wendy Parish • Jan. 30, 2015