Dish network lets you just watch the most important part of the Super Bowl—the ads

A "Reverse Autohop" lets viewers skip the game to just watch the Super Bowl's commercials. 

By Wendy Parish • Jan. 30, 2015

Friday Roundup: Blizzard marketing, Snapchat's ambitions, and the Super Bowl

These are the 'need-to-know' marketing stories of the week.

By Mattie Quinn • Jan. 29, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Just in time: NBC is finally sold out of Super Bowl TV spots

All $4.5M spots have sold, but a few pre-game slots are still open. 

By Wendy Parish • Jan. 29, 2015

Social marketing technology tops most CMOs' investment list

Up to 80% plan to use the technology to engage customers in the next 3 to 5 years. 

By Wendy Parish • Jan. 29, 2015

Facebook exceeds analyst expectations in Q4 thanks to mobile and video

Facebook saw a 49% increase in revenue to $3.58 billion in Q4. 

By Wendy Parish • Jan. 29, 2015

AT&T brings first scripted show to Snapchat

"SnapperHero" will air episodes exclusively on the messaging app. 

By Wendy Parish • Jan. 29, 2015

Kik, the lesser-known messaging app, boasts higher engagement rate than Snapchat

As the app hits 200M, low profile CEO dismisses other metrics like monthly active users. 

By Wendy Parish • Jan. 29, 2015

Facebook wants advertisers to ditch the click for 'Conversion Lift'

New measurement focuses on sales driven by ads, rather than just click-throughs. 

By Wendy Parish • Jan. 27, 2015

Digital marketing budgets will grow at 80% of companies this year

Hiring new talent will drive growth at many organizations. 

By Wendy Parish • Jan. 27, 2015

Could Facebook be killing FBX?

Facebook's VP of advertising said that the programmatic platform will not be a focal point moving forward. 

By Wendy Parish • Jan. 27, 2015

Friday Roundup: Obama's digital campaign, YouTube celebrities, and Netflix's big marketing push

These are the 'need-to-know' marketing stories of the week.

By Mattie Quinn • Jan. 23, 2015

Pinterest knows if you're a man or woman

In an effort to attract more male users, the site has introduced gender specific search results.

By Wendy Parish • Jan. 22, 2015

ComScore hopes 'Trust Profiles' will bring transparency to programmatic

Firm announced new set of pre-bid advertising metrics. 

By Wendy Parish • Jan. 22, 2015

Tumblr builds internal creative team with 300+ users

Advertisers can call on 'Creatrs Network' to produce paid content. 

By Wendy Parish • Jan. 22, 2015

Reddit brings in former Google exec to push mobile progress

Hire of Google exec follows purchase of Alien Blue, an app that offers mobile access to Reddit.

By Wendy Parish • Jan. 22, 2015

Could Google be the next big wireless carrier?

Sources say the search giant is testing out wireless plans using Sprint and T-Mobile networks in the U.S. 

By Wendy Parish • Jan. 21, 2015

Pinterest improves ad targeting with Kosei buy

Marketing startup specializes in product recommendations. 

By Wendy Parish • Jan. 21, 2015

Advertisers can track Facebook users talking about Super Bowl

Social giant has announced a "Big Game" targeting segment. 

By Wendy Parish • Jan. 21, 2015

Advertisers need 8 million more Super Bowl viewers than last year to get same value

Rising commercial price tags means more people need to tune in. 

By Wendy Parish • Jan. 20, 2015

Netflix beats subscription projections—at a cost

Streaming service spent increased marketing budget by 59% in Q4. 

By Wendy Parish • Jan. 20, 2015

Will growth of sharing services benefit marketers?

The peer-to-peer platforms hold certain advantages for the marketing industry. 

By Wendy Parish • Jan. 19, 2015

Indianapolis Colts 'blue-out' website before AFC championship game

NFL team attempts a mobile push before the big game. 

By Wendy Parish • Jan. 19, 2015

Flurry exec to lead Yahoo ad products

Flurry's head of product promoted to senior VP of ad products at Yahoo. 

By Wendy Parish • Jan. 19, 2015

Turn kills its Verizon 'zombie' cookie

After negative feedback for mobile-tracking practices, Turn re-evaluates methods. 

By Wendy Parish • Jan. 16, 2015

GE uses virtual reality to take consumers where they can't normally go

3D technology simulates GE's subsea oil technology. 

By Wendy Parish • Jan. 16, 2015