Has Pepsi lost its 'cool?'

CEO admits the brand is trying to revamp its image. 

By Wendy Parish • Dec. 9, 2014

eMarketer: Mobile search spend reaches tipping point

50.1% of search spend will go to mobile in 2015. 

By Wendy Parish • Dec. 7, 2014

Explore the Trendline➔

Multichannel Optimization

Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.

By Marketing Dive staff

UK Post Office crowdsources Vine creators

London Post Office asks Vidsy community to "Pass the Parcel."

By Wendy Parish • Dec. 7, 2014

Walmart wins social media for Cyber Monday

Retailer dominates YouTube views with 50% of all views for top 100 retailers. 

By Wendy Parish • Dec. 7, 2014

Billboards show why people are #ThankfulThisHoliday

Lamar Advertising takes its holiday social media campaign outdoors. 

By Wendy Parish • Dec. 4, 2014

Introducting 'Advertising Against Humanity' for horrible ad people

Creative studio develops expansion pack for Cards Against Humanity that pokes fun at advertisers. 

By Wendy Parish • Dec. 4, 2014

69% of online sharing activity is still 'dark'

Radium One reports that majority of sharing still can't be tracked. 

By Wendy Parish • Dec. 4, 2014

Twitter gives 'Answers' to mobile app advertisers

Advertisers looking to drive app downloads now have own version of analytics.

By Wendy Parish • Dec. 4, 2014

Yahoo predicted to pass Twitter in mobile ad revenue in 2015

eMarketer forecasts that company will become third largest mobile ad company in the U.S. 

By Wendy Parish • Dec. 4, 2014

More than half of digital ads are never seen, says Google

Data from world's largest ad-tech company comes amid growing concerns over ad viewability. 

By Wendy Parish • Dec. 3, 2014

Accenture adds to digital-marketing arsenal with Reactive buy

Independent Australian ad agency will help Accenture compete with IBM, Deloitte, and Dell. 

By Wendy Parish • Dec. 2, 2014

Facebook has a host of stocking stuffers for mobile app advertisers

New features include autoplay video and guaranteed ads views. 

By Wendy Parish • Dec. 2, 2014

To prove social media savvy, agency to accept RFPs through Snapchat

MRY will donate proceeds of RFPs to charity in honor of Giving Tuesday. 

By Wendy Parish • Dec. 2, 2014

Don't speak: Pizza Hut knows just what you're thinking

The pizza chain introduces a bold ordering innovation to stay ahead of the competition.

By Mattie Quinn • Dec. 2, 2014

Is Google being a display ad bully?

Ad executives claim Google is pressuring ad buyers to use its DoubleClick Bid Manager.

By Wendy Parish • Dec. 2, 2014

Stella Artois is the first beer brand to buy Instagram ads

Anheuser-Busch brand taps into trend of sharing food and drink on the app. 

By Wendy Parish • Dec. 1, 2014

This year's Black Friday and Cyber Monday the most social ever

Top hashtag over the holiday weekend was #BlackFriday. 

By Wendy Parish • Dec. 1, 2014

Vox plans outside ad expansion with new round of funding

The $46.5M will go towards heavy production of content—particularly video. 

By Wendy Parish • Dec. 1, 2014

Is Grindr a new big app for advertising?

The gay networking app is courting major advertisers. 

By Wendy Parish • Nov. 30, 2014

French city is now sans billboards

Grenoble will be ad free in 2015. 

By Wendy Parish • Nov. 30, 2014

UK on track to be first country to spend 50% of ad dollars on digital

Rapid embrace of gadgets and online shopping have fueled spending. 

By Wendy Parish • Nov. 30, 2014

To better target ads, Twitter to track app downloads

Only list of downloaded apps will be tracked—not app activity. 

By Wendy Parish • Nov. 30, 2014

New York Times learns how ad tech can be awkward

Ad for Statoil oil company ends up next to piece praising company's safety record. 

By Wendy Parish • Nov. 26, 2014

Agency wants to see if you can hang in Vegas before hiring

TDA_Boulder's new art director will have a two-day interview in Las Vegas. 

By Wendy Parish • Nov. 25, 2014

Twitter introduces offer button just in time for the holidays

Advertisers will now be able to attribute a claimed deal directly with its Twitter ad.

By Wendy Parish • Nov. 25, 2014