Data/Analytics: Page 98
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Twitter wants to make new users more welcome
Instant Timelines and other changes are meant to grow and retain users.
By Wendy Parish • Nov. 12, 2014 -
YouTube introduces its music streaming service Music Key
Video site already houses the largest online collection of legal music.
By Wendy Parish • Nov. 12, 2014 -
Explore the Trendline➔
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TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Deep Dive
3 truths marketers can no longer afford to ignore
These trends are becoming the norm across the industry.
By Mattie Quinn • Nov. 12, 2014 -
Mobile marketers: Keep your eye on China
In China, 71% of users watch full-length TV and movies from mobile devices.
By Wendy Parish • Nov. 12, 2014 -
Yahoo drops $640M on video ad platform BrightRoll
Yahoo expects to be the largest video ad platform in the U.S. after deal closes.
By Wendy Parish • Nov. 11, 2014 -
Microsoft spices up daily commute with augmented reality ads for new game
Ads in bus shelters make riders feel like a part of the game Sunset Overdrive.
By Wendy Parish • Nov. 11, 2014 -
Jaguar's Google Glass App breathes new life into print ads
With the Blippar app, the car brand's print ads offer an augmented reality experience.
By Wendy Parish • Nov. 11, 2014 -
Hearst looks to monetize its Facebook traffic
Advertisers can now choose to target readers coming from Facebook.
By Wendy Parish • Nov. 11, 2014 -
Mountain Dew enters the realm of virtual reality
Brand takes content creation to a new level with an Oculus Rift VR video.
By Wendy Parish • Nov. 10, 2014 -
Forrester: Branded communities to make a comeback in 2015
"The Predictions 2015: Social Media Grows Up" offers insight into the future of digital marketing.
By Wendy Parish • Nov. 10, 2014 -
Unilever wants to raise industry viewability standards
The media buying company wants more assurance that ads are viewed by live humans.
By Wendy Parish • Nov. 10, 2014 -
Russia bans advertising on paid cable and satellite channels
The ban could force as many as 100 TV stations out of business.
By Wendy Parish • Nov. 9, 2014 -
Despite being banned in China, Twitter is coming to Hong Kong
The social site wants to help Chinese brands expand globally.
By Wendy Parish • Nov. 9, 2014 -
'Ad Mediator' helps Windows phone developers expand ad inventory
Developers can now stack ad networks to increases chances of filling inventory.
By Wendy Parish • Nov. 9, 2014 -
Deep Dive
5 web stars who turned into brand ambassadors
Brands are learning to capitalize on the loyal following many web stars have.
By Wendy Parish • Nov. 9, 2014 -
Lincoln Financial wants you to 'Give Thanks' this year
New B2C and B2B campaign encourages viewers to be their own "Chief Life Officer."
By Wendy Parish • Nov. 6, 2014 -
AOL's third-party ad group increased revenue by 44%
Sales numbers prove AOL has transitioned to an ad-tech firm.
By Wendy Parish • Nov. 6, 2014 -
Health insurers beef up marketing in prep for marketplace deadline
New rules and higher enrollee predictions add pressure to health insurers looking to both retain and gain new members.
By Wendy Parish • Nov. 5, 2014 -
Google's Consumer Surveys helps publishers monetize content
Surveys offer an alternative to paywall and ads on publishers' websites.
By Wendy Parish • Nov. 5, 2014 -
Forbes names World's Most Valuable Brands for 2014
Apple, Microsoft, and Google top the list.
By Wendy Parish • Nov. 5, 2014 -
Dell enters marketing business with 'digital transformation'
Dell follows other legacy software firms like Oracle and IBM into the market.
By Wendy Parish • Nov. 5, 2014 -
Lingerie brand Aerie ditches Photoshop, gains 9% in sales
The brand pledged earlier this year to stop altering models' appearance in its ads.
By Wendy Parish • Nov. 4, 2014 -
The end of Facebook 'like-gate' is here
Brand pages will no longer be able to offer incentives in exchange for likes.
By Wendy Parish • Nov. 4, 2014 -
Forrester: Digital spending will overtake TV by 2019
Research suggests that mobile will help push digital ad spending past TV.
By Wendy Parish • Nov. 4, 2014 -
New Snapchat ad modeled after live TV
Brands will be able to incorporate messaging into the app's "Our Stories" feature.
By Wendy Parish • Nov. 4, 2014
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