Dive Brief:
- ESPN is hoping the College Football Playoff will be a huge advertising event, akin to the Super Bowl or March Madness.
- In its first year, the playoff games in January have already exceeded expectations with 15 brand sponsors signing on.
- Marketers familiar with the industry predict that the second year of the playoffs will be even more lucrative since brands will have more time to plan strategic campaigns.
Dive Insight:
Sporting events have historically been a huge driver of advertising because of the large ratings. There's no reason the College Football Playoffs would be any different. Marketers are right to predict big ad dollars rolling in next year when brands are better able to plan.
