Data/Analytics: Page 99
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Google's new billboard ad will cover a full Times Square block
The Clear Channel Outdoor billboard is the length of a football field.
By Wendy Parish • Nov. 17, 2014 -
Forrester: Brands are wasting time and money on social media
New data shows that Facebook and Twitter might not be worth the investment.
By Wendy Parish • Nov. 17, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Pay friends through Snapchat with 'Snapcash'
Messaging app introduces payment feature powered by Square.
By Wendy Parish • Nov. 17, 2014 -
Facebook looking to dominate LinkedIn
Is any social site safe from Facebook?
By Mattie Quinn • Nov. 17, 2014 -
App developers abandon Google Glass
Consumer interest seems to be declining.
By Wendy Parish • Nov. 16, 2014 -
Deep Dive
3 brands that have expanded into virtual reality
Oculus Rift helps brands move into virtual worlds.
By Wendy Parish • Nov. 16, 2014 -
Facebook delivers another blow to brands' organic reach
Algorithm will decrease views of promotional posts from Pages.
By Wendy Parish • Nov. 14, 2014 -
Study: Why do brands have a hard time grabbing attention on Amazon?
Retailer guards its search algorithm.
By Wendy Parish • Nov. 14, 2014 -
Cybersecurity researchers warn goods on Facebook ads could be fake
Nearly 24% of goods in ads found to be counterfeit.
By Wendy Parish • Nov. 13, 2014 -
Study: Consumers concerned about marketers access to personal info
More than half of consumers want the government to tighten corporate regulations.
By Wendy Parish • Nov. 13, 2014 -
Introducing programmatic ads for wearables
Amtrak is the first company to run promos through FitAds network for wearables.
By Wendy Parish • Nov. 13, 2014 -
Deep Dive
Friday Roundup: The expensive DoubleClick outage and YouTube's music service
These are the 'need to know' marketing stories for the week.
By Mattie Quinn • Nov. 13, 2014 -
Publishers expand sponsored content to social sites
Content is being developed for social sites like Instagram and Snapchat.
By Wendy Parish • Nov. 13, 2014 -
Law enforcement data firm moves into brand marketing
The language algorithm the firm uses to catch criminals is helpful for brands to discover what people are really saying online.
By Wendy Parish • Nov. 13, 2014 -
DoubleClick outage might have cost publishers $1M an hour
The Google ad server went down for over an hour.
By Wendy Parish • Nov. 12, 2014 -
Twitter wants to make new users more welcome
Instant Timelines and other changes are meant to grow and retain users.
By Wendy Parish • Nov. 12, 2014 -
YouTube introduces its music streaming service Music Key
Video site already houses the largest online collection of legal music.
By Wendy Parish • Nov. 12, 2014 -
Deep Dive
3 truths marketers can no longer afford to ignore
These trends are becoming the norm across the industry.
By Mattie Quinn • Nov. 12, 2014 -
Mobile marketers: Keep your eye on China
In China, 71% of users watch full-length TV and movies from mobile devices.
By Wendy Parish • Nov. 12, 2014 -
Yahoo drops $640M on video ad platform BrightRoll
Yahoo expects to be the largest video ad platform in the U.S. after deal closes.
By Wendy Parish • Nov. 11, 2014 -
Microsoft spices up daily commute with augmented reality ads for new game
Ads in bus shelters make riders feel like a part of the game Sunset Overdrive.
By Wendy Parish • Nov. 11, 2014 -
Jaguar's Google Glass App breathes new life into print ads
With the Blippar app, the car brand's print ads offer an augmented reality experience.
By Wendy Parish • Nov. 11, 2014 -
Hearst looks to monetize its Facebook traffic
Advertisers can now choose to target readers coming from Facebook.
By Wendy Parish • Nov. 11, 2014 -
Mountain Dew enters the realm of virtual reality
Brand takes content creation to a new level with an Oculus Rift VR video.
By Wendy Parish • Nov. 10, 2014 -
Forrester: Branded communities to make a comeback in 2015
"The Predictions 2015: Social Media Grows Up" offers insight into the future of digital marketing.
By Wendy Parish • Nov. 10, 2014
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