Data/Analytics: Page 99
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Ruffles is PepsiCo's first all-digital marketed brand
Parent company wants to experiment with a digital-only marketed brand.
By Wendy Parish • Nov. 25, 2014 -
Publisher Mic is ditching banner ads all together
Millennial-focused digital publication is turning efforts toward branded content instead.
By Wendy Parish • Nov. 25, 2014 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.
By Marketing Dive staff -
Third most common revenue stream for marketing firms? Selling data
Gartner study shows 43% of marketing firms sell data.
By Wendy Parish • Nov. 24, 2014 -
Super Bowl ad veteran GoDaddy promises a twist
For its 11th consecutive year, GoDaddy will also bring back Danica Patrick and add a puppy to its ad.
By Wendy Parish • Nov. 24, 2014 -
Budweiser's Clydesdales aren't going anywhere
Anheuser-Busch puts to rest rumors that Clydesdales were leaving ads.
By Wendy Parish • Nov. 24, 2014 -
Congratulations Heineken -- the Cannes' Marketer of the Year
Experimenting has been key to marketing creativity and success.
By Wendy Parish • Nov. 24, 2014 -
GamerGate hits Gawker where it hurts: Its ad tech vendors
The phenomenon doesn't want to go away silently, so has refocused its approach.
By Mattie Quinn • Nov. 24, 2014 -
Retrieved from Apple on September 12, 2014
Watch indie band use Apple Pay in Chase's new spot
First spot featuring Chase's partnership with the mobile payment system debuted Monday.
By Wendy Parish • Nov. 24, 2014 -
Apple partners with ad tech firms to bring programmatic to iAD
Advertisers can now purchase iAd inventory automatically across over 250K iOS apps.
By Wendy Parish • Nov. 23, 2014 -
Is Amazon launching an ad-supported video service?
If true, an ad-supported business could significantly increase Amazon's revenue.
By Wendy Parish • Nov. 21, 2014 -
Native ad spending to spike 34% in 2015
eMarketer reports spending will hit $4.3B.
By Wendy Parish • Nov. 21, 2014 -
High-dollar advertisers receive exclusive access to Facebook info
New program with Grapevine offers insight into user sentiment on brands and related topics.
By Wendy Parish • Nov. 21, 2014 -
Yahoo finds new revenue stream with photo sales from Flickr
Flickr Marketplace could become marketing tool for photographers.
By Wendy Parish • Nov. 20, 2014 -
Bob Marley gets his own brand of pot
The musician's name and likeness will be used to promote line of cannabis products.
By Wendy Parish • Nov. 20, 2014 -
Google Contributor offers publishers an ad-free way to earn money
The paywall alternative launched with 10 partners in trial run.
By Wendy Parish • Nov. 20, 2014 -
Washington Post builds own ad server for Kindle Fire
Jeff Bezos and company decided they could build a better ad server themselves.
By Wendy Parish • Nov. 20, 2014 -
Betaworks has new solution for mobile advertising
A repurpose of Tapestry product helps brands tell a narrative.
By Wendy Parish • Nov. 20, 2014 -
'Social Studio' now fully integrated into Salesforce Marketing Cloud
Social will now have direct connections to all business aspects including sales, service.
By Wendy Parish • Nov. 19, 2014 -
Condé Nast to start charging GroupM only for 100% viewability
GroupM wants above the industry standard of 50%.
By Wendy Parish • Nov. 19, 2014 -
Hootsuite answers, how much is your brand 'loved?'
New tool quantifies and ranks brands for its "Love List."
By Wendy Parish • Nov. 19, 2014 -
Kik buys animated GIF messaging app to expand ad options
Animated GIFs are being embraced by mobile advertisers.
By Wendy Parish • Nov. 19, 2014 -
NY Times brings native ads to print
First-ever print native ad will be from Shell.
By Wendy Parish • Nov. 19, 2014 -
Adobe adds location-based tools to its marketing cloud
Marketers can now deliver location-based messages through iBeacon.
By Wendy Parish • Nov. 18, 2014 -
It's official: Time spent on mobile devices eclipses TV
Mobile video ad network Flurry releases data after it was acquired by Yahoo.
By Wendy Parish • Nov. 18, 2014 -
Coke vs. Pepsi on YouTube
Virool rolls out new ad tools that allow side-by-side brand comparison for digital video.
By Wendy Parish • Nov. 18, 2014
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