Data/Analytics: Page 99
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After ad sales layoffs, Microsoft promotes two senior execs
Move is meant to streamline process to revolve around two execs.
By Wendy Parish • Nov. 3, 2014 -
Powerade loses one battle in sports drink war
Cavaliers water boy caught on tape pouring Gatorade into a Powerade bottle.
By Wendy Parish • Nov. 3, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Deep Dive
Ebola marketing: The mostly bad and largely ugly
It is probably not a good idea not to incorporate a deadly disease into a marketing strategy.
By Wendy Parish • Nov. 3, 2014 -
'Penalty box' could be the punishment for ad fraudsters
New anti-fraud group TAG wants to call out fraudulent activity and reward good behavior.
By Wendy Parish • Nov. 3, 2014 -
Agency pokes fun of knee-jerk reactions of real-time social marketing
Parody video walks through "Reactvertising™."
By Wendy Parish • Nov. 3, 2014 -
AOL takes on Facebook with new ad system One
One can accurately track users 93% of the time from one device to the next.
By Wendy Parish • Nov. 3, 2014 -
Advertisers beware: URL masking another fraud problem
23% of ads bought may be ending up on sites that misrepresent the URL.
By Wendy Parish • Nov. 3, 2014 -
Headphone company creates interactive ad you can change with your head
Nod left or right to change how the video ad appears.
By Wendy Parish • Nov. 2, 2014 -
Microsoft layoffs include two ad division teams
Global Agencies and Accounts are casualties of the cuts.
By Wendy Parish • Oct. 30, 2014 -
LinkedIn ad revenue jumps 45%
Sponsored updates, a content marketing product, helped the social site spike ad sales.
By Wendy Parish • Oct. 30, 2014 -
Native ads fuel 16.5% jump in digital ad sales for NY Times
Digital ads comprised more than a quarter of ad sales for Q3.
By Wendy Parish • Oct. 30, 2014 -
Facebook's new video series helps brands create campaigns on the network
The weekly "Pub in Pub" series will feature interviews with ad execs.
By Wendy Parish • Oct. 30, 2014 -
New partnership brings Twitter analytics to IBM enterprise clients
IBM plans to offer Twitter data as part of cloud-based services.
By Wendy Parish • Oct. 29, 2014 -
Kraft doesn't trust real-time digital ad impressions
The brand says it rejects 75% to 85% of ad impressions over quality concerns.
By Wendy Parish • Oct. 29, 2014 -
Deep Dive
The future is now: food brands with mobile ordering options
More chains are rolling out user-friendly apps to stay ahead of the competition.
By Mattie Quinn • Oct. 29, 2014 -
Netflix outdoor campaign reacts to real-time situations with GIFs
Animated movie GIFs shield rain and react to nearby sales.
By Wendy Parish • Oct. 29, 2014 -
YouTube considers ad-free paywall
Paywall could help fund original premium content.
By Wendy Parish • Oct. 28, 2014 -
Where did Taco Bell's social media go?
Fast food chain goes dark to promote new ordering app.
By Wendy Parish • Oct. 28, 2014 -
Report: Marketing and ad salaries to grow 3.5% in 2015
The Creative Group makes predictions about marketing and ad jobs in 2015.
By Wendy Parish • Oct. 27, 2014 -
P&G continues brand purge with Duracell
The battery brand will be the biggest yet that P&G has divested.
By Wendy Parish • Oct. 27, 2014 -
Google kills AdSense Direct after less than a year
U.S. beta didn't test well enough to keep direct sales tool.
By Wendy Parish • Oct. 27, 2014 -
Happy birthday to the banner ad
The often stigmatized web ad turned 20 years old Monday.
By Mattie Quinn • Oct. 27, 2014 -
Deep Dive
Just in time for Halloween: 4 spooky social media campaigns
Halloween is an easy holiday to get creative with campaigns.
By Wendy Parish • Oct. 27, 2014 -
Study: Marketers move away from traditional media
Marketers plan to spend more on branded content and less on print.
By Wendy Parish • Oct. 26, 2014 -
Twitter revamps business hub
Business hub offers new look and organization for marketers.
By Wendy Parish • Oct. 26, 2014
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