Data/Analytics: Page 100
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Unilever wants to raise industry viewability standards
The media buying company wants more assurance that ads are viewed by live humans.
By Wendy Parish • Nov. 10, 2014 -
Russia bans advertising on paid cable and satellite channels
The ban could force as many as 100 TV stations out of business.
By Wendy Parish • Nov. 9, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Despite being banned in China, Twitter is coming to Hong Kong
The social site wants to help Chinese brands expand globally.
By Wendy Parish • Nov. 9, 2014 -
'Ad Mediator' helps Windows phone developers expand ad inventory
Developers can now stack ad networks to increases chances of filling inventory.
By Wendy Parish • Nov. 9, 2014 -
Deep Dive
5 web stars who turned into brand ambassadors
Brands are learning to capitalize on the loyal following many web stars have.
By Wendy Parish • Nov. 9, 2014 -
Lincoln Financial wants you to 'Give Thanks' this year
New B2C and B2B campaign encourages viewers to be their own "Chief Life Officer."
By Wendy Parish • Nov. 6, 2014 -
AOL's third-party ad group increased revenue by 44%
Sales numbers prove AOL has transitioned to an ad-tech firm.
By Wendy Parish • Nov. 6, 2014 -
Health insurers beef up marketing in prep for marketplace deadline
New rules and higher enrollee predictions add pressure to health insurers looking to both retain and gain new members.
By Wendy Parish • Nov. 5, 2014 -
Google's Consumer Surveys helps publishers monetize content
Surveys offer an alternative to paywall and ads on publishers' websites.
By Wendy Parish • Nov. 5, 2014 -
Forbes names World's Most Valuable Brands for 2014
Apple, Microsoft, and Google top the list.
By Wendy Parish • Nov. 5, 2014 -
Dell enters marketing business with 'digital transformation'
Dell follows other legacy software firms like Oracle and IBM into the market.
By Wendy Parish • Nov. 5, 2014 -
Lingerie brand Aerie ditches Photoshop, gains 9% in sales
The brand pledged earlier this year to stop altering models' appearance in its ads.
By Wendy Parish • Nov. 4, 2014 -
The end of Facebook 'like-gate' is here
Brand pages will no longer be able to offer incentives in exchange for likes.
By Wendy Parish • Nov. 4, 2014 -
Forrester: Digital spending will overtake TV by 2019
Research suggests that mobile will help push digital ad spending past TV.
By Wendy Parish • Nov. 4, 2014 -
New Snapchat ad modeled after live TV
Brands will be able to incorporate messaging into the app's "Our Stories" feature.
By Wendy Parish • Nov. 4, 2014 -
After ad sales layoffs, Microsoft promotes two senior execs
Move is meant to streamline process to revolve around two execs.
By Wendy Parish • Nov. 3, 2014 -
Powerade loses one battle in sports drink war
Cavaliers water boy caught on tape pouring Gatorade into a Powerade bottle.
By Wendy Parish • Nov. 3, 2014 -
Deep Dive
Ebola marketing: The mostly bad and largely ugly
It is probably not a good idea not to incorporate a deadly disease into a marketing strategy.
By Wendy Parish • Nov. 3, 2014 -
'Penalty box' could be the punishment for ad fraudsters
New anti-fraud group TAG wants to call out fraudulent activity and reward good behavior.
By Wendy Parish • Nov. 3, 2014 -
Agency pokes fun of knee-jerk reactions of real-time social marketing
Parody video walks through "Reactvertising™."
By Wendy Parish • Nov. 3, 2014 -
AOL takes on Facebook with new ad system One
One can accurately track users 93% of the time from one device to the next.
By Wendy Parish • Nov. 3, 2014 -
Advertisers beware: URL masking another fraud problem
23% of ads bought may be ending up on sites that misrepresent the URL.
By Wendy Parish • Nov. 3, 2014 -
Headphone company creates interactive ad you can change with your head
Nod left or right to change how the video ad appears.
By Wendy Parish • Nov. 2, 2014 -
Microsoft layoffs include two ad division teams
Global Agencies and Accounts are casualties of the cuts.
By Wendy Parish • Oct. 30, 2014 -
LinkedIn ad revenue jumps 45%
Sponsored updates, a content marketing product, helped the social site spike ad sales.
By Wendy Parish • Oct. 30, 2014
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