Volvo bets on new marketing strategy: Selling cars online

Automaker cuts back on car shows in favor of digital marketing. 

By Wendy Parish • Dec. 15, 2014

ESPN wants College Football Playoff to be next Super Bowl for advertisers

Marketers predict the events could be on par with the Super Bowl and March Madness. 

By Wendy Parish • Dec. 15, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Yelp launches mobile app for business owners

App helps track account activity and interact with consumers. 

By Wendy Parish • Dec. 15, 2014

Are autoplay videos coming soon to Twitter?

Is autoplay necessary to compete with Facebook and Instagram?

By Wendy Parish • Dec. 15, 2014

Uber apologizes for surge pricing during Sydney hostage crisis with free rides

Car service in hot water again over ride charges during hostage situation. 

By Wendy Parish • Dec. 15, 2014

Early marketing takeaways from the holiday shopping season

The 2014 holiday season isn't over, but there have already been lessons learned for retail marketers.

By Karen Talley • Dec. 15, 2014

YouTube makes creating GIFs easier

New feature has rolled on out limited pages. 

By Wendy Parish • Dec. 14, 2014

Ad platform claims it has found a way safely target kids

AwesomeAds complies with COPPA regulations. 

By Wendy Parish • Dec. 14, 2014

Is your job title not long enough? There's a generator for that

Thinkmodo pokes fun at never-ending job titles in the industry.

By Wendy Parish • Dec. 14, 2014

Imgur reveals plans to start advertising

Image sharing site will launch promoted posts by 2015.

By Wendy Parish • Dec. 14, 2014

Introducing: SlideShare's new free analytics

Users can now access geographical data, traffic, and timing data. 

By Wendy Parish • Dec. 14, 2014

LinkedIn's SlideShare introduces new, free analytics

Users can now access geographical data, traffic, and timing data. 

By Wendy Parish • Dec. 14, 2014

Best Buy makes light of murder on Twitter

Retail chain tried to jump in on the 'Serial' craze, but just stuck its foot in its mouth.

By Wendy Parish • Dec. 11, 2014

Facebook makes up for drop in organic reach with new tools for publishers

New 'Smart Publishing' tools help publishers predict which stories will perform well. 

By Wendy Parish • Dec. 11, 2014

Standard banners still make up 97% of mobile ads

Despite being less effective, standard banners ads are still the norm. 

By Wendy Parish • Dec. 11, 2014

Friday Roundup: Instagram's rapid ascent and Apple may boost social media presence

These are the 'need-to-know' marketing stories of the week.

By Mattie Quinn • Dec. 11, 2014

Ronald McDonald shows off sky-diving skills

Mascot shows off more mature look to appeal to a global audience. 

By Wendy Parish • Dec. 11, 2014

How do you feel when you buy that energy drink?

Study looks at how emotions drive purchases. 

By Wendy Parish • Dec. 11, 2014

InPowered only cares about 'actual engagement,' wants to fight clickbait

Content engagement platform is looking to combat clickbait with its newest version. 

By Wendy Parish • Dec. 10, 2014

Responsive Lightbox ads now available to all Google Adwords users

Interactive ads pull in media from YouTube, Google+, and Google Maps. 

By Wendy Parish • Dec. 10, 2014

Facebook expands Trending out to mobile

Social giant tries to catch up to Twitter in real-time news race. 

By Wendy Parish • Dec. 10, 2014

Yahoo launches app install ads

Developers can now run ads on Yahoo sites, Tumblr, and Yahoo apps. 

By Wendy Parish • Dec. 9, 2014

Is this a turning point for native ads?

Native ad tech firm TripleLift announced an integration with five major automated ad-buying tools.

By Wendy Parish • Dec. 9, 2014

GoDaddy turns to the tried-and-true for Super Bowl commercial: Puppies

Social media can name the puppy with the hashtag #GoDaddyPuppy. 

By Wendy Parish • Dec. 9, 2014

Uber's latest campaign wants to end child hunger for the holidays

"Everyone's private driver" want to feed 3 million hungry kids this holiday season.

By Mattie Quinn • Dec. 9, 2014