Data/Analytics: Page 101
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Native ads fuel 16.5% jump in digital ad sales for NY Times
Digital ads comprised more than a quarter of ad sales for Q3.
By Wendy Parish • Oct. 30, 2014 -
Facebook's new video series helps brands create campaigns on the network
The weekly "Pub in Pub" series will feature interviews with ad execs.
By Wendy Parish • Oct. 30, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
New partnership brings Twitter analytics to IBM enterprise clients
IBM plans to offer Twitter data as part of cloud-based services.
By Wendy Parish • Oct. 29, 2014 -
Kraft doesn't trust real-time digital ad impressions
The brand says it rejects 75% to 85% of ad impressions over quality concerns.
By Wendy Parish • Oct. 29, 2014 -
Deep Dive
The future is now: food brands with mobile ordering options
More chains are rolling out user-friendly apps to stay ahead of the competition.
By Mattie Quinn • Oct. 29, 2014 -
Netflix outdoor campaign reacts to real-time situations with GIFs
Animated movie GIFs shield rain and react to nearby sales.
By Wendy Parish • Oct. 29, 2014 -
YouTube considers ad-free paywall
Paywall could help fund original premium content.
By Wendy Parish • Oct. 28, 2014 -
Where did Taco Bell's social media go?
Fast food chain goes dark to promote new ordering app.
By Wendy Parish • Oct. 28, 2014 -
Report: Marketing and ad salaries to grow 3.5% in 2015
The Creative Group makes predictions about marketing and ad jobs in 2015.
By Wendy Parish • Oct. 27, 2014 -
P&G continues brand purge with Duracell
The battery brand will be the biggest yet that P&G has divested.
By Wendy Parish • Oct. 27, 2014 -
Google kills AdSense Direct after less than a year
U.S. beta didn't test well enough to keep direct sales tool.
By Wendy Parish • Oct. 27, 2014 -
Happy birthday to the banner ad
The often stigmatized web ad turned 20 years old Monday.
By Mattie Quinn • Oct. 27, 2014 -
Deep Dive
Just in time for Halloween: 4 spooky social media campaigns
Halloween is an easy holiday to get creative with campaigns.
By Wendy Parish • Oct. 27, 2014 -
Study: Marketers move away from traditional media
Marketers plan to spend more on branded content and less on print.
By Wendy Parish • Oct. 26, 2014 -
Twitter revamps business hub
Business hub offers new look and organization for marketers.
By Wendy Parish • Oct. 26, 2014 -
Ello changes designation to PBC, promises users to remain ad-free
Ad-free social network also announces $5.5M in funding.
By Wendy Parish • Oct. 24, 2014 -
Study: 80% of premium publishers want to sell time-based ads
But measuring time spent may be difficult, publishers said.
By Wendy Parish • Oct. 22, 2014 -
Introducing Fabric—Twitter's new mobile app platform
New set of APIs ties in features from acquisitions Crashlytics and MoPub.
By Wendy Parish • Oct. 22, 2014 -
Someecards now double as native ads
Brands embrace the brutally honest humor.
By Wendy Parish • Oct. 22, 2014 -
Take a BuzzFeed quiz, apply for a job
Digital agency 88 Creative is vetting potential employees through a BuzzFeed quiz.
By Wendy Parish • Oct. 21, 2014 -
Ogilvy's new "Amp" unit devoted entirely to 'Big Data'
The 300-person team will focus on data-driven decision making.
By Wendy Parish • Oct. 21, 2014 -
Search ads help Yahoo grow revenue for first time since 2012
Yahoo now makes more from search ads than display ads.
By Wendy Parish • Oct. 21, 2014 -
Study: CMOs face internal hurdles in providing ROI
CMOs feel pressure to deliver, but aren't receiving internal support to make changes.
By Wendy Parish • Oct. 20, 2014 -
What does your zip code say about you?
New tool puts people into marketing boxes based on zip code.
By Wendy Parish • Oct. 20, 2014 -
BuzzFeed finds a seat on the IAB board
New chief business operations officer Eric Harris will join later this year.
By Wendy Parish • Oct. 20, 2014
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