Data/Analytics: Page 101
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North Face drops the floor out from under its customers
A bold marketing stunt in South Korea forces store visitors to face fears.
By Wendy Parish • Oct. 14, 2014 -
AICE claims agencies hold unfair advantage in post-production
Trade group claims there are transparency, competition, and ethical problems with agencies moving production in-house.
By Wendy Parish • Oct. 14, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Is Ello a passing fad?
Anonymous social app loses steam after initial burst in interest and Facebook migration.
By Wendy Parish • Oct. 14, 2014 -
Deep Dive
Is the CTR dead?
As technology changes, more companies are moving away from the idea that CTR is the end all, be all of engagement.
By Wendy Parish • Oct. 14, 2014 -
You won't believe how much Upworthy can improve brand perception
Upworthy-style headlines aside, the publisher promises it can create positive spin for brands.
By Mattie Quinn • Oct. 14, 2014 -
Does 'femvertising' really work?
Survey from SheKnows shows 52% have purchased a product because they liked the way the marketing portrayed women.
By Wendy Parish • Oct. 13, 2014 -
Is Facebook playing favorites?
Only certain companies are allowed first access to Atlas launch.
By Wendy Parish • Oct. 12, 2014 -
Apple, Google top Interbrand's global brand list
Brands hold onto the top two spots for the second consecutive year.
By Wendy Parish • Oct. 12, 2014 -
Mar-tech firm HubSpot IPO gains 20% on first day
Marketing software firm now valued at nearly $1B.
By Wendy Parish • Oct. 12, 2014 -
Deep Dive
Weekly Roundup: Tesla's mysterious ad explained and Red Bull pays up
These are the biggest marketing stories from the week.
By Mattie Quinn • Oct. 10, 2014 -
Selfies offer marketers new data
Marketing firms like Ditto Labs and Piqora are mining selfies for new insights into consumer habits.
By Wendy Parish • Oct. 10, 2014 -
Telecoms abandon mobile banner ads for video and rich media
A Vdopia study finds 77% of telecom mobile ad budgets will go towards video and rich media.
By Wendy Parish • Oct. 10, 2014 -
Google's new app gives startups a crash course in marketing
The iOS app seeks to shrink the ad-tech knowledge gap between newbies and marketing pros.
By Wendy Parish • Oct. 9, 2014 -
Coming soon: Snapchat ads
At a Vanity Fair event, CEO Evan Spiegel says the new ads will be simple, un-targeted.
By Wendy Parish • Oct. 9, 2014 -
NY Times latest native ad is on 'pointe'
Cole Haan sponsored the latest long-form native ad experience about ballet dancers.
By Wendy Parish • Oct. 9, 2014 -
Study: Majority of B2B marketers using content marketing, but not confident
Content Marketing Institute looks into B2B content habits and views.
By Wendy Parish • Oct. 8, 2014 -
Nasdaq rebranding with 'Ignite Your Ambition'
Image makeover includes tagline, new name, and a Times Square makeover.
By Wendy Parish • Oct. 8, 2014 -
Red Bull coughs up $13M in lawsuit because it doesn't 'give you wings'
Red Bull settles over claims that it falsely marketed the energy drink.
By Wendy Parish • Oct. 8, 2014 -
Dove tries out SnapChat for 'Self-Esteem Weekend'
The Unilever brand is one of the first big packaged-goods to try out the app.
By Wendy Parish • Oct. 8, 2014 -
It's official—you can now buy a .NYC domain
And the marketing attack for the domain name has begun.
By Wendy Parish • Oct. 8, 2014 -
What Spanish-language ads are most memorable in the U.S.?
GfK MRI Starch Advertising Research survey shows which ads stuck with readers of Spanish-language print publications in the U.S.
By Wendy Parish • Oct. 7, 2014 -
Is 'dwell time' a better metric than the CTR?
Yahoo Labs released a study indicating time spent on content is a better metric for what people truly enjoy online.
By Wendy Parish • Oct. 7, 2014 -
Deep Dive
4 brand contests that totally backfired
These contests created the wrong kind of buzz for brands.
By Wendy Parish • Oct. 7, 2014 -
New app from Facebook puts focus on anonymity
Stand-alone app would allow those seeking anonymity to use the platform under a pseudonym.
By Wendy Parish • Oct. 7, 2014 -
Delighted launches one-click customer satisfaction surveys
The one-click survey tool is now backed by Google Ventures.
By Wendy Parish • Oct. 7, 2014
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