Study: Premium publishers not immune to ad fraud

Report claims 25% of bots are coming from the top 1,000 websites. 

By Wendy Parish • Dec. 9, 2014

MediaVest wants to separate print and digital editions in circulation count

Major ad buyer will no longer accept tablet or mobile editions as part of a circulation guarantee. 

By Wendy Parish • Dec. 9, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Finally: Facebook search for specific posts is here

Users will now have the ability to search for previous posts using Graph. 

By Wendy Parish • Dec. 9, 2014

Look out TV—digital ad spend is closing the gap

Projections mark 2019 as the year digital spend will be equal to TV spend. 

By Wendy Parish • Dec. 9, 2014

Has Pepsi lost its 'cool?'

CEO admits the brand is trying to revamp its image. 

By Wendy Parish • Dec. 9, 2014

eMarketer: Mobile search spend reaches tipping point

50.1% of search spend will go to mobile in 2015. 

By Wendy Parish • Dec. 7, 2014

UK Post Office crowdsources Vine creators

London Post Office asks Vidsy community to "Pass the Parcel."

By Wendy Parish • Dec. 7, 2014

Walmart wins social media for Cyber Monday

Retailer dominates YouTube views with 50% of all views for top 100 retailers. 

By Wendy Parish • Dec. 7, 2014

Billboards show why people are #ThankfulThisHoliday

Lamar Advertising takes its holiday social media campaign outdoors. 

By Wendy Parish • Dec. 4, 2014

Introducting 'Advertising Against Humanity' for horrible ad people

Creative studio develops expansion pack for Cards Against Humanity that pokes fun at advertisers. 

By Wendy Parish • Dec. 4, 2014

69% of online sharing activity is still 'dark'

Radium One reports that majority of sharing still can't be tracked. 

By Wendy Parish • Dec. 4, 2014

Twitter gives 'Answers' to mobile app advertisers

Advertisers looking to drive app downloads now have own version of analytics.

By Wendy Parish • Dec. 4, 2014

Yahoo predicted to pass Twitter in mobile ad revenue in 2015

eMarketer forecasts that company will become third largest mobile ad company in the U.S. 

By Wendy Parish • Dec. 4, 2014

More than half of digital ads are never seen, says Google

Data from world's largest ad-tech company comes amid growing concerns over ad viewability. 

By Wendy Parish • Dec. 3, 2014

Accenture adds to digital-marketing arsenal with Reactive buy

Independent Australian ad agency will help Accenture compete with IBM, Deloitte, and Dell. 

By Wendy Parish • Dec. 2, 2014

Facebook has a host of stocking stuffers for mobile app advertisers

New features include autoplay video and guaranteed ads views. 

By Wendy Parish • Dec. 2, 2014

To prove social media savvy, agency to accept RFPs through Snapchat

MRY will donate proceeds of RFPs to charity in honor of Giving Tuesday. 

By Wendy Parish • Dec. 2, 2014

Don't speak: Pizza Hut knows just what you're thinking

The pizza chain introduces a bold ordering innovation to stay ahead of the competition.

By Mattie Quinn • Dec. 2, 2014

Is Google being a display ad bully?

Ad executives claim Google is pressuring ad buyers to use its DoubleClick Bid Manager.

By Wendy Parish • Dec. 2, 2014

Stella Artois is the first beer brand to buy Instagram ads

Anheuser-Busch brand taps into trend of sharing food and drink on the app. 

By Wendy Parish • Dec. 1, 2014

This year's Black Friday and Cyber Monday the most social ever

Top hashtag over the holiday weekend was #BlackFriday. 

By Wendy Parish • Dec. 1, 2014

Vox plans outside ad expansion with new round of funding

The $46.5M will go towards heavy production of content—particularly video. 

By Wendy Parish • Dec. 1, 2014

Is Grindr a new big app for advertising?

The gay networking app is courting major advertisers. 

By Wendy Parish • Nov. 30, 2014

French city is now sans billboards

Grenoble will be ad free in 2015. 

By Wendy Parish • Nov. 30, 2014

UK on track to be first country to spend 50% of ad dollars on digital

Rapid embrace of gadgets and online shopping have fueled spending. 

By Wendy Parish • Nov. 30, 2014