Data/Analytics: Page 102
-
Pandora test new ad that offers free music
Listeners receive an ad-free hour of music in exchange for watching a sponsored video.
By Wendy Parish • Oct. 20, 2014 -
Honda Fit enlists comedian and Vine stars for viral campaign
Nick Thune punks millenial passengers and Honda Fit shares the video.
By Wendy Parish • Oct. 19, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
B2B marketing association BMA to become part of ANA
World's largest B2B marketing association looks to expand leadership.
By Wendy Parish • Oct. 19, 2014 -
Truck-side ad causes 500+ accidents in one day
Russian mobile ad company ran ads on trucks that featured a woman's breasts.
By Wendy Parish • Oct. 19, 2014 -
Apple buys Promoted Tweet for iPad Air 2 launch, but still doesn't have a handle
The brand purchased what is at least a $200k ad.
By Wendy Parish • Oct. 16, 2014 -
Programmatic ad spend to double by 2016
New data from eMarketer shows the programmatic display ad business will hit $10 billion this year.
By Wendy Parish • Oct. 16, 2014 -
Google ad-rates continue to decline despite revenue growth
Third quarter earnings call revealed cost-per-click dropped 2% while number of clicks rose 17%.
By Wendy Parish • Oct. 16, 2014 -
Deep Dive
Friday Roundup: Audio posts on Twitter and Burger King's 'copycat' ad
These are the biggest marketing stories from the week.
By Mattie Quinn • Oct. 16, 2014 -
Tumblr releases study to prove worth to brands
The blogging site wants to be seen as a media channel rather than large social network.
By Wendy Parish • Oct. 16, 2014 -
Mood Media offers free Wi-Fi, in exchange for social media connection
The service will also help businesses gain demographic insights.
By Wendy Parish • Oct. 15, 2014 -
Roku builds highly targeted video ad network
The device will sell advertising to marketers and agencies next to content from 1,800 partners.
By Wendy Parish • Oct. 15, 2014 -
Meredith jumps on the native ad bandwagon
The publisher's first ads will appear this month on the revived FitnessMagazine.com.
By Wendy Parish • Oct. 15, 2014 -
iOS 8 offers ad retargeting options
Apple is pitching ad capabilities to marketers as a cookie solution.
By Wendy Parish • Oct. 15, 2014 -
Cannes doesn't know what to do with branded content
Category fails to recognize Grand Prix for the first time since 1995.
By Wendy Parish • Oct. 14, 2014 -
Salesforce launches Wave—an analytics cloud
Company hopes to expand customers beyond sales and marketing.
By Wendy Parish • Oct. 14, 2014 -
North Face drops the floor out from under its customers
A bold marketing stunt in South Korea forces store visitors to face fears.
By Wendy Parish • Oct. 14, 2014 -
AICE claims agencies hold unfair advantage in post-production
Trade group claims there are transparency, competition, and ethical problems with agencies moving production in-house.
By Wendy Parish • Oct. 14, 2014 -
Is Ello a passing fad?
Anonymous social app loses steam after initial burst in interest and Facebook migration.
By Wendy Parish • Oct. 14, 2014 -
Deep Dive
Is the CTR dead?
As technology changes, more companies are moving away from the idea that CTR is the end all, be all of engagement.
By Wendy Parish • Oct. 14, 2014 -
You won't believe how much Upworthy can improve brand perception
Upworthy-style headlines aside, the publisher promises it can create positive spin for brands.
By Mattie Quinn • Oct. 14, 2014 -
Does 'femvertising' really work?
Survey from SheKnows shows 52% have purchased a product because they liked the way the marketing portrayed women.
By Wendy Parish • Oct. 13, 2014 -
Is Facebook playing favorites?
Only certain companies are allowed first access to Atlas launch.
By Wendy Parish • Oct. 12, 2014 -
Apple, Google top Interbrand's global brand list
Brands hold onto the top two spots for the second consecutive year.
By Wendy Parish • Oct. 12, 2014 -
Mar-tech firm HubSpot IPO gains 20% on first day
Marketing software firm now valued at nearly $1B.
By Wendy Parish • Oct. 12, 2014 -
Deep Dive
Weekly Roundup: Tesla's mysterious ad explained and Red Bull pays up
These are the biggest marketing stories from the week.
By Mattie Quinn • Oct. 10, 2014
Previous
