Data/Analytics: Page 102
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Facebook celebrates $2B legal victory over spammers
Social giant offers tips for brand pages to avoid fake-like scammers.
By Wendy Parish • Oct. 6, 2014 -
Domino's introduces Siri-like feature in video spot
The new ordering app is voice-activated.
By Wendy Parish • Oct. 6, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
How does someone find you on LinkedIn? The site finally answers
New feature offers insight into actions that led to a specific engagement.
By Wendy Parish • Oct. 6, 2014 -
InMobi offers 'guaranteed outcomes' for ad goals
The mobile ad platform is the first to offer a program of this kind.
By Wendy Parish • Oct. 6, 2014 -
IBM partners with Wharton for school's first course targeting CMOs
Two-week course will help senior-level marketers with data-driven marketing practices and disciplines.
By Wendy Parish • Oct. 6, 2014 -
Forrester: Online display spending to increase 90% by 2019
Figures expected to hit $37.6 billion annually.
By Wendy Parish • Oct. 6, 2014 -
BuzzFeed ventures into e-commerce territory with brand partnership
The news site is hoping to cash in on its penchant to make things go viral with e-commerce-friendly branded content.
By Mattie Quinn • Oct. 6, 2014 -
Latest development in news delivery: Reuters.TV
Ad-supported digital service would deliver news video created specifically for the platform.
By Wendy Parish • Oct. 6, 2014 -
Google has new data restrictions, should third party measurement firms be worried?
The search giant tightens restrictions on marketers access to ad data.
By Wendy Parish • Oct. 6, 2014 -
Foot Locker challenges the Internet to a game of #HorsewithHarden
Interactive social campaign encouraged people to submit basketball shots for NBA star James Harden in a game of HORSE.
By Wendy Parish • Oct. 5, 2014 -
Apple makes plans for introduction of new iPad
The branded tablet has recently been losing steam compared to rival Samsung.
By Wendy Parish • Oct. 3, 2014 -
Yahoo is poised to create big brand campaign
The Internet corporation is reaching out to agencies to fulfill a campaign that will reach across mediums.
By Mattie Quinn • Oct. 3, 2014 -
Samsung finishes review, and Publicis is safe
Leo Burnett and Starcom will stay on as Samsung has finished its global review.
By Mattie Quinn • Oct. 1, 2014 -
New Viagra ad drops the metaphors, makes the direct pitch
The move marks the end of the well-known 'Age of Knowing' campaign.
By Randy Lilleston • Sept. 30, 2014 -
So how will SoHo improve Cadillac's image?
The iconic brand is moving its headquarters to the NYC neighborhood. Here's why.
By Randy Lilleston • Sept. 30, 2014 -
7-Eleven rebooting its food selection
While thought of as a place to grab a hot dog and chips, the store is testing out more healthy food options.
By Mattie Quinn • Sept. 30, 2014 -
Marketo introduces marketing research institute
The Marketo Institute will leverage the massive data that the marketing platform has gathered.
By Wendy Parish • Sept. 30, 2014 -
Jeff Goldblum teams up with GE, BBDO for a humorous spot
The actor cheeses it up in a satirical infomercial on the importance of lighting.
By Wendy Parish • Sept. 30, 2014 -
Marketers, want to go to outer space?
Programmatic video startup Virool launches contest for best "out of this world" themed video, and the winner gets a trip to space.
By Wendy Parish • Sept. 30, 2014 -
Facebook's Atlas has arrived
After much anticipation, Facebook has officially launched a new ad-serving and measurement platform that could rival Google.
By Wendy Parish • Sept. 30, 2014 -
Lufthansa turns the 'selfie' into a mobile ad campaign
The airline's new campaign with Opera Media Works offers destination selfies.
By Wendy Parish • Sept. 29, 2014 -
Google ups its mobile ad game with 4 new ad units
New units will be more brand-friendly and harder to miss.
By Wendy Parish • Sept. 29, 2014 -
Ello receives 45,000 requests per hour
The ad-free social site receives more attention it can handle after the LGBTQ community disses Facebook.
By Wendy Parish • Sept. 26, 2014 -
American Express clarifies sponsored content labels
"OPEN Forum" will change to "American Express OPEN" after pressure from NAD.
By Wendy Parish • Sept. 26, 2014 -
Tech marketing budgets finally rebounding after recession
Budgets expected to grow 3.5%— almost a match to a 3.7% increase in revenue.
By Wendy Parish • Sept. 26, 2014
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