Data/Analytics: Page 103
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AOL takes on Facebook with new ad system One
One can accurately track users 93% of the time from one device to the next.
By Wendy Parish • Nov. 3, 2014 -
Advertisers beware: URL masking another fraud problem
23% of ads bought may be ending up on sites that misrepresent the URL.
By Wendy Parish • Nov. 3, 2014 -
Explore the Trendlineâž”
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Headphone company creates interactive ad you can change with your head
Nod left or right to change how the video ad appears.
By Wendy Parish • Nov. 2, 2014 -
Microsoft layoffs include two ad division teams
Global Agencies and Accounts are casualties of the cuts.
By Wendy Parish • Oct. 30, 2014 -
LinkedIn ad revenue jumps 45%
Sponsored updates, a content marketing product, helped the social site spike ad sales.
By Wendy Parish • Oct. 30, 2014 -
Native ads fuel 16.5% jump in digital ad sales for NY Times
Digital ads comprised more than a quarter of ad sales for Q3.
By Wendy Parish • Oct. 30, 2014 -
Facebook's new video series helps brands create campaigns on the network
The weekly "Pub in Pub" series will feature interviews with ad execs.
By Wendy Parish • Oct. 30, 2014 -
New partnership brings Twitter analytics to IBM enterprise clients
IBM plans to offer Twitter data as part of cloud-based services.
By Wendy Parish • Oct. 29, 2014 -
Kraft doesn't trust real-time digital ad impressions
The brand says it rejects 75% to 85% of ad impressions over quality concerns.
By Wendy Parish • Oct. 29, 2014 -
Deep Dive
The future is now: food brands with mobile ordering options
More chains are rolling out user-friendly apps to stay ahead of the competition.
By Mattie Quinn • Oct. 29, 2014 -
Netflix outdoor campaign reacts to real-time situations with GIFs
Animated movie GIFs shield rain and react to nearby sales.
By Wendy Parish • Oct. 29, 2014 -
YouTube considers ad-free paywall
Paywall could help fund original premium content.
By Wendy Parish • Oct. 28, 2014 -
Where did Taco Bell's social media go?
Fast food chain goes dark to promote new ordering app.
By Wendy Parish • Oct. 28, 2014 -
Report: Marketing and ad salaries to grow 3.5% in 2015
The Creative Group makes predictions about marketing and ad jobs in 2015.
By Wendy Parish • Oct. 27, 2014 -
P&G continues brand purge with Duracell
The battery brand will be the biggest yet that P&G has divested.
By Wendy Parish • Oct. 27, 2014 -
Google kills AdSense Direct after less than a year
U.S. beta didn't test well enough to keep direct sales tool.
By Wendy Parish • Oct. 27, 2014 -
Happy birthday to the banner ad
The often stigmatized web ad turned 20 years old Monday.
By Mattie Quinn • Oct. 27, 2014 -
Deep Dive
Just in time for Halloween: 4 spooky social media campaigns
Halloween is an easy holiday to get creative with campaigns.
By Wendy Parish • Oct. 27, 2014 -
Study: Marketers move away from traditional media
Marketers plan to spend more on branded content and less on print.
By Wendy Parish • Oct. 26, 2014 -
Twitter revamps business hub
Business hub offers new look and organization for marketers.
By Wendy Parish • Oct. 26, 2014 -
Ello changes designation to PBC, promises users to remain ad-free
Ad-free social network also announces $5.5M in funding.
By Wendy Parish • Oct. 24, 2014 -
Study: 80% of premium publishers want to sell time-based ads
But measuring time spent may be difficult, publishers said.
By Wendy Parish • Oct. 22, 2014 -
Introducing Fabric—Twitter's new mobile app platform
New set of APIs ties in features from acquisitions Crashlytics and MoPub.
By Wendy Parish • Oct. 22, 2014 -
Someecards now double as native ads
Brands embrace the brutally honest humor.
By Wendy Parish • Oct. 22, 2014 -
Take a BuzzFeed quiz, apply for a job
Digital agency 88 Creative is vetting potential employees through a BuzzFeed quiz.
By Wendy Parish • Oct. 21, 2014
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