Data/Analytics: Page 103
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Marvel Comics rebrands Florida's Dept of Citrus mascot
FDOC hopes Captain Citrus' head-to-toe makeover will help a struggling image.
By Wendy Parish • Sept. 26, 2014 -
Could Ello be the ad-free Facebook?
New social network gains attention after Facebook locks out drag queens for using stage names.
By Wendy Parish • Sept. 25, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
DHL gets in on the drone craze in Germany
In Germany, the delivery service plans to use drones to help it deliver to remote locations.
By Wendy Parish • Sept. 25, 2014 -
Adderall maker coughs up $56.5M for false marketing claims
Shire Pharmaceuticals has agreed to settle allegations that it made false claims about the drug's efficacy.
By Wendy Parish • Sept. 25, 2014 -
Drones deliver personalized music-centric marketing messages to festival goers
Concert-goers are serenaded with their favorite song by BASE "hexacopter."
By Wendy Parish • Sept. 25, 2014 -
Publicis to open start-up incubator
Publicis joins the ranks of ad agencies interested in entering the startup world.
By Wendy Parish • Sept. 25, 2014 -
Tweet your wish and Amazon will add it your list
Replying to an Amazon product tweet with #AmazonWishList adds it to your list.
By Wendy Parish • Sept. 24, 2014 -
UPDATED: Viral marketing firm behind the threat of nude Emma Watson photos
Agency claims it has been hired by celebrities to help shut down 4Chan.
By Wendy Parish • Sept. 24, 2014 -
Radius 'big data' approach to marketing scores $54.7M in funding
San Francisco marketing software company wants to disrupt data and analytics between business transactions.
By Wendy Parish • Sept. 23, 2014 -
Marketing pro targeted Facebook ads to just his roommate and sparked serious paranoia
A hyper-targeted ad prank made roommate uneasy about even talking on the phone.
By Wendy Parish • Sept. 23, 2014 -
Nexage acquired for $107.5M by Millennial Media
Millennial will use Nexage's tools to build out real-time bidding capabilities.
By Wendy Parish • Sept. 23, 2014 -
How this 75-person shop scored the White House as a client
The agency's insight into millenials caught attention for a sexual assault campaign.
By Wendy Parish • Sept. 23, 2014 -
NFL's hunt for CMO ends with appointment of Dawn Hudson
Pepsi veteran will have to tackle the league's image problem after multiple domestic violence scandals.
By Wendy Parish • Sept. 23, 2014 -
Ad study: CTR holds little value as a metrics
Lowest CTRs often associated with highest in-store visitation rates.
By Wendy Parish • Sept. 23, 2014 -
Salesforce and Omnicom announce partnership
The holding company's agencies will now have full access to Salesforce's full product offering.
By Wendy Parish • Sept. 23, 2014 -
Apple sells record-breaking 10M iPhone 6 and 6 Plus in opening weekend
Sales for the larger screened versions outsold the 9M of iPhone 5S and 5C.
By Wendy Parish • Sept. 23, 2014 -
WPP's VML buys Teein -- its second China shop in a year
China will now be VML's second largest location after the U.S.
By Wendy Parish • Sept. 22, 2014 -
Joan Rivers sent posthumous social media messages about the iPhone 6
A new lesson is learned about scheduled social posts.
By Wendy Parish • Sept. 22, 2014 -
Pinterest reveals new privacy policy in prep for new ad rollout
Launching October 19, privacy policy spells out new tracking capabilities for Promoted Pins.
By Wendy Parish • Sept. 22, 2014 -
Showtime wants you to 'feel' the drama of its mobile ads
Mobile trailer for Homeland delivers the feel of each bomb.
By Wendy Parish • Sept. 22, 2014 -
Could a 'Vine for audio' be the next big thing?
Yammer co-founder debuts Sobo: A platform that records six-second sound bites.
By Wendy Parish • Sept. 19, 2014 -
YouTube narrows analytics down to the minute
Video publishers welcome the real-time reporting to the YouTube dashboard.
By Wendy Parish • Sept. 19, 2014 -
Facebook changes newsfeed algorithm — again
After criticism, algorithm will favor more trending news topics.
By Wendy Parish • Sept. 19, 2014 -
Gatorade pays tribute to Derek Jeter with emotional ad
The Yankee star collaborated with Gatorade for a moving farewell spot.
By Wendy Parish • Sept. 19, 2014 -
Should marketers say goodbye to mobile check-ins?
Use of location data is likely to look different in the future.
By Wendy Parish • Sept. 18, 2014
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