Data/Analytics: Page 103
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Selfies offer marketers new data
Marketing firms like Ditto Labs and Piqora are mining selfies for new insights into consumer habits.
By Wendy Parish • Oct. 10, 2014 -
Telecoms abandon mobile banner ads for video and rich media
A Vdopia study finds 77% of telecom mobile ad budgets will go towards video and rich media.
By Wendy Parish • Oct. 10, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Google's new app gives startups a crash course in marketing
The iOS app seeks to shrink the ad-tech knowledge gap between newbies and marketing pros.
By Wendy Parish • Oct. 9, 2014 -
Coming soon: Snapchat ads
At a Vanity Fair event, CEO Evan Spiegel says the new ads will be simple, un-targeted.
By Wendy Parish • Oct. 9, 2014 -
NY Times latest native ad is on 'pointe'
Cole Haan sponsored the latest long-form native ad experience about ballet dancers.
By Wendy Parish • Oct. 9, 2014 -
Study: Majority of B2B marketers using content marketing, but not confident
Content Marketing Institute looks into B2B content habits and views.
By Wendy Parish • Oct. 8, 2014 -
Nasdaq rebranding with 'Ignite Your Ambition'
Image makeover includes tagline, new name, and a Times Square makeover.
By Wendy Parish • Oct. 8, 2014 -
Red Bull coughs up $13M in lawsuit because it doesn't 'give you wings'
Red Bull settles over claims that it falsely marketed the energy drink.
By Wendy Parish • Oct. 8, 2014 -
Dove tries out SnapChat for 'Self-Esteem Weekend'
The Unilever brand is one of the first big packaged-goods to try out the app.
By Wendy Parish • Oct. 8, 2014 -
It's official—you can now buy a .NYC domain
And the marketing attack for the domain name has begun.
By Wendy Parish • Oct. 8, 2014 -
What Spanish-language ads are most memorable in the U.S.?
GfK MRI Starch Advertising Research survey shows which ads stuck with readers of Spanish-language print publications in the U.S.
By Wendy Parish • Oct. 7, 2014 -
Is 'dwell time' a better metric than the CTR?
Yahoo Labs released a study indicating time spent on content is a better metric for what people truly enjoy online.
By Wendy Parish • Oct. 7, 2014 -
Deep Dive
4 brand contests that totally backfired
These contests created the wrong kind of buzz for brands.
By Wendy Parish • Oct. 7, 2014 -
New app from Facebook puts focus on anonymity
Stand-alone app would allow those seeking anonymity to use the platform under a pseudonym.
By Wendy Parish • Oct. 7, 2014 -
Delighted launches one-click customer satisfaction surveys
The one-click survey tool is now backed by Google Ventures.
By Wendy Parish • Oct. 7, 2014 -
Facebook celebrates $2B legal victory over spammers
Social giant offers tips for brand pages to avoid fake-like scammers.
By Wendy Parish • Oct. 6, 2014 -
Domino's introduces Siri-like feature in video spot
The new ordering app is voice-activated.
By Wendy Parish • Oct. 6, 2014 -
How does someone find you on LinkedIn? The site finally answers
New feature offers insight into actions that led to a specific engagement.
By Wendy Parish • Oct. 6, 2014 -
InMobi offers 'guaranteed outcomes' for ad goals
The mobile ad platform is the first to offer a program of this kind.
By Wendy Parish • Oct. 6, 2014 -
IBM partners with Wharton for school's first course targeting CMOs
Two-week course will help senior-level marketers with data-driven marketing practices and disciplines.
By Wendy Parish • Oct. 6, 2014 -
Forrester: Online display spending to increase 90% by 2019
Figures expected to hit $37.6 billion annually.
By Wendy Parish • Oct. 6, 2014 -
BuzzFeed ventures into e-commerce territory with brand partnership
The news site is hoping to cash in on its penchant to make things go viral with e-commerce-friendly branded content.
By Mattie Quinn • Oct. 6, 2014 -
Latest development in news delivery: Reuters.TV
Ad-supported digital service would deliver news video created specifically for the platform.
By Wendy Parish • Oct. 6, 2014 -
Google has new data restrictions, should third party measurement firms be worried?
The search giant tightens restrictions on marketers access to ad data.
By Wendy Parish • Oct. 6, 2014 -
Foot Locker challenges the Internet to a game of #HorsewithHarden
Interactive social campaign encouraged people to submit basketball shots for NBA star James Harden in a game of HORSE.
By Wendy Parish • Oct. 5, 2014