- Google has pulled the plug on its beta test of AdSense Direct after less than a year.
- The tool—launched in beta in the U.S. in January—allowed publishers to sell inventory directly to advertisers.
- In beta, payments had to be made through Google Wallet with a minimum campaign price.
While the test for AdSense Direct was limited, it's safe to say Google didn't see much promise in the tool. Because it required payments a certain way, it could be that the direct sales tool was just too limiting for advertisers—especially true if the minimum campaign price was set too high.