Data/Analytics: Page 104
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Ogilvy's new "Amp" unit devoted entirely to 'Big Data'
The 300-person team will focus on data-driven decision making.
By Wendy Parish • Oct. 21, 2014 -
Search ads help Yahoo grow revenue for first time since 2012
Yahoo now makes more from search ads than display ads.
By Wendy Parish • Oct. 21, 2014 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Study: CMOs face internal hurdles in providing ROI
CMOs feel pressure to deliver, but aren't receiving internal support to make changes.
By Wendy Parish • Oct. 20, 2014 -
What does your zip code say about you?
New tool puts people into marketing boxes based on zip code.
By Wendy Parish • Oct. 20, 2014 -
BuzzFeed finds a seat on the IAB board
New chief business operations officer Eric Harris will join later this year.
By Wendy Parish • Oct. 20, 2014 -
Pandora test new ad that offers free music
Listeners receive an ad-free hour of music in exchange for watching a sponsored video.
By Wendy Parish • Oct. 20, 2014 -
Honda Fit enlists comedian and Vine stars for viral campaign
Nick Thune punks millenial passengers and Honda Fit shares the video.
By Wendy Parish • Oct. 19, 2014 -
B2B marketing association BMA to become part of ANA
World's largest B2B marketing association looks to expand leadership.
By Wendy Parish • Oct. 19, 2014 -
Truck-side ad causes 500+ accidents in one day
Russian mobile ad company ran ads on trucks that featured a woman's breasts.
By Wendy Parish • Oct. 19, 2014 -
Retrieved from Apple on October 22, 2013
Apple buys Promoted Tweet for iPad Air 2 launch, but still doesn't have a handle
The brand purchased what is at least a $200k ad.
By Wendy Parish • Oct. 16, 2014 -
Programmatic ad spend to double by 2016
New data from eMarketer shows the programmatic display ad business will hit $10 billion this year.
By Wendy Parish • Oct. 16, 2014 -
Google ad-rates continue to decline despite revenue growth
Third quarter earnings call revealed cost-per-click dropped 2% while number of clicks rose 17%.
By Wendy Parish • Oct. 16, 2014 -
Deep Dive
Friday Roundup: Audio posts on Twitter and Burger King's 'copycat' ad
These are the biggest marketing stories from the week.
By Mattie Quinn • Oct. 16, 2014 -
Tumblr releases study to prove worth to brands
The blogging site wants to be seen as a media channel rather than large social network.
By Wendy Parish • Oct. 16, 2014 -
Mood Media offers free Wi-Fi, in exchange for social media connection
The service will also help businesses gain demographic insights.
By Wendy Parish • Oct. 15, 2014 -
Roku builds highly targeted video ad network
The device will sell advertising to marketers and agencies next to content from 1,800 partners.
By Wendy Parish • Oct. 15, 2014 -
Meredith jumps on the native ad bandwagon
The publisher's first ads will appear this month on the revived FitnessMagazine.com.
By Wendy Parish • Oct. 15, 2014 -
iOS 8 offers ad retargeting options
Apple is pitching ad capabilities to marketers as a cookie solution.
By Wendy Parish • Oct. 15, 2014 -
Cannes doesn't know what to do with branded content
Category fails to recognize Grand Prix for the first time since 1995.
By Wendy Parish • Oct. 14, 2014 -
Salesforce launches Wave—an analytics cloud
Company hopes to expand customers beyond sales and marketing.
By Wendy Parish • Oct. 14, 2014 -
North Face drops the floor out from under its customers
A bold marketing stunt in South Korea forces store visitors to face fears.
By Wendy Parish • Oct. 14, 2014 -
AICE claims agencies hold unfair advantage in post-production
Trade group claims there are transparency, competition, and ethical problems with agencies moving production in-house.
By Wendy Parish • Oct. 14, 2014 -
Is Ello a passing fad?
Anonymous social app loses steam after initial burst in interest and Facebook migration.
By Wendy Parish • Oct. 14, 2014 -
Deep Dive
Is the CTR dead?
As technology changes, more companies are moving away from the idea that CTR is the end all, be all of engagement.
By Wendy Parish • Oct. 14, 2014 -
You won't believe how much Upworthy can improve brand perception
Upworthy-style headlines aside, the publisher promises it can create positive spin for brands.
By Mattie Quinn • Oct. 14, 2014
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