Data/Analytics: Page 104
-
Apple makes plans for introduction of new iPad
The branded tablet has recently been losing steam compared to rival Samsung.
By Wendy Parish • Oct. 3, 2014 -
Yahoo is poised to create big brand campaign
The Internet corporation is reaching out to agencies to fulfill a campaign that will reach across mediums.
By Mattie Quinn • Oct. 3, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Samsung finishes review, and Publicis is safe
Leo Burnett and Starcom will stay on as Samsung has finished its global review.
By Mattie Quinn • Oct. 1, 2014 -
New Viagra ad drops the metaphors, makes the direct pitch
The move marks the end of the well-known 'Age of Knowing' campaign.
By Randy Lilleston • Sept. 30, 2014 -
So how will SoHo improve Cadillac's image?
The iconic brand is moving its headquarters to the NYC neighborhood. Here's why.
By Randy Lilleston • Sept. 30, 2014 -
7-Eleven rebooting its food selection
While thought of as a place to grab a hot dog and chips, the store is testing out more healthy food options.
By Mattie Quinn • Sept. 30, 2014 -
Marketo introduces marketing research institute
The Marketo Institute will leverage the massive data that the marketing platform has gathered.
By Wendy Parish • Sept. 30, 2014 -
Jeff Goldblum teams up with GE, BBDO for a humorous spot
The actor cheeses it up in a satirical infomercial on the importance of lighting.
By Wendy Parish • Sept. 30, 2014 -
Marketers, want to go to outer space?
Programmatic video startup Virool launches contest for best "out of this world" themed video, and the winner gets a trip to space.
By Wendy Parish • Sept. 30, 2014 -
Facebook's Atlas has arrived
After much anticipation, Facebook has officially launched a new ad-serving and measurement platform that could rival Google.
By Wendy Parish • Sept. 30, 2014 -
Lufthansa turns the 'selfie' into a mobile ad campaign
The airline's new campaign with Opera Media Works offers destination selfies.
By Wendy Parish • Sept. 29, 2014 -
Google ups its mobile ad game with 4 new ad units
New units will be more brand-friendly and harder to miss.
By Wendy Parish • Sept. 29, 2014 -
Ello receives 45,000 requests per hour
The ad-free social site receives more attention it can handle after the LGBTQ community disses Facebook.
By Wendy Parish • Sept. 26, 2014 -
American Express clarifies sponsored content labels
"OPEN Forum" will change to "American Express OPEN" after pressure from NAD.
By Wendy Parish • Sept. 26, 2014 -
Tech marketing budgets finally rebounding after recession
Budgets expected to grow 3.5%— almost a match to a 3.7% increase in revenue.
By Wendy Parish • Sept. 26, 2014 -
Marvel Comics rebrands Florida's Dept of Citrus mascot
FDOC hopes Captain Citrus' head-to-toe makeover will help a struggling image.
By Wendy Parish • Sept. 26, 2014 -
Could Ello be the ad-free Facebook?
New social network gains attention after Facebook locks out drag queens for using stage names.
By Wendy Parish • Sept. 25, 2014 -
DHL gets in on the drone craze in Germany
In Germany, the delivery service plans to use drones to help it deliver to remote locations.
By Wendy Parish • Sept. 25, 2014 -
Adderall maker coughs up $56.5M for false marketing claims
Shire Pharmaceuticals has agreed to settle allegations that it made false claims about the drug's efficacy.
By Wendy Parish • Sept. 25, 2014 -
Drones deliver personalized music-centric marketing messages to festival goers
Concert-goers are serenaded with their favorite song by BASE "hexacopter."
By Wendy Parish • Sept. 25, 2014 -
Publicis to open start-up incubator
Publicis joins the ranks of ad agencies interested in entering the startup world.
By Wendy Parish • Sept. 25, 2014 -
Tweet your wish and Amazon will add it your list
Replying to an Amazon product tweet with #AmazonWishList adds it to your list.
By Wendy Parish • Sept. 24, 2014 -
UPDATED: Viral marketing firm behind the threat of nude Emma Watson photos
Agency claims it has been hired by celebrities to help shut down 4Chan.
By Wendy Parish • Sept. 24, 2014 -
Radius 'big data' approach to marketing scores $54.7M in funding
San Francisco marketing software company wants to disrupt data and analytics between business transactions.
By Wendy Parish • Sept. 23, 2014 -
Marketing pro targeted Facebook ads to just his roommate and sparked serious paranoia
A hyper-targeted ad prank made roommate uneasy about even talking on the phone.
By Wendy Parish • Sept. 23, 2014
Previous
