Data/Analytics: Page 104
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Samsung is top 'Breakaway Brand'
The South Korean tech brand ranks number one on Landor Associates list of increased brand strength.
By Wendy Parish • Sept. 18, 2014 -
iOS 8 makes social sharing easier
Sharing from a mobile browser to social sites like Hootsuite and Pinterest is now smoother.
By Wendy Parish • Sept. 18, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Radisson has significant social media boost after dropping MN Vikings sponsorship
The hospitality brand cut ties with the NFL team after learning it had reinstated Adrian Peterson.
By Wendy Parish • Sept. 17, 2014 -
No WiFi needed for Vungle's in-app video tech
The new technology allows videos to run pre-cache or streaming.
By Wendy Parish • Sept. 17, 2014 -
Introducing Facebook Media: an info hub for media companies and public figures
Facebook launches a resource for media companies to market on the social platform.
By Wendy Parish • Sept. 17, 2014 -
Clear Channel embraces digital with name change to iHeartMedia
The radio juggernaut's switch-up already reflects the brand's existing iHeartRadio digital music streaming platform.
By Wendy Parish • Sept. 17, 2014 -
Deep Dive
Buy now? How social networks are approaching in-app purchases
Major platforms make strides toward delivering successful in-app purchase experiences.
By Wendy Parish • Sept. 16, 2014 -
Twitter expands audience targeting
New targeting tactics now include email, app ID, and mobile numbers.
By Wendy Parish • Sept. 16, 2014 -
Report: Brands adopt programmatic video faster than agencies
US Video State of Industry Report finds that 60% of online video spending is now via programmatic.
By Wendy Parish • Sept. 16, 2014 -
Content-marketing shop Contend receives investment from Tribune Publishing
The shop will create videos for Tribune advertisers.
By Wendy Parish • Sept. 16, 2014 -
Advertisers increasingly looking for direct response from native ads
Publishers answer advertisers demand by finding metrics that show direct sales advantages of native ads.
By Wendy Parish • Sept. 16, 2014 -
Mobile video activity jumps 400% from 2012
Mobile now accounts for 25% of all online video views.
By Wendy Parish • Sept. 15, 2014 -
Big brands test out Flipboard video ads
Jack Daniels and Gucci are among the brands trying out the online magazine platform.
By Wendy Parish • Sept. 15, 2014 -
FTC fines online mortgage lead generator $500k for deceptive ads
Ads made false claims including free mortgage refinancing.
By Wendy Parish • Sept. 15, 2014 -
Despite growing competition— Amazon is still the top Google search advertiser
In 2013, Amazon spent $158M in Google search ads.
By Wendy Parish • Sept. 15, 2014 -
Is Tumblr the 'luxury' social platform?
Recent data shows Tumblr users are the wealthiest among top social sites.
By Wendy Parish • Sept. 14, 2014 -
Bigger is better: iPhone 6 Plus sells out
Steve Jobs's prediction that big phones wouldn't sell proves wrong.
By Wendy Parish • Sept. 12, 2014 -
Ticketmaster buys Eventjoy to boost mobile offerings
The buy will be Ticketmaster's first step into DIY events.
By Wendy Parish • Sept. 12, 2014 -
You won't believe it. Upworthy employs its 'curators' to develop native ads.
The native ads will use emotional response tactics similar to its original content.
By Wendy Parish • Sept. 12, 2014 -
Alliance Data Systems makes $2.3B acquisition of Conversant
Deal creates one of the world's largest online marketing and data driven firms.
By Wendy Parish • Sept. 11, 2014 -
Brands: Just stop with 9/11 tweets
Some brands just couldn't stop themselves from capitalizing on the tragic day.
By Wendy Parish • Sept. 11, 2014 -
Gannett adds new viewability metrics for 'Gravity' ad units
A partnership with tech vendor Moat will offer more metrics for the full-screen video ads.
By Wendy Parish • Sept. 11, 2014 -
Unruly introduces new in-feed video ad format
The mobile-first native ad solution already has 100 publishers.
By Wendy Parish • Sept. 11, 2014 -
'McBrunch' could soon be a weekend option
McDonald's files a trademark for the term 'McBrunch.'
By Wendy Parish • Sept. 11, 2014 -
Dutch agency develops 'Tinder for marketers'
"Pitcher" helps match clients with agencies.
By Wendy Parish • Sept. 10, 2014
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