Data/Analytics: Page 105
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Apple, Google top Interbrand's global brand list
Brands hold onto the top two spots for the second consecutive year.
By Wendy Parish • Oct. 12, 2014 -
Mar-tech firm HubSpot IPO gains 20% on first day
Marketing software firm now valued at nearly $1B.
By Wendy Parish • Oct. 12, 2014 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Deep Dive
Weekly Roundup: Tesla's mysterious ad explained and Red Bull pays up
These are the biggest marketing stories from the week.
By Mattie Quinn • Oct. 10, 2014 -
Selfies offer marketers new data
Marketing firms like Ditto Labs and Piqora are mining selfies for new insights into consumer habits.
By Wendy Parish • Oct. 10, 2014 -
Telecoms abandon mobile banner ads for video and rich media
A Vdopia study finds 77% of telecom mobile ad budgets will go towards video and rich media.
By Wendy Parish • Oct. 10, 2014 -
Google's new app gives startups a crash course in marketing
The iOS app seeks to shrink the ad-tech knowledge gap between newbies and marketing pros.
By Wendy Parish • Oct. 9, 2014 -
Coming soon: Snapchat ads
At a Vanity Fair event, CEO Evan Spiegel says the new ads will be simple, un-targeted.
By Wendy Parish • Oct. 9, 2014 -
NY Times latest native ad is on 'pointe'
Cole Haan sponsored the latest long-form native ad experience about ballet dancers.
By Wendy Parish • Oct. 9, 2014 -
Study: Majority of B2B marketers using content marketing, but not confident
Content Marketing Institute looks into B2B content habits and views.
By Wendy Parish • Oct. 8, 2014 -
Nasdaq rebranding with 'Ignite Your Ambition'
Image makeover includes tagline, new name, and a Times Square makeover.
By Wendy Parish • Oct. 8, 2014 -
Red Bull coughs up $13M in lawsuit because it doesn't 'give you wings'
Red Bull settles over claims that it falsely marketed the energy drink.
By Wendy Parish • Oct. 8, 2014 -
Dove tries out SnapChat for 'Self-Esteem Weekend'
The Unilever brand is one of the first big packaged-goods to try out the app.
By Wendy Parish • Oct. 8, 2014 -
It's official—you can now buy a .NYC domain
And the marketing attack for the domain name has begun.
By Wendy Parish • Oct. 8, 2014 -
What Spanish-language ads are most memorable in the U.S.?
GfK MRI Starch Advertising Research survey shows which ads stuck with readers of Spanish-language print publications in the U.S.
By Wendy Parish • Oct. 7, 2014 -
Is 'dwell time' a better metric than the CTR?
Yahoo Labs released a study indicating time spent on content is a better metric for what people truly enjoy online.
By Wendy Parish • Oct. 7, 2014 -
Deep Dive
4 brand contests that totally backfired
These contests created the wrong kind of buzz for brands.
By Wendy Parish • Oct. 7, 2014 -
New app from Facebook puts focus on anonymity
Stand-alone app would allow those seeking anonymity to use the platform under a pseudonym.
By Wendy Parish • Oct. 7, 2014 -
Delighted launches one-click customer satisfaction surveys
The one-click survey tool is now backed by Google Ventures.
By Wendy Parish • Oct. 7, 2014 -
Facebook celebrates $2B legal victory over spammers
Social giant offers tips for brand pages to avoid fake-like scammers.
By Wendy Parish • Oct. 6, 2014 -
Domino's introduces Siri-like feature in video spot
The new ordering app is voice-activated.
By Wendy Parish • Oct. 6, 2014 -
How does someone find you on LinkedIn? The site finally answers
New feature offers insight into actions that led to a specific engagement.
By Wendy Parish • Oct. 6, 2014 -
InMobi offers 'guaranteed outcomes' for ad goals
The mobile ad platform is the first to offer a program of this kind.
By Wendy Parish • Oct. 6, 2014 -
IBM partners with Wharton for school's first course targeting CMOs
Two-week course will help senior-level marketers with data-driven marketing practices and disciplines.
By Wendy Parish • Oct. 6, 2014 -
Forrester: Online display spending to increase 90% by 2019
Figures expected to hit $37.6 billion annually.
By Wendy Parish • Oct. 6, 2014 -
BuzzFeed ventures into e-commerce territory with brand partnership
The news site is hoping to cash in on its penchant to make things go viral with e-commerce-friendly branded content.
By Mattie Quinn • Oct. 6, 2014
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