Data/Analytics: Page 105
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Alert: Malicious ads spotted on YouTube, Amazon, Yahoo
The network nicknamed 'Kyle and Stan' is targeting users through ads.
By Wendy Parish • Sept. 10, 2014 -
Panera names Anomaly as new creative lead
The agency will replace Cramer-Krasselt for the estimated $90M account.
By Wendy Parish • Sept. 10, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Best brand newsjacks from #AppleLive
Brands can't resist internet buzz — even when it's for another brand.
By Wendy Parish • Sept. 9, 2014 -
Need to know: The biggest takeaways from the Apple reveal
The much anticipated Apple keynote included many important things for marketers to think about.
By Mattie Quinn • Sept. 9, 2014 -
Airbnb names first-ever global ad agency
TBWA will begin work towards the end of this year.
By Wendy Parish • Sept. 9, 2014 -
Facebook video views hit 1B daily
The social giant adds a video view counter that increases competition with YouTube.
By Wendy Parish • Sept. 9, 2014 -
Twitter 'Buy' button is here
The much anticipated e-commerce initiative launched a test of the in-app purchases Monday.
By Wendy Parish • Sept. 8, 2014 -
MailOnline continues U.S. push with new CMO
The online publisher hires Josh Richman as the CMO for North America.
By Wendy Parish • Sept. 8, 2014 -
Anheuser-Busch InBev outsources media buying —putting in-house shop in question
The beverage brand will complete hunt for new agency partner in October.
By Wendy Parish • Sept. 8, 2014 -
Facebook inks nine-figure deal with media-buying shop
Interpublic's UM has committed to doubling its Facebook media buys over the next two years.
By Wendy Parish • Sept. 8, 2014 -
Spotify signs big names for upcoming video ads
Coca-Cola, Kraft, Ford, and McDonald's are among the brands on board for the streaming music service's video ads.
By Wendy Parish • Sept. 8, 2014 -
Mobile targeted ads bring Toyota dealers 45% lift in foot traffic
The car dealer releases data on its mobile ad targeting focused on competitors.
By Wendy Parish • Sept. 7, 2014 -
Hootsuite on a roll — acquires Brightkit and secures $35M in funding
Valuation of Hootsuite now estimated at $800M.
By Wendy Parish • Sept. 5, 2014 -
President pulls in Google's Megan Smith as new US CTO
Twitter veteran Alexander Macgillivray named deputy CTO.
By Wendy Parish • Sept. 4, 2014 -
WFA survey: Marketers use programmatic more than ever, despite concerns
Marketers worry about unsavory ad placement and lack of transparency in trading desks.
By Wendy Parish • Sept. 4, 2014 -
BitTorrent releases products aimed at publishers and advertisers
File sharing site hopes to overshadow piracy reputation with incentives for advertisers.
By Wendy Parish • Sept. 4, 2014 -
Neiman Marcus, Old Navy sponsor launch of Yahoo Style
Yahoo grows family of verticals with fashion pub just before New York Fashion Week.
By Wendy Parish • Sept. 4, 2014 -
Malaysia Airlines has another misstep with 'bucket list' promotion
After two tragedies, the airline launches a contest in bad taste.
By Wendy Parish • Sept. 4, 2014 -
New report values YouTube at $40B
The Jeffries valuation makes YouTube more valuable than Twitter.
By Wendy Parish • Sept. 3, 2014 -
Hershey's new logo raises a stink online
Social media has been quick to draw a resemblance between the new logo and a popular emoji.
By Wendy Parish • Sept. 3, 2014 -
Sprint puts creative up for review
Brand looking to reverse declining growth.
By Wendy Parish • Sept. 3, 2014 -
Twitter tests new feature for desktop trends box
Each trend now has an explanation to clarify the subject matter.
By Wendy Parish • Sept. 3, 2014 -
Starwood Hotel launches $30M ad campaign for B2B loyalty program
The hotel chain is teaming up with LinkedIn to expand loyalty program into the B2B world.
By Wendy Parish • Sept. 3, 2014 -
About.com site redesign includes native ads
Sleeker design has improved engagement by 10% to 15%.
By Wendy Parish • Sept. 2, 2014 -
Accenture survey: Digital, analytics a high priority for CMOs
As might be expected, those in the top marketing spot see technology playing an increasingly important role in the next five years.
By Wendy Parish • Sept. 2, 2014
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