Data/Analytics: Page 105
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How this 75-person shop scored the White House as a client
The agency's insight into millenials caught attention for a sexual assault campaign.
By Wendy Parish • Sept. 23, 2014 -
NFL's hunt for CMO ends with appointment of Dawn Hudson
Pepsi veteran will have to tackle the league's image problem after multiple domestic violence scandals.
By Wendy Parish • Sept. 23, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Ad study: CTR holds little value as a metrics
Lowest CTRs often associated with highest in-store visitation rates.
By Wendy Parish • Sept. 23, 2014 -
Salesforce and Omnicom announce partnership
The holding company's agencies will now have full access to Salesforce's full product offering.
By Wendy Parish • Sept. 23, 2014 -
Apple sells record-breaking 10M iPhone 6 and 6 Plus in opening weekend
Sales for the larger screened versions outsold the 9M of iPhone 5S and 5C.
By Wendy Parish • Sept. 23, 2014 -
WPP's VML buys Teein -- its second China shop in a year
China will now be VML's second largest location after the U.S.
By Wendy Parish • Sept. 22, 2014 -
Joan Rivers sent posthumous social media messages about the iPhone 6
A new lesson is learned about scheduled social posts.
By Wendy Parish • Sept. 22, 2014 -
Pinterest reveals new privacy policy in prep for new ad rollout
Launching October 19, privacy policy spells out new tracking capabilities for Promoted Pins.
By Wendy Parish • Sept. 22, 2014 -
Showtime wants you to 'feel' the drama of its mobile ads
Mobile trailer for Homeland delivers the feel of each bomb.
By Wendy Parish • Sept. 22, 2014 -
Could a 'Vine for audio' be the next big thing?
Yammer co-founder debuts Sobo: A platform that records six-second sound bites.
By Wendy Parish • Sept. 19, 2014 -
YouTube narrows analytics down to the minute
Video publishers welcome the real-time reporting to the YouTube dashboard.
By Wendy Parish • Sept. 19, 2014 -
Facebook changes newsfeed algorithm — again
After criticism, algorithm will favor more trending news topics.
By Wendy Parish • Sept. 19, 2014 -
Gatorade pays tribute to Derek Jeter with emotional ad
The Yankee star collaborated with Gatorade for a moving farewell spot.
By Wendy Parish • Sept. 19, 2014 -
Should marketers say goodbye to mobile check-ins?
Use of location data is likely to look different in the future.
By Wendy Parish • Sept. 18, 2014 -
Samsung is top 'Breakaway Brand'
The South Korean tech brand ranks number one on Landor Associates list of increased brand strength.
By Wendy Parish • Sept. 18, 2014 -
iOS 8 makes social sharing easier
Sharing from a mobile browser to social sites like Hootsuite and Pinterest is now smoother.
By Wendy Parish • Sept. 18, 2014 -
Radisson has significant social media boost after dropping MN Vikings sponsorship
The hospitality brand cut ties with the NFL team after learning it had reinstated Adrian Peterson.
By Wendy Parish • Sept. 17, 2014 -
No WiFi needed for Vungle's in-app video tech
The new technology allows videos to run pre-cache or streaming.
By Wendy Parish • Sept. 17, 2014 -
Introducing Facebook Media: an info hub for media companies and public figures
Facebook launches a resource for media companies to market on the social platform.
By Wendy Parish • Sept. 17, 2014 -
Clear Channel embraces digital with name change to iHeartMedia
The radio juggernaut's switch-up already reflects the brand's existing iHeartRadio digital music streaming platform.
By Wendy Parish • Sept. 17, 2014 -
Deep Dive
Buy now? How social networks are approaching in-app purchases
Major platforms make strides toward delivering successful in-app purchase experiences.
By Wendy Parish • Sept. 16, 2014 -
Twitter expands audience targeting
New targeting tactics now include email, app ID, and mobile numbers.
By Wendy Parish • Sept. 16, 2014 -
Report: Brands adopt programmatic video faster than agencies
US Video State of Industry Report finds that 60% of online video spending is now via programmatic.
By Wendy Parish • Sept. 16, 2014 -
Content-marketing shop Contend receives investment from Tribune Publishing
The shop will create videos for Tribune advertisers.
By Wendy Parish • Sept. 16, 2014 -
Advertisers increasingly looking for direct response from native ads
Publishers answer advertisers demand by finding metrics that show direct sales advantages of native ads.
By Wendy Parish • Sept. 16, 2014
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