Data/Analytics: Page 106
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Former BuzzFeed exec helps MailOnline craft sponsored content strategy
New North America CEO Jon Steinberg joined Daily Mail after four years at BuzzFeed.
By Wendy Parish • Sept. 2, 2014 -
Publicis acquisition rumors send Criteo's stock soaring
The ad tech firm's stock jumped 20% on speculation it will soon fall under the Publicis Groupe umbrella.
By Wendy Parish • Aug. 29, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Insurance firm gives office workers a dance break
The latest video in the "Play On" campaign is an interactive dance break.
By Wendy Parish • Aug. 29, 2014 -
IBM shows off digital prowess at US Open
The technology giant has set up a command center to bring insider data to tennis fans.
By Wendy Parish • Aug. 29, 2014 -
The #myinstagramlogo hashtag 100% organic viral trend
Users are recreating the Instagram logo using everything from rocks to dog treats.
By Wendy Parish • Aug. 28, 2014 -
Shopping via Instagram now a reality
Nordstrom is the first brand to sell through in-app Instagram store.
By Wendy Parish • Aug. 28, 2014 -
Twitter Analytics now open to all users, not just advertisers
Dashboard provides information on impressions, clicks, retweets, and replies.
By Wendy Parish • Aug. 28, 2014 -
Companies that identify as 'digital marketing leaders' perform better
Less than half of marketing execs say the C-suite at their firm understands digital marketing.
By Wendy Parish • Aug. 28, 2014 -
Intel's new CMO spearheads a creative review
Incumbent agency Venables Bell & Partners is expected to participate in the review.
By Wendy Parish • Aug. 27, 2014 -
Tech giants turn focus to business customers
Amazon, Apple, and Google boost B2B efforts as consumer business wanes.
By Wendy Parish • Aug. 27, 2014 -
Apple announces two new ad formats for iAd
Interstitial banner ads and pre-roll videos will start to take up the full screen for iOS users.
By Wendy Parish • Aug. 27, 2014 -
Pinterest's analytics upgrade now available to all businesses
Pinterest Analytics will be available globally in 31 countries.
By Wendy Parish • Aug. 27, 2014 -
Marketing software HubSpot files for IPO
The IPO filing is predicted to bring in up to $100 million.
By Wendy Parish • Aug. 26, 2014 -
Study: 65% of executives don't harness digital marketing technology enough
And 61% say companies need to do more with marketing data as a whole.
By Wendy Parish • Aug. 26, 2014 -
Facebook enacts policy changes regarding links
Social giant continues "link bait" newsfeed changes and gives preference to its own "link format."
By Wendy Parish • Aug. 26, 2014 -
Amazon's 'Sponsored Links' could challenge Google
The retail giant is preparing to launch an ad network to rival Google and Microsoft.
By Wendy Parish • Aug. 25, 2014 -
Blogging by the Fortune 500 drops for first time in 7 years
Blogging is down 3%, but social media use is expanding among Fortune 500 companies.
By Wendy Parish • Aug. 25, 2014 -
Deep Dive
3 ways for publishers to keep native ads honest
Ash Nashed —CEO and founder of native ad exchange Adiant— shares tips on how to avoid 'deceptive' native ads.
By Wendy Parish • Aug. 25, 2014 -
Yahoo expands native ads to outside publishers
'Content recommendation box' will offer up Yahoo Stream Ads.
By Wendy Parish • Aug. 25, 2014 -
Is marketing an unhappy profession?
Exhaustion and an "always on" mentality make marketers feel run down.
By Wendy Parish • Aug. 22, 2014 -
Twitter's BotMaker has reduced spam by 40%
Twitter releases data on what its spam killing system has been up to.
By Wendy Parish • Aug. 22, 2014 -
T-Mobile, Sprint's failed merger sparks new rivalry
Both wireless carries hope to poach competitors' customers through incentive programs.
By Wendy Parish • Aug. 21, 2014 -
MailOnline CEO tells advertisers: 'I'm willing to be cheap'
The UK publication wants US advertising to match the US traffic.
By Wendy Parish • Aug. 21, 2014 -
Self-serve ad tools now available for Instagram
Advertisers can now see real-time data on how Instagram ads are performing.
By Wendy Parish • Aug. 21, 2014 -
GoDaddy boosts email marketing service with Mad Mimi buy
GoDaddy plans to replace its Easy Email Marketing tool with MailChimp competitor's technology.
By Wendy Parish • Aug. 21, 2014
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