Data/Analytics: Page 106
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Mobile video activity jumps 400% from 2012
Mobile now accounts for 25% of all online video views.
By Wendy Parish • Sept. 15, 2014 -
Big brands test out Flipboard video ads
Jack Daniels and Gucci are among the brands trying out the online magazine platform.
By Wendy Parish • Sept. 15, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
FTC fines online mortgage lead generator $500k for deceptive ads
Ads made false claims including free mortgage refinancing.
By Wendy Parish • Sept. 15, 2014 -
Despite growing competition— Amazon is still the top Google search advertiser
In 2013, Amazon spent $158M in Google search ads.
By Wendy Parish • Sept. 15, 2014 -
Is Tumblr the 'luxury' social platform?
Recent data shows Tumblr users are the wealthiest among top social sites.
By Wendy Parish • Sept. 14, 2014 -
Bigger is better: iPhone 6 Plus sells out
Steve Jobs's prediction that big phones wouldn't sell proves wrong.
By Wendy Parish • Sept. 12, 2014 -
Ticketmaster buys Eventjoy to boost mobile offerings
The buy will be Ticketmaster's first step into DIY events.
By Wendy Parish • Sept. 12, 2014 -
You won't believe it. Upworthy employs its 'curators' to develop native ads.
The native ads will use emotional response tactics similar to its original content.
By Wendy Parish • Sept. 12, 2014 -
Alliance Data Systems makes $2.3B acquisition of Conversant
Deal creates one of the world's largest online marketing and data driven firms.
By Wendy Parish • Sept. 11, 2014 -
Brands: Just stop with 9/11 tweets
Some brands just couldn't stop themselves from capitalizing on the tragic day.
By Wendy Parish • Sept. 11, 2014 -
Gannett adds new viewability metrics for 'Gravity' ad units
A partnership with tech vendor Moat will offer more metrics for the full-screen video ads.
By Wendy Parish • Sept. 11, 2014 -
Unruly introduces new in-feed video ad format
The mobile-first native ad solution already has 100 publishers.
By Wendy Parish • Sept. 11, 2014 -
'McBrunch' could soon be a weekend option
McDonald's files a trademark for the term 'McBrunch.'
By Wendy Parish • Sept. 11, 2014 -
Dutch agency develops 'Tinder for marketers'
"Pitcher" helps match clients with agencies.
By Wendy Parish • Sept. 10, 2014 -
Alert: Malicious ads spotted on YouTube, Amazon, Yahoo
The network nicknamed 'Kyle and Stan' is targeting users through ads.
By Wendy Parish • Sept. 10, 2014 -
Panera names Anomaly as new creative lead
The agency will replace Cramer-Krasselt for the estimated $90M account.
By Wendy Parish • Sept. 10, 2014 -
Best brand newsjacks from #AppleLive
Brands can't resist internet buzz — even when it's for another brand.
By Wendy Parish • Sept. 9, 2014 -
Need to know: The biggest takeaways from the Apple reveal
The much anticipated Apple keynote included many important things for marketers to think about.
By Mattie Quinn • Sept. 9, 2014 -
Airbnb names first-ever global ad agency
TBWA will begin work towards the end of this year.
By Wendy Parish • Sept. 9, 2014 -
Facebook video views hit 1B daily
The social giant adds a video view counter that increases competition with YouTube.
By Wendy Parish • Sept. 9, 2014 -
Twitter 'Buy' button is here
The much anticipated e-commerce initiative launched a test of the in-app purchases Monday.
By Wendy Parish • Sept. 8, 2014 -
MailOnline continues U.S. push with new CMO
The online publisher hires Josh Richman as the CMO for North America.
By Wendy Parish • Sept. 8, 2014 -
Anheuser-Busch InBev outsources media buying —putting in-house shop in question
The beverage brand will complete hunt for new agency partner in October.
By Wendy Parish • Sept. 8, 2014 -
Facebook inks nine-figure deal with media-buying shop
Interpublic's UM has committed to doubling its Facebook media buys over the next two years.
By Wendy Parish • Sept. 8, 2014 -
Spotify signs big names for upcoming video ads
Coca-Cola, Kraft, Ford, and McDonald's are among the brands on board for the streaming music service's video ads.
By Wendy Parish • Sept. 8, 2014
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