Data/Analytics: Page 106
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Latest development in news delivery: Reuters.TV
Ad-supported digital service would deliver news video created specifically for the platform.
By Wendy Parish • Oct. 6, 2014 -
Google has new data restrictions, should third party measurement firms be worried?
The search giant tightens restrictions on marketers access to ad data.
By Wendy Parish • Oct. 6, 2014 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Foot Locker challenges the Internet to a game of #HorsewithHarden
Interactive social campaign encouraged people to submit basketball shots for NBA star James Harden in a game of HORSE.
By Wendy Parish • Oct. 5, 2014 -
Apple makes plans for introduction of new iPad
The branded tablet has recently been losing steam compared to rival Samsung.
By Wendy Parish • Oct. 3, 2014 -
Yahoo is poised to create big brand campaign
The Internet corporation is reaching out to agencies to fulfill a campaign that will reach across mediums.
By Mattie Quinn • Oct. 3, 2014 -
Samsung finishes review, and Publicis is safe
Leo Burnett and Starcom will stay on as Samsung has finished its global review.
By Mattie Quinn • Oct. 1, 2014 -
New Viagra ad drops the metaphors, makes the direct pitch
The move marks the end of the well-known 'Age of Knowing' campaign.
By Randy Lilleston • Sept. 30, 2014 -
So how will SoHo improve Cadillac's image?
The iconic brand is moving its headquarters to the NYC neighborhood. Here's why.
By Randy Lilleston • Sept. 30, 2014 -
7-Eleven rebooting its food selection
While thought of as a place to grab a hot dog and chips, the store is testing out more healthy food options.
By Mattie Quinn • Sept. 30, 2014 -
Marketo introduces marketing research institute
The Marketo Institute will leverage the massive data that the marketing platform has gathered.
By Wendy Parish • Sept. 30, 2014 -
Jeff Goldblum teams up with GE, BBDO for a humorous spot
The actor cheeses it up in a satirical infomercial on the importance of lighting.
By Wendy Parish • Sept. 30, 2014 -
Marketers, want to go to outer space?
Programmatic video startup Virool launches contest for best "out of this world" themed video, and the winner gets a trip to space.
By Wendy Parish • Sept. 30, 2014 -
Facebook's Atlas has arrived
After much anticipation, Facebook has officially launched a new ad-serving and measurement platform that could rival Google.
By Wendy Parish • Sept. 30, 2014 -
Lufthansa turns the 'selfie' into a mobile ad campaign
The airline's new campaign with Opera Media Works offers destination selfies.
By Wendy Parish • Sept. 29, 2014 -
Google ups its mobile ad game with 4 new ad units
New units will be more brand-friendly and harder to miss.
By Wendy Parish • Sept. 29, 2014 -
Ello receives 45,000 requests per hour
The ad-free social site receives more attention it can handle after the LGBTQ community disses Facebook.
By Wendy Parish • Sept. 26, 2014 -
American Express clarifies sponsored content labels
"OPEN Forum" will change to "American Express OPEN" after pressure from NAD.
By Wendy Parish • Sept. 26, 2014 -
Tech marketing budgets finally rebounding after recession
Budgets expected to grow 3.5%— almost a match to a 3.7% increase in revenue.
By Wendy Parish • Sept. 26, 2014 -
Marvel Comics rebrands Florida's Dept of Citrus mascot
FDOC hopes Captain Citrus' head-to-toe makeover will help a struggling image.
By Wendy Parish • Sept. 26, 2014 -
Could Ello be the ad-free Facebook?
New social network gains attention after Facebook locks out drag queens for using stage names.
By Wendy Parish • Sept. 25, 2014 -
DHL gets in on the drone craze in Germany
In Germany, the delivery service plans to use drones to help it deliver to remote locations.
By Wendy Parish • Sept. 25, 2014 -
Adderall maker coughs up $56.5M for false marketing claims
Shire Pharmaceuticals has agreed to settle allegations that it made false claims about the drug's efficacy.
By Wendy Parish • Sept. 25, 2014 -
Drones deliver personalized music-centric marketing messages to festival goers
Concert-goers are serenaded with their favorite song by BASE "hexacopter."
By Wendy Parish • Sept. 25, 2014 -
Publicis to open start-up incubator
Publicis joins the ranks of ad agencies interested in entering the startup world.
By Wendy Parish • Sept. 25, 2014 -
Tweet your wish and Amazon will add it your list
Replying to an Amazon product tweet with #AmazonWishList adds it to your list.
By Wendy Parish • Sept. 24, 2014
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