Dive Brief:
- Reuters is the latest publisher to attempt a rejuvenation of how news is delivered with Reuters.TV.
- The ad-supported digital video service will allow subscribers to receive news video developed specifically for Reuters.TV.
- An algorithm will help deliver customized segments based on each users desired length, location, and interests.
Dive Insight:
With social media, users are already determining how they prefer to consume news and content. Reuters.TV will offer an option for users interested in customized video news experience—and with so many options, it will be interesting to see if Reuters' reinvention of news delivery will take with audiences.