Data/Analytics: Page 107
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Mobile targeted ads bring Toyota dealers 45% lift in foot traffic
The car dealer releases data on its mobile ad targeting focused on competitors.
By Wendy Parish • Sept. 7, 2014 -
Hootsuite on a roll — acquires Brightkit and secures $35M in funding
Valuation of Hootsuite now estimated at $800M.
By Wendy Parish • Sept. 5, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
President pulls in Google's Megan Smith as new US CTO
Twitter veteran Alexander Macgillivray named deputy CTO.
By Wendy Parish • Sept. 4, 2014 -
WFA survey: Marketers use programmatic more than ever, despite concerns
Marketers worry about unsavory ad placement and lack of transparency in trading desks.
By Wendy Parish • Sept. 4, 2014 -
BitTorrent releases products aimed at publishers and advertisers
File sharing site hopes to overshadow piracy reputation with incentives for advertisers.
By Wendy Parish • Sept. 4, 2014 -
Neiman Marcus, Old Navy sponsor launch of Yahoo Style
Yahoo grows family of verticals with fashion pub just before New York Fashion Week.
By Wendy Parish • Sept. 4, 2014 -
Malaysia Airlines has another misstep with 'bucket list' promotion
After two tragedies, the airline launches a contest in bad taste.
By Wendy Parish • Sept. 4, 2014 -
New report values YouTube at $40B
The Jeffries valuation makes YouTube more valuable than Twitter.
By Wendy Parish • Sept. 3, 2014 -
Hershey's new logo raises a stink online
Social media has been quick to draw a resemblance between the new logo and a popular emoji.
By Wendy Parish • Sept. 3, 2014 -
Sprint puts creative up for review
Brand looking to reverse declining growth.
By Wendy Parish • Sept. 3, 2014 -
Twitter tests new feature for desktop trends box
Each trend now has an explanation to clarify the subject matter.
By Wendy Parish • Sept. 3, 2014 -
Starwood Hotel launches $30M ad campaign for B2B loyalty program
The hotel chain is teaming up with LinkedIn to expand loyalty program into the B2B world.
By Wendy Parish • Sept. 3, 2014 -
About.com site redesign includes native ads
Sleeker design has improved engagement by 10% to 15%.
By Wendy Parish • Sept. 2, 2014 -
Accenture survey: Digital, analytics a high priority for CMOs
As might be expected, those in the top marketing spot see technology playing an increasingly important role in the next five years.
By Wendy Parish • Sept. 2, 2014 -
Strong North American business helped boost Havas' revenue to $1.14B
The firm saw 2.7% revenue growth in first half of 2014.
By Wendy Parish • Sept. 2, 2014 -
Former BuzzFeed exec helps MailOnline craft sponsored content strategy
New North America CEO Jon Steinberg joined Daily Mail after four years at BuzzFeed.
By Wendy Parish • Sept. 2, 2014 -
Publicis acquisition rumors send Criteo's stock soaring
The ad tech firm's stock jumped 20% on speculation it will soon fall under the Publicis Groupe umbrella.
By Wendy Parish • Aug. 29, 2014 -
Insurance firm gives office workers a dance break
The latest video in the "Play On" campaign is an interactive dance break.
By Wendy Parish • Aug. 29, 2014 -
IBM shows off digital prowess at US Open
The technology giant has set up a command center to bring insider data to tennis fans.
By Wendy Parish • Aug. 29, 2014 -
The #myinstagramlogo hashtag 100% organic viral trend
Users are recreating the Instagram logo using everything from rocks to dog treats.
By Wendy Parish • Aug. 28, 2014 -
Shopping via Instagram now a reality
Nordstrom is the first brand to sell through in-app Instagram store.
By Wendy Parish • Aug. 28, 2014 -
Twitter Analytics now open to all users, not just advertisers
Dashboard provides information on impressions, clicks, retweets, and replies.
By Wendy Parish • Aug. 28, 2014 -
Companies that identify as 'digital marketing leaders' perform better
Less than half of marketing execs say the C-suite at their firm understands digital marketing.
By Wendy Parish • Aug. 28, 2014 -
Intel's new CMO spearheads a creative review
Incumbent agency Venables Bell & Partners is expected to participate in the review.
By Wendy Parish • Aug. 27, 2014 -
Tech giants turn focus to business customers
Amazon, Apple, and Google boost B2B efforts as consumer business wanes.
By Wendy Parish • Aug. 27, 2014
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