Data/Analytics: Page 107
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UPDATED: Viral marketing firm behind the threat of nude Emma Watson photos
Agency claims it has been hired by celebrities to help shut down 4Chan.
By Wendy Parish • Sept. 24, 2014 -
Radius 'big data' approach to marketing scores $54.7M in funding
San Francisco marketing software company wants to disrupt data and analytics between business transactions.
By Wendy Parish • Sept. 23, 2014 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Marketing pro targeted Facebook ads to just his roommate and sparked serious paranoia
A hyper-targeted ad prank made roommate uneasy about even talking on the phone.
By Wendy Parish • Sept. 23, 2014 -
Nexage acquired for $107.5M by Millennial Media
Millennial will use Nexage's tools to build out real-time bidding capabilities.
By Wendy Parish • Sept. 23, 2014 -
How this 75-person shop scored the White House as a client
The agency's insight into millenials caught attention for a sexual assault campaign.
By Wendy Parish • Sept. 23, 2014 -
NFL's hunt for CMO ends with appointment of Dawn Hudson
Pepsi veteran will have to tackle the league's image problem after multiple domestic violence scandals.
By Wendy Parish • Sept. 23, 2014 -
Ad study: CTR holds little value as a metrics
Lowest CTRs often associated with highest in-store visitation rates.
By Wendy Parish • Sept. 23, 2014 -
Salesforce and Omnicom announce partnership
The holding company's agencies will now have full access to Salesforce's full product offering.
By Wendy Parish • Sept. 23, 2014 -
Apple sells record-breaking 10M iPhone 6 and 6 Plus in opening weekend
Sales for the larger screened versions outsold the 9M of iPhone 5S and 5C.
By Wendy Parish • Sept. 23, 2014 -
WPP's VML buys Teein -- its second China shop in a year
China will now be VML's second largest location after the U.S.
By Wendy Parish • Sept. 22, 2014 -
Joan Rivers sent posthumous social media messages about the iPhone 6
A new lesson is learned about scheduled social posts.
By Wendy Parish • Sept. 22, 2014 -
Pinterest reveals new privacy policy in prep for new ad rollout
Launching October 19, privacy policy spells out new tracking capabilities for Promoted Pins.
By Wendy Parish • Sept. 22, 2014 -
Showtime wants you to 'feel' the drama of its mobile ads
Mobile trailer for Homeland delivers the feel of each bomb.
By Wendy Parish • Sept. 22, 2014 -
Could a 'Vine for audio' be the next big thing?
Yammer co-founder debuts Sobo: A platform that records six-second sound bites.
By Wendy Parish • Sept. 19, 2014 -
YouTube narrows analytics down to the minute
Video publishers welcome the real-time reporting to the YouTube dashboard.
By Wendy Parish • Sept. 19, 2014 -
Facebook changes newsfeed algorithm — again
After criticism, algorithm will favor more trending news topics.
By Wendy Parish • Sept. 19, 2014 -
Gatorade pays tribute to Derek Jeter with emotional ad
The Yankee star collaborated with Gatorade for a moving farewell spot.
By Wendy Parish • Sept. 19, 2014 -
Should marketers say goodbye to mobile check-ins?
Use of location data is likely to look different in the future.
By Wendy Parish • Sept. 18, 2014 -
Samsung is top 'Breakaway Brand'
The South Korean tech brand ranks number one on Landor Associates list of increased brand strength.
By Wendy Parish • Sept. 18, 2014 -
iOS 8 makes social sharing easier
Sharing from a mobile browser to social sites like Hootsuite and Pinterest is now smoother.
By Wendy Parish • Sept. 18, 2014 -
Radisson has significant social media boost after dropping MN Vikings sponsorship
The hospitality brand cut ties with the NFL team after learning it had reinstated Adrian Peterson.
By Wendy Parish • Sept. 17, 2014 -
No WiFi needed for Vungle's in-app video tech
The new technology allows videos to run pre-cache or streaming.
By Wendy Parish • Sept. 17, 2014 -
Introducing Facebook Media: an info hub for media companies and public figures
Facebook launches a resource for media companies to market on the social platform.
By Wendy Parish • Sept. 17, 2014 -
Clear Channel embraces digital with name change to iHeartMedia
The radio juggernaut's switch-up already reflects the brand's existing iHeartRadio digital music streaming platform.
By Wendy Parish • Sept. 17, 2014 -
Deep Dive
Buy now? How social networks are approaching in-app purchases
Major platforms make strides toward delivering successful in-app purchase experiences.
By Wendy Parish • Sept. 16, 2014
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