Data/Analytics: Page 108
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Twitter expands audience targeting
New targeting tactics now include email, app ID, and mobile numbers.
By Wendy Parish • Sept. 16, 2014 -
Report: Brands adopt programmatic video faster than agencies
US Video State of Industry Report finds that 60% of online video spending is now via programmatic.
By Wendy Parish • Sept. 16, 2014 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Content-marketing shop Contend receives investment from Tribune Publishing
The shop will create videos for Tribune advertisers.
By Wendy Parish • Sept. 16, 2014 -
Advertisers increasingly looking for direct response from native ads
Publishers answer advertisers demand by finding metrics that show direct sales advantages of native ads.
By Wendy Parish • Sept. 16, 2014 -
Mobile video activity jumps 400% from 2012
Mobile now accounts for 25% of all online video views.
By Wendy Parish • Sept. 15, 2014 -
Big brands test out Flipboard video ads
Jack Daniels and Gucci are among the brands trying out the online magazine platform.
By Wendy Parish • Sept. 15, 2014 -
FTC fines online mortgage lead generator $500k for deceptive ads
Ads made false claims including free mortgage refinancing.
By Wendy Parish • Sept. 15, 2014 -
Despite growing competition— Amazon is still the top Google search advertiser
In 2013, Amazon spent $158M in Google search ads.
By Wendy Parish • Sept. 15, 2014 -
Is Tumblr the 'luxury' social platform?
Recent data shows Tumblr users are the wealthiest among top social sites.
By Wendy Parish • Sept. 14, 2014 -
Bigger is better: iPhone 6 Plus sells out
Steve Jobs's prediction that big phones wouldn't sell proves wrong.
By Wendy Parish • Sept. 12, 2014 -
Ticketmaster buys Eventjoy to boost mobile offerings
The buy will be Ticketmaster's first step into DIY events.
By Wendy Parish • Sept. 12, 2014 -
You won't believe it. Upworthy employs its 'curators' to develop native ads.
The native ads will use emotional response tactics similar to its original content.
By Wendy Parish • Sept. 12, 2014 -
Alliance Data Systems makes $2.3B acquisition of Conversant
Deal creates one of the world's largest online marketing and data driven firms.
By Wendy Parish • Sept. 11, 2014 -
Brands: Just stop with 9/11 tweets
Some brands just couldn't stop themselves from capitalizing on the tragic day.
By Wendy Parish • Sept. 11, 2014 -
Gannett adds new viewability metrics for 'Gravity' ad units
A partnership with tech vendor Moat will offer more metrics for the full-screen video ads.
By Wendy Parish • Sept. 11, 2014 -
Unruly introduces new in-feed video ad format
The mobile-first native ad solution already has 100 publishers.
By Wendy Parish • Sept. 11, 2014 -
'McBrunch' could soon be a weekend option
McDonald's files a trademark for the term 'McBrunch.'
By Wendy Parish • Sept. 11, 2014 -
Dutch agency develops 'Tinder for marketers'
"Pitcher" helps match clients with agencies.
By Wendy Parish • Sept. 10, 2014 -
Alert: Malicious ads spotted on YouTube, Amazon, Yahoo
The network nicknamed 'Kyle and Stan' is targeting users through ads.
By Wendy Parish • Sept. 10, 2014 -
Panera names Anomaly as new creative lead
The agency will replace Cramer-Krasselt for the estimated $90M account.
By Wendy Parish • Sept. 10, 2014 -
Retrieved from Apple on September 09, 2014
Best brand newsjacks from #AppleLive
Brands can't resist internet buzz — even when it's for another brand.
By Wendy Parish • Sept. 9, 2014 -
Need to know: The biggest takeaways from the Apple reveal
The much anticipated Apple keynote included many important things for marketers to think about.
By Mattie Quinn • Sept. 9, 2014 -
Airbnb names first-ever global ad agency
TBWA will begin work towards the end of this year.
By Wendy Parish • Sept. 9, 2014 -
Facebook video views hit 1B daily
The social giant adds a video view counter that increases competition with YouTube.
By Wendy Parish • Sept. 9, 2014 -
Twitter 'Buy' button is here
The much anticipated e-commerce initiative launched a test of the in-app purchases Monday.
By Wendy Parish • Sept. 8, 2014
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