Data/Analytics: Page 108
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Brands jump in on Shark Week's buzz
Travelocity and other brands already seeing results from Shark Week themed content.
By Wendy Parish • Aug. 11, 2014 -
The biggest B2B ad spenders of the year
Microsoft, Apple, and AT&T top this years's AdAge B2B 100 list.
By Wendy Parish • Aug. 11, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Will agencies be affected by P&G's brand purge?
Agencies face uncertainty as P&G works to shed up to 100 of its brands.
By Wendy Parish • Aug. 11, 2014 -
Google tests new method to track users from mobile web to mobile apps
Currently the search giant sees the mobile web browser user and mobile app user as two individuals, but that is about to change.
By Wendy Parish • Aug. 11, 2014 -
Yahoo Finance leans on Tumblr to revamp contributor network
Writers will post directly to Yahoo-owned Tumblr and the piece will appear simultaneously on Yahoo Finance.
By Wendy Parish • Aug. 11, 2014 -
GQ mag taps into its 'Elite' readers to draw in ad money
For $100k, GQ's 'Elite' readers will promote a brand across their personal social accounts.
By Wendy Parish • Aug. 8, 2014 -
'Objective-based campaigns' come to Twitter
Twitter is testing out a way for advertising to buy ads against campaign goals.
By Wendy Parish • Aug. 8, 2014 -
Xaxis offers money-back guarantee that real people are viewing ads
The WPP agency promises a 95% human view rate.
By Wendy Parish • Aug. 8, 2014 -
Deep Dive
How these 5 publishers deal with native ad labeling
Each publisher takes a different approach to clarifying sponsored posts.
By Wendy Parish • Aug. 8, 2014 -
Facebook Events get own Insights
Marketers can now track how well a Facebook event is performing.
By Wendy Parish • Aug. 8, 2014 -
Adap.tv and programmatic help AOL ad sales jump 20%
The second quarter saw a 60% increase in third-party ad business, with the biggest boost from Adap.tv.
By Wendy Parish • Aug. 6, 2014 -
Yahoo is first publisher to fully integrate comScore's vCE
Advertisers can now ensure and verify audience delivery for both direct and programmatic buys.
By Wendy Parish • Aug. 6, 2014 -
Rocket Fuel propels into marketing cloud with [x+1] acquisition
The deal is worth about $200 million in cash and stock.
By Wendy Parish • Aug. 5, 2014 -
Quantcast aims to bridge gap between Web and mobile ad targeting
New data-reporting system Audience Insights makes predictions about publishers' audience behavior.
By Wendy Parish • Aug. 5, 2014 -
Could skywriting be the next big thing in social media?
AirSign is partnering with clients like the USA Network to bring social media's attention to the sky.
By Wendy Parish • Aug. 5, 2014 -
New Twitter #hashtag definitions could help brands avoid mistakes
The new feature could eliminate the guessing game many play when it comes to what various hashtags represent.
By Wendy Parish • Aug. 5, 2014 -
McDonald's proves Instagram ads aren't for everyone
The fast food giant received major backlash over its sponsored posts.
By Wendy Parish • Aug. 4, 2014 -
Airlines tapping into marketing potential of in-flight safety videos
Following Virgin's lead, legacy airlines like United are getting creative with their safety videos.
By Wendy Parish • Aug. 4, 2014 -
Mobile Marketing Association forms group dedicated to improving location-based ads
The Mobile Location Data Accuracy Group will work to increase marketers' trust in location-based advertising.
By Wendy Parish • Aug. 4, 2014 -
P&G to cut number of brands by half
The consumer goods company plans to divest, discontinue, or merge more than half of its brands.
By Wendy Parish • Aug. 4, 2014 -
Instagram sees three times the actions-per-post of Facebook
The image sharing platform is quickly catching up to its decade-old parent in engagement.
By Wendy Parish • Aug. 3, 2014 -
The Tour de France's real winner: Specialized Bicycling Components
The cycling brand doubled engagement through Twitter's video ads — and having the race's winner on one of its bikes didn't hurt either.
By Wendy Parish • Aug. 1, 2014 -
Bloomberg Media updates ad sales structure for advertiser ease
The shift will allow for cross-platform sales across the publisher's inventory.
By Wendy Parish • Aug. 1, 2014 -
One small design change boosted Twitter's engagement 61.7%
Ad tech firm Socialbakers examined the microblogging platform's recent design tweaks.
By Wendy Parish • Aug. 1, 2014
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