Data/Analytics: Page 108
-
Apple announces two new ad formats for iAd
Interstitial banner ads and pre-roll videos will start to take up the full screen for iOS users.
By Wendy Parish • Aug. 27, 2014 -
Pinterest's analytics upgrade now available to all businesses
Pinterest Analytics will be available globally in 31 countries.
By Wendy Parish • Aug. 27, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Marketing software HubSpot files for IPO
The IPO filing is predicted to bring in up to $100 million.
By Wendy Parish • Aug. 26, 2014 -
Study: 65% of executives don't harness digital marketing technology enough
And 61% say companies need to do more with marketing data as a whole.
By Wendy Parish • Aug. 26, 2014 -
Facebook enacts policy changes regarding links
Social giant continues "link bait" newsfeed changes and gives preference to its own "link format."
By Wendy Parish • Aug. 26, 2014 -
Amazon's 'Sponsored Links' could challenge Google
The retail giant is preparing to launch an ad network to rival Google and Microsoft.
By Wendy Parish • Aug. 25, 2014 -
Blogging by the Fortune 500 drops for first time in 7 years
Blogging is down 3%, but social media use is expanding among Fortune 500 companies.
By Wendy Parish • Aug. 25, 2014 -
Deep Dive
3 ways for publishers to keep native ads honest
Ash Nashed —CEO and founder of native ad exchange Adiant— shares tips on how to avoid 'deceptive' native ads.
By Wendy Parish • Aug. 25, 2014 -
Yahoo expands native ads to outside publishers
'Content recommendation box' will offer up Yahoo Stream Ads.
By Wendy Parish • Aug. 25, 2014 -
Is marketing an unhappy profession?
Exhaustion and an "always on" mentality make marketers feel run down.
By Wendy Parish • Aug. 22, 2014 -
Twitter's BotMaker has reduced spam by 40%
Twitter releases data on what its spam killing system has been up to.
By Wendy Parish • Aug. 22, 2014 -
T-Mobile, Sprint's failed merger sparks new rivalry
Both wireless carries hope to poach competitors' customers through incentive programs.
By Wendy Parish • Aug. 21, 2014 -
MailOnline CEO tells advertisers: 'I'm willing to be cheap'
The UK publication wants US advertising to match the US traffic.
By Wendy Parish • Aug. 21, 2014 -
Self-serve ad tools now available for Instagram
Advertisers can now see real-time data on how Instagram ads are performing.
By Wendy Parish • Aug. 21, 2014 -
GoDaddy boosts email marketing service with Mad Mimi buy
GoDaddy plans to replace its Easy Email Marketing tool with MailChimp competitor's technology.
By Wendy Parish • Aug. 21, 2014 -
Lenovo embraces parody by teaming up with The Onion
The PC manufacturer is both the sponsor and punch line in the original web series "Tough Season."
By Wendy Parish • Aug. 20, 2014 -
Online ad firms not reaping benefits from revenue gains
Stocks are down overall, despite global spending increase on online advertising.
By Wendy Parish • Aug. 20, 2014 -
Internet Retailer predicts 21% of e-commerce to come from mobile
Mobile commerce on track to hit $84B by end of 2014.
By Wendy Parish • Aug. 20, 2014 -
Could This. be the answer to information overload?
New social site from Atlantic Media only allows one post per day.
By Wendy Parish • Aug. 20, 2014 -
McDonald's strengthens digital presence with first-ever digital VP hire
Julia Vander Ploeg has been named VP of digital for the U.S.
By Wendy Parish • Aug. 19, 2014 -
Yahoo beefs up ad security with ClarityRay buy
Israel-based startup offers ad fraud detection and security.
By Wendy Parish • Aug. 19, 2014 -
New Google feature tracks ad generated phone calls
Google's 'Website Call Conversions' allows advertisers to track a phone call back to the ad that inspired it.
By Wendy Parish • Aug. 19, 2014 -
Tumblr's new partnership allows brands to track activity
Ditto Labs will have full access to Tumblr's Firehose that will identify brand logos in photo posts.
By Wendy Parish • Aug. 19, 2014 -
State of Marketing: CMO confidence very high
81% of CMOs are confident they'll reach revenue goals for the next year.
By Wendy Parish • Aug. 18, 2014 -
Nonprofit startup wants your help to 'Classify' Craigslist ads
Classify Advertising has issued an open casting call for anyone wanting to transform Craigslist ads.
By Wendy Parish • Aug. 18, 2014
Previous
