Data/Analytics: Page 109
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MailOnline continues U.S. push with new CMO
The online publisher hires Josh Richman as the CMO for North America.
By Wendy Parish • Sept. 8, 2014 -
Anheuser-Busch InBev outsources media buying —putting in-house shop in question
The beverage brand will complete hunt for new agency partner in October.
By Wendy Parish • Sept. 8, 2014 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Facebook inks nine-figure deal with media-buying shop
Interpublic's UM has committed to doubling its Facebook media buys over the next two years.
By Wendy Parish • Sept. 8, 2014 -
Spotify signs big names for upcoming video ads
Coca-Cola, Kraft, Ford, and McDonald's are among the brands on board for the streaming music service's video ads.
By Wendy Parish • Sept. 8, 2014 -
Mobile targeted ads bring Toyota dealers 45% lift in foot traffic
The car dealer releases data on its mobile ad targeting focused on competitors.
By Wendy Parish • Sept. 7, 2014 -
USDA
Hootsuite on a roll — acquires Brightkit and secures $35M in funding
Valuation of Hootsuite now estimated at $800M.
By Wendy Parish • Sept. 5, 2014 -
President pulls in Google's Megan Smith as new US CTO
Twitter veteran Alexander Macgillivray named deputy CTO.
By Wendy Parish • Sept. 4, 2014 -
WFA survey: Marketers use programmatic more than ever, despite concerns
Marketers worry about unsavory ad placement and lack of transparency in trading desks.
By Wendy Parish • Sept. 4, 2014 -
BitTorrent releases products aimed at publishers and advertisers
File sharing site hopes to overshadow piracy reputation with incentives for advertisers.
By Wendy Parish • Sept. 4, 2014 -
Neiman Marcus, Old Navy sponsor launch of Yahoo Style
Yahoo grows family of verticals with fashion pub just before New York Fashion Week.
By Wendy Parish • Sept. 4, 2014 -
Malaysia Airlines has another misstep with 'bucket list' promotion
After two tragedies, the airline launches a contest in bad taste.
By Wendy Parish • Sept. 4, 2014 -
New report values YouTube at $40B
The Jeffries valuation makes YouTube more valuable than Twitter.
By Wendy Parish • Sept. 3, 2014 -
Hershey's new logo raises a stink online
Social media has been quick to draw a resemblance between the new logo and a popular emoji.
By Wendy Parish • Sept. 3, 2014 -
Sprint puts creative up for review
Brand looking to reverse declining growth.
By Wendy Parish • Sept. 3, 2014 -
Twitter tests new feature for desktop trends box
Each trend now has an explanation to clarify the subject matter.
By Wendy Parish • Sept. 3, 2014 -
Starwood Hotel launches $30M ad campaign for B2B loyalty program
The hotel chain is teaming up with LinkedIn to expand loyalty program into the B2B world.
By Wendy Parish • Sept. 3, 2014 -
About.com site redesign includes native ads
Sleeker design has improved engagement by 10% to 15%.
By Wendy Parish • Sept. 2, 2014 -
Accenture survey: Digital, analytics a high priority for CMOs
As might be expected, those in the top marketing spot see technology playing an increasingly important role in the next five years.
By Wendy Parish • Sept. 2, 2014 -
Strong North American business helped boost Havas' revenue to $1.14B
The firm saw 2.7% revenue growth in first half of 2014.
By Wendy Parish • Sept. 2, 2014 -
Former BuzzFeed exec helps MailOnline craft sponsored content strategy
New North America CEO Jon Steinberg joined Daily Mail after four years at BuzzFeed.
By Wendy Parish • Sept. 2, 2014 -
Publicis acquisition rumors send Criteo's stock soaring
The ad tech firm's stock jumped 20% on speculation it will soon fall under the Publicis Groupe umbrella.
By Wendy Parish • Aug. 29, 2014 -
Insurance firm gives office workers a dance break
The latest video in the "Play On" campaign is an interactive dance break.
By Wendy Parish • Aug. 29, 2014 -
IBM shows off digital prowess at US Open
The technology giant has set up a command center to bring insider data to tennis fans.
By Wendy Parish • Aug. 29, 2014 -
The #myinstagramlogo hashtag 100% organic viral trend
Users are recreating the Instagram logo using everything from rocks to dog treats.
By Wendy Parish • Aug. 28, 2014 -
Shopping via Instagram now a reality
Nordstrom is the first brand to sell through in-app Instagram store.
By Wendy Parish • Aug. 28, 2014
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