Data/Analytics: Page 110
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Xaxis offers money-back guarantee that real people are viewing ads
The WPP agency promises a 95% human view rate.
By Wendy Parish • Aug. 8, 2014 -
Deep Dive
How these 5 publishers deal with native ad labeling
Each publisher takes a different approach to clarifying sponsored posts.
By Wendy Parish • Aug. 8, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Facebook Events get own Insights
Marketers can now track how well a Facebook event is performing.
By Wendy Parish • Aug. 8, 2014 -
Adap.tv and programmatic help AOL ad sales jump 20%
The second quarter saw a 60% increase in third-party ad business, with the biggest boost from Adap.tv.
By Wendy Parish • Aug. 6, 2014 -
Yahoo is first publisher to fully integrate comScore's vCE
Advertisers can now ensure and verify audience delivery for both direct and programmatic buys.
By Wendy Parish • Aug. 6, 2014 -
Rocket Fuel propels into marketing cloud with [x+1] acquisition
The deal is worth about $200 million in cash and stock.
By Wendy Parish • Aug. 5, 2014 -
Quantcast aims to bridge gap between Web and mobile ad targeting
New data-reporting system Audience Insights makes predictions about publishers' audience behavior.
By Wendy Parish • Aug. 5, 2014 -
Could skywriting be the next big thing in social media?
AirSign is partnering with clients like the USA Network to bring social media's attention to the sky.
By Wendy Parish • Aug. 5, 2014 -
New Twitter #hashtag definitions could help brands avoid mistakes
The new feature could eliminate the guessing game many play when it comes to what various hashtags represent.
By Wendy Parish • Aug. 5, 2014 -
McDonald's proves Instagram ads aren't for everyone
The fast food giant received major backlash over its sponsored posts.
By Wendy Parish • Aug. 4, 2014 -
Airlines tapping into marketing potential of in-flight safety videos
Following Virgin's lead, legacy airlines like United are getting creative with their safety videos.
By Wendy Parish • Aug. 4, 2014 -
Mobile Marketing Association forms group dedicated to improving location-based ads
The Mobile Location Data Accuracy Group will work to increase marketers' trust in location-based advertising.
By Wendy Parish • Aug. 4, 2014 -
P&G to cut number of brands by half
The consumer goods company plans to divest, discontinue, or merge more than half of its brands.
By Wendy Parish • Aug. 4, 2014 -
Instagram sees three times the actions-per-post of Facebook
The image sharing platform is quickly catching up to its decade-old parent in engagement.
By Wendy Parish • Aug. 3, 2014 -
The Tour de France's real winner: Specialized Bicycling Components
The cycling brand doubled engagement through Twitter's video ads — and having the race's winner on one of its bikes didn't hurt either.
By Wendy Parish • Aug. 1, 2014 -
Bloomberg Media updates ad sales structure for advertiser ease
The shift will allow for cross-platform sales across the publisher's inventory.
By Wendy Parish • Aug. 1, 2014 -
One small design change boosted Twitter's engagement 61.7%
Ad tech firm Socialbakers examined the microblogging platform's recent design tweaks.
By Wendy Parish • Aug. 1, 2014 -
New ad products help LinkedIn boost revenue 47% year-over-year
The professional networking site reported $534 million in revenue for Q2.
By Wendy Parish • July 31, 2014 -
Meredith blames programmatic for digital sales decline
The publisher's digital ad revenue fell 4% during Q2.
By Wendy Parish • July 31, 2014 -
Could 'chat bots' be the native ad of messaging apps?
Kik users can now interact directly with brands via bots.
By Wendy Parish • July 31, 2014 -
Lake Capital's Engine Group acquisition to launch agency-services holding company
The private equity firm sees an opportunity after the failed Omnicom-Publicis merger.
By Wendy Parish • July 31, 2014 -
IAB: Programmatic has huge global expansion opportunity
Only 17.2% of U.S. publishers are aggressively pursuing programmatic approaches outside the U.S.
By Wendy Parish • July 31, 2014 -
Study: 50% of users find mobile ads informative, helpful
Nielsen, xAd, and Telemetrics release third annual U.S. Mobile Path-to-Purchase Study.
By Wendy Parish • July 31, 2014 -
New York Times ad revenue once again on the decline
Despite a hopeful first quarter, figures for Q2 show the newspaper is still in a pattern of decline.
By Wendy Parish • July 29, 2014 -
Unilever launches overhaul of global digital agency roster
Creative, web development, online marketing, mobile, social, and data and analytics are all under review.
By Wendy Parish • July 29, 2014
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