Data/Analytics: Page 110
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SimpleReach raises $9M for its native ad metrics
The startup offers measurement tools for publishers like The New York Times and Forbes.
By Wendy Parish • July 22, 2014 -
Omnicom thrives as Publicis struggles in wake of failed merger
Second quarter earnings painted very different pictures for the two holding companies.
By Wendy Parish • July 22, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
CBS Outdoor offers $690M for Van Wagner's billboard business
Among the inventory: 1,100 billboards in 11 domestic markets, including Times Square and Las Vegas.
By Wendy Parish • July 22, 2014 -
Yahoo acquires Flurry to help expand mobile ad business
The mobile app analytics firm could be used to help build out Yahoo's own mobile ad network.
By Wendy Parish • July 21, 2014 -
Interpublic Group shows impressive Q2 revenue growth
Company's net income nearly tripled in the first half of 2014.
By Wendy Parish • July 21, 2014 -
Triggit takes retargeting beyond Facebook
The Facebook retargeting provider is expanding its scope to other publishers across the web.
By Wendy Parish • July 21, 2014 -
How Google continues to increase ad dollars
Enhanced campaigns and shopping ads are inspiring continued growth.
By Wendy Parish • July 18, 2014 -
TubeMogul's first day of IPO a rollercoaster
The ad tech firm's first day on Wall Street saw value jump, though the company still raised less than expected.
By Wendy Parish • July 18, 2014 -
Deep Dive
3 tactics publishers are using to retain readers (and impress advertisers)
Competition is fierce as online publishers battle for the faithful readerships that drive ad dollars.
By Wendy Parish • July 18, 2014 -
Twitter to unveil new metrics as it tries to impress Wall Street
Four new metrics are expected to show the microblogging platform's broad reach.
By Wendy Parish • July 18, 2014 -
CNN and Cisco form native partnership around web series
Cisco is sponsoring a "City of Tomorrow" series that mimics the 24-hour news network's coverage.
By Wendy Parish • July 18, 2014 -
Time Inc. builds native ad unit
The new group will create native campaigns across the publisher's portfolio.
By Wendy Parish • July 17, 2014 -
GE revamps moon boot in celebration of Apollo 11 anniversary
The boot uses 'super materials' supplied by the company for the lunar landing mission 45 years ago.
By Wendy Parish • July 17, 2014 -
Guardian US hires agency veteran to bring in ad dollars
Eamonn Store will bring 25 years of experience to the role of CEO.
By Wendy Parish • July 17, 2014 -
How much does a Times Square billboard really cost?
See a breakdown of exposure versus costs in one of the most highly sought after ad spots in the world.
By Wendy Parish • July 17, 2014 -
Facebook poaches new agency relations head from Smirnoff
The social network's latest move follows the trend of Silicon Valley tech giants hiring brand marketers.
By Wendy Parish • July 16, 2014 -
Clear Channel rolls out mobile interactive outdoor ads
'Connect' will bring billboards and outdoor displays to life on device screens.
By Wendy Parish • July 16, 2014 -
New Chrome extension from Chango tackles confusing marketing jargon
"Marketing Contradictionary" offers scroll-over definitions of key buzz words.
By Wendy Parish • July 16, 2014 -
Deep Dive
Did jumping on the #WorldCup Twitter bandwagon help brands?
A new Encore Alert study examines unofficial sponsors who jumped on the soccer bandwagon via social media.
By Wendy Parish • July 15, 2014 -
On Facebook, storytelling trumps single ads
A new study shows that series outperforms singular, stand-alone ads.
By Wendy Parish • July 15, 2014 -
What does the mobile migration mean for blogs?
AdAge looked at data from four major platforms for a better idea of the landscape.
By Wendy Parish • July 15, 2014 -
Snapchat tries to highlight media capabilities by spamming users
Snapchat sent videos and stills crowdsourced from users at the World Cup games in Brazil.
By Wendy Parish • July 14, 2014 -
Study: Mobile video ads evoke stronger responses than TV
Mobile viewers are more likely to be either "attracted" or "unimpressed."
By Wendy Parish • July 14, 2014 -
30 marketers team up with ANA to fight online fraud
Ad fraud-detection firm WhiteOps will track the marketers' campaign to pinpoint fraud.
By Wendy Parish • July 14, 2014 -
GroupM adds digital duties to its relationship with NBCU
The new duties build on the existing relationship between the two parties.
By Wendy Parish • July 14, 2014
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