Data/Analytics: Page 110
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New Google feature tracks ad generated phone calls
Google's 'Website Call Conversions' allows advertisers to track a phone call back to the ad that inspired it.
By Wendy Parish • Aug. 19, 2014 -
Tumblr's new partnership allows brands to track activity
Ditto Labs will have full access to Tumblr's Firehose that will identify brand logos in photo posts.
By Wendy Parish • Aug. 19, 2014 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.
By Marketing Dive staff -
State of Marketing: CMO confidence very high
81% of CMOs are confident they'll reach revenue goals for the next year.
By Wendy Parish • Aug. 18, 2014 -
Nonprofit startup wants your help to 'Classify' Craigslist ads
Classify Advertising has issued an open casting call for anyone wanting to transform Craigslist ads.
By Wendy Parish • Aug. 18, 2014 -
Enterprise software attempts to make webinars hip...hop
On24 turns marketing buzzwords into rap video about webinars.
By Wendy Parish • Aug. 18, 2014 -
Samsung dives deeper into the Internet of Things with SmartThings buy
Startup now has access to Samsung's marketing channels.
By Wendy Parish • Aug. 15, 2014 -
E-cig ad gets the ax from ASA
London-based LeoLite's poster is banned for hints at health claim.
By Wendy Parish • Aug. 15, 2014 -
Amazon's mobile payment system offers lucrative data possibilities
The Square-like system will provide info on what consumers buy offline.
By Wendy Parish • Aug. 15, 2014 -
The ALS ice bucket challenge more than just #clicktivism
Despite criticism, the viral movement may actually be benefiting ALS research.
By Wendy Parish • Aug. 14, 2014 -
Seattle's Space Needle gets a brand facelift
The iconic structure received a mobile and digital revamp this summer.
By Wendy Parish • Aug. 14, 2014 -
Another go at fixing Yahoo's ad slump comes in form of self-serve ad tool
A self-serve version of Yahoo Ad Manager Plus will arrive in September.
By Wendy Parish • Aug. 14, 2014 -
Groupon demonstrates how brands can benefit from Snapchat
The daily deal brand has gained 700 followers in just one week with contest strategies.
By Wendy Parish • Aug. 13, 2014 -
New YouTube analysis tool looks at video content
The tool helps brands analyze videos before launching into a campaign.
By Wendy Parish • Aug. 13, 2014 -
Verifone and Gilbarco partner to reach people at the gas pump
The pair will collaborate on delivering gas pump payment options and advertising.
By Wendy Parish • Aug. 13, 2014 -
Facebook releases tool that tracks user purchases across platforms
Advertisers will now be able to tell if a user saw a mobile ad and then made a purchase on desktop.
By Wendy Parish • Aug. 13, 2014 -
AdStage raises $6.25M to continue bringing automation to ad buying
The cross-network online ad platform seeks to offer an all-in-one ad solution.
By Wendy Parish • Aug. 13, 2014 -
Survey: 86% of agency execs use programmatic
Study from AOL shows heavy programmatic use among agencies and brand marketers.
By Wendy Parish • Aug. 13, 2014 -
Honda chooses Razorfish to consolidate digital business
The agency will be handling all digital marketing for both the Honda and Acura brands.
By Wendy Parish • Aug. 13, 2014 -
The secret to mobile ad engagement? Free stuff
The gaming platform Freeway is racking up promising sales with giveaways on mobile display ads.
By Wendy Parish • Aug. 12, 2014 -
Sony taps into anti-terrorism systems to target influencers real-life friends and family
The brand is an early adopter of Pursway Connect.
By Wendy Parish • Aug. 12, 2014 -
Facebook halts 'like-bait' tactics
Brand pages can no longer offer incentives in exchange for likes.
By Wendy Parish • Aug. 12, 2014 -
Brands jump in on Shark Week's buzz
Travelocity and other brands already seeing results from Shark Week themed content.
By Wendy Parish • Aug. 11, 2014 -
The biggest B2B ad spenders of the year
Microsoft, Apple, and AT&T top this years's AdAge B2B 100 list.
By Wendy Parish • Aug. 11, 2014 -
Will agencies be affected by P&G's brand purge?
Agencies face uncertainty as P&G works to shed up to 100 of its brands.
By Wendy Parish • Aug. 11, 2014 -
Google tests new method to track users from mobile web to mobile apps
Currently the search giant sees the mobile web browser user and mobile app user as two individuals, but that is about to change.
By Wendy Parish • Aug. 11, 2014
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