Dive Brief: 

• MailOnline —the digital version of U.K. publication The Daily Mail — has hired a new CMO of North America to help it go after more U.S. dollars. 
• Josh Richman — vice-president of marketing and digital at the Tribune's WGN America — will be taking over the North American marketing for MailOnline. 
• Richman's chief responsibility will be to help the Mail's brand clients turn focus to native and display advertising, with a focus on turning out ads quickly to match the 900 editorial stories posted daily. 

Dive Insight: 

A new CMO isn't MailOnline's first step towards expanding US business. The publisher brought in a former BuzzFeed exec earlier this month, and the CEO has been spreading the message of "I'm willing to be cheap" in order to spark interest from US advertisers. Richman will hopefully be the structure and direction MailOnline needs to pull its U.S. goals into place.