Clear Channel embraces digital with name change to iHeartMedia

The radio juggernaut's switch-up already reflects the brand's existing iHeartRadio digital music streaming platform. 

By Wendy Parish • Sept. 17, 2014

Buy now? How social networks are approaching in-app purchases

Major platforms make strides toward delivering successful in-app purchase experiences. 

By Wendy Parish • Sept. 16, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Twitter expands audience targeting

New targeting tactics now include email, app ID, and mobile numbers.

By Wendy Parish • Sept. 16, 2014

Report: Brands adopt programmatic video faster than agencies

US Video State of Industry Report finds that 60% of online video spending is now via programmatic.

By Wendy Parish • Sept. 16, 2014

Content-marketing shop Contend receives investment from Tribune Publishing

The shop will create videos for Tribune advertisers. 

By Wendy Parish • Sept. 16, 2014

Advertisers increasingly looking for direct response from native ads

Publishers answer advertisers demand by finding metrics that show direct sales advantages of native ads.  

By Wendy Parish • Sept. 16, 2014

Mobile video activity jumps 400% from 2012

Mobile now accounts for 25% of all online video views. 

By Wendy Parish • Sept. 15, 2014

Big brands test out Flipboard video ads

Jack Daniels and Gucci are among the brands trying out the online magazine platform.

By Wendy Parish • Sept. 15, 2014

FTC fines online mortgage lead generator $500k for deceptive ads

Ads made false claims including free mortgage refinancing. 

By Wendy Parish • Sept. 15, 2014

Despite growing competition— Amazon is still the top Google search advertiser

In 2013, Amazon spent $158M in Google search ads. 

By Wendy Parish • Sept. 15, 2014

Is Tumblr the 'luxury' social platform?

Recent data shows Tumblr users are the wealthiest among top social sites. 

By Wendy Parish • Sept. 14, 2014

Bigger is better: iPhone 6 Plus sells out

Steve Jobs's prediction that big phones wouldn't sell proves wrong. 

By Wendy Parish • Sept. 12, 2014

Ticketmaster buys Eventjoy to boost mobile offerings

The buy will be Ticketmaster's first step into DIY events. 

By Wendy Parish • Sept. 12, 2014

You won't believe it. Upworthy employs its 'curators' to develop native ads.

The native ads will use emotional response tactics similar to its original content.

By Wendy Parish • Sept. 12, 2014

Alliance Data Systems makes $2.3B acquisition of Conversant

Deal creates one of the world's largest online marketing and data driven firms. 

By Wendy Parish • Sept. 11, 2014

Brands: Just stop with 9/11 tweets

Some brands just couldn't stop themselves from capitalizing on the tragic day.

By Wendy Parish • Sept. 11, 2014

Gannett adds new viewability metrics for 'Gravity' ad units

A partnership with tech vendor Moat will offer more metrics for the full-screen video ads. 

By Wendy Parish • Sept. 11, 2014

Unruly introduces new in-feed video ad format

The mobile-first native ad solution already has 100 publishers. 

By Wendy Parish • Sept. 11, 2014

'McBrunch' could soon be a weekend option

McDonald's files a trademark for the term 'McBrunch.' 

By Wendy Parish • Sept. 11, 2014

Dutch agency develops 'Tinder for marketers'

"Pitcher" helps match clients with agencies. 

By Wendy Parish • Sept. 10, 2014

Alert: Malicious ads spotted on YouTube, Amazon, Yahoo

The network nicknamed 'Kyle and Stan' is targeting users through ads. 

By Wendy Parish • Sept. 10, 2014

Panera names Anomaly as new creative lead

The agency will replace Cramer-Krasselt for the estimated $90M account. 

By Wendy Parish • Sept. 10, 2014

Best brand newsjacks from #AppleLive

Brands can't resist internet buzz — even when it's for another brand. 

By Wendy Parish • Sept. 9, 2014

Need to know: The biggest takeaways from the Apple reveal

The much anticipated Apple keynote included many important things for marketers to think about.

By Mattie Quinn • Sept. 9, 2014

Airbnb names first-ever global ad agency

TBWA will begin work towards the end of this year. 

By Wendy Parish • Sept. 9, 2014