Data/Analytics: Page 111
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Zillow buys Trulia to form largest online real estate ad firm
The acquisition is valued at $3.5 billion in stock.
By Wendy Parish • July 28, 2014 -
Facebook could be moving toward app install ads on Instagram
A teaser for the new Bolt app offers some clues.
By Wendy Parish • July 28, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Men's Fitness rebrand scores big name advertisers
A shift to men's lifestyle has increased revenue and changed the types of brands interested in the publisher.
By Wendy Parish • July 28, 2014 -
Advertisers take a leap of faith into virtual reality
Coca-Cola, Nissan, and HBO are the first to give the technology a try.
By Wendy Parish • July 28, 2014 -
Google gets into gaming with $1B Twitch acquisition
Live-streaming gaming presents advertisers with multi-billion-dollar opportunities.
By Wendy Parish • July 25, 2014 -
Instagram asks users about ads with in-app surveys
The pop-up surveys gather info to benefit advertisers.
By Wendy Parish • July 25, 2014 -
Exposed multi-million dollar ad fraud scheme still operating
Online security firm Telemetry says fraudsters are continuing a scheme it exposed months ago because they are still receiving revenue.
By Wendy Parish • July 25, 2014 -
Amazon's marketing costs grow 40% while losses widen
Overspending continued to hurt the ecommerce giant in Q2.
By Wendy Parish • July 25, 2014 -
GM turns recall into customer service opportunity
What could have been a disastrous image problem became a positive event.
By Wendy Parish • July 25, 2014 -
LinkedIn launches 'dark posts' for testing ads
The platforms's new Direct Sponsored Content allows advertisers to run native-style ads that don't appear on their LinkedIn page.
By Wendy Parish • July 25, 2014 -
Deep Dive
3 major logo redesigns that backfired
Sometimes taking a step forward can set a brand back.
By Wendy Parish • July 24, 2014 -
Facebook organic reach: Is there a loophole?
Brands have found a way to sneak native ads in through publishers.
By Wendy Parish • July 24, 2014 -
Mobile use causes Facebook ad prices to double
The social network reported ad sales up 67% over last year in its Q2 earnings.
By Wendy Parish • July 23, 2014 -
Study: CMOs are leading digital transformations
With 88% of business going through a formal digital transformation, more than half expect marketing to drive the transition.
By Wendy Parish • July 23, 2014 -
IAB study reveals what makes a native ad successful
Relevance and brand familiarity are among key criteria.
By Wendy Parish • July 23, 2014 -
Deep Dive
6 publishers going all-in on native advertising
Who's building teams devoted entirely to the format?
By Wendy Parish • July 23, 2014 -
Amazon's self-serve ad tool eliminates need for salesperson
Publicis Groupe's VivaKi is the e-commerce giant's launch partner for the tool.
By Wendy Parish • July 23, 2014 -
LinkedIn buys B2B ad-tech firm Bizo for $175M
The social network is looking to expand its ads across the web.
By Wendy Parish • July 22, 2014 -
SimpleReach raises $9M for its native ad metrics
The startup offers measurement tools for publishers like The New York Times and Forbes.
By Wendy Parish • July 22, 2014 -
Omnicom thrives as Publicis struggles in wake of failed merger
Second quarter earnings painted very different pictures for the two holding companies.
By Wendy Parish • July 22, 2014 -
CBS Outdoor offers $690M for Van Wagner's billboard business
Among the inventory: 1,100 billboards in 11 domestic markets, including Times Square and Las Vegas.
By Wendy Parish • July 22, 2014 -
Yahoo acquires Flurry to help expand mobile ad business
The mobile app analytics firm could be used to help build out Yahoo's own mobile ad network.
By Wendy Parish • July 21, 2014 -
Interpublic Group shows impressive Q2 revenue growth
Company's net income nearly tripled in the first half of 2014.
By Wendy Parish • July 21, 2014 -
Triggit takes retargeting beyond Facebook
The Facebook retargeting provider is expanding its scope to other publishers across the web.
By Wendy Parish • July 21, 2014 -
How Google continues to increase ad dollars
Enhanced campaigns and shopping ads are inspiring continued growth.
By Wendy Parish • July 18, 2014
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