Data/Analytics: Page 111
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E-commerce embraces native advertising
A partnership between TripleLift and BazaarVoice is bringing native advertising to e-commerce sites.
By Wendy Parish • July 11, 2014 -
Which companies are hiring marketers right now?
Forbes releases a list of the top 10 companies looking for new talent in the field.
By Wendy Parish • July 11, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Readers unsure what sponsored content is, but don't like it
A new Contently survey shows more than half of readers don't trust native ads.
By Wendy Parish • July 11, 2014 -
Unilever wraps up experiment meant to streamline agency selection
The process will likely result in a new digital agency roster for Unilever's brands.
By Wendy Parish • July 11, 2014 -
Walmart offers marketing tools to vendors via WMX platform
The retail giant will offer media buying services.
By Wendy Parish • July 11, 2014 -
Wearable tech gets its own unit at Mindshare
The five-person Life+ team will focus on funneling ad dollars into the space.
By Wendy Parish • July 10, 2014 -
Don't get your hopes up about mobile TV ratings, says Nielsen exec
It will take time for mobile TV data to make much of an impact on overall ratings.
By Wendy Parish • July 10, 2014 -
Upworthy can teach you a thing or two about native ads
The mission-driven viral publisher's native ads regularly outperform its editorial.
By Wendy Parish • July 10, 2014 -
Global media spend on digital to exceed 25%
Mobile spending is driving digital growth, which is expected to hit $140 billion worldwide.
By Wendy Parish • July 9, 2014 -
Germany-Brazil match tops Super Bowl tweet record
The event inspired 35.6 million tweets — the most of any sporting event ever.
By Wendy Parish • July 9, 2014 -
Deep Dive
6 brands embracing 'fempowerment'
'Girl power' reigns supreme in one of marketing's latest viral trends.
By Wendy Parish • July 9, 2014 -
Interactivity is making its way to native ads
In a world where advertisers are paying for "engaged time," interactive features are growing.
By Wendy Parish • July 9, 2014 -
Enroll America shows mobile ads can work for nonprofits
A pro-bono campaign for the Affordable Care Act brought in 53,000 uninsured leads.
By Wendy Parish • July 8, 2014 -
Samsung may have overspent on marketing
Profits are suffering as the company's competitors significantly less on marketing.
By Wendy Parish • July 8, 2014 -
Struggling Millennial Media pivoting to automated buying
New CEO Michael Barrett laid out a plan for the mobile ad network in a recent earnings call.
By Wendy Parish • July 8, 2014 -
ThriveHive releases 'marketing-in-a-box' for small business
The startup brings big data to small businesses with an all-in-one solution to get started with marketing.
By Wendy Parish • July 8, 2014 -
Starcom CEO Laura Desmond to chair Ad Council
Desmond has served as vice chair since 2012.
By Wendy Parish • July 8, 2014 -
'High-impact' digital ads on the rise
The use of ads like skins, overlays, interstitials, and pushdowns is on track to grow 11% in 2014.
By Wendy Parish • July 8, 2014 -
Online reviews on par with personal recommendations for most consumers
BrightLocal's Local Consumer Review Survey highlights the importance of online reviews for businesses.
By Wendy Parish • July 7, 2014 -
World Cup infographics deliver for social analytics firms
Several firms are seeking attention with colorful stats.
By Wendy Parish • July 7, 2014 -
Fuisz Media raises $2.1M for interactive video ad tech
Kraft, Nike, Target, and Walmart are among brands involved in trials.
By Wendy Parish • July 7, 2014 -
Google, ABC promote show with private programmatic exchange focused on mastheads
The prominent ads weren't previously bought programmatically.
By Wendy Parish • July 7, 2014 -
Nielsen's new product can tell which ad led to a buy
Tested by Kraft, Nielsen's MTA pinpoints the return-on-investment for specific digital ads.
By Wendy Parish • July 6, 2014 -
Recall rates for tablet magazine ads the same as print
A new study shows users react favorably to tablet edition ads.
By Wendy Parish • July 3, 2014 -
Yahoo cleans house by retiring lesser-used services
People Search, Yahoo Voices, and Xobni will all be cut to help Yahoo focus on innovation.
By Wendy Parish • July 3, 2014
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