Data/Analytics: Page 112
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TubeMogul's first day of IPO a rollercoaster
The ad tech firm's first day on Wall Street saw value jump, though the company still raised less than expected.
By Wendy Parish • July 18, 2014 -
Deep Dive
3 tactics publishers are using to retain readers (and impress advertisers)
Competition is fierce as online publishers battle for the faithful readerships that drive ad dollars.
By Wendy Parish • July 18, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Twitter to unveil new metrics as it tries to impress Wall Street
Four new metrics are expected to show the microblogging platform's broad reach.
By Wendy Parish • July 18, 2014 -
CNN and Cisco form native partnership around web series
Cisco is sponsoring a "City of Tomorrow" series that mimics the 24-hour news network's coverage.
By Wendy Parish • July 18, 2014 -
Time Inc. builds native ad unit
The new group will create native campaigns across the publisher's portfolio.
By Wendy Parish • July 17, 2014 -
GE revamps moon boot in celebration of Apollo 11 anniversary
The boot uses 'super materials' supplied by the company for the lunar landing mission 45 years ago.
By Wendy Parish • July 17, 2014 -
Guardian US hires agency veteran to bring in ad dollars
Eamonn Store will bring 25 years of experience to the role of CEO.
By Wendy Parish • July 17, 2014 -
How much does a Times Square billboard really cost?
See a breakdown of exposure versus costs in one of the most highly sought after ad spots in the world.
By Wendy Parish • July 17, 2014 -
Facebook poaches new agency relations head from Smirnoff
The social network's latest move follows the trend of Silicon Valley tech giants hiring brand marketers.
By Wendy Parish • July 16, 2014 -
Clear Channel rolls out mobile interactive outdoor ads
'Connect' will bring billboards and outdoor displays to life on device screens.
By Wendy Parish • July 16, 2014 -
New Chrome extension from Chango tackles confusing marketing jargon
"Marketing Contradictionary" offers scroll-over definitions of key buzz words.
By Wendy Parish • July 16, 2014 -
Deep Dive
Did jumping on the #WorldCup Twitter bandwagon help brands?
A new Encore Alert study examines unofficial sponsors who jumped on the soccer bandwagon via social media.
By Wendy Parish • July 15, 2014 -
On Facebook, storytelling trumps single ads
A new study shows that series outperforms singular, stand-alone ads.
By Wendy Parish • July 15, 2014 -
What does the mobile migration mean for blogs?
AdAge looked at data from four major platforms for a better idea of the landscape.
By Wendy Parish • July 15, 2014 -
Snapchat tries to highlight media capabilities by spamming users
Snapchat sent videos and stills crowdsourced from users at the World Cup games in Brazil.
By Wendy Parish • July 14, 2014 -
Study: Mobile video ads evoke stronger responses than TV
Mobile viewers are more likely to be either "attracted" or "unimpressed."
By Wendy Parish • July 14, 2014 -
30 marketers team up with ANA to fight online fraud
Ad fraud-detection firm WhiteOps will track the marketers' campaign to pinpoint fraud.
By Wendy Parish • July 14, 2014 -
GroupM adds digital duties to its relationship with NBCU
The new duties build on the existing relationship between the two parties.
By Wendy Parish • July 14, 2014 -
Cause marketing the focus of new Y&R agency
Young & Rubicon Group Inspire follows a trend of agencies servicing cause marketing.
By Wendy Parish • July 14, 2014 -
Twitter's new analytics offer advertisers insight to organic tweets
Previously, such detailed data was reserved for Promoted Tweets.
By Wendy Parish • July 11, 2014 -
E-commerce embraces native advertising
A partnership between TripleLift and BazaarVoice is bringing native advertising to e-commerce sites.
By Wendy Parish • July 11, 2014 -
Which companies are hiring marketers right now?
Forbes releases a list of the top 10 companies looking for new talent in the field.
By Wendy Parish • July 11, 2014 -
Readers unsure what sponsored content is, but don't like it
A new Contently survey shows more than half of readers don't trust native ads.
By Wendy Parish • July 11, 2014 -
Unilever wraps up experiment meant to streamline agency selection
The process will likely result in a new digital agency roster for Unilever's brands.
By Wendy Parish • July 11, 2014 -
Walmart offers marketing tools to vendors via WMX platform
The retail giant will offer media buying services.
By Wendy Parish • July 11, 2014
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