Data/Analytics: Page 112
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Barton F. Graf 9000 to take over GoDaddy's creative business
The firm replaces Deutsch New York.
By Wendy Parish • July 3, 2014 -
Merkle's RKG acquisition: Say hello to America's largest search ad agency
The newly merged firms will have a collective digital media spend over $550 million.
By Wendy Parish • July 3, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Developing countries actually want more Facebook ads
In growing countries like Brazil and India, interaction with brands is actually sought after by social media users.
By Wendy Parish • July 2, 2014 -
Facebook looks to expand video ad business with LiveRail acquisition
The ad-tech firm helps publishers serve ads on their videos.
By Wendy Parish • July 2, 2014 -
eMarketer: Mobile ads on track to pass print and radio this year
Mobile is predicted to hit nearly 10% of ad marketplace.
By Wendy Parish • July 2, 2014 -
First U.S. deal for China's BlueFocus is with Clear Channel
The deal will include billboards in Time Square to promote Chinese media.
By Wendy Parish • July 2, 2014 -
Crown Partners to be folded into Razorfish
Publicis Groupe has acquired the Ohio-based e-commerce firm.
By Wendy Parish • July 2, 2014 -
Web branding surveys have a way to go
Clicks have been universally acknowledged as a poor way to measure online ads, but are surveys better?
By Wendy Parish • July 2, 2014 -
Marketers discuss which connected devices are worth investing in
At the Mobile Media Summit in London this week, marketers were divided on mobile tech's next big thing.
By Wendy Parish • July 1, 2014 -
KLM quickly learns what not to do with World Cup tweet
The Dutch airline receives immediate backlash from a botched real-time marketing attempt.
By Wendy Parish • July 1, 2014 -
Twitter buys Tapcommerce, rolls out mobile app install ads
The social network is looking to build on the momentum since its MoPub purchase.
By Wendy Parish • June 30, 2014 -
Fraud scheme tricked online video advertisers out of millions
The scheme -- which went undetected for months -- was the biggest online security firm Telemetry has ever seen.
By Wendy Parish • June 30, 2014 -
Ad Age survey: Social media small, but growing, piece of ad budgets
Twitter may be edging out Facebook as the social platform of choice for ads, the survey indicates.
By Wendy Parish • June 30, 2014 -
Bon Appetite app puts IBM's supercomputer Watson to work
The app, designed in part to illustrate real-world uses for Watson, creates new recipes for users.
By Wendy Parish • June 30, 2014 -
Is two seconds too short to count video ad viewability?
The new metric for video views is drawing scrutiny from marketers.
By Wendy Parish • June 30, 2014 -
Programmers want more Netflix metrics
The quality of viewership data from the streaming giant is a point of contention.
By Wendy Parish • June 29, 2014 -
Foursquare starts charging developers for location data
Heaviest users of the service's location data will pay when they pass a certain threshold.
By Wendy Parish • June 27, 2014 -
Buffer: A Tinder for content?
The new iOS app Daily lets users swipe to dismiss or add to their Buffer queue.
By Wendy Parish • June 27, 2014 -
Organic in decline? Nobody told Facebook's top brand pages
A new Socialbaker study shows that, despite a the decline in overall organic reach, top brand pages have grown 30% since January.
By Wendy Parish • June 27, 2014 -
New Google design standard brings cross-device unity for advertisers
Elimeliah is a "material design" that will bring new possibilities on platforms ranging from TVs to watches.
By Wendy Parish • June 26, 2014 -
DAA expands online privacy tool to mobile
The Digital Advertising Alliance's AppChoices will allow mobile users to opt out of some mobile targeting.
By Wendy Parish • June 26, 2014 -
GE using Pressing site to deliver hard news
The company is looking to offer value by becoming a legitimate online news publisher.
By Wendy Parish • June 25, 2014 -
Kraft's Yahoo Motion Ads set high hopes for the medium
Related searches for Kraft rose 77% from Motion Ads.
By Wendy Parish • June 25, 2014 -
Oracle integrates Leadspace into Eloqua
The partnership allows marketers using Leadspace to directly import leads to Eloqua.
By Wendy Parish • June 25, 2014 -
Amazon offers guaranteed ad rates to developers for new Fire phone
Developers are promised $6 per thousand impressions.
By Wendy Parish • June 25, 2014
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