Data/Analytics: Page 113
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Which ad-tech startup won--and is embracing--'worst name' award?
We know you're Qrious.
By Wendy Parish • June 25, 2014 -
Yahoo adopts viewable-only impressions
Advertisers on the site will now only be charged for ads that come into view on a visitor's screen.
By Wendy Parish • June 25, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
DDB Australia CEO to head up New York office under agency restructure
Chris Brown of DDB Group Australia will head up DDB New York under a new shop structure.
By Wendy Parish • June 25, 2014 -
Facebook steps up its live TV game with Spredfast
Spredfast's technology allows the social giant to track trending topics.
By Wendy Parish • June 25, 2014 -
New trend: Brands calling on agencies for product innovation
No longer are digital agencies solely for ads — brands are recruiting them for other ideas.
By Wendy Parish • June 24, 2014 -
Google sets groundwork for domain registration business
A beta of 'Google Domains' is being tested by invitation only.
By Wendy Parish • June 24, 2014 -
Scripps scores Twitter sales exec
J.B. Kropp is the third executive to leave the social platform in recent weeks.
By Wendy Parish • June 23, 2014 -
Oracle acquires Micros Systems for $5.3B in retail, hospitality marketing push
The company stands to gain in mobile, social, and big data from the purchase.
By Wendy Parish • June 23, 2014 -
Is 'drone marketing' a thing now?
Some brands are successfully using unmanned aircraft as part of their content marketing strategy.
By Wendy Parish • June 23, 2014 -
Majority of viewers skip video ads, says study
According to a survey by Adroit Digital, anything over 15 seconds is too long for video ads.
By Wendy Parish • June 23, 2014 -
Coming soon: Revamped right-hand ads on Facebook
Facebook is hoping a larger size will draw higher click-through rates.
By Wendy Parish • June 23, 2014 -
78% of CMOs see major corporate marketing changes on horizon
Data analytics, digital methods, and mobile technologies are changing the rules for the c-suite.
By Wendy Parish • June 22, 2014 -
AOL and UM seek to scale 'real time marketing'
Events like gas prices and stocks could determine which ads run automatically.
By Wendy Parish • June 20, 2014 -
La Maison agency launches to help luxury brands
Condé Nast, Publicis, and Google are partnering on the luxury agency.
By Wendy Parish • June 20, 2014 -
Lessons to learn from SocialChorus' native ad mistake
Utilizing the "nofollow attribute" can save brands from being penalized by Google.
By Wendy Parish • June 20, 2014 -
Yo! Squatters are sitting on brand names in a new app
Major brands are popping up on a new messaging app, but is their presence official?
By Wendy Parish • June 20, 2014 -
Google acquires mDialog to bulk up DoubleClick
The digital video ad-tech firm helps broadcasters run multi-screen campaigns.
By Wendy Parish • June 19, 2014 -
Ad-tech firms work together to develop standard user ID
Twenty groups are collaborating to form the nonprofit Digitrust.
By Wendy Parish • June 19, 2014 -
Google: Search ads drive brand awareness
The tech giant claims an 80% lift in top-of-mind awareness from search ads.
By Wendy Parish • June 18, 2014 -
Employers struggle on which marketers to hire
Demand for digital marketers is growing, but employers are unsure who to hire first or how many to hire.
By Wendy Parish • June 18, 2014 -
Toshiba wants businesses to know it's more than printers and copiers
The brand's B2B unit is launching a new campaign to promote its technology and services.
By Wendy Parish • June 18, 2014 -
Mars' payment terms slammed by ad-production trade groups
Two trade groups have issued letters to the candy maker regarding its 120-day payment cycle policy.
By Wendy Parish • June 18, 2014 -
Microsoft closes Bing Ads Express
The automation of ad buying proved to be a hindrance to businesses rather than a help.
By Wendy Parish • June 18, 2014 -
Google's first 5 'Glass at Work' partners are ready for their close-up
Google is setting its sights on business uses for Glass.
By Wendy Parish • June 18, 2014 -
Clypd platform changes the way TV ads are bought
TV spots can now be purchased in the same programmatic manner as digital ads.
By Wendy Parish • June 17, 2014
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