Data/Analytics: Page 113
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Don't get your hopes up about mobile TV ratings, says Nielsen exec
It will take time for mobile TV data to make much of an impact on overall ratings.
By Wendy Parish • July 10, 2014 -
Upworthy can teach you a thing or two about native ads
The mission-driven viral publisher's native ads regularly outperform its editorial.
By Wendy Parish • July 10, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Global media spend on digital to exceed 25%
Mobile spending is driving digital growth, which is expected to hit $140 billion worldwide.
By Wendy Parish • July 9, 2014 -
Germany-Brazil match tops Super Bowl tweet record
The event inspired 35.6 million tweets — the most of any sporting event ever.
By Wendy Parish • July 9, 2014 -
Deep Dive
6 brands embracing 'fempowerment'
'Girl power' reigns supreme in one of marketing's latest viral trends.
By Wendy Parish • July 9, 2014 -
Interactivity is making its way to native ads
In a world where advertisers are paying for "engaged time," interactive features are growing.
By Wendy Parish • July 9, 2014 -
Enroll America shows mobile ads can work for nonprofits
A pro-bono campaign for the Affordable Care Act brought in 53,000 uninsured leads.
By Wendy Parish • July 8, 2014 -
Samsung may have overspent on marketing
Profits are suffering as the company's competitors significantly less on marketing.
By Wendy Parish • July 8, 2014 -
Struggling Millennial Media pivoting to automated buying
New CEO Michael Barrett laid out a plan for the mobile ad network in a recent earnings call.
By Wendy Parish • July 8, 2014 -
ThriveHive releases 'marketing-in-a-box' for small business
The startup brings big data to small businesses with an all-in-one solution to get started with marketing.
By Wendy Parish • July 8, 2014 -
Starcom CEO Laura Desmond to chair Ad Council
Desmond has served as vice chair since 2012.
By Wendy Parish • July 8, 2014 -
'High-impact' digital ads on the rise
The use of ads like skins, overlays, interstitials, and pushdowns is on track to grow 11% in 2014.
By Wendy Parish • July 8, 2014 -
Online reviews on par with personal recommendations for most consumers
BrightLocal's Local Consumer Review Survey highlights the importance of online reviews for businesses.
By Wendy Parish • July 7, 2014 -
World Cup infographics deliver for social analytics firms
Several firms are seeking attention with colorful stats.
By Wendy Parish • July 7, 2014 -
Fuisz Media raises $2.1M for interactive video ad tech
Kraft, Nike, Target, and Walmart are among brands involved in trials.
By Wendy Parish • July 7, 2014 -
Google, ABC promote show with private programmatic exchange focused on mastheads
The prominent ads weren't previously bought programmatically.
By Wendy Parish • July 7, 2014 -
Nielsen's new product can tell which ad led to a buy
Tested by Kraft, Nielsen's MTA pinpoints the return-on-investment for specific digital ads.
By Wendy Parish • July 6, 2014 -
Recall rates for tablet magazine ads the same as print
A new study shows users react favorably to tablet edition ads.
By Wendy Parish • July 3, 2014 -
Yahoo cleans house by retiring lesser-used services
People Search, Yahoo Voices, and Xobni will all be cut to help Yahoo focus on innovation.
By Wendy Parish • July 3, 2014 -
Barton F. Graf 9000 to take over GoDaddy's creative business
The firm replaces Deutsch New York.
By Wendy Parish • July 3, 2014 -
Merkle's RKG acquisition: Say hello to America's largest search ad agency
The newly merged firms will have a collective digital media spend over $550 million.
By Wendy Parish • July 3, 2014 -
Developing countries actually want more Facebook ads
In growing countries like Brazil and India, interaction with brands is actually sought after by social media users.
By Wendy Parish • July 2, 2014 -
Facebook looks to expand video ad business with LiveRail acquisition
The ad-tech firm helps publishers serve ads on their videos.
By Wendy Parish • July 2, 2014 -
eMarketer: Mobile ads on track to pass print and radio this year
Mobile is predicted to hit nearly 10% of ad marketplace.
By Wendy Parish • July 2, 2014 -
First U.S. deal for China's BlueFocus is with Clear Channel
The deal will include billboards in Time Square to promote Chinese media.
By Wendy Parish • July 2, 2014
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