Data/Analytics: Page 113
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IAB: Programmatic has huge global expansion opportunity
Only 17.2% of U.S. publishers are aggressively pursuing programmatic approaches outside the U.S.
By Wendy Parish • July 31, 2014 -
Study: 50% of users find mobile ads informative, helpful
Nielsen, xAd, and Telemetrics release third annual U.S. Mobile Path-to-Purchase Study.
By Wendy Parish • July 31, 2014 -
Explore the Trendlineâž”
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
New York Times ad revenue once again on the decline
Despite a hopeful first quarter, figures for Q2 show the newspaper is still in a pattern of decline.
By Wendy Parish • July 29, 2014 -
Unilever launches overhaul of global digital agency roster
Creative, web development, online marketing, mobile, social, and data and analytics are all under review.
By Wendy Parish • July 29, 2014 -
Roost's PC browser push notifications show promise for mobile
Marketers may soon be able to send push notifications without an app download.
By Wendy Parish • July 29, 2014 -
Zillow buys Trulia to form largest online real estate ad firm
The acquisition is valued at $3.5 billion in stock.
By Wendy Parish • July 28, 2014 -
Facebook could be moving toward app install ads on Instagram
A teaser for the new Bolt app offers some clues.
By Wendy Parish • July 28, 2014 -
Men's Fitness rebrand scores big name advertisers
A shift to men's lifestyle has increased revenue and changed the types of brands interested in the publisher.
By Wendy Parish • July 28, 2014 -
Advertisers take a leap of faith into virtual reality
Coca-Cola, Nissan, and HBO are the first to give the technology a try.
By Wendy Parish • July 28, 2014 -
Google gets into gaming with $1B Twitch acquisition
Live-streaming gaming presents advertisers with multi-billion-dollar opportunities.
By Wendy Parish • July 25, 2014 -
Instagram asks users about ads with in-app surveys
The pop-up surveys gather info to benefit advertisers.
By Wendy Parish • July 25, 2014 -
Exposed multi-million dollar ad fraud scheme still operating
Online security firm Telemetry says fraudsters are continuing a scheme it exposed months ago because they are still receiving revenue.
By Wendy Parish • July 25, 2014 -
Amazon's marketing costs grow 40% while losses widen
Overspending continued to hurt the ecommerce giant in Q2.
By Wendy Parish • July 25, 2014 -
GM turns recall into customer service opportunity
What could have been a disastrous image problem became a positive event.
By Wendy Parish • July 25, 2014 -
LinkedIn launches 'dark posts' for testing ads
The platforms's new Direct Sponsored Content allows advertisers to run native-style ads that don't appear on their LinkedIn page.
By Wendy Parish • July 25, 2014 -
Deep Dive
3 major logo redesigns that backfired
Sometimes taking a step forward can set a brand back.
By Wendy Parish • July 24, 2014 -
Facebook organic reach: Is there a loophole?
Brands have found a way to sneak native ads in through publishers.
By Wendy Parish • July 24, 2014 -
Mobile use causes Facebook ad prices to double
The social network reported ad sales up 67% over last year in its Q2 earnings.
By Wendy Parish • July 23, 2014 -
Study: CMOs are leading digital transformations
With 88% of business going through a formal digital transformation, more than half expect marketing to drive the transition.
By Wendy Parish • July 23, 2014 -
IAB study reveals what makes a native ad successful
Relevance and brand familiarity are among key criteria.
By Wendy Parish • July 23, 2014 -
Deep Dive
6 publishers going all-in on native advertising
Who's building teams devoted entirely to the format?
By Wendy Parish • July 23, 2014 -
Amazon's self-serve ad tool eliminates need for salesperson
Publicis Groupe's VivaKi is the e-commerce giant's launch partner for the tool.
By Wendy Parish • July 23, 2014 -
LinkedIn buys B2B ad-tech firm Bizo for $175M
The social network is looking to expand its ads across the web.
By Wendy Parish • July 22, 2014 -
SimpleReach raises $9M for its native ad metrics
The startup offers measurement tools for publishers like The New York Times and Forbes.
By Wendy Parish • July 22, 2014 -
Omnicom thrives as Publicis struggles in wake of failed merger
Second quarter earnings painted very different pictures for the two holding companies.
By Wendy Parish • July 22, 2014
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