Web branding surveys have a way to go

Clicks have been universally acknowledged as a poor way to measure online ads, but are surveys better? 

By Wendy Parish • July 2, 2014

Marketers discuss which connected devices are worth investing in

At the Mobile Media Summit in London this week, marketers were divided on mobile tech's next big thing. 

By Wendy Parish • July 1, 2014

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

KLM quickly learns what not to do with World Cup tweet

 The Dutch airline receives immediate backlash from a botched real-time marketing attempt. 

By Wendy Parish • July 1, 2014

Twitter buys Tapcommerce, rolls out mobile app install ads

The social network is looking to build on the momentum since its MoPub purchase. 

By Wendy Parish • June 30, 2014

Fraud scheme tricked online video advertisers out of millions

The scheme -- which went undetected for months -- was the biggest online security firm Telemetry has ever seen. 

By Wendy Parish • June 30, 2014

Ad Age survey: Social media small, but growing, piece of ad budgets

Twitter may be edging out Facebook as the social platform of choice for ads, the survey indicates. 

By Wendy Parish • June 30, 2014

Bon Appetite app puts IBM's supercomputer Watson to work

The app, designed in part to illustrate real-world uses for Watson, creates new recipes for users. 

By Wendy Parish • June 30, 2014

Is two seconds too short to count video ad viewability?

The new metric for video views is drawing scrutiny from marketers. 

By Wendy Parish • June 30, 2014

Programmers want more Netflix metrics

The quality of viewership data from the streaming giant is a point of contention. 

By Wendy Parish • June 29, 2014

Foursquare starts charging developers for location data

Heaviest users of the service's location data will pay when they pass a certain threshold. 

By Wendy Parish • June 27, 2014

Buffer: A Tinder for content?

The new iOS app Daily lets users swipe to dismiss or add to their Buffer queue. 

By Wendy Parish • June 27, 2014

Organic in decline? Nobody told Facebook's top brand pages

A new Socialbaker study shows that, despite a the decline in overall organic reach, top brand pages have grown 30% since January. 

By Wendy Parish • June 27, 2014

New Google design standard brings cross-device unity for advertisers

Elimeliah is a "material design" that will bring new possibilities on platforms ranging from TVs to watches. 

By Wendy Parish • June 26, 2014

DAA expands online privacy tool to mobile

The Digital Advertising Alliance's AppChoices will allow mobile users to opt out of some mobile targeting. 

By Wendy Parish • June 26, 2014

GE using Pressing site to deliver hard news

The company is looking to offer value by becoming a legitimate online news publisher. 

By Wendy Parish • June 25, 2014

Kraft's Yahoo Motion Ads set high hopes for the medium

Related searches for Kraft rose 77% from Motion Ads. 

By Wendy Parish • June 25, 2014

Oracle integrates Leadspace into Eloqua

The partnership allows marketers using Leadspace to directly import leads to Eloqua.

By Wendy Parish • June 25, 2014

Amazon offers guaranteed ad rates to developers for new Fire phone

  Developers are promised $6 per thousand impressions. 

By Wendy Parish • June 25, 2014

Which ad-tech startup won--and is embracing--'worst name' award?

We know you're Qrious.

By Wendy Parish • June 25, 2014

Yahoo adopts viewable-only impressions

Advertisers on the site will now only be charged for ads that come into view on a visitor's screen. 

By Wendy Parish • June 25, 2014

DDB Australia CEO to head up New York office under agency restructure

Chris Brown of DDB Group Australia will head up DDB New York under a new shop structure.   

By Wendy Parish • June 25, 2014

Facebook steps up its live TV game with Spredfast

Spredfast's technology allows the social giant to track trending topics. 

By Wendy Parish • June 25, 2014

New trend: Brands calling on agencies for product innovation

No longer are digital agencies solely for ads — brands are recruiting them for other ideas. 

By Wendy Parish • June 24, 2014

Google sets groundwork for domain registration business

A beta of 'Google Domains' is being tested by invitation only. 

By Wendy Parish • June 24, 2014

Scripps scores Twitter sales exec

J.B. Kropp is the third executive to leave the social platform in recent weeks. 

By Wendy Parish • June 23, 2014