Data/Analytics: Page 114
-
Sponsored Tumblr posts now available through Yahoo Gemini
The sponsored posts can now be promoted across both Yahoo and Tumblr.
By Wendy Parish • June 17, 2014 -
Tweets may soon contain other tweets
Twitter is testing a new feature that allows users to embed tweets within another tweet.
By Wendy Parish • June 17, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
GroupM plans to pull clients' budgets from open ad exchanges
The agency hopes instead to exclusively work with private publisher exchanges.
By Wendy Parish • June 17, 2014 -
Netflix looking to amp up native ads in wake of NYT spot
The overwhelmingly positive reaction to the native ad for its Orange is the New Black native content has inspired the streaming service to pursue more.
By Wendy Parish • June 16, 2014 -
Can Facebook contend with Google for ad dominance?
A focus on Web targeting is laying the groundwork for a larger ad network outside of the social site.
By Wendy Parish • June 16, 2014 -
Oreo parent company latest to go mostly programmatic
Mondelez International plans to increase programmatic digital video ad spend to 50% of its marketing budget.
By Wendy Parish • June 15, 2014 -
Vindico buys prime Manhattan ad real estate to raise ad fraud awareness
A billboard for the ad server's Adtricity has gone up in Midtown New York.
By Wendy Parish • June 13, 2014 -
Twitter ad targeting now changes with the weather
The new feature is part of a partnership with the Weather Company.
By Wendy Parish • June 13, 2014 -
Bidtellect releases demand-side platform to scale native ads
The Native Marketing Platform offers publishers a supply-side platform as well.
By Wendy Parish • June 13, 2014 -
Deep Dive
The science of color: How do these 8 hues boost branding?
On the heels of HootSuite's black-and-white logo makeover, Widen Color Manager Mark Pajari tells us how certain colors help convey a brand's message.
By Wendy Parish • June 12, 2014 -
Horizon Media, True[X] work to replace CPM with real engagement
The partnership reportedly marks the first time engagement is the measure for programmatic ad buying.
By Wendy Parish • June 12, 2014 -
Microsoft launches microsite aimed at enterprise execs
Executives can log in with their LinkedIn profiles to access a site customized to their specific role.
By Wendy Parish • June 12, 2014 -
Salesforce wants developers to build for business wearables
Professionals may soon access Salesforce through Google Glass.
By Wendy Parish • June 12, 2014 -
Twitter cuts out the retargeting middle man
Advertisers can now retarget within their Twitter ads account.
By Wendy Parish • June 12, 2014 -
Facebook will not honor 'Do Not Track' settings
The social network plans to use web browsing for ad targeting.
By Wendy Parish • June 12, 2014 -
Can MobileROI's new tool really spike engagement by 400%?
The Mobile Marketing Cloud helps brands sync up cross-channel marketing.
By Wendy Parish • June 11, 2014 -
Two analytics firms offer solutions to Google's 'not provided' problem
New offerings from Moz Analytics and Keylime Toolbox both released solutions this week to recover 'not provided' SEO data.
By Wendy Parish • June 11, 2014 -
Analytics firm Kochava experiences 255% customer growth
The firm also achieved the industry's fastest click response times, twice as fast as its nearest competitor.
By Wendy Parish • June 11, 2014 -
Deep Dive
These 4 firms show ad tech is becoming a hot investment
A string of high dollar funding rounds highlights increasing investor interest in the sector.
By Wendy Parish • June 10, 2014 -
Social and native beat out email in new survey
The Millward Brown Digital study conducted for MediaBrix also showed a lack of confidence in programmatic.
By Wendy Parish • June 10, 2014 -
More brands bringing programmatic, big data in-house
With more new tech in the space, brands are finding themselves increasingly able to sidestep agencies.
By Wendy Parish • June 10, 2014 -
Outrigger Media wants to take the risk out of YouTube ads
The firm is debuting its new media-planning tool, Vnetic.
By Wendy Parish • June 10, 2014 -
Koch Industries hopes to brighten image with first national TV ad
In conjunction with a WSJ op-ed, Koch Industries is launching a recruitment campaign.
By Wendy Parish • June 10, 2014 -
Instagram mounts cautious ad expansion into Canada, Australia, and U.K.
After the new markets are established, Instagram will look into further expansion elsewhere.
By Wendy Parish • June 9, 2014 -
eMarketer: Mobile apps edging out Google in ad revenue
Google's share of paid mobile revenue could fall to 64.2% by 2016.
By Wendy Parish • June 9, 2014
Previous
