Internet Retailer predicts 21% of e-commerce to come from mobile

Mobile commerce on track to hit $84B by end of 2014. 

By Wendy Parish • Aug. 20, 2014

Could This. be the answer to information overload?

New social site from Atlantic Media only allows one post per day. 

By Wendy Parish • Aug. 20, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

McDonald's strengthens digital presence with first-ever digital VP hire

Julia Vander Ploeg has been named VP of digital for the U.S. 

By Wendy Parish • Aug. 19, 2014

Yahoo beefs up ad security with ClarityRay buy

Israel-based startup offers ad fraud detection and security. 

By Wendy Parish • Aug. 19, 2014

New Google feature tracks ad generated phone calls

Google's 'Website Call Conversions' allows advertisers to track a phone call back to the ad that inspired it. 

By Wendy Parish • Aug. 19, 2014

Tumblr's new partnership allows brands to track activity

Ditto Labs will have full access to Tumblr's Firehose that will identify brand logos in photo posts. 

By Wendy Parish • Aug. 19, 2014

State of Marketing: CMO confidence very high

81% of CMOs are confident they'll reach revenue goals for the next year. 

By Wendy Parish • Aug. 18, 2014

Nonprofit startup wants your help to 'Classify' Craigslist ads

Classify Advertising has issued an open casting call for anyone wanting to transform Craigslist ads. 

By Wendy Parish • Aug. 18, 2014

Enterprise software attempts to make webinars hip...hop

On24 turns marketing buzzwords into rap video about webinars.

By Wendy Parish • Aug. 18, 2014

Samsung dives deeper into the Internet of Things with SmartThings buy

Startup now has access to Samsung's marketing channels. 

By Wendy Parish • Aug. 15, 2014

E-cig ad gets the ax from ASA

London-based LeoLite's poster is banned for hints at health claim. 

By Wendy Parish • Aug. 15, 2014

Amazon's mobile payment system offers lucrative data possibilities

The Square-like system will provide info on what consumers buy offline. 

By Wendy Parish • Aug. 15, 2014

The ALS ice bucket challenge more than just #clicktivism

Despite criticism, the viral movement may actually be benefiting ALS research. 

By Wendy Parish • Aug. 14, 2014

Seattle's Space Needle gets a brand facelift

The iconic structure received a mobile and digital revamp this summer. 

By Wendy Parish • Aug. 14, 2014

Another go at fixing Yahoo's ad slump comes in form of self-serve ad tool

A self-serve version of Yahoo Ad Manager Plus will arrive in September. 

By Wendy Parish • Aug. 14, 2014

Groupon demonstrates how brands can benefit from Snapchat

The daily deal brand has gained 700 followers in just one week with contest strategies. 

By Wendy Parish • Aug. 13, 2014

New YouTube analysis tool looks at video content

The tool helps brands analyze videos before launching into a campaign. 

By Wendy Parish • Aug. 13, 2014

Verifone and Gilbarco partner to reach people at the gas pump

The pair will collaborate on delivering gas pump payment options and advertising. 

By Wendy Parish • Aug. 13, 2014

Facebook releases tool that tracks user purchases across platforms

Advertisers will now be able to tell if a user saw a mobile ad and then made a purchase on desktop. 

By Wendy Parish • Aug. 13, 2014

AdStage raises $6.25M to continue bringing automation to ad buying

The cross-network online ad platform seeks to offer an all-in-one ad solution. 

By Wendy Parish • Aug. 13, 2014

Survey: 86% of agency execs use programmatic

Study from AOL shows heavy programmatic use among agencies and brand marketers. 

By Wendy Parish • Aug. 13, 2014

Honda chooses Razorfish to consolidate digital business

The agency will be handling all digital marketing for both the Honda and Acura brands. 

By Wendy Parish • Aug. 13, 2014

The secret to mobile ad engagement? Free stuff

The gaming platform Freeway is racking up promising sales with giveaways on mobile display ads.

By Wendy Parish • Aug. 12, 2014

Sony taps into anti-terrorism systems to target influencers real-life friends and family

The brand is an early adopter of Pursway Connect.

By Wendy Parish • Aug. 12, 2014

Facebook halts 'like-bait' tactics

Brand pages can no longer offer incentives in exchange for likes. 

By Wendy Parish • Aug. 12, 2014