Data/Analytics: Page 115
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Barton F. Graf 9000 to take over GoDaddy's creative business
The firm replaces Deutsch New York.
By Wendy Parish • July 3, 2014 -
Merkle's RKG acquisition: Say hello to America's largest search ad agency
The newly merged firms will have a collective digital media spend over $550 million.
By Wendy Parish • July 3, 2014 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.
By Marketing Dive staff -
Developing countries actually want more Facebook ads
In growing countries like Brazil and India, interaction with brands is actually sought after by social media users.
By Wendy Parish • July 2, 2014 -
Facebook looks to expand video ad business with LiveRail acquisition
The ad-tech firm helps publishers serve ads on their videos.
By Wendy Parish • July 2, 2014 -
eMarketer: Mobile ads on track to pass print and radio this year
Mobile is predicted to hit nearly 10% of ad marketplace.
By Wendy Parish • July 2, 2014 -
First U.S. deal for China's BlueFocus is with Clear Channel
The deal will include billboards in Time Square to promote Chinese media.
By Wendy Parish • July 2, 2014 -
Crown Partners to be folded into Razorfish
Publicis Groupe has acquired the Ohio-based e-commerce firm.
By Wendy Parish • July 2, 2014 -
Web branding surveys have a way to go
Clicks have been universally acknowledged as a poor way to measure online ads, but are surveys better?
By Wendy Parish • July 2, 2014 -
Marketers discuss which connected devices are worth investing in
At the Mobile Media Summit in London this week, marketers were divided on mobile tech's next big thing.
By Wendy Parish • July 1, 2014 -
KLM quickly learns what not to do with World Cup tweet
The Dutch airline receives immediate backlash from a botched real-time marketing attempt.
By Wendy Parish • July 1, 2014 -
Twitter buys Tapcommerce, rolls out mobile app install ads
The social network is looking to build on the momentum since its MoPub purchase.
By Wendy Parish • June 30, 2014 -
Fraud scheme tricked online video advertisers out of millions
The scheme -- which went undetected for months -- was the biggest online security firm Telemetry has ever seen.
By Wendy Parish • June 30, 2014 -
Ad Age survey: Social media small, but growing, piece of ad budgets
Twitter may be edging out Facebook as the social platform of choice for ads, the survey indicates.
By Wendy Parish • June 30, 2014 -
Bon Appetite app puts IBM's supercomputer Watson to work
The app, designed in part to illustrate real-world uses for Watson, creates new recipes for users.
By Wendy Parish • June 30, 2014 -
Is two seconds too short to count video ad viewability?
The new metric for video views is drawing scrutiny from marketers.
By Wendy Parish • June 30, 2014 -
Retrieved from Target on March 04, 2013
Programmers want more Netflix metrics
The quality of viewership data from the streaming giant is a point of contention.
By Wendy Parish • June 29, 2014 -
Foursquare starts charging developers for location data
Heaviest users of the service's location data will pay when they pass a certain threshold.
By Wendy Parish • June 27, 2014 -
Buffer: A Tinder for content?
The new iOS app Daily lets users swipe to dismiss or add to their Buffer queue.
By Wendy Parish • June 27, 2014 -
Organic in decline? Nobody told Facebook's top brand pages
A new Socialbaker study shows that, despite a the decline in overall organic reach, top brand pages have grown 30% since January.
By Wendy Parish • June 27, 2014 -
New Google design standard brings cross-device unity for advertisers
Elimeliah is a "material design" that will bring new possibilities on platforms ranging from TVs to watches.
By Wendy Parish • June 26, 2014 -
DAA expands online privacy tool to mobile
The Digital Advertising Alliance's AppChoices will allow mobile users to opt out of some mobile targeting.
By Wendy Parish • June 26, 2014 -
GE using Pressing site to deliver hard news
The company is looking to offer value by becoming a legitimate online news publisher.
By Wendy Parish • June 25, 2014 -
Kraft's Yahoo Motion Ads set high hopes for the medium
Related searches for Kraft rose 77% from Motion Ads.
By Wendy Parish • June 25, 2014 -
Oracle integrates Leadspace into Eloqua
The partnership allows marketers using Leadspace to directly import leads to Eloqua.
By Wendy Parish • June 25, 2014 -
Retrieved from Amazon on July 01, 2014
Amazon offers guaranteed ad rates to developers for new Fire phone
Developers are promised $6 per thousand impressions.
By Wendy Parish • June 25, 2014
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