Is 'drone marketing' a thing now?

Some brands are successfully using unmanned aircraft as part of their content marketing strategy. 

By Wendy Parish • June 23, 2014

Majority of viewers skip video ads, says study

According to a survey by Adroit Digital, anything over 15 seconds is too long for video ads.

By Wendy Parish • June 23, 2014

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Coming soon: Revamped right-hand ads on Facebook

Facebook is hoping a larger size will draw higher click-through rates. 

By Wendy Parish • June 23, 2014

78% of CMOs see major corporate marketing changes on horizon

Data analytics, digital methods, and mobile technologies are changing the rules for the c-suite.   

By Wendy Parish • June 22, 2014

AOL and UM seek to scale 'real time marketing'

Events like gas prices and stocks could determine which ads run automatically.

By Wendy Parish • June 20, 2014

La Maison agency launches to help luxury brands

Condé Nast, Publicis, and Google are partnering on the luxury agency. 

By Wendy Parish • June 20, 2014

Lessons to learn from SocialChorus' native ad mistake

Utilizing the "nofollow attribute" can save brands from being penalized by Google. 

By Wendy Parish • June 20, 2014

Yo! Squatters are sitting on brand names in a new app

Major brands are popping up on a new messaging app, but is their presence official?

By Wendy Parish • June 20, 2014

Google acquires mDialog to bulk up DoubleClick

The digital video ad-tech firm helps broadcasters run multi-screen campaigns. 

By Wendy Parish • June 19, 2014

Ad-tech firms work together to develop standard user ID

Twenty groups are collaborating to form the nonprofit Digitrust.

By Wendy Parish • June 19, 2014

Google: Search ads drive brand awareness

The tech giant claims an 80% lift in top-of-mind awareness from search ads. 

By Wendy Parish • June 18, 2014

Employers struggle on which marketers to hire

Demand for digital marketers is growing, but employers are unsure who to hire first or how many to hire. 

By Wendy Parish • June 18, 2014

Toshiba wants businesses to know it's more than printers and copiers

  The brand's B2B unit is launching a new campaign to promote its technology and services. 

By Wendy Parish • June 18, 2014

Mars' payment terms slammed by ad-production trade groups

Two trade groups have issued letters to the candy maker regarding its 120-day payment cycle policy. 

By Wendy Parish • June 18, 2014

Microsoft closes Bing Ads Express

The automation of ad buying proved to be a hindrance to businesses rather than a help. 

By Wendy Parish • June 18, 2014

Google's first 5 'Glass at Work' partners are ready for their close-up

Google is setting its sights on business uses for Glass. 

By Wendy Parish • June 18, 2014

Clypd platform changes the way TV ads are bought

TV spots can now be purchased in the same programmatic manner as digital ads. 

By Wendy Parish • June 17, 2014

Sponsored Tumblr posts now available through Yahoo Gemini

The sponsored posts can now be promoted across both Yahoo and Tumblr. 

By Wendy Parish • June 17, 2014

Tweets may soon contain other tweets

Twitter is testing a new feature that allows users to embed tweets within another tweet. 

By Wendy Parish • June 17, 2014

GroupM plans to pull clients' budgets from open ad exchanges

The agency hopes instead to exclusively work with private publisher exchanges. 

By Wendy Parish • June 17, 2014

Netflix looking to amp up native ads in wake of NYT spot

The overwhelmingly positive reaction to the native ad for its Orange is the New Black native content has inspired the streaming service to pursue more. 

By Wendy Parish • June 16, 2014

Can Facebook contend with Google for ad dominance?

A focus on Web targeting is laying the groundwork for a larger ad network outside of the social site. 

By Wendy Parish • June 16, 2014

Oreo parent company latest to go mostly programmatic

Mondelez International plans to increase programmatic digital video ad spend to 50% of its marketing budget. 

By Wendy Parish • June 15, 2014

Vindico buys prime Manhattan ad real estate to raise ad fraud awareness

A billboard for the ad server's Adtricity has gone up in Midtown New York. 

By Wendy Parish • June 13, 2014

Twitter ad targeting now changes with the weather

The new feature is part of a partnership with the Weather Company. 

By Wendy Parish • June 13, 2014