Data/Analytics: Page 116
-
Which ad-tech startup won--and is embracing--'worst name' award?
We know you're Qrious.
By Wendy Parish • June 25, 2014 -
Yahoo adopts viewable-only impressions
Advertisers on the site will now only be charged for ads that come into view on a visitor's screen.
By Wendy Parish • June 25, 2014 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.
By Marketing Dive staff -
DDB Australia CEO to head up New York office under agency restructure
Chris Brown of DDB Group Australia will head up DDB New York under a new shop structure.
By Wendy Parish • June 25, 2014 -
Facebook steps up its live TV game with Spredfast
Spredfast's technology allows the social giant to track trending topics.
By Wendy Parish • June 25, 2014 -
New trend: Brands calling on agencies for product innovation
No longer are digital agencies solely for ads — brands are recruiting them for other ideas.
By Wendy Parish • June 24, 2014 -
Google sets groundwork for domain registration business
A beta of 'Google Domains' is being tested by invitation only.
By Wendy Parish • June 24, 2014 -
Scripps scores Twitter sales exec
J.B. Kropp is the third executive to leave the social platform in recent weeks.
By Wendy Parish • June 23, 2014 -
Oracle acquires Micros Systems for $5.3B in retail, hospitality marketing push
The company stands to gain in mobile, social, and big data from the purchase.
By Wendy Parish • June 23, 2014 -
Is 'drone marketing' a thing now?
Some brands are successfully using unmanned aircraft as part of their content marketing strategy.
By Wendy Parish • June 23, 2014 -
Majority of viewers skip video ads, says study
According to a survey by Adroit Digital, anything over 15 seconds is too long for video ads.
By Wendy Parish • June 23, 2014 -
Coming soon: Revamped right-hand ads on Facebook
Facebook is hoping a larger size will draw higher click-through rates.
By Wendy Parish • June 23, 2014 -
78% of CMOs see major corporate marketing changes on horizon
Data analytics, digital methods, and mobile technologies are changing the rules for the c-suite.
By Wendy Parish • June 22, 2014 -
AOL and UM seek to scale 'real time marketing'
Events like gas prices and stocks could determine which ads run automatically.
By Wendy Parish • June 20, 2014 -
La Maison agency launches to help luxury brands
Condé Nast, Publicis, and Google are partnering on the luxury agency.
By Wendy Parish • June 20, 2014 -
Lessons to learn from SocialChorus' native ad mistake
Utilizing the "nofollow attribute" can save brands from being penalized by Google.
By Wendy Parish • June 20, 2014 -
Yo! Squatters are sitting on brand names in a new app
Major brands are popping up on a new messaging app, but is their presence official?
By Wendy Parish • June 20, 2014 -
Google acquires mDialog to bulk up DoubleClick
The digital video ad-tech firm helps broadcasters run multi-screen campaigns.
By Wendy Parish • June 19, 2014 -
Ad-tech firms work together to develop standard user ID
Twenty groups are collaborating to form the nonprofit Digitrust.
By Wendy Parish • June 19, 2014 -
Google: Search ads drive brand awareness
The tech giant claims an 80% lift in top-of-mind awareness from search ads.
By Wendy Parish • June 18, 2014 -
Employers struggle on which marketers to hire
Demand for digital marketers is growing, but employers are unsure who to hire first or how many to hire.
By Wendy Parish • June 18, 2014 -
Toshiba wants businesses to know it's more than printers and copiers
The brand's B2B unit is launching a new campaign to promote its technology and services.
By Wendy Parish • June 18, 2014 -
Mars' payment terms slammed by ad-production trade groups
Two trade groups have issued letters to the candy maker regarding its 120-day payment cycle policy.
By Wendy Parish • June 18, 2014 -
Microsoft closes Bing Ads Express
The automation of ad buying proved to be a hindrance to businesses rather than a help.
By Wendy Parish • June 18, 2014 -
Google's first 5 'Glass at Work' partners are ready for their close-up
Google is setting its sights on business uses for Glass.
By Wendy Parish • June 18, 2014 -
Clypd platform changes the way TV ads are bought
TV spots can now be purchased in the same programmatic manner as digital ads.
By Wendy Parish • June 17, 2014
Previous
