New ad products help LinkedIn boost revenue 47% year-over-year

The professional networking site reported $534 million in revenue for Q2. 

By Wendy Parish • July 31, 2014

Meredith blames programmatic for digital sales decline

The publisher's digital ad revenue fell 4% during Q2. 

By Wendy Parish • July 31, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Could 'chat bots' be the native ad of messaging apps?

Kik users can now interact directly with brands via bots.

By Wendy Parish • July 31, 2014

Lake Capital's Engine Group acquisition to launch agency-services holding company

The private equity firm sees an opportunity after the failed Omnicom-Publicis merger. 

By Wendy Parish • July 31, 2014

IAB: Programmatic has huge global expansion opportunity

  Only 17.2% of U.S. publishers are aggressively pursuing programmatic approaches outside the U.S. 

By Wendy Parish • July 31, 2014

Study: 50% of users find mobile ads informative, helpful

Nielsen, xAd, and Telemetrics release third annual U.S. Mobile Path-to-Purchase Study.

By Wendy Parish • July 31, 2014

New York Times ad revenue once again on the decline

Despite a hopeful first quarter, figures for Q2 show the newspaper is still in a pattern of decline. 

By Wendy Parish • July 29, 2014

Unilever launches overhaul of global digital agency roster

 Creative, web development, online marketing, mobile, social, and data and analytics are all under review. 

By Wendy Parish • July 29, 2014

Roost's PC browser push notifications show promise for mobile

Marketers may soon be able to send push notifications without an app download. 

By Wendy Parish • July 29, 2014

Zillow buys Trulia to form largest online real estate ad firm

The acquisition is valued at $3.5 billion in stock. 

By Wendy Parish • July 28, 2014

Facebook could be moving toward app install ads on Instagram

A teaser for the new Bolt app offers some clues. 

By Wendy Parish • July 28, 2014

Men's Fitness rebrand scores big name advertisers

A shift to men's lifestyle has increased revenue and changed the types of brands interested in the publisher. 

By Wendy Parish • July 28, 2014

Advertisers take a leap of faith into virtual reality

Coca-Cola, Nissan, and HBO are the first to give the technology a try. 

By Wendy Parish • July 28, 2014

Google gets into gaming with $1B Twitch acquisition

Live-streaming gaming presents advertisers with multi-billion-dollar opportunities. 

By Wendy Parish • July 25, 2014

Instagram asks users about ads with in-app surveys

The pop-up surveys gather info to benefit advertisers. 

By Wendy Parish • July 25, 2014

Exposed multi-million dollar ad fraud scheme still operating

Online security firm Telemetry says fraudsters are continuing a scheme it exposed months ago because they are still receiving revenue. 

By Wendy Parish • July 25, 2014

Amazon's marketing costs grow 40% while losses widen

Overspending continued to hurt the ecommerce giant in Q2.

By Wendy Parish • July 25, 2014

GM turns recall into customer service opportunity

What could have been a disastrous image problem became a positive event.  

By Wendy Parish • July 25, 2014

LinkedIn launches 'dark posts' for testing ads

The platforms's new Direct Sponsored Content allows advertisers to run native-style ads that don't appear on their LinkedIn page. 

By Wendy Parish • July 25, 2014

3 major logo redesigns that backfired

Sometimes taking a step forward can set a brand back. 

By Wendy Parish • July 24, 2014

Facebook organic reach: Is there a loophole?

Brands have found a way to sneak native ads in through publishers. 

By Wendy Parish • July 24, 2014

Mobile use causes Facebook ad prices to double

The social network reported ad sales up 67% over last year in its Q2 earnings. 

By Wendy Parish • July 23, 2014

Study: CMOs are leading digital transformations

With 88% of business going through a formal digital transformation, more than half expect marketing to drive the transition. 

By Wendy Parish • July 23, 2014

IAB study reveals what makes a native ad successful

Relevance and brand familiarity are among key criteria.

By Wendy Parish • July 23, 2014

6 publishers going all-in on native advertising

Who's building teams devoted entirely to the format? 

By Wendy Parish • July 23, 2014