Bidtellect releases demand-side platform to scale native ads

The Native Marketing Platform offers publishers a supply-side platform as well. 

By Wendy Parish • June 13, 2014

The science of color: How do these 8 hues boost branding?

On the heels of HootSuite's black-and-white logo makeover, Widen Color Manager Mark Pajari tells us how certain colors help convey a brand's message.

By Wendy Parish • June 12, 2014

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Horizon Media, True[X] work to replace CPM with real engagement

The partnership reportedly marks the first time engagement is the measure for programmatic ad buying. 

By Wendy Parish • June 12, 2014

Microsoft launches microsite aimed at enterprise execs

Executives can log in with their LinkedIn profiles to access a site customized to their specific role. 

By Wendy Parish • June 12, 2014

Salesforce wants developers to build for business wearables

Professionals may soon access Salesforce through Google Glass. 

By Wendy Parish • June 12, 2014

Twitter cuts out the retargeting middle man

Advertisers can now retarget within their Twitter ads account. 

By Wendy Parish • June 12, 2014

Facebook will not honor 'Do Not Track' settings

The social network plans to use web browsing for ad targeting.

By Wendy Parish • June 12, 2014

Can MobileROI's new tool really spike engagement by 400%?

The Mobile Marketing Cloud helps brands sync up cross-channel marketing. 

By Wendy Parish • June 11, 2014

Two analytics firms offer solutions to Google's 'not provided' problem

New offerings from Moz Analytics and Keylime Toolbox both released solutions this week to recover 'not provided' SEO data.

By Wendy Parish • June 11, 2014

Analytics firm Kochava experiences 255% customer growth

The firm also achieved the industry's fastest click response times, twice as fast as its nearest competitor. 

By Wendy Parish • June 11, 2014

These 4 firms show ad tech is becoming a hot investment

A string of high dollar funding rounds highlights increasing investor interest in the sector. 

By Wendy Parish • June 10, 2014

Social and native beat out email in new survey

The Millward Brown Digital study conducted for MediaBrix also showed a lack of confidence in programmatic. 

By Wendy Parish • June 10, 2014

More brands bringing programmatic, big data in-house

With more new tech in the space, brands are finding themselves increasingly able to sidestep agencies. 

By Wendy Parish • June 10, 2014

Outrigger Media wants to take the risk out of YouTube ads

The firm is debuting its new media-planning tool, Vnetic. 

By Wendy Parish • June 10, 2014

Koch Industries hopes to brighten image with first national TV ad

In conjunction with a WSJ op-ed, Koch Industries is launching a recruitment campaign. 

By Wendy Parish • June 10, 2014

Instagram mounts cautious ad expansion into Canada, Australia, and U.K.

After the new markets are established, Instagram will look into further expansion elsewhere.

By Wendy Parish • June 9, 2014

eMarketer: Mobile apps edging out Google in ad revenue

Google's share of paid mobile revenue could fall to 64.2% by 2016.

By Wendy Parish • June 9, 2014

CIA gains 590K followers since Friday debut

The U.S. Central Intelligence Agency's initial snarky tweet was a huge success.

By Wendy Parish • June 6, 2014

AdAge asks readers to pinpoint ad tech's worst name

Have ridiculous names given the sector an image problem?

By Wendy Parish • June 6, 2014

Quality, not quantity, will save brands on Facebook

A new Simply Measured study shows most brands still struggling to overcome the decline of organic reach. 

By Wendy Parish • June 6, 2014

Reddit wants more small businesses' ad dollars

The social site is expanding its self-serve ad platform with more offerings for SMBs. 

By Wendy Parish • June 6, 2014

Yieldbot benefits from investor interest in ad-tech, raises $18M

The ad-tech firm allows advertisers to buy display ads via search-style keywords. 

By Wendy Parish • June 5, 2014

Twitter to integrate latest acquisition, Namo Media, with MoPub

The native ad firm will help Twitter augment its push into that space. 

By Wendy Parish • June 5, 2014

Introhive CMO provides 3 tips to maximize digital marketing

Rob Begg says there are more effective metrics than clicks, likes, follows, and shares.

By Wendy Parish • June 5, 2014

P&G to increase programmatic buying to 70% by end of 2014

The world's biggest media spender has ambitious goals for programmatic. 

By Wendy Parish • June 4, 2014