Data/Analytics: Page 117
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Marketing tech startup Yext raises $50M in prep for IPO
CEO Howard Lerman plans to take Yext public next year.
By Wendy Parish • June 4, 2014 -
NativeX develops first native exchange for mobile games
Games attract most activity on smartphones, but have been historically hard to monetize.
By Wendy Parish • June 4, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Digital ad revenue and subscription growth could save magazines
Report from PricewaterhouseCoopers shows print revenue flat-lining, but digital revenue is continuing to rise.
By Wendy Parish • June 3, 2014 -
Bitly rolls out Certified Partner Program
The program is meant to highlight which platforms are ideal for marketers.
By Wendy Parish • June 3, 2014 -
Comcast and Rubicon join forces to offer programmatic ads on Xfinity sites
Display ads will now be available on an open exchange platform for XFINITY.com and XfinityTV.com.
By Wendy Parish • June 3, 2014 -
MediaMath scores $73.5M more in funding for mobile expansion
The ad buying tech firm could also use funding to wait out an IPO.
By Wendy Parish • June 3, 2014 -
CNBC dropping Nielsen during daytime
The financial news network will instead use internal numbers for those time slots.
By Wendy Parish • June 3, 2014 -
Kargo teams with Moat to increase mobile video metric viewability
The pair will deliver a host of mobile video analytics to brands and publishers.
By Wendy Parish • June 2, 2014 -
Is Google being an ad bully?
TechDirt has been ordered by the search giant to remove AdSense ads from appearing next to adult content.
By Wendy Parish • June 2, 2014 -
Acme Idea Co. quits Duracell account to get back to its roots
The battery brand isn't saying who's in the race for the account or what sort of timeframe it's looking at.
By Wendy Parish • June 2, 2014 -
Apple ups its radio game with locally targeted ads
The move will put the tech giant in more direct competition with Pandora.
By Wendy Parish • June 2, 2014 -
Alliance for Audited Media is merging with ImServices to combat ad fraud
The newly combined firm will launch a certification service dubbed Certified View.
By Wendy Parish • June 2, 2014 -
Study: Cross-channel campaigns don't deliver better results
Nielsen's new study suggests that campaigns with TV and online crossover aren't any more effective than separate campaigns for each medium.
By Wendy Parish • May 30, 2014 -
Ahalogy offers rival to Pinterest Promoted Pins
The startup's new product will allow advertisers to display full page ads to Pinterest users via its app.
By Wendy Parish • May 29, 2014 -
Rubicon Project, InMobi seek to create third-largest mobile ad exchange
The exchange will be restricted to native ads.
By Wendy Parish • May 29, 2014 -
Google launches executive-level 'Roll-Up Reports'
The new analytics dashboard offers data across multiple sites in one place.
By Wendy Parish • May 29, 2014 -
Offline purchase targeting helps Datalogix secure $45M in funding
The company uses loyalty programs to help brands target users online.
By Wendy Parish • May 28, 2014 -
Spredfast helps Champs Sports enter hot conversations
The social media management company's Spark tool helps brands get their names into hot conversations.
By Wendy Parish • May 28, 2014 -
Facebook mixes up the newsfeed again
The social giant will back off from showing auto-posts in the news feed.
By Wendy Parish • May 28, 2014 -
Deep Dive
3 alternatives to the mobile banner ad
Companies are seeking bigger, better, and smarter ways to reach mobile users.
By Wendy Parish • May 27, 2014 -
B2B companies slow to adopt marketing automation
Only 16% of North American firms currently use the technology.
By Wendy Parish • May 27, 2014 -
Mobile Marketing Association launches case study database
The "Case Study Hub" holds over 450 case studies from more than 40 countries.
By Wendy Parish • May 27, 2014 -
RealBiz acquires realtor-focused ReachFactor
ReachFactor brings with it a newsletter subscriber base in excess of 250,000.
By Wendy Parish • May 27, 2014 -
L'Oreal enlists GumGum for hair-color-based ad-targeting campaign
A new campaign will deliver in-image ads based on the hair color of women in photos across 1,000 publisher sites.
By Wendy Parish • May 27, 2014 -
One Hour Translation to provide real-time service during World Cup
One Hour Translation will be offering free, real-time translation services that will help both fans and brands.
By Wendy Parish • May 27, 2014
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