Data/Analytics: Page 117
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IBM launches ExperienceOne to consolidate solutions
The platform is meant to compete with the likes of Salesforce, Oracle, and Adobe.
By Wendy Parish • May 14, 2014 -
Adobe Marketing Cloud unveils marketplace for third-party apps
The Exchange is among several major updates and additions to the platform.
By Wendy Parish • May 14, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
WPP still leading the acquisition pack
WPP has acquired 6 tech firms and 10 marketing and communications companies so far this year.
By Wendy Parish • May 14, 2014 -
Cisco shows off 'The Internet of Everything' with connected billboards
The San Francisco billboards change messaging based on drivers' speeds.
By Wendy Parish • May 13, 2014 -
How a pop song drove up ad prices
The mention of luxury car brand Maybach in Lorde's "Royals" has driven up digital ad prices.
By Wendy Parish • May 12, 2014 -
Marketing needs a grammar lesson
Brands seem to be making more grammar mistakes that hurt their reputation.
By Wendy Parish • May 12, 2014 -
Deep Dive
These 7 TED Talks are must-sees for marketers
The conference of ideas packs excellent information for marketers.
By Wendy Parish • May 8, 2014 -
MediaMath introduces Twitter Tailored Audience app
The release is welcome news for TerminalOne users.
By Wendy Parish • May 8, 2014 -
Twitter ad targeting expands to 20 different languages
Both promoted tweets and promoted accounts can take advantage of language specific analysis.
By Wendy Parish • May 8, 2014 -
Google, Facebook, AOL & Twitter form TrustInAds.org
The organization functions to identify new ad scams and protect Internet users.
By Wendy Parish • May 8, 2014 -
Should U.S. ad networks be worried about China's Alibaba?
The e-commerce giant filed an IPO Tuesday, bringing attention to its ad business.
By Wendy Parish • May 7, 2014 -
ExactTarget introduces Social Studio dashboard
The social dashboard is a product of Salesforce's Buddy Media and Radian6 acquisitions.
By Wendy Parish • May 7, 2014 -
Attribution modeling company Convertro acquired by AOL
The $101-million acquisition is a move to boost ad-tech.
By Wendy Parish • May 6, 2014 -
America Express to ad tech firms: How can we be 100% programmatic?
The financial giant sent out an RFP requesting help in the shift.
By Wendy Parish • May 6, 2014 -
L.A. Times' new site tells you what to tweet
The publication's new "sharelines" provide pre-written tweets for readers.
By Wendy Parish • May 6, 2014 -
Over half of B2B publishers' revenue still comes from print ads
CEOs report 52.2% of revenue comes from print ads — a figure basically unchanged since 2011.
By Wendy Parish • May 6, 2014 -
Are marketers juggling too many tech vendors?
DNN Software reports that 63% of marketers at medium size businesses feel they have too many technology vendors to manage effectively.
By Wendy Parish • May 6, 2014 -
Twitter opens one-click video ads to all advertisers
The product is now open to all advertisers, not just Amplify partners.
By Wendy Parish • May 5, 2014 -
Analysts losing faith that Publicis-Omnicom merger will happen
The longer the process drags out, the more likely it becomes that both parties will withdraw from the proposed merger.
By Wendy Parish • May 5, 2014 -
HootSuite Enterprise adds visual analytics with uberVU Boards
Enterprise customers can now 'pin' the metrics they want to see to their dashboards.
By Wendy Parish • May 5, 2014 -
Unified to expand beyond social with Awe.sm acquisition
The analytics software will beef up Unified's data on marketing effectiveness.
By Wendy Parish • May 2, 2014 -
'Google Preferred' to match ads with quality content
The new ad product allows advertisers to target the top 5% of YouTube videos.
By Wendy Parish • May 1, 2014 -
Survey: Digital marketing budgets, chief marketing technologist hires on the rise
A new survey from Gartner gives an overview of budget allocation for digital marketing.
By Wendy Parish • April 30, 2014 -
Nielsen and BlackArrow form On-Demand ratings partnership
On-Demand Content Ratings are now that much closer to reality.
By Wendy Parish • April 30, 2014 -
Desktop holds its lead over mobile in sharing and engagement
Despite a heavy user shift to mobile, users remain more likely to engage while on a desktop computer.
By Wendy Parish • April 30, 2014
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