Amazon's self-serve ad tool eliminates need for salesperson

Publicis Groupe's VivaKi is the e-commerce giant's launch partner for the tool. 

By Wendy Parish • July 23, 2014

LinkedIn buys B2B ad-tech firm Bizo for $175M

The social network is looking to expand its ads across the web. 

By Wendy Parish • July 22, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

SimpleReach raises $9M for its native ad metrics

The startup offers measurement tools for publishers like The New York Times and Forbes. 

By Wendy Parish • July 22, 2014

Omnicom thrives as Publicis struggles in wake of failed merger

Second quarter earnings painted very different pictures for the two holding companies. 

By Wendy Parish • July 22, 2014

CBS Outdoor offers $690M for Van Wagner's billboard business

Among the inventory: 1,100 billboards in 11 domestic markets, including Times Square and Las Vegas. 

By Wendy Parish • July 22, 2014

Yahoo acquires Flurry to help expand mobile ad business

The mobile app analytics firm could be used to help build out Yahoo's own mobile ad network. 

By Wendy Parish • July 21, 2014

Interpublic Group shows impressive Q2 revenue growth

Company's net income nearly tripled in the first half of 2014.

By Wendy Parish • July 21, 2014

Triggit takes retargeting beyond Facebook

The Facebook retargeting provider is expanding its scope to other publishers across the web. 

By Wendy Parish • July 21, 2014

How Google continues to increase ad dollars

Enhanced campaigns and shopping ads are inspiring continued growth. 

By Wendy Parish • July 18, 2014

TubeMogul's first day of IPO a rollercoaster

 The ad tech firm's first day on Wall Street saw value jump, though the company still raised less than expected. 

By Wendy Parish • July 18, 2014

3 tactics publishers are using to retain readers (and impress advertisers)

Competition is fierce as online publishers battle for the faithful readerships that drive ad dollars.

By Wendy Parish • July 18, 2014

Twitter to unveil new metrics as it tries to impress Wall Street

Four new metrics are expected to show the microblogging platform's broad reach. 

By Wendy Parish • July 18, 2014

CNN and Cisco form native partnership around web series

Cisco is sponsoring a "City of Tomorrow" series that mimics the 24-hour news network's coverage. 

By Wendy Parish • July 18, 2014

Time Inc. builds native ad unit

The new group will create native campaigns across the publisher's portfolio.

By Wendy Parish • July 17, 2014

GE revamps moon boot in celebration of Apollo 11 anniversary

The boot uses 'super materials' supplied by the company for the lunar landing mission 45 years ago.

By Wendy Parish • July 17, 2014

Guardian US hires agency veteran to bring in ad dollars

Eamonn Store will bring 25 years of experience to the role of CEO. 

By Wendy Parish • July 17, 2014

How much does a Times Square billboard really cost?

See a breakdown of exposure versus costs in one of the most highly sought after ad spots in the world. 

By Wendy Parish • July 17, 2014

Facebook poaches new agency relations head from Smirnoff

The social network's latest move follows the trend of Silicon Valley tech giants hiring brand marketers. 

By Wendy Parish • July 16, 2014

Clear Channel rolls out mobile interactive outdoor ads

'Connect' will bring billboards and outdoor displays to life on device screens.

By Wendy Parish • July 16, 2014

New Chrome extension from Chango tackles confusing marketing jargon

"Marketing Contradictionary" offers scroll-over definitions of key buzz words.

By Wendy Parish • July 16, 2014

Did jumping on the #WorldCup Twitter bandwagon help brands?

A new Encore Alert study examines unofficial sponsors who jumped on the soccer bandwagon via social media.

By Wendy Parish • July 15, 2014

On Facebook, storytelling trumps single ads

 A new study shows that series outperforms singular, stand-alone ads. 

By Wendy Parish • July 15, 2014

What does the mobile migration mean for blogs?

AdAge looked at data from four major platforms for a better idea of the landscape.

By Wendy Parish • July 15, 2014

Snapchat tries to highlight media capabilities by spamming users

Snapchat sent videos and stills crowdsourced from users at the World Cup games in Brazil. 

By Wendy Parish • July 14, 2014

Study: Mobile video ads evoke stronger responses than TV

Mobile viewers are more likely to be either "attracted" or "unimpressed."

By Wendy Parish • July 14, 2014