Data/Analytics: Page 118
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Deep Dive
4 things marketers can learn from OpenSlate's YouTube report
OpenSlate's second annual Top 500 Brands on YouTube report provides insight on the dos and don'ts of online video.
By Wendy Parish • April 29, 2014 -
Publishers increase live events to bring in more revenue
Publishers like Business Insider find increasing value in planning live events.
By Wendy Parish • April 29, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Forrester: Instagram wins social engagement race
Instagram delivers 58 times the engagement of Facebook, 120 times Twitter.
By Wendy Parish • April 29, 2014 -
Yahoo announces original content, new ad products meant to draw TV dollars
Yahoo will launch two full-length comedy shows and ads meant to augment TV watching.
By Wendy Parish • April 29, 2014 -
Social media doesn't drive ratings, says NBCUniversal exec
Based on experience from the Winter Olympics, NBCUniversal says social media "not a game changer yet."
By Wendy Parish • April 29, 2014 -
Pandora's growing ad revenue still falls short of turning a profit
The 45% growth in Q1 beat analysts' estimates.
By Wendy Parish • April 24, 2014 -
Deep Dive
7 competitors Facebook's new mobile ad network must contend with
How do the top mobile ad networks compare?
By Wendy Parish • April 24, 2014 -
New York Times breaks three-year curse, reports ad revenue increase
New digital ad products, like native ads, seem to have helped the publication get out of its revenue funk.
By Wendy Parish • April 24, 2014 -
MediaMath continues mobile expansion with Tactads acquisition
The French firm offers cookieless tracking technology across devices.
By Wendy Parish • April 24, 2014 -
Analytics get a boost with new upgrades from Brightroll and Ifbyphone
Both companies announced upgrades to their analytics platforms this week.
By Wendy Parish • April 24, 2014 -
U.S. mobile ad dollars haven't caught up to use
U.S. advertisers spend just seven cents for every mobile user, compared to $1 per reader in print.
By Wendy Parish • April 24, 2014 -
Lawmakers: Advertisers must do more to stop piracy sites
A congressional caucus says best practices aren't enough.
By Wendy Parish • April 23, 2014 -
Deep Dive
6 innovative ways jobseekers courted agencies
It may sound cliche, but sometimes the best way to land your dream job is to think outside of the box.
By Wendy Parish • April 22, 2014 -
MediaMath expands programmatic offerings with new ad exchanges
The addition of LiveRail, BrightRoll, Adap.tv, and DoubleClick Ad Exchange make more than 60 billion monthly impressions available.
By Wendy Parish • April 22, 2014 -
Evidon changes name to Ghostery, shifts focus
The newly renamed firm will help comapnies manage website vendor technologies.
By Wendy Parish • April 22, 2014 -
AgeCheq assisting mobile ad networks with COPPA compliance
The compliance service is helping advertisers adjust to much more stringent child privacy regulations.
By Wendy Parish • April 22, 2014 -
Xaxis' Sync mirrors mobile ads to TV ads in real time
Sync looks to solve advertisers' problem of mobile-distracted viewers.
By Wendy Parish • April 22, 2014 -
Organic search gives marketers most 'bang for click'
Research compiled by SEO platform Conductor shows organic search generating the most leads for both B2B and B2C.
By Wendy Parish • April 21, 2014 -
Nielsen makes final prep for mobile expansion of OCR
Video ad platforms Brightroll and TubeMogul will participate in the final test of Online Campaign Ratings.
By Wendy Parish • April 18, 2014 -
Deep Dive
These 5 companies have social media command centers down to a science
The 'command center' model is growing in popularity, but who's mastering it — and how?
By Wendy Parish • April 17, 2014 -
IAB's Rising Star ads see 70% higher clickthrough rates
The larger size of Rising Star ads is being credited for their success.
By Wendy Parish • April 16, 2014 -
Social and search ad integration doubles conversion
A new study from Marin Software shows revenue per click also gets a boost.
By Wendy Parish • April 16, 2014 -
Curalate adds support for Tumblr
The visual analytics platform is now the first to span Facebook, Instagram, Pinterest, and Tumblr.
By Wendy Parish • April 16, 2014 -
Deep Dive
Ad-ID: 10 things you need to know
It's now required for all ads featuring SAG-AFTRA members, but how much do you really know about the ad identifier?
By Wendy Parish • April 16, 2014 -
Yahoo's new plan for growth: More ads on off-network sites
For the first time since 2012, Yahoo is close to reporting overall revenue growth.
By Wendy Parish • April 15, 2014
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