Data/Analytics: Page 119
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Pew Research: Americans diversifying social media use
A new report from Pew Research shows 42% of online adults use two or more social networks.
By Wendy Parish • Dec. 31, 2013 -
SearchCap: The Day In Search, December 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Bid Management And Account Structure Mistakes To Avoid On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Gedde...
Dec. 26, 2013 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Don't miss out on learning from the pros. Attend an SMX West workshop!
Sharpen your marketing skill set by attending one of six in-depth workshops offered on March 10. Choose from SEO, Advanced AdWords Training, International Search Marketing, Social Content Distribution for SEO, In-House SEO, or Content Marketing. All Access + Workshop combo and Workshop-only passe...
Dec. 24, 2013 -
Was native advertising worth the hype in 2013?
Not one piece of native advertising cracked 1 million views this year.
By Wendy Parish • Dec. 23, 2013 -
The results are in for the first Instagram ads
The social app has released case studies on its first four completed ad campaigns.
By Wendy Parish • Dec. 20, 2013 -
Deep Dive
Bot battles: These 6 companies are fighting fraudulent traffic
Each company has its own ideas and approach to the growing bot problem.
By Wendy Parish • Dec. 20, 2013 -
U.S. trails China in mobile ad spend
A study from AppFlood reports China spent 25% more on mobile Android ads in Q3.
By Wendy Parish • Dec. 19, 2013 -
The New York Times vows to boldly label native advertising
A Thursday memo outlined the details.
By Wendy Parish • Dec. 19, 2013 -
Yahoo drops to fourth in online ad share
Google, Facebook and Microsoft hold the top three spots in a new eMarketer report.
By Wendy Parish • Dec. 19, 2013 -
Twitter conversion tracking now available globally
Twitter's long-awaited conversion tracking helps Promoted Tweet buyers monitor impressions and engagements.
By Wendy Parish • Dec. 19, 2013 -
Study: 51% of U.S. web traffic fraudulent
Solve Media's study shows fraudulent traffic passing the 50% mark for the first time.
By Wendy Parish • Dec. 19, 2013 -
Why Beyonce did not prove marketing is dead
Multi-time Grammy-winner Beyonce released a surprise album last week, with zero marketing, that quickly shot to the top of the charts.
By Wendy Parish • Dec. 18, 2013 -
Twitter's interactive microsite showcases top trends of 2013
The interactive site allows users to explore trends by month and category.
By Wendy Parish • Dec. 17, 2013 -
Yahoo announces new DSP partners in latest programmatic expansion
Yahoo's new partnership includes MediaMath, DoubleClick Bid Manager and The Trade Desk, Inc..
By Wendy Parish • Dec. 17, 2013 -
Mobile ad spending to hit $9.6B this year
Mobile ad spending seems to finally be catching up with mobile use according to a report from eMarketer.
By Wendy Parish • Dec. 16, 2013 -
Google joins the robot race to compete with Amazon
Is Google boasting acquisitions like Boston Dynamics to take some of the steam from Amazon's drone video?
By Wendy Parish • Dec. 16, 2013 -
Online video ads booming with 205% increase in last year
The audience for online video has grown only 4%, and fake impressions are also on the rise.
By Wendy Parish • Dec. 15, 2013 -
Advantages and Disadvantages of Solar Energy
Do you want to know what are the advantages and disadvantages of solar energy? alternative energy like solar energy is starting to turn into known as the longer term energy source, and i am satisfied to mention that i am alable harnessing solar energy in my home. With the upward push of electrici...
Dec. 15, 2013 -
What do Gmail image changes mean for email marketers?
Google announced that all images in Gmail will now be served directly from their servers.
By Wendy Parish • Dec. 13, 2013 -
The secret is out: 3 out of 4 recognize retargeted ads
A survey reveals consumers are quite knowledgeable about how marketers are targeting them.
By Wendy Parish • Dec. 13, 2013 -
What do advertisers really think about Twitter?
Industry execs weigh in on the social network through an AdAge survey.
By Wendy Parish • Dec. 13, 2013 -
Google's 'Active View' sets industry standard for visible ads
The new product will help the company better ensure that it is only charging for ads seen by real people.
By Wendy Parish • Dec. 12, 2013 -
Paywalls actually raise ad rates for publishers, says study
An Online Publishers Association study suggests it's all about the data.
By Wendy Parish • Dec. 12, 2013 -
Study: Pro-designed display ads outperform auto-generated counterparts
Self-serve display platform Dispop ran a test to find out how much display ad design matters.
By Wendy Parish • Dec. 12, 2013 -
Fotolia
90% of marketers plan to invest in big data in 2014
According to a survey from Infogroup Targeting Solutions, 54% of marketers already invest in big data.
By Wendy Parish • Dec. 11, 2013
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