Data/Analytics: Page 119
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Eleven beats out 15 shops to win Oakley account
The sunglass brand hopes the agency can help it find its own "Just Do It."
By Wendy Parish • May 16, 2014 -
New AdSense text ads take a page from magazines
The text-only ads emphasize space and typography.
By Wendy Parish • May 16, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Wired's Netflix native ad draws 'Snow Fall' comparisons
The elaborate native ad mixes media in a manner similar to the celebrated New York Times' long-form editorial.
By Wendy Parish • May 15, 2014 -
AdExchanger: Programmatic to dominate ad budgets soon
A new report claims that a quarter of marketers plan to spend 80% of their budgets on programmatic in the coming year.
By Wendy Parish • May 15, 2014 -
Acxiom acquires LiveRamp to expand marketing reach
The $310 million acquisition will help deliver customer data to digital marketing apps..
By Wendy Parish • May 14, 2014 -
IBM launches ExperienceOne to consolidate solutions
The platform is meant to compete with the likes of Salesforce, Oracle, and Adobe.
By Wendy Parish • May 14, 2014 -
Adobe Marketing Cloud unveils marketplace for third-party apps
The Exchange is among several major updates and additions to the platform.
By Wendy Parish • May 14, 2014 -
WPP still leading the acquisition pack
WPP has acquired 6 tech firms and 10 marketing and communications companies so far this year.
By Wendy Parish • May 14, 2014 -
Cisco shows off 'The Internet of Everything' with connected billboards
The San Francisco billboards change messaging based on drivers' speeds.
By Wendy Parish • May 13, 2014 -
How a pop song drove up ad prices
The mention of luxury car brand Maybach in Lorde's "Royals" has driven up digital ad prices.
By Wendy Parish • May 12, 2014 -
Marketing needs a grammar lesson
Brands seem to be making more grammar mistakes that hurt their reputation.
By Wendy Parish • May 12, 2014 -
Deep Dive
These 7 TED Talks are must-sees for marketers
The conference of ideas packs excellent information for marketers.
By Wendy Parish • May 8, 2014 -
MediaMath introduces Twitter Tailored Audience app
The release is welcome news for TerminalOne users.
By Wendy Parish • May 8, 2014 -
Twitter ad targeting expands to 20 different languages
Both promoted tweets and promoted accounts can take advantage of language specific analysis.
By Wendy Parish • May 8, 2014 -
Google, Facebook, AOL & Twitter form TrustInAds.org
The organization functions to identify new ad scams and protect Internet users.
By Wendy Parish • May 8, 2014 -
Should U.S. ad networks be worried about China's Alibaba?
The e-commerce giant filed an IPO Tuesday, bringing attention to its ad business.
By Wendy Parish • May 7, 2014 -
ExactTarget introduces Social Studio dashboard
The social dashboard is a product of Salesforce's Buddy Media and Radian6 acquisitions.
By Wendy Parish • May 7, 2014 -
Attribution modeling company Convertro acquired by AOL
The $101-million acquisition is a move to boost ad-tech.
By Wendy Parish • May 6, 2014 -
America Express to ad tech firms: How can we be 100% programmatic?
The financial giant sent out an RFP requesting help in the shift.
By Wendy Parish • May 6, 2014 -
L.A. Times' new site tells you what to tweet
The publication's new "sharelines" provide pre-written tweets for readers.
By Wendy Parish • May 6, 2014 -
Over half of B2B publishers' revenue still comes from print ads
CEOs report 52.2% of revenue comes from print ads — a figure basically unchanged since 2011.
By Wendy Parish • May 6, 2014 -
Are marketers juggling too many tech vendors?
DNN Software reports that 63% of marketers at medium size businesses feel they have too many technology vendors to manage effectively.
By Wendy Parish • May 6, 2014 -
Twitter opens one-click video ads to all advertisers
The product is now open to all advertisers, not just Amplify partners.
By Wendy Parish • May 5, 2014 -
Analysts losing faith that Publicis-Omnicom merger will happen
The longer the process drags out, the more likely it becomes that both parties will withdraw from the proposed merger.
By Wendy Parish • May 5, 2014 -
HootSuite Enterprise adds visual analytics with uberVU Boards
Enterprise customers can now 'pin' the metrics they want to see to their dashboards.
By Wendy Parish • May 5, 2014
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