Google, ABC promote show with private programmatic exchange focused on mastheads

The prominent ads weren't previously bought programmatically.

By Wendy Parish • July 7, 2014

Nielsen's new product can tell which ad led to a buy

Tested by Kraft, Nielsen's MTA pinpoints the return-on-investment for specific digital ads. 

By Wendy Parish • July 6, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Recall rates for tablet magazine ads the same as print

A new study shows users react favorably to tablet edition ads. 

By Wendy Parish • July 3, 2014

Yahoo cleans house by retiring lesser-used services

People Search, Yahoo Voices, and Xobni will all be cut to help Yahoo focus on innovation. 

By Wendy Parish • July 3, 2014

Barton F. Graf 9000 to take over GoDaddy's creative business

The firm replaces Deutsch New York. 

By Wendy Parish • July 3, 2014

Merkle's RKG acquisition: Say hello to America's largest search ad agency

The newly merged firms will have a collective digital media spend over $550 million. 

By Wendy Parish • July 3, 2014

Developing countries actually want more Facebook ads

In growing countries like Brazil and India, interaction with brands is actually sought after by social media users. 

By Wendy Parish • July 2, 2014

Facebook looks to expand video ad business with LiveRail acquisition

The ad-tech firm helps publishers serve ads on their videos. 

By Wendy Parish • July 2, 2014

eMarketer: Mobile ads on track to pass print and radio this year

Mobile is predicted to hit nearly 10% of ad marketplace. 

By Wendy Parish • July 2, 2014

First U.S. deal for China's BlueFocus is with Clear Channel

The deal will include billboards in Time Square to promote Chinese media. 

By Wendy Parish • July 2, 2014

Crown Partners to be folded into Razorfish

Publicis Groupe has acquired the Ohio-based e-commerce firm. 

By Wendy Parish • July 2, 2014

Web branding surveys have a way to go

Clicks have been universally acknowledged as a poor way to measure online ads, but are surveys better? 

By Wendy Parish • July 2, 2014

Marketers discuss which connected devices are worth investing in

At the Mobile Media Summit in London this week, marketers were divided on mobile tech's next big thing. 

By Wendy Parish • July 1, 2014

KLM quickly learns what not to do with World Cup tweet

 The Dutch airline receives immediate backlash from a botched real-time marketing attempt. 

By Wendy Parish • July 1, 2014

Twitter buys Tapcommerce, rolls out mobile app install ads

The social network is looking to build on the momentum since its MoPub purchase. 

By Wendy Parish • June 30, 2014

Fraud scheme tricked online video advertisers out of millions

The scheme -- which went undetected for months -- was the biggest online security firm Telemetry has ever seen. 

By Wendy Parish • June 30, 2014

Ad Age survey: Social media small, but growing, piece of ad budgets

Twitter may be edging out Facebook as the social platform of choice for ads, the survey indicates. 

By Wendy Parish • June 30, 2014

Bon Appetite app puts IBM's supercomputer Watson to work

The app, designed in part to illustrate real-world uses for Watson, creates new recipes for users. 

By Wendy Parish • June 30, 2014

Is two seconds too short to count video ad viewability?

The new metric for video views is drawing scrutiny from marketers. 

By Wendy Parish • June 30, 2014

Programmers want more Netflix metrics

The quality of viewership data from the streaming giant is a point of contention. 

By Wendy Parish • June 29, 2014

Foursquare starts charging developers for location data

Heaviest users of the service's location data will pay when they pass a certain threshold. 

By Wendy Parish • June 27, 2014

Buffer: A Tinder for content?

The new iOS app Daily lets users swipe to dismiss or add to their Buffer queue. 

By Wendy Parish • June 27, 2014

Organic in decline? Nobody told Facebook's top brand pages

A new Socialbaker study shows that, despite a the decline in overall organic reach, top brand pages have grown 30% since January. 

By Wendy Parish • June 27, 2014

New Google design standard brings cross-device unity for advertisers

Elimeliah is a "material design" that will bring new possibilities on platforms ranging from TVs to watches. 

By Wendy Parish • June 26, 2014

DAA expands online privacy tool to mobile

The Digital Advertising Alliance's AppChoices will allow mobile users to opt out of some mobile targeting. 

By Wendy Parish • June 26, 2014