Data/Analytics: Page 120
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On Facebook, storytelling trumps single ads
A new study shows that series outperforms singular, stand-alone ads.
By Wendy Parish • July 15, 2014 -
What does the mobile migration mean for blogs?
AdAge looked at data from four major platforms for a better idea of the landscape.
By Wendy Parish • July 15, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Snapchat tries to highlight media capabilities by spamming users
Snapchat sent videos and stills crowdsourced from users at the World Cup games in Brazil.
By Wendy Parish • July 14, 2014 -
Study: Mobile video ads evoke stronger responses than TV
Mobile viewers are more likely to be either "attracted" or "unimpressed."
By Wendy Parish • July 14, 2014 -
30 marketers team up with ANA to fight online fraud
Ad fraud-detection firm WhiteOps will track the marketers' campaign to pinpoint fraud.
By Wendy Parish • July 14, 2014 -
GroupM adds digital duties to its relationship with NBCU
The new duties build on the existing relationship between the two parties.
By Wendy Parish • July 14, 2014 -
Cause marketing the focus of new Y&R agency
Young & Rubicon Group Inspire follows a trend of agencies servicing cause marketing.
By Wendy Parish • July 14, 2014 -
Twitter's new analytics offer advertisers insight to organic tweets
Previously, such detailed data was reserved for Promoted Tweets.
By Wendy Parish • July 11, 2014 -
E-commerce embraces native advertising
A partnership between TripleLift and BazaarVoice is bringing native advertising to e-commerce sites.
By Wendy Parish • July 11, 2014 -
Which companies are hiring marketers right now?
Forbes releases a list of the top 10 companies looking for new talent in the field.
By Wendy Parish • July 11, 2014 -
Readers unsure what sponsored content is, but don't like it
A new Contently survey shows more than half of readers don't trust native ads.
By Wendy Parish • July 11, 2014 -
Unilever wraps up experiment meant to streamline agency selection
The process will likely result in a new digital agency roster for Unilever's brands.
By Wendy Parish • July 11, 2014 -
Walmart offers marketing tools to vendors via WMX platform
The retail giant will offer media buying services.
By Wendy Parish • July 11, 2014 -
Wearable tech gets its own unit at Mindshare
The five-person Life+ team will focus on funneling ad dollars into the space.
By Wendy Parish • July 10, 2014 -
Don't get your hopes up about mobile TV ratings, says Nielsen exec
It will take time for mobile TV data to make much of an impact on overall ratings.
By Wendy Parish • July 10, 2014 -
Upworthy can teach you a thing or two about native ads
The mission-driven viral publisher's native ads regularly outperform its editorial.
By Wendy Parish • July 10, 2014 -
Global media spend on digital to exceed 25%
Mobile spending is driving digital growth, which is expected to hit $140 billion worldwide.
By Wendy Parish • July 9, 2014 -
Germany-Brazil match tops Super Bowl tweet record
The event inspired 35.6 million tweets — the most of any sporting event ever.
By Wendy Parish • July 9, 2014 -
Deep Dive
6 brands embracing 'fempowerment'
'Girl power' reigns supreme in one of marketing's latest viral trends.
By Wendy Parish • July 9, 2014 -
Interactivity is making its way to native ads
In a world where advertisers are paying for "engaged time," interactive features are growing.
By Wendy Parish • July 9, 2014 -
Enroll America shows mobile ads can work for nonprofits
A pro-bono campaign for the Affordable Care Act brought in 53,000 uninsured leads.
By Wendy Parish • July 8, 2014 -
Samsung may have overspent on marketing
Profits are suffering as the company's competitors significantly less on marketing.
By Wendy Parish • July 8, 2014 -
Struggling Millennial Media pivoting to automated buying
New CEO Michael Barrett laid out a plan for the mobile ad network in a recent earnings call.
By Wendy Parish • July 8, 2014 -
ThriveHive releases 'marketing-in-a-box' for small business
The startup brings big data to small businesses with an all-in-one solution to get started with marketing.
By Wendy Parish • July 8, 2014 -
Starcom CEO Laura Desmond to chair Ad Council
Desmond has served as vice chair since 2012.
By Wendy Parish • July 8, 2014
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