Data/Analytics: Page 120
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Unified to expand beyond social with Awe.sm acquisition
The analytics software will beef up Unified's data on marketing effectiveness.
By Wendy Parish • May 2, 2014 -
'Google Preferred' to match ads with quality content
The new ad product allows advertisers to target the top 5% of YouTube videos.
By Wendy Parish • May 1, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Survey: Digital marketing budgets, chief marketing technologist hires on the rise
A new survey from Gartner gives an overview of budget allocation for digital marketing.
By Wendy Parish • April 30, 2014 -
Nielsen and BlackArrow form On-Demand ratings partnership
On-Demand Content Ratings are now that much closer to reality.
By Wendy Parish • April 30, 2014 -
Desktop holds its lead over mobile in sharing and engagement
Despite a heavy user shift to mobile, users remain more likely to engage while on a desktop computer.
By Wendy Parish • April 30, 2014 -
Deep Dive
4 things marketers can learn from OpenSlate's YouTube report
OpenSlate's second annual Top 500 Brands on YouTube report provides insight on the dos and don'ts of online video.
By Wendy Parish • April 29, 2014 -
Publishers increase live events to bring in more revenue
Publishers like Business Insider find increasing value in planning live events.
By Wendy Parish • April 29, 2014 -
Forrester: Instagram wins social engagement race
Instagram delivers 58 times the engagement of Facebook, 120 times Twitter.
By Wendy Parish • April 29, 2014 -
Yahoo announces original content, new ad products meant to draw TV dollars
Yahoo will launch two full-length comedy shows and ads meant to augment TV watching.
By Wendy Parish • April 29, 2014 -
Social media doesn't drive ratings, says NBCUniversal exec
Based on experience from the Winter Olympics, NBCUniversal says social media "not a game changer yet."
By Wendy Parish • April 29, 2014 -
Pandora's growing ad revenue still falls short of turning a profit
The 45% growth in Q1 beat analysts' estimates.
By Wendy Parish • April 24, 2014 -
Deep Dive
7 competitors Facebook's new mobile ad network must contend with
How do the top mobile ad networks compare?
By Wendy Parish • April 24, 2014 -
New York Times breaks three-year curse, reports ad revenue increase
New digital ad products, like native ads, seem to have helped the publication get out of its revenue funk.
By Wendy Parish • April 24, 2014 -
MediaMath continues mobile expansion with Tactads acquisition
The French firm offers cookieless tracking technology across devices.
By Wendy Parish • April 24, 2014 -
Analytics get a boost with new upgrades from Brightroll and Ifbyphone
Both companies announced upgrades to their analytics platforms this week.
By Wendy Parish • April 24, 2014 -
U.S. mobile ad dollars haven't caught up to use
U.S. advertisers spend just seven cents for every mobile user, compared to $1 per reader in print.
By Wendy Parish • April 24, 2014 -
Lawmakers: Advertisers must do more to stop piracy sites
A congressional caucus says best practices aren't enough.
By Wendy Parish • April 23, 2014 -
Deep Dive
6 innovative ways jobseekers courted agencies
It may sound cliche, but sometimes the best way to land your dream job is to think outside of the box.
By Wendy Parish • April 22, 2014 -
MediaMath expands programmatic offerings with new ad exchanges
The addition of LiveRail, BrightRoll, Adap.tv, and DoubleClick Ad Exchange make more than 60 billion monthly impressions available.
By Wendy Parish • April 22, 2014 -
Evidon changes name to Ghostery, shifts focus
The newly renamed firm will help comapnies manage website vendor technologies.
By Wendy Parish • April 22, 2014 -
AgeCheq assisting mobile ad networks with COPPA compliance
The compliance service is helping advertisers adjust to much more stringent child privacy regulations.
By Wendy Parish • April 22, 2014 -
Xaxis' Sync mirrors mobile ads to TV ads in real time
Sync looks to solve advertisers' problem of mobile-distracted viewers.
By Wendy Parish • April 22, 2014 -
Organic search gives marketers most 'bang for click'
Research compiled by SEO platform Conductor shows organic search generating the most leads for both B2B and B2C.
By Wendy Parish • April 21, 2014 -
Nielsen makes final prep for mobile expansion of OCR
Video ad platforms Brightroll and TubeMogul will participate in the final test of Online Campaign Ratings.
By Wendy Parish • April 18, 2014 -
Deep Dive
These 5 companies have social media command centers down to a science
The 'command center' model is growing in popularity, but who's mastering it — and how?
By Wendy Parish • April 17, 2014
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