Data/Analytics: Page 120
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Nielsen to launch YouTube campaign ratings next month
Google plans to have Nielsen's OCR integrated into DoubleClick by the end of 2014.
By Wendy Parish • April 1, 2014 -
MRC lifts advisory on 'viewable impressions' metric
Buyers and sellers of digital ads are now free to use the term and metric.
By Wendy Parish • March 31, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Lithium Technologies acquires Klout for $200M
Lithium is gearing up for an IPO sometime this year.
By Wendy Parish • March 27, 2014 -
Twitter photo tagging is here — and it uses 0 characters
An upcoming feature will also allow as many as four photos per tweet.
By Wendy Parish • March 27, 2014 -
LinkedIn's new insight tools help brands create better content
The professional network will assign brands a content-marketing score.
By Wendy Parish • March 27, 2014 -
Foursquare to launch 'Tap to Tweet' ads
The $100,000 ads encourage users to tweet a message when they check-in.
By Wendy Parish • March 26, 2014 -
Mindshare is first agency with direct access to BuzzFeed's Fre.sh
The partnership is yet another move by BuzzFeed to strengthen ties with media agencies.
By Wendy Parish • March 26, 2014 -
EngageClick launches to simplify multi-screen advertising
The ad platform pulls together the creation, delivery, and optimization of ads in one platform.
By Wendy Parish • March 26, 2014 -
Facebook expanding lookalike audiences
Advertisers will now have the option to target users who are similar to current customers.
By Wendy Parish • March 26, 2014 -
Study: First touch in social shortens marketing cycle
Bizible's new study compares first, middle, and last touch effectiveness of various channels.
By Wendy Parish • March 25, 2014 -
Is e-book advertising the next big thing?
Studio W CEO and President Brian Altounian believes e-book advertising is about to transform digital marketing.
By Wendy Parish • March 24, 2014 -
Report: Display ad sales benefit from native ads
Native ads serve as bait to lure advertisers, who then buy display ads and other products.
By Wendy Parish • March 21, 2014 -
Digital marketing spending set to pass direct mail for first time
DMA's review says 38% of marketers plan to increase digital spending.
By Wendy Parish • March 21, 2014 -
Crowdtap raises $5M in second round of funding
The brand advocacy startup connects brands with consumers to inspire social media content creation.
By Wendy Parish • March 21, 2014 -
More hashtags mean less Facebook engagement
A study from Socialbakers shows the social media hallmark is an engagement killer.
By Wendy Parish • March 21, 2014 -
IBM finds only 20% of CMOs using social media
The new study shows a gap between CMO aspirations and actions.
By Wendy Parish • March 21, 2014 -
Deep Dive
5 recent studies every B2B marketer should read
These studies can help marketers hone their craft.
By Wendy Parish • March 21, 2014 -
Collective partners with ZenithOptimedia for TV analysis
ZenithOptimedia will use Collective's TV Analytics platform to align with viewers' online habits.
By Wendy Parish • March 20, 2014 -
IgnitionOne expands digital marketing suite with Knotice acquisition
The digital platform will be seamlessly integrated into the suite.
By Wendy Parish • March 20, 2014 -
Razorfish: 76% of marketing execs don't utilize behavioral data
A new study reveals marketing executives' struggle to utilize Big Data.
By Wendy Parish • March 20, 2014 -
Narrative Science app offers Google Analytics narratives
The Quill Engage tool reports in full, actionable sentences rather than charts and graphs.
By Wendy Parish • March 19, 2014 -
Century 21 develops marketing suite to aid agents
The C21 Social Exchange was developed in collaboration with Google.
By Wendy Parish • March 18, 2014 -
Yahoo Motion Ads bring display ads to life
Kraft is the first brand to take advantage of the new ad product.
By Wendy Parish • March 18, 2014 -
Are maps the latest viral tactic?
Publishers and brands are learning that maps, like lists, are highly shareable.
By Wendy Parish • March 18, 2014 -
Izea launches automated exchange for buying social influence
Izea's Sponsored Marketplace lets celebrities, mommy bloggers, and social media stars sell promotional posts on an auction-style platform.
By Wendy Parish • March 17, 2014
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