Data/Analytics: Page 121
-
Google rolling Wildfire into DoubleClick
Wildfire, purchased by Google for $250 million, is closing its doors as a standalone entity.
By Wendy Parish • March 14, 2014 -
Advertisers leave White House meeting with high hopes
Advertisers who met with White House senior counsel John Podesta last week felt hopeful that the government understands data privacy issues.
By Wendy Parish • March 14, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
NAI finds ad networks in compliance with privacy guidelines
Despite what some in the media claim, the majority of major ad networks work hard to protect user privacy.
By Wendy Parish • March 13, 2014 -
Should .sucks be allowed as a domain?
Sen. Jay Rockefeller is asking that Icann not approve the domain on the grounds that it has "little or no socially redeeming value."
By Wendy Parish • March 13, 2014 -
Which brands are the least engaged?
BrandKeys' new study reveals the 10 brands doing the worst at measuring up to expectations in their categories.
By Wendy Parish • March 13, 2014 -
IPG takes a stake in ADstruc
The move underscores IPG Mediagroup's commitment to automate half of its media buys by 2016.
By Wendy Parish • March 12, 2014 -
Deep Dive
5 signs TV and online ads are set to merge
TV may still be dominant, but it's on a collision course with online video ads.
By Wendy Parish • March 11, 2014 -
Wall Street Journal launches 'Sponsor Generated Content'
The new offering will be the publisher's first attempt at native ads.
By Wendy Parish • March 10, 2014 -
Tribune's new publishing CEO Jack Griffin focuses on marketing
Griffin will lead the unit as it spins off into its own company later this year.
By Wendy Parish • March 6, 2014 -
Nielsen expects TV and online advertising to become one in next decade
A recent report from Nielsen and Simulmedia maps the advance toward integration.
By Wendy Parish • March 6, 2014 -
Pornhub launches ad contest to find creative director
Applicants must create a 'safe-for-work' multimedia campaign.
By Wendy Parish • March 6, 2014 -
OneSource becomes Avention, launches software platform
Avention Inc. offers a business information application for sales, marketing, and research professional.
By Wendy Parish • March 5, 2014 -
Social media spending to increase 144%, say CMOs
A new survey from Duke University foresees social media making up 18% of marketers' budgets by 2019.
By Wendy Parish • March 4, 2014 -
Michael Hess is RebelMouse's first chief revenue officer
Hess' appointment will help RebelMouse broaden its efforts to attract marketers.
By Wendy Parish • March 4, 2014 -
OpenX introduces private RTB ad exchange for mobile
Native O|X will help app developers and mobile pushers buy and sell native mobile ads at scale.
By Wendy Parish • March 3, 2014 -
Omnicom's Ketchum launches digital media buying group Agile Amplification
The Omnicom PR shop will also add new ad-tech contracts.
By Wendy Parish • March 3, 2014 -
Washington Post embraces longform editorial for native ads
The publication's native ad program, WP BrandConnect, is raising the quality of native ads to appeal to readers.
By Wendy Parish • March 3, 2014 -
Miller Lite and a pizzeria grab Oscar gold
The two brands scored premium product placement on Hollywood's biggest night.
By Wendy Parish • March 3, 2014 -
Study: Online video still lags behind TV
A study from Simulmedia shows that viewership and ad dollars for TV still dwarf that of online video content.
By Wendy Parish • March 2, 2014 -
Facebook restructures ad campaigns with 'ad sets'
The move ads a third layer to campaigns on the platform.
By Wendy Parish • Feb. 28, 2014 -
Deep Dive
5 recent mobile ad developments worth watching
As the shift of users to mobile continues, tech companies work to develop ad products.
By Wendy Parish • Feb. 28, 2014 -
More Tech Firms Turning to Mobile Marketing, Social Media
The findings of a new survey of marketing executives conducted by the Software & Information Industry Association (SIIA) show that the use of social media in corporate marketing remains extraordinarily high. Not to be outdone, mobile marketing is gaining significant ground, too. SIIA, a trade...
Feb. 27, 2014 -
Time adds global inventory to private ad exchange
The expansion will include brands belonging to Time's U.K. division, IPC.
By Wendy Parish • Feb. 27, 2014 -
WPP invests in content software startup Percolate
The deal will help WPP streamline content creation across agencies and clients.
By Wendy Parish • Feb. 27, 2014 -
Proposed tax reform package would cut ad tax deduction in half
Rep. Dave Camp's tax reform package includes a provision for small business.
By Wendy Parish • Feb. 27, 2014
Previous
