Data/Analytics: Page 121
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Deep Dive
4 firms pioneering multiscreen advertising
As mobile use increases, companies are scrambling to find multiscreen ad solutions.
By Wendy Parish • April 3, 2014 -
Apple opens iAd to all advertisers
The mobile-ad management tool was previously only accessible to Fortune 500 firms.
By Wendy Parish • April 3, 2014 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Ads featuring SAG-AFTRA members must now use Ad-ID
The required use of the tracking system developed by the 4A's and ANA took effect Monday.
By Wendy Parish • April 3, 2014 -
CRM specialist Merkle acquires digital shop New Control
The shop will be integrated into Merkle's digital agency group.
By Wendy Parish • April 3, 2014 -
Viewable online ads up 14% in 2013
Data from PointRoll shows the percentage at just over 60%.
By Wendy Parish • April 2, 2014 -
Nielsen to launch YouTube campaign ratings next month
Google plans to have Nielsen's OCR integrated into DoubleClick by the end of 2014.
By Wendy Parish • April 1, 2014 -
MRC lifts advisory on 'viewable impressions' metric
Buyers and sellers of digital ads are now free to use the term and metric.
By Wendy Parish • March 31, 2014 -
Lithium Technologies acquires Klout for $200M
Lithium is gearing up for an IPO sometime this year.
By Wendy Parish • March 27, 2014 -
Twitter photo tagging is here — and it uses 0 characters
An upcoming feature will also allow as many as four photos per tweet.
By Wendy Parish • March 27, 2014 -
LinkedIn's new insight tools help brands create better content
The professional network will assign brands a content-marketing score.
By Wendy Parish • March 27, 2014 -
Foursquare to launch 'Tap to Tweet' ads
The $100,000 ads encourage users to tweet a message when they check-in.
By Wendy Parish • March 26, 2014 -
Mindshare is first agency with direct access to BuzzFeed's Fre.sh
The partnership is yet another move by BuzzFeed to strengthen ties with media agencies.
By Wendy Parish • March 26, 2014 -
EngageClick launches to simplify multi-screen advertising
The ad platform pulls together the creation, delivery, and optimization of ads in one platform.
By Wendy Parish • March 26, 2014 -
Facebook expanding lookalike audiences
Advertisers will now have the option to target users who are similar to current customers.
By Wendy Parish • March 26, 2014 -
Study: First touch in social shortens marketing cycle
Bizible's new study compares first, middle, and last touch effectiveness of various channels.
By Wendy Parish • March 25, 2014 -
Is e-book advertising the next big thing?
Studio W CEO and President Brian Altounian believes e-book advertising is about to transform digital marketing.
By Wendy Parish • March 24, 2014 -
Report: Display ad sales benefit from native ads
Native ads serve as bait to lure advertisers, who then buy display ads and other products.
By Wendy Parish • March 21, 2014 -
Digital marketing spending set to pass direct mail for first time
DMA's review says 38% of marketers plan to increase digital spending.
By Wendy Parish • March 21, 2014 -
Crowdtap raises $5M in second round of funding
The brand advocacy startup connects brands with consumers to inspire social media content creation.
By Wendy Parish • March 21, 2014 -
More hashtags mean less Facebook engagement
A study from Socialbakers shows the social media hallmark is an engagement killer.
By Wendy Parish • March 21, 2014 -
IBM finds only 20% of CMOs using social media
The new study shows a gap between CMO aspirations and actions.
By Wendy Parish • March 21, 2014 -
Deep Dive
5 recent studies every B2B marketer should read
These studies can help marketers hone their craft.
By Wendy Parish • March 21, 2014 -
Collective partners with ZenithOptimedia for TV analysis
ZenithOptimedia will use Collective's TV Analytics platform to align with viewers' online habits.
By Wendy Parish • March 20, 2014 -
IgnitionOne expands digital marketing suite with Knotice acquisition
The digital platform will be seamlessly integrated into the suite.
By Wendy Parish • March 20, 2014 -
Razorfish: 76% of marketing execs don't utilize behavioral data
A new study reveals marketing executives' struggle to utilize Big Data.
By Wendy Parish • March 20, 2014
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