Data/Analytics: Page 122
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Deep Dive
4 firms pioneering multiscreen advertising
As mobile use increases, companies are scrambling to find multiscreen ad solutions.
By Wendy Parish • April 3, 2014 -
Retrieved from Apple on October 22, 2013
Apple opens iAd to all advertisers
The mobile-ad management tool was previously only accessible to Fortune 500 firms.
By Wendy Parish • April 3, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Ads featuring SAG-AFTRA members must now use Ad-ID
The required use of the tracking system developed by the 4A's and ANA took effect Monday.
By Wendy Parish • April 3, 2014 -
CRM specialist Merkle acquires digital shop New Control
The shop will be integrated into Merkle's digital agency group.
By Wendy Parish • April 3, 2014 -
Viewable online ads up 14% in 2013
Data from PointRoll shows the percentage at just over 60%.
By Wendy Parish • April 2, 2014 -
Nielsen to launch YouTube campaign ratings next month
Google plans to have Nielsen's OCR integrated into DoubleClick by the end of 2014.
By Wendy Parish • April 1, 2014 -
MRC lifts advisory on 'viewable impressions' metric
Buyers and sellers of digital ads are now free to use the term and metric.
By Wendy Parish • March 31, 2014 -
Lithium Technologies acquires Klout for $200M
Lithium is gearing up for an IPO sometime this year.
By Wendy Parish • March 27, 2014 -
Twitter photo tagging is here — and it uses 0 characters
An upcoming feature will also allow as many as four photos per tweet.
By Wendy Parish • March 27, 2014 -
LinkedIn's new insight tools help brands create better content
The professional network will assign brands a content-marketing score.
By Wendy Parish • March 27, 2014 -
Foursquare to launch 'Tap to Tweet' ads
The $100,000 ads encourage users to tweet a message when they check-in.
By Wendy Parish • March 26, 2014 -
Mindshare is first agency with direct access to BuzzFeed's Fre.sh
The partnership is yet another move by BuzzFeed to strengthen ties with media agencies.
By Wendy Parish • March 26, 2014 -
EngageClick launches to simplify multi-screen advertising
The ad platform pulls together the creation, delivery, and optimization of ads in one platform.
By Wendy Parish • March 26, 2014 -
Facebook expanding lookalike audiences
Advertisers will now have the option to target users who are similar to current customers.
By Wendy Parish • March 26, 2014 -
Study: First touch in social shortens marketing cycle
Bizible's new study compares first, middle, and last touch effectiveness of various channels.
By Wendy Parish • March 25, 2014 -
Is e-book advertising the next big thing?
Studio W CEO and President Brian Altounian believes e-book advertising is about to transform digital marketing.
By Wendy Parish • March 24, 2014 -
Report: Display ad sales benefit from native ads
Native ads serve as bait to lure advertisers, who then buy display ads and other products.
By Wendy Parish • March 21, 2014 -
Digital marketing spending set to pass direct mail for first time
DMA's review says 38% of marketers plan to increase digital spending.
By Wendy Parish • March 21, 2014 -
Crowdtap raises $5M in second round of funding
The brand advocacy startup connects brands with consumers to inspire social media content creation.
By Wendy Parish • March 21, 2014 -
More hashtags mean less Facebook engagement
A study from Socialbakers shows the social media hallmark is an engagement killer.
By Wendy Parish • March 21, 2014 -
IBM finds only 20% of CMOs using social media
The new study shows a gap between CMO aspirations and actions.
By Wendy Parish • March 21, 2014 -
Deep Dive
5 recent studies every B2B marketer should read
These studies can help marketers hone their craft.
By Wendy Parish • March 21, 2014 -
Collective partners with ZenithOptimedia for TV analysis
ZenithOptimedia will use Collective's TV Analytics platform to align with viewers' online habits.
By Wendy Parish • March 20, 2014 -
IgnitionOne expands digital marketing suite with Knotice acquisition
The digital platform will be seamlessly integrated into the suite.
By Wendy Parish • March 20, 2014 -
Razorfish: 76% of marketing execs don't utilize behavioral data
A new study reveals marketing executives' struggle to utilize Big Data.
By Wendy Parish • March 20, 2014
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