Data/Analytics: Page 123
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Deep Dive
5 recent mobile ad developments worth watching
As the shift of users to mobile continues, tech companies work to develop ad products.
By Wendy Parish • Feb. 28, 2014 -
More Tech Firms Turning to Mobile Marketing, Social Media
The findings of a new survey of marketing executives conducted by the Software & Information Industry Association (SIIA) show that the use of social media in corporate marketing remains extraordinarily high. Not to be outdone, mobile marketing is gaining significant ground, too. SIIA, a trade...
Feb. 27, 2014 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Time adds global inventory to private ad exchange
The expansion will include brands belonging to Time's U.K. division, IPC.
By Wendy Parish • Feb. 27, 2014 -
WPP invests in content software startup Percolate
The deal will help WPP streamline content creation across agencies and clients.
By Wendy Parish • Feb. 27, 2014 -
Proposed tax reform package would cut ad tax deduction in half
Rep. Dave Camp's tax reform package includes a provision for small business.
By Wendy Parish • Feb. 27, 2014 -
Google forms real-time bidding deal with Russia's Yandex
The deal will offer users of both platforms to access online display ad inventory from each.
By Wendy Parish • Feb. 27, 2014 -
Publicis Groupe expands in S. Africa, acquires Lighthouse Digital
Lighthouse will become part of Starcom MediaVest Group.
By Wendy Parish • Feb. 26, 2014 -
Deep Dive
5 acquisitions fueling the marketing tech race
Several firms are competing to build the best enterprise marketing suite.
By Wendy Parish • Feb. 25, 2014 -
Google launches private ad exchange for local publishers
In a deal with Local Media Consortium, advertisers will now be able to buy local ads programmatically.
By Wendy Parish • Feb. 25, 2014 -
Cipher Group and MediaMath create multicultural programmatic trading desk
Will the new tool make it easier for advertisers to reach those consumers?
By Wendy Parish • Feb. 25, 2014 -
Oracle expands its marketing cloud with BlueKai buy
Industry reports estimate Oracle could spend as much as $450 million for the data management and analytics solution.
By Wendy Parish • Feb. 24, 2014 -
Twitter eyes the silver screen with NCM partnership
A partnership with NCM Media Networks will bring Twitter Amplify-fueled ads to movie theaters.
By Wendy Parish • Feb. 24, 2014 -
WPP topped acquisitions in 2013 with 54
How big was the gap between WPP and the next firm on Results International's list?
By Wendy Parish • Feb. 24, 2014 -
Publicis gives Lotus Notes the boot
After continuous complaints from employees, Publicis will switch to Microsoft Outlook.
By Wendy Parish • Feb. 24, 2014 -
Facebook expands ad targeting features
The social network is competing with LinkedIn by creating a search by job title function.
By Wendy Parish • Feb. 21, 2014 -
Sonata brings its hyper-local mobile ad platform to NYC
The Spanish company is looking to establish a U.S. presence.
By Wendy Parish • Feb. 21, 2014 -
Rocket Fuel experiences 126% growth, still not profitable
Despite record growth, the digital ad tech firm isn't yet profitable.
By Wendy Parish • Feb. 20, 2014 -
Beckon's new application simplifies big data for marketers
Software automatically compiles data from any source to provide results similar to travel tool TripIt.
By Wendy Parish • Feb. 20, 2014 -
Hipcricket to bring mobile marketing to Google Glass, iWatch
The AD LIFE platform will now support a range of wearable tech.
By Roger Riddell • Feb. 20, 2014 -
Reebok hires Venables Bell & Partners as global lead agency
The indie agency scored the job after Reebok's review, in which incumbent DDB didn't participate.
By Wendy Parish • Feb. 20, 2014 -
MarketMeSuite to integrate with Constant Contact
The social media management and marketing platform has integrated with Constant Contact.
By Wendy Parish • Feb. 20, 2014 -
Yahoo unveils 'Gemini' native ad and mobile search marketplace
Gemini will serve as a one-stop shop for advertisers to buy, manage, and optimize mobile search and native advertising.
By Wendy Parish • Feb. 19, 2014 -
Update to my Dell Hell Story
The original story was here. Summary: Dell Venue 8 Pro tablet dies a few weeks after buying it. I go through hell trying to get it serviced, more hell, more hell, some social media people try to help, kind of reinforcing the part that bugs me (that baseline service is broken and this shouldn̵...
Feb. 19, 2014 -
Oracle creating unified marketing software suite
The move follows a series of marketing-related software acquisitions.
By Wendy Parish • Feb. 19, 2014 -
Kochava experiences boost after Facebook drops Kontagent, HasOffers
The mobile analytics and optimization firm released version 2.0 of its platform this week.
By Wendy Parish • Feb. 19, 2014
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