Google launches executive-level 'Roll-Up Reports'

The new analytics dashboard offers data across multiple sites in one place. 

By Wendy Parish • May 29, 2014

Offline purchase targeting helps Datalogix secure $45M in funding

The company uses loyalty programs to help brands target users online. 

By Wendy Parish • May 28, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Spredfast helps Champs Sports enter hot conversations

The social media management company's Spark tool helps brands get their names into hot conversations. 

By Wendy Parish • May 28, 2014

Facebook mixes up the newsfeed again

The social giant will back off from showing auto-posts in the news feed. 

By Wendy Parish • May 28, 2014

3 alternatives to the mobile banner ad

Companies are seeking bigger, better, and smarter ways to reach mobile users. 

By Wendy Parish • May 27, 2014

B2B companies slow to adopt marketing automation

Only 16% of North American firms currently use the technology.

By Wendy Parish • May 27, 2014

Mobile Marketing Association launches case study database

The "Case Study Hub" holds over 450 case studies from more than 40 countries.

By Wendy Parish • May 27, 2014

RealBiz acquires realtor-focused ReachFactor

ReachFactor brings with it a newsletter subscriber base in excess of 250,000.

By Wendy Parish • May 27, 2014

L'Oreal enlists GumGum for hair-color-based ad-targeting campaign

A new campaign will deliver in-image ads based on the hair color of women in photos across 1,000 publisher sites.

By Wendy Parish • May 27, 2014

One Hour Translation to provide real-time service during World Cup

One Hour Translation will be offering free, real-time translation services that will help both fans and brands. 

By Wendy Parish • May 27, 2014

Bloomberg introduces new data-driven native ads

The publisher's ad platform is using its abundance of data to produce infographics and other content. 

By Wendy Parish • May 23, 2014

Pornhub names finalists in G-rated contest for top ad job

The competition, announced in March, is winding down.

By Wendy Parish • May 23, 2014

Will Google advertise on its Nest thermostats?

The tech giant's recent letter to the SEC sparked speculation that ads will appear on the devices.

By Wendy Parish • May 22, 2014

Verizon builds partnerships to deliver ads to mobile subscribers

The mobile giant's marketing arm will now sell tools to marketers wishing to target its subscriber base.

By Wendy Parish • May 21, 2014

Facebook listens in on mobile users to deliver more ads

A new audio recognition tool listens to users' TV and music to suggest a post. 

By Wendy Parish • May 21, 2014

Captora scores $22M in second round of funding

The lead-generating marketing software company can generate over 600 landing pages for a brand. 

By Wendy Parish • May 21, 2014

Report: Facebook's marketing effectiveness in question

Only 34% of of B2B marketers agreed to the statement "My Facebook marketing is effective."

By Wendy Parish • May 21, 2014

5 things to learn from SumAll's AdWords study

Learn what the best spend of ad dollars. 

By Wendy Parish • May 21, 2014

Pinterest opens API to marketing tech players

The effort, dubbed Pinterest MarTech Developer Alpha, will help bring better analytics to brands. 

By Wendy Parish • May 20, 2014

NAD urges widget-makers to self-disclose native ads

Recommendation widgets like Taboola are being urged to label their content as ads. 

By Wendy Parish • May 20, 2014

Nielsen Twitter TV ratings to include age and gender

The update fleshes out info on who is tweeting about programming and who is reading those tweets. 

By Wendy Parish • May 20, 2014

PubMatic moves into mobile with Mocean Mobile acquisition

The programmatic ad selling platform will use Mocean to strengthen its ability to sell on phones. 

By Wendy Parish • May 19, 2014

Eleven beats out 15 shops to win Oakley account

The sunglass brand hopes the agency can help it find its own "Just Do It." 

By Wendy Parish • May 16, 2014

New AdSense text ads take a page from magazines

The text-only ads emphasize space and typography.

By Wendy Parish • May 16, 2014

Wired's Netflix native ad draws 'Snow Fall' comparisons

The elaborate native ad mixes media in a manner similar to the celebrated New York Times' long-form editorial.   

By Wendy Parish • May 15, 2014