Data/Analytics: Page 123
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Yahoo's newest acquisition: Distill
Distill's founders have experience at Tapjoy and will help build out Yahoo's mobile ad solutions.
By Wendy Parish • Feb. 17, 2014 -
SMG signs Microsoft ad deal while struggling to keep company's business
SMG will buy inventory across Microsoft properties, but can it remain the company's media agency?
By Wendy Parish • Feb. 14, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
The Guardian is taking a different approach to native ads
The U.K. publication's in-house branded content unit, Guardian Labs, has signed Unilever as its first client.
By Wendy Parish • Feb. 14, 2014 -
UPDATE: HasOffers & Kontagent dropped from Facebook partner program
The partners were let go for holding onto user data too long.
By Wendy Parish • Feb. 13, 2014 -
Survey: 45% of SMBs still don't have a website
A study from Hibu reveals only 6% of SMBs have a mobile optimized site.
By Wendy Parish • Feb. 13, 2014 -
Mozilla's 'Directory Tiles' are a first step into native ads
The native advertising format will display sponsored content to Firefox users.
By Wendy Parish • Feb. 12, 2014 -
Nielsen: Time spent on mobile Internet passes desktop
A new report shows U.S. adults spend more time surfing the Web on smartphones than PCs.
By Wendy Parish • Feb. 12, 2014 -
Advertiser accuses Facebook of benefiting from fake likes
YouTube podcaster and blogger Derek Muller says he has proof that Facebook benefits from bogus likes.
By Wendy Parish • Feb. 12, 2014 -
360i CEO Bryan Wiener to chair Expion
Wiener will continue as chair of 360i as he takes on the new role.
By Wendy Parish • Feb. 12, 2014 -
Deep Dive
6 brands looking to capture gold at the Olympics
Who's bringing their "A" game to Sochi?
By Wendy Parish • Feb. 12, 2014 -
Bidtellect enters the native ad exchange race
The new company joins TripleLift in competition to create a valid native ad exchange.
By Wendy Parish • Feb. 12, 2014 -
SearchCap: The Day In Search, February 11, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Restaurant Menus In Card-Style Search Result Google has started showing complete restaurant menus in its search results when a query specifically...
Feb. 11, 2014 -
InMobi launches context-aware mobile video ad platform
According to InMobi, the platform will increase customer ad engagement fivefold.
By Wendy Parish • Feb. 11, 2014 -
Brand Keys study: Social networks inspire least brand loyalty
The annual study showed the likes of Facebook and Twitter scoring the lowest on brand satisfaction.
By Wendy Parish • Feb. 11, 2014 -
Startup TripleLift develops native advertising exchange
The startup seeks to merge the worlds of programmatic and native advertising.
By Wendy Parish • Feb. 11, 2014 -
Google partners with comScore to offer brands real-time data
ComScore's real-time ad metric will now be available to Google DoubleClick users.
By Wendy Parish • Feb. 10, 2014 -
Google creates private ad exchanges for big brands
Programmatic buying hasn't caught on with brand advertisers quite yet, but Google seeks to change that.
By Wendy Parish • Feb. 10, 2014 -
Study: Brands pay 3 times more for cookie-based ads
Digital Advertising Alliance plans to unveil the study at IAB's annual leadership conference.
By Wendy Parish • Feb. 10, 2014 -
Ziff Davis CEO Vivek Shah named new IAB chairman
Shah is immediately taking IAB to task over allowing bad traffic to continue.
By Wendy Parish • Feb. 9, 2014 -
Study: Personalized emails increase transaction rates sixfold
Despite the higher ROI, 70% of brands fail to use personalized emails.
By Wendy Parish • Feb. 7, 2014 -
Nielsen releases two new TV viewer metrics
Nielsen Catalina Solutions has introduced two measurements that identify heavy buyers and individual viewing data.
By Wendy Parish • Feb. 7, 2014 -
Amazon partners with FreeWheel to launch video ads
The short form video ads will appear on the e-commerce giant's site.
By Wendy Parish • Feb. 6, 2014 -
Google ad SVP Susan Wojcicki to take over YouTube
Sridhar Ramaswamy will be taking Wojcicki's place at Google.
By Wendy Parish • Feb. 5, 2014 -
Yahoo Wasting No Time in Renewed Mobile Advertising Efforts
Yahoo has endured its share of ups and downs in recent years, but mobile has illuminated the path to renewed prosperity. This week, Yahoo took its latest efforts to the next level by rolling out the product of its partnership with Mocean Mobile, a mobile technology ad-serving platform. Mocean Mob...
Feb. 5, 2014 -
Marketing analytics firm TrackMaven raises $6.5M
The platform allows enterprises to see what competitors are doing across all channels.
By Wendy Parish • Feb. 5, 2014
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