Data/Analytics: Page 123
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More brands bringing programmatic, big data in-house
With more new tech in the space, brands are finding themselves increasingly able to sidestep agencies.
By Wendy Parish • June 10, 2014 -
Outrigger Media wants to take the risk out of YouTube ads
The firm is debuting its new media-planning tool, Vnetic.
By Wendy Parish • June 10, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Koch Industries hopes to brighten image with first national TV ad
In conjunction with a WSJ op-ed, Koch Industries is launching a recruitment campaign.
By Wendy Parish • June 10, 2014 -
Instagram mounts cautious ad expansion into Canada, Australia, and U.K.
After the new markets are established, Instagram will look into further expansion elsewhere.
By Wendy Parish • June 9, 2014 -
eMarketer: Mobile apps edging out Google in ad revenue
Google's share of paid mobile revenue could fall to 64.2% by 2016.
By Wendy Parish • June 9, 2014 -
CIA gains 590K followers since Friday debut
The U.S. Central Intelligence Agency's initial snarky tweet was a huge success.
By Wendy Parish • June 6, 2014 -
AdAge asks readers to pinpoint ad tech's worst name
Have ridiculous names given the sector an image problem?
By Wendy Parish • June 6, 2014 -
Quality, not quantity, will save brands on Facebook
A new Simply Measured study shows most brands still struggling to overcome the decline of organic reach.
By Wendy Parish • June 6, 2014 -
Reddit wants more small businesses' ad dollars
The social site is expanding its self-serve ad platform with more offerings for SMBs.
By Wendy Parish • June 6, 2014 -
Yieldbot benefits from investor interest in ad-tech, raises $18M
The ad-tech firm allows advertisers to buy display ads via search-style keywords.
By Wendy Parish • June 5, 2014 -
Twitter to integrate latest acquisition, Namo Media, with MoPub
The native ad firm will help Twitter augment its push into that space.
By Wendy Parish • June 5, 2014 -
Deep Dive
Introhive CMO provides 3 tips to maximize digital marketing
Rob Begg says there are more effective metrics than clicks, likes, follows, and shares.
By Wendy Parish • June 5, 2014 -
P&G to increase programmatic buying to 70% by end of 2014
The world's biggest media spender has ambitious goals for programmatic.
By Wendy Parish • June 4, 2014 -
Marketing tech startup Yext raises $50M in prep for IPO
CEO Howard Lerman plans to take Yext public next year.
By Wendy Parish • June 4, 2014 -
NativeX develops first native exchange for mobile games
Games attract most activity on smartphones, but have been historically hard to monetize.
By Wendy Parish • June 4, 2014 -
Digital ad revenue and subscription growth could save magazines
Report from PricewaterhouseCoopers shows print revenue flat-lining, but digital revenue is continuing to rise.
By Wendy Parish • June 3, 2014 -
Bitly rolls out Certified Partner Program
The program is meant to highlight which platforms are ideal for marketers.
By Wendy Parish • June 3, 2014 -
Comcast and Rubicon join forces to offer programmatic ads on Xfinity sites
Display ads will now be available on an open exchange platform for XFINITY.com and XfinityTV.com.
By Wendy Parish • June 3, 2014 -
MediaMath scores $73.5M more in funding for mobile expansion
The ad buying tech firm could also use funding to wait out an IPO.
By Wendy Parish • June 3, 2014 -
CNBC dropping Nielsen during daytime
The financial news network will instead use internal numbers for those time slots.
By Wendy Parish • June 3, 2014 -
Kargo teams with Moat to increase mobile video metric viewability
The pair will deliver a host of mobile video analytics to brands and publishers.
By Wendy Parish • June 2, 2014 -
Is Google being an ad bully?
TechDirt has been ordered by the search giant to remove AdSense ads from appearing next to adult content.
By Wendy Parish • June 2, 2014 -
Acme Idea Co. quits Duracell account to get back to its roots
The battery brand isn't saying who's in the race for the account or what sort of timeframe it's looking at.
By Wendy Parish • June 2, 2014 -
Apple ups its radio game with locally targeted ads
The move will put the tech giant in more direct competition with Pandora.
By Wendy Parish • June 2, 2014 -
Alliance for Audited Media is merging with ImServices to combat ad fraud
The newly combined firm will launch a certification service dubbed Certified View.
By Wendy Parish • June 2, 2014
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