Data/Analytics: Page 124
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Study: Cross-channel campaigns don't deliver better results
Nielsen's new study suggests that campaigns with TV and online crossover aren't any more effective than separate campaigns for each medium.
By Wendy Parish • May 30, 2014 -
Ahalogy offers rival to Pinterest Promoted Pins
The startup's new product will allow advertisers to display full page ads to Pinterest users via its app.
By Wendy Parish • May 29, 2014 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Rubicon Project, InMobi seek to create third-largest mobile ad exchange
The exchange will be restricted to native ads.
By Wendy Parish • May 29, 2014 -
Google launches executive-level 'Roll-Up Reports'
The new analytics dashboard offers data across multiple sites in one place.
By Wendy Parish • May 29, 2014 -
Offline purchase targeting helps Datalogix secure $45M in funding
The company uses loyalty programs to help brands target users online.
By Wendy Parish • May 28, 2014 -
Spredfast helps Champs Sports enter hot conversations
The social media management company's Spark tool helps brands get their names into hot conversations.
By Wendy Parish • May 28, 2014 -
Facebook mixes up the newsfeed again
The social giant will back off from showing auto-posts in the news feed.
By Wendy Parish • May 28, 2014 -
Deep Dive
3 alternatives to the mobile banner ad
Companies are seeking bigger, better, and smarter ways to reach mobile users.
By Wendy Parish • May 27, 2014 -
B2B companies slow to adopt marketing automation
Only 16% of North American firms currently use the technology.
By Wendy Parish • May 27, 2014 -
Mobile Marketing Association launches case study database
The "Case Study Hub" holds over 450 case studies from more than 40 countries.
By Wendy Parish • May 27, 2014 -
RealBiz acquires realtor-focused ReachFactor
ReachFactor brings with it a newsletter subscriber base in excess of 250,000.
By Wendy Parish • May 27, 2014 -
L'Oreal enlists GumGum for hair-color-based ad-targeting campaign
A new campaign will deliver in-image ads based on the hair color of women in photos across 1,000 publisher sites.
By Wendy Parish • May 27, 2014 -
One Hour Translation to provide real-time service during World Cup
One Hour Translation will be offering free, real-time translation services that will help both fans and brands.
By Wendy Parish • May 27, 2014 -
Bloomberg introduces new data-driven native ads
The publisher's ad platform is using its abundance of data to produce infographics and other content.
By Wendy Parish • May 23, 2014 -
Pornhub names finalists in G-rated contest for top ad job
The competition, announced in March, is winding down.
By Wendy Parish • May 23, 2014 -
Will Google advertise on its Nest thermostats?
The tech giant's recent letter to the SEC sparked speculation that ads will appear on the devices.
By Wendy Parish • May 22, 2014 -
Verizon builds partnerships to deliver ads to mobile subscribers
The mobile giant's marketing arm will now sell tools to marketers wishing to target its subscriber base.
By Wendy Parish • May 21, 2014 -
Facebook listens in on mobile users to deliver more ads
A new audio recognition tool listens to users' TV and music to suggest a post.
By Wendy Parish • May 21, 2014 -
Captora scores $22M in second round of funding
The lead-generating marketing software company can generate over 600 landing pages for a brand.
By Wendy Parish • May 21, 2014 -
Report: Facebook's marketing effectiveness in question
Only 34% of of B2B marketers agreed to the statement "My Facebook marketing is effective."
By Wendy Parish • May 21, 2014 -
Deep Dive
5 things to learn from SumAll's AdWords study
Learn what the best spend of ad dollars.
By Wendy Parish • May 21, 2014 -
Pinterest opens API to marketing tech players
The effort, dubbed Pinterest MarTech Developer Alpha, will help bring better analytics to brands.
By Wendy Parish • May 20, 2014 -
NAD urges widget-makers to self-disclose native ads
Recommendation widgets like Taboola are being urged to label their content as ads.
By Wendy Parish • May 20, 2014 -
Nielsen Twitter TV ratings to include age and gender
The update fleshes out info on who is tweeting about programming and who is reading those tweets.
By Wendy Parish • May 20, 2014 -
PubMatic moves into mobile with Mocean Mobile acquisition
The programmatic ad selling platform will use Mocean to strengthen its ability to sell on phones.
By Wendy Parish • May 19, 2014
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