Data/Analytics: Page 125
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Nielsen releases two new TV viewer metrics
Nielsen Catalina Solutions has introduced two measurements that identify heavy buyers and individual viewing data.
By Wendy Parish • Feb. 7, 2014 -
Amazon partners with FreeWheel to launch video ads
The short form video ads will appear on the e-commerce giant's site.
By Wendy Parish • Feb. 6, 2014 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Google ad SVP Susan Wojcicki to take over YouTube
Sridhar Ramaswamy will be taking Wojcicki's place at Google.
By Wendy Parish • Feb. 5, 2014 -
Yahoo Wasting No Time in Renewed Mobile Advertising Efforts
Yahoo has endured its share of ups and downs in recent years, but mobile has illuminated the path to renewed prosperity. This week, Yahoo took its latest efforts to the next level by rolling out the product of its partnership with Mocean Mobile, a mobile technology ad-serving platform. Mocean Mob...
Feb. 5, 2014 -
Marketing analytics firm TrackMaven raises $6.5M
The platform allows enterprises to see what competitors are doing across all channels.
By Wendy Parish • Feb. 5, 2014 -
Appia offers new self-serve tools for mobile ad sellers
The app advertising firm is opening its platform to more publishers.
By Wendy Parish • Feb. 5, 2014 -
Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click
This morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers more flexibility in how they track conversions in AdWords. With the update comes a semantic change that ushers in new names for the Conversions one per-click and Conversions... Pleas...
Feb. 4, 2014 -
SearchCap: The Day In Search, February 4, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click This morning, Google announced in an email to a number of.....
Feb. 4, 2014 -
Localytics raises $16M to expand internationally
The mobile analytics and marketing firm plans to use funds to expand in Europe and build out its self-service marketing content.
By Wendy Parish • Feb. 4, 2014 -
How did Esurance win the Super Bowl ad blitz?
The online insurance company's post-Super Bowl ad drummed up over one billion impressions and over two million tweets.
By Wendy Parish • Feb. 4, 2014 -
DC Comics opens covers to cross-marketing
DC ran advertising on its covers for the first time in January.
By Wendy Parish • Feb. 3, 2014 -
NBCU exec named CRO of PrecisionDemand
Debbie Reichig plans to help the analytics firm expand.
By Wendy Parish • Jan. 31, 2014 -
Salesfusion buys LoopFuse to expand customer base
The acquisition is the latest in an increasing trend of marketing analytics platform.
By Wendy Parish • Jan. 31, 2014 -
NBCUniversal launches targeted video ad platform
The new platform, NBCU+ Powered by Comcast, will help advertisers optimize national TV campaigns.
By Wendy Parish • Jan. 31, 2014 -
IAB finalizes guidelines for avoiding traffic fraud
The bureau places a heavy amount of burden on agencies to prevent fraud.
By Wendy Parish • Jan. 30, 2014 -
80% of marketers more optimistic about 2014
Infogroup's Targeting Solutions survey paints a rosy picture for marketers in the coming year.
By Wendy Parish • Jan. 30, 2014 -
Now open: New web domains .guru, .bike, .ventures, and more
New domains will open up a whole new world of online real estate.
By Wendy Parish • Jan. 30, 2014 -
Visa-sponsored social media center handles real-time info for Super Bowl
A team of 45 will staff a Manhattan office, pushing notifications and monitoring questions and requests on social media.
By Wendy Parish • Jan. 30, 2014 -
Marketing-centric startup accelerator Boomtown opens in Colo.
The new accelerator is launching with the help of former CP&B exec Alex Bogusky.
By Wendy Parish • Jan. 29, 2014 -
Moz 2014 industry survey: Marketing budgets on the rise
More than half of marketers say they have marketing budgets of $500 or more a month, up from one-third last year.
By Wendy Parish • Jan. 29, 2014 -
Federated Media sells content marketing business to LIN Media
The media seller is turning its focus to programmatic.
By Wendy Parish • Jan. 29, 2014 -
Demand Media ditches direct sales business to focus on programmatic
The move will eliminate several sales positions within the company.
By Wendy Parish • Jan. 29, 2014 -
Yahoo not planning to replace de Castro despite slow ad sales
CEO Marissa Mayer will be taking on a bigger role in that side of the business.
By Wendy Parish • Jan. 28, 2014 -
2014 AdWords Wishlist
Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy?
Jan. 28, 2014 -
Nielsen: Web advertising growing fast, but still only 4.5% of overall spend
A new report from Nielsen reveals that Internet advertising grew by 32.4% in 2013.
By Wendy Parish • Jan. 27, 2014
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