- Advertising agency ZenithOptimedia has partnered with ad tech firm Collective to help marketers effectively target TV audiences.
- ZenithOptimedia is utilizing Collective's TV Analytics platform to determine the online behavior of customers and aligning it with their TV preferences.
- The data collected from the partnership will be used to provide ZenithOptimedia clients with advice on what TV ads to buy.
ZenithOptimedia and Collective are among a large group of entities attempting to draw the connection between online and TV behaviors. It's a multi-screen world today and those who can connect the dots will be the most successful. As an agency, ZenithOptimedia has made a smart move to partner with a TV analytics platform to help clients.